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		<title><![CDATA[The Book Company: New Products - Books - Business Books]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Fri, 28 Aug 2026 08:52:29 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Augmentation Discipline]]></title>
			<link>https://www.thebookco.com/the-augmentation-discipline-9781969892158</link>
			<pubDate>Mon, 17 Aug 2026 05:37:56 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-augmentation-discipline-9781969892158"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2899899/images/29723373/9781969892158__78656.1787159618.285.285.jpg?c=2" alt="The Augmentation Discipline by William Anderson, 9781969892158" /></a></div><STRONG>Artificial intelligence is not replacing judgment. It is exposing it.</STRONG><BR><BR>Artificial intelligence can produce a forty-page analysis in an afternoon. It cannot tell you whether the number on page twelve will survive a board's first hard question. In <I>The Augmentation Disciplin..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-augmentation-discipline-9781969892158"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2899899/images/29723373/9781969892158__78656.1787159618.285.285.jpg?c=2" alt="The Augmentation Discipline by William Anderson, 9781969892158" /></a></div><STRONG>Artificial intelligence is not replacing judgment. It is exposing it.</STRONG><BR><BR>Artificial intelligence can produce a forty-page analysis in an afternoon. It cannot tell you whether the number on page twelve will survive a board's first hard question. In <I>The Augmentation Disciplin..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Artificial intelligence is not replacing judgment. It is exposing it.</STRONG><BR><BR>Artificial intelligence can produce a forty-page analysis in an afternoon. It cannot tell you whether the number on page twelve will survive a board's first hard question. In <I>The Augmentation Disciplin..]]></isc:description>
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			<title><![CDATA[Humanizing Sales in the Age of AI]]></title>
			<link>https://www.thebookco.com/humanizing-sales-in-the-age-of-ai-9781394478903</link>
			<pubDate>Thu, 13 Aug 2026 11:58:09 +0000</pubDate>
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			<description><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2899509]]></isc:productid>
			<isc:price><![CDATA[$30.00]]></isc:price>
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			<title><![CDATA[The 15 Commitments of Conscious Leadership (A New Paradigm for Sustainable Success)]]></title>
			<link>https://www.thebookco.com/the-15-commitments-of-conscious-leadership-9798217178766</link>
			<pubDate>Thu, 25 Jun 2026 10:40:09 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-15-commitments-of-conscious-leadership-9798217178766</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-15-commitments-of-conscious-leadership-9798217178766"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2876702/images/29304709/9798217178766__33874.1784527664.285.285.jpg?c=2" alt="The 15 Commitments of Conscious Leadership (A New Paradigm for Sustainable Success) by Diana Chapman, Jim Dethmer, Kaley Klemp, 9798217178766" /></a></div><b>“This book changed my life and has ignited transformation in leaders, teams, and organizations around the world. Meet these pages with an open heart and an open mind, and the possibilities for how you live and lead with clarity and courage are truly limitless.” —BRENÉ BROWN, PhD, author of <i>D..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-15-commitments-of-conscious-leadership-9798217178766"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2876702/images/29304709/9798217178766__33874.1784527664.285.285.jpg?c=2" alt="The 15 Commitments of Conscious Leadership (A New Paradigm for Sustainable Success) by Diana Chapman, Jim Dethmer, Kaley Klemp, 9798217178766" /></a></div><b>“This book changed my life and has ignited transformation in leaders, teams, and organizations around the world. Meet these pages with an open heart and an open mind, and the possibilities for how you live and lead with clarity and courage are truly limitless.” —BRENÉ BROWN, PhD, author of <i>D..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>“This book changed my life and has ignited transformation in leaders, teams, and organizations around the world. Meet these pages with an open heart and an open mind, and the possibilities for how you live and lead with clarity and courage are truly limitless.” —BRENÉ BROWN, PhD, author of <i>D..]]></isc:description>
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			<title><![CDATA[The Greatest Salesman in the World, Part II (The End of the Story)]]></title>
