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10 Steps to Successful Business Writing, 2nd Edition
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$19.99
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Product Details
Author:
Jack E. Appleman
Format:
Paperback
Pages:
232
Publisher:
Association for Talent Development (November 14, 2017)
Language:
English
Audience:
General/trade
ISBN-13:
9781947308305
ISBN-10:
1947308300
Dimensions:
9" x 6"
File:
CONSORTIUM-Metadata_Only_Consortium_Customer_Group_Metadata_20260401130217-20260401.xml
Folder:
CONSORTIUM
List Price:
$19.99
Case Pack:
40
As low as:
$17.19
Publisher Identifier:
P-PER
Discount Code:
C
Country of Origin:
United States
Pub Discount:
60
Weight:
12oz
Imprint:
Association for Talent Development
Overview
In Today’s Business World, You Are What You Write
Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels—social media, instant messaging, blogs—we’re writing more and faster than ever.
With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation.
It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.
Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels—social media, instant messaging, blogs—we’re writing more and faster than ever.
With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation.
It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.
