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100 Logos (A to Z)
List Price:
$19.95
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Louise Fili
Format:
Paperback
Pages:
208
Publisher:
Chronicle Books (August 26, 2025)
Language:
English
Audience:
General/trade
ISBN-13:
9781797236087
ISBN-10:
1797236083
Dimensions:
4.9" x 6.25"
File:
hbgusa-hbgusa_Chronicle_onix30_P9910484_04022026_Complete-20260402.xml
Folder:
hbgusa
List Price:
$19.95
Pub Discount:
65
As low as:
$15.36
Publisher Identifier:
P-CHRONICLE
Discount Code:
B
Imprint:
Princeton Architectural Press
Weight:
9.6oz
Case Pack:
52
Overview
A collection of iconic designer Louise Fili's illustrious logo designs for every letter in the alphabet, from restaurant Artisanal to fashion designer Zelda.
Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for:
Each logo is paired with a caption exploring the design’s influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.
AWARD-WINNING DESIGNER: Louise Fili has received Gold and Silver Medals from the Society of Illustrators and the New York Art Director's Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations.
A PEEK BEHIND THE DESIGN OF ALL-STAR BRANDS: Take a deep dive into the fascinating design process of the iconic design studio, Louise Fili Ltd. Readers can see how acclaimed clients like Sarabeth's, Tate's Bake Shop, Jean-Georges Vongerichten, Tiffany & Co., and well-known Manhattan restaurants including Via Carota, Pisellino, The Mermaid Inn, Claudette, and Pearl Oyster Bar collaborate with Fili to incorporate her incredible signature style into their branding.
A PLAYFUL DESIGN BOOK FROM A TO Z: A design book like no other, 100 Logos is a sophisticated volume that is a must-have for graphic design students and professionals, as well as anyone interested in advertising, branding, typography, and travel.
Perfect for:
Louise Fili is one of the most iconic graphic designers of our time. In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms. Within these pages, we see logos for:
- Good Housekeeping
- Hyperion
- Late July
- Paperless Post
- Tate's Bake Shop
- Tiffany & Co.
- and many more
Each logo is paired with a caption exploring the design’s influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.
AWARD-WINNING DESIGNER: Louise Fili has received Gold and Silver Medals from the Society of Illustrators and the New York Art Director's Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations.
A PEEK BEHIND THE DESIGN OF ALL-STAR BRANDS: Take a deep dive into the fascinating design process of the iconic design studio, Louise Fili Ltd. Readers can see how acclaimed clients like Sarabeth's, Tate's Bake Shop, Jean-Georges Vongerichten, Tiffany & Co., and well-known Manhattan restaurants including Via Carota, Pisellino, The Mermaid Inn, Claudette, and Pearl Oyster Bar collaborate with Fili to incorporate her incredible signature style into their branding.
A PLAYFUL DESIGN BOOK FROM A TO Z: A design book like no other, 100 Logos is a sophisticated volume that is a must-have for graphic design students and professionals, as well as anyone interested in advertising, branding, typography, and travel.
Perfect for:
- Louise Fili fans
- Hand-lettering and calligraphy artists and admirers
- Art and design students, professionals, and enthusiasts
- Graduation, teacher, holiday, birthday, or housewarming gift