			<link>https://www.thebookco.com/the-greatest-salesman-in-the-world-part-ii-9798217302451</link>
			<pubDate>Sat, 07 Mar 2026 08:30:27 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-greatest-salesman-in-the-world-part-ii-9798217302451</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-greatest-salesman-in-the-world-part-ii-9798217302451"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2835664/images/28609487/9798217302451__52353.1784174945.285.285.jpg?c=2" alt="The Greatest Salesman in the World, Part II (The End of the Story) by Og Mandino, 9798217302451" /></a></div><b>“The most important book of our generation . . . A flawless, priceless masterpiece.”—Denis Waitley, author of <i>Seeds of Greatness</i><br></b><br>You are holding in your hands an almost impossible dream, finally becoming reality . . . the sequel to the inspirational classical that has touched ..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-greatest-salesman-in-the-world-part-ii-9798217302451"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2835664/images/28609487/9798217302451__52353.1784174945.285.285.jpg?c=2" alt="The Greatest Salesman in the World, Part II (The End of the Story) by Og Mandino, 9798217302451" /></a></div><b>“The most important book of our generation . . . A flawless, priceless masterpiece.”—Denis Waitley, author of <i>Seeds of Greatness</i><br></b><br>You are holding in your hands an almost impossible dream, finally becoming reality . . . the sequel to the inspirational classical that has touched ..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>“The most important book of our generation . . . A flawless, priceless masterpiece.”—Denis Waitley, author of <i>Seeds of Greatness</i><br></b><br>You are holding in your hands an almost impossible dream, finally becoming reality . . . the sequel to the inspirational classical that has touched ..]]></isc:description>
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			<title><![CDATA[Vibe (The Secrets of Strong Connections in a Lonely World)]]></title>
			<link>https://www.thebookco.com/vibe-9798217059706</link>
			<pubDate>Sat, 21 Feb 2026 08:15:51 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/vibe-9798217059706</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/vibe-9798217059706"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2828141/images/28539877/9798217059706__84925.1785395390.285.285.jpg?c=2" alt="Vibe (The Secrets of Strong Connections in a Lonely World) by Adam Grant, 9798217059706" /></a></div><b>#1 <i>New York Times</i> bestselling author Adam Grant illuminates the surprising science of chemistry and closeness</b><br><br>When we vibe with other people, it fuels our happiness and success. Yet building meaningful ties is one of the most pressing problems of our time. As face-to-face inte..<p><strong>Price: $33.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/vibe-9798217059706"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2828141/images/28539877/9798217059706__84925.1785395390.285.285.jpg?c=2" alt="Vibe (The Secrets of Strong Connections in a Lonely World) by Adam Grant, 9798217059706" /></a></div><b>#1 <i>New York Times</i> bestselling author Adam Grant illuminates the surprising science of chemistry and closeness</b><br><br>When we vibe with other people, it fuels our happiness and success. Yet building meaningful ties is one of the most pressing problems of our time. As face-to-face inte..<p><strong>Price: $33.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>#1 <i>New York Times</i> bestselling author Adam Grant illuminates the surprising science of chemistry and closeness</b><br><br>When we vibe with other people, it fuels our happiness and success. Yet building meaningful ties is one of the most pressing problems of our time. As face-to-face inte..]]></isc:description>
			<isc:productid><![CDATA[2828141]]></isc:productid>
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			<title><![CDATA[The Agentic Enterprise (A Leader's Guide to Orchestrating, Governing, and Scaling AI Agent Systems)]]></title>
			<link>https://www.thebookco.com/the-agentic-enterprise-9798341672512</link>
