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10 Ways To Screw Up An Ad Campaign (And How to Create Ones That Work)
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$18.99
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Product Details
Author:
Barry H Cohen
Format:
Paperback
Pages:
272
Publisher:
Adams Media (August 10, 2006)
Language:
English
ISBN-13:
9781598690828
ISBN-10:
1598690825
Weight:
11.36oz
Dimensions:
5.5" x 8.5" x 0.8"
File:
Eloquence-SimonSchuster_04022026_P9912986_onix30_Complete-20260402.xml
Folder:
Eloquence
List Price:
$18.99
Case Pack:
32
As low as:
$14.62
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Adams Media
Overview
10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.
