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- 1001 Ideas to Create Retail Excitement ((Revised & Updated))
1001 Ideas to Create Retail Excitement ((Revised & Updated))
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$30.00
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Product Details
Author:
Edgar A. Falk
Format:
Paperback
Pages:
320
Publisher:
Penguin Publishing Group (September 30, 2003)
Language:
English
ISBN-13:
9780735203433
ISBN-10:
0735203431
Weight:
12.31oz
Dimensions:
6" x 9" x 0.8"
Case Pack:
28
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20261004T130601_158010561-20261004.xml
Folder:
RandomHouse
As low as:
$23.10
List Price:
$30.00
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Prentice Hall Press
Overview
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