			<pubDate>Fri, 30 Jan 2026 04:00:43 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-agentic-enterprise-9798341672512</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-agentic-enterprise-9798341672512"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2817263/images/29313087/9798341672512__73456.1785287074.285.285.jpg?c=2" alt="The Agentic Enterprise (A Leader&#039;s Guide to Orchestrating, Governing, and Scaling AI Agent Systems) by Babak Hodjat, Antoine Blondeau, 9798341672512" /></a></div><p>Agentic AI promises new levels of automation and adaptability, but it also introduces complexity in governance, interoperability, and scale. To navigate these challenges, leaders need a clear adoption playbook. This guide gives them a practical framework for understanding what agentic AI can—an..<p><strong>Price: $59.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-agentic-enterprise-9798341672512"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2817263/images/29313087/9798341672512__73456.1785287074.285.285.jpg?c=2" alt="The Agentic Enterprise (A Leader&#039;s Guide to Orchestrating, Governing, and Scaling AI Agent Systems) by Babak Hodjat, Antoine Blondeau, 9798341672512" /></a></div><p>Agentic AI promises new levels of automation and adaptability, but it also introduces complexity in governance, interoperability, and scale. To navigate these challenges, leaders need a clear adoption playbook. This guide gives them a practical framework for understanding what agentic AI can—an..<p><strong>Price: $59.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Agentic AI promises new levels of automation and adaptability, but it also introduces complexity in governance, interoperability, and scale. To navigate these challenges, leaders need a clear adoption playbook. This guide gives them a practical framework for understanding what agentic AI can—an..]]></isc:description>
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			<title><![CDATA[The Persuasive Leader (Proven Strategies for Moving People and Ideas)]]></title>
			<link>https://www.thebookco.com/the-persuasive-leader-9798890572431</link>
			<pubDate>Wed, 28 Jan 2026 08:40:18 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-persuasive-leader-9798890572431</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-persuasive-leader-9798890572431"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2816629/images/29284253/9798890572431__83283.1782234971.285.285.jpg?c=2" alt="The Persuasive Leader (Proven Strategies for Moving People and Ideas) by Jay A. Conger, 9798890572431" /></a></div><b>Master persuasion as a leadership practice to spark change that sticks, turn resistance into collaboration, and move teams from compliance to lasting commitment.</b><br><br>Most change efforts fail not because of poor strategy but because leaders struggle to win genuine commitment. Between 60 a..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-persuasive-leader-9798890572431"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2816629/images/29284253/9798890572431__83283.1782234971.285.285.jpg?c=2" alt="The Persuasive Leader (Proven Strategies for Moving People and Ideas) by Jay A. Conger, 9798890572431" /></a></div><b>Master persuasion as a leadership practice to spark change that sticks, turn resistance into collaboration, and move teams from compliance to lasting commitment.</b><br><br>Most change efforts fail not because of poor strategy but because leaders struggle to win genuine commitment. Between 60 a..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Master persuasion as a leadership practice to spark change that sticks, turn resistance into collaboration, and move teams from compliance to lasting commitment.</b><br><br>Most change efforts fail not because of poor strategy but because leaders struggle to win genuine commitment. Between 60 a..]]></isc:description>
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			<title><![CDATA[Stop Talking, Start Communicating: Includes the DISC Assessment]]></title>
			<link>https://www.thebookco.com/stop-talking-start-communicating-9798887821399</link>
			<pubDate>Sun, 18 Jan 2026 03:12:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/stop-talking-start-communicating-9798887821399</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/stop-talking-start-communicating-9798887821399"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2813213/images/29443419/9798887821399__10682.1785739793.285.285.jpg?c=2" alt="Stop Talking, Start Communicating: Includes the DISC Assessment by Dave Ramsey, 9798887821399" /></a></div><p><strong>Discover How to Connect with Anyone</strong></p>
<p>Your personal and professional growth hinge on one skill more than any other: communication. When you understand how to truly connect with other people, all areas of your life improve-your marriage, your friendships, your work, everyth..<p><strong>Price: $34.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/stop-talking-start-communicating-9798887821399"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2813213/images/29443419/9798887821399__10682.1785739793.285.285.jpg?c=2" alt="Stop Talking, Start Communicating: Includes the DISC Assessment by Dave Ramsey, 9798887821399" /></a></div><p><strong>Discover How to Connect with Anyone</strong></p>
