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- 101 Theory Drive (The Discovery of Memory)
101 Theory Drive (The Discovery of Memory)
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Product Details
Overview
A riveting narrative account of a brilliant, rebel scientist and his notorious lab as they unlock the mystery of memory.
For decades Gary Lynch sought to uncover what physically happens in the brain when we form a memory. Luckily award-winning journalist Terry McDermott was with Lynch in his lab as his staff worked tirelessly to achieve this groundbreaking scientific discovery. Here with the verve of a novelist, McDermott introduces the cutting-edge science and wild cast of characters that enabled Lynch to reveal the inner workings of the memory machine. He then explains some practical applications of these discoveries: drugs that could possibly cure a wide range of neurological conditions, including ADHD. He also shows where Lynch’s sights are now set: on discovering the larger architectural of memory formation.








