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101 Theory Drive (The Discovery of Memory)

List Price: $15.95
SKU:
9780307388339
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25 unit(s)
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  • Product Details

    Author:
    Terry McDermott
    Format:
    Paperback
    Pages:
    288
    Publisher:
    Knopf Doubleday Publishing Group (June 14, 2011)
    Language:
    English
    ISBN-13:
    9780307388339
    ISBN-10:
    0307388336
    Weight:
    7.65oz
    Dimensions:
    5.2" x 8.07" x 0.64"
    Case Pack:
    24
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T164101_155746752-20260405.xml
    Folder:
    RandomHouse
    As low as:
    $12.28
    List Price:
    $15.95
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Vintage
  • Overview

    A riveting narrative account of a brilliant, rebel scientist and his notorious lab as they unlock the mystery of memory.
     
    For decades Gary Lynch sought to uncover what physically happens in the brain when we form a memory. Luckily award-winning journalist Terry McDermott was with Lynch in his lab as his staff worked tirelessly to achieve this groundbreaking scientific discovery. Here with the verve of a novelist, McDermott introduces the cutting-edge science and wild cast of characters that enabled Lynch to reveal the inner workings of the memory machine. He then explains some practical applications of these discoveries: drugs that could possibly cure a wide range of neurological conditions, including ADHD. He also shows where Lynch’s sights are now set: on discovering the larger architectural of memory formation.