<p>Your personal and professional growth hinge on one skill more than any other: communication. When you understand how to truly connect with other people, all areas of your life improve-your marriage, your friendships, your work, everyth..<p><strong>Price: $34.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>Discover How to Connect with Anyone</strong></p>
<p>Your personal and professional growth hinge on one skill more than any other: communication. When you understand how to truly connect with other people, all areas of your life improve-your marriage, your friendships, your work, everyth..]]></isc:description>
			<isc:productid><![CDATA[2813213]]></isc:productid>
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			<title><![CDATA[Humor Me (How Laughing More Can Make You Present, Creative, Connected, and Happy)]]></title>
			<link>https://www.thebookco.com/humor-me-9780385550680</link>
			<pubDate>Tue, 13 Jan 2026 19:21:46 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/humor-me-9780385550680"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2810214/images/28713652/9780385550680__08003.1779518795.285.285.jpg?c=2" alt="Humor Me (How Laughing More Can Make You Present, Creative, Connected, and Happy) by Chris Duffy, 9780385550680" /></a></div><b>From a comedian and host of hit TED podcast, <i>How to Be a Better Human</i>, a hilarious and enlightening guide to laughing your way into a fuller life<br><br>“Warning: this book may cause repeated smiling. It’s a delightful read about how we can bring more levity into our lives.”<br>—Adam Gra..<p><strong>Price: $29.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/humor-me-9780385550680"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2810214/images/28713652/9780385550680__08003.1779518795.285.285.jpg?c=2" alt="Humor Me (How Laughing More Can Make You Present, Creative, Connected, and Happy) by Chris Duffy, 9780385550680" /></a></div><b>From a comedian and host of hit TED podcast, <i>How to Be a Better Human</i>, a hilarious and enlightening guide to laughing your way into a fuller life<br><br>“Warning: this book may cause repeated smiling. It’s a delightful read about how we can bring more levity into our lives.”<br>—Adam Gra..<p><strong>Price: $29.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>From a comedian and host of hit TED podcast, <i>How to Be a Better Human</i>, a hilarious and enlightening guide to laughing your way into a fuller life<br><br>“Warning: this book may cause repeated smiling. It’s a delightful read about how we can bring more levity into our lives.”<br>—Adam Gra..]]></isc:description>
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			<title><![CDATA[Leadership Intelligence (Science-Backed Strategies for Mastering 21 Everyday Management Challenges)]]></title>
			<link>https://www.thebookco.com/leadership-intelligence-9798217087969</link>
			<pubDate>Sun, 11 Jan 2026 15:27:42 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/leadership-intelligence-9798217087969"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2808687/images/28962277/9798217087969__28306.1782878974.285.285.jpg?c=2" alt="Leadership Intelligence (Science-Backed Strategies for Mastering 21 Everyday Management Challenges) by Caroline Webb, 9798217087969" /></a></div><b>What if you could have one of the world’s top leadership coaches in your pocket? That’s what <i>Leadership Intelligence</i> gives you: a compelling playbook packed with science-backed strategies that leaders at all levels can use to raise their game.<br><br>“Invaluable . . . If you want to beco..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/leadership-intelligence-9798217087969"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2808687/images/28962277/9798217087969__28306.1782878974.285.285.jpg?c=2" alt="Leadership Intelligence (Science-Backed Strategies for Mastering 21 Everyday Management Challenges) by Caroline Webb, 9798217087969" /></a></div><b>What if you could have one of the world’s top leadership coaches in your pocket? That’s what <i>Leadership Intelligence</i> gives you: a compelling playbook packed with science-backed strategies that leaders at all levels can use to raise their game.<br><br>“Invaluable . . . If you want to beco..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>What if you could have one of the world’s top leadership coaches in your pocket? That’s what <i>Leadership Intelligence</i> gives you: a compelling playbook packed with science-backed strategies that leaders at all levels can use to raise their game.<br><br>“Invaluable . . . If you want to beco..]]></isc:description>
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