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		<title><![CDATA[The Book Company: New Products - Research & Development]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Thu, 03 Sep 2026 08:27:31 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Social Impact Assessment and Organisational Management (Integrating Social and Environmental Impact into Economic Performance)]]></title>
			<link>https://www.thebookco.com/social-impact-assessment-and-organisational-management-9781041371403</link>
			<pubDate>Tue, 01 Sep 2026 16:22:04 +0000</pubDate>
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			<description><![CDATA[<p>This book offers a definitive reference on social impact assessment, grounded in the ESSEC Business School approach, demonstrating how social impact assessment can function not merely as an evaluative exercise but as a continuous management tool that drives organisational performance.</p><p><strong>Price: $89.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This book offers a definitive reference on social impact assessment, grounded in the ESSEC Business School approach, demonstrating how social impact assessment can function not merely as an evaluative exercise but as a continuous management tool that drives organisational performance.</p><p><strong>Price: $89.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book offers a definitive reference on social impact assessment, grounded in the ESSEC Business School approach, demonstrating how social impact assessment can function not merely as an evaluative exercise but as a continuous management tool that drives organisational performance.</p>]]></isc:description>
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			<isc:price><![CDATA[$89.99]]></isc:price>
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			<title><![CDATA[Creative Thinkering (Putting Your Imagination to Work)]]></title>
			<link>https://www.thebookco.com/creative-thinkering-9781608680245</link>
			<pubDate>Tue, 01 Sep 2026 04:53:21 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/creative-thinkering-9781608680245"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2903964/images/29892756/9781608680245__76101.1788238407.285.285.jpg?c=2" alt="Creative Thinkering (Putting Your Imagination to Work) by Michael Michalko, 9781608680245" /></a></div>Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life — natural cre..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/creative-thinkering-9781608680245"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2903964/images/29892756/9781608680245__76101.1788238407.285.285.jpg?c=2" alt="Creative Thinkering (Putting Your Imagination to Work) by Michael Michalko, 9781608680245" /></a></div>Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life — natural cre..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life — natural cre..]]></isc:description>
			<isc:productid><![CDATA[2903964]]></isc:productid>
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			<title><![CDATA[The Product Shift]]></title>
			<link>https://www.thebookco.com/the-product-shift-9781394425280</link>
			<pubDate>Wed, 05 Aug 2026 01:43:49 +0000</pubDate>
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			<description><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2894868]]></isc:productid>
			<isc:price><![CDATA[$30.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[The Future of the Medical Plastics Market (Opportunities for Growth)]]></title>
			<link>https://www.thebookco.com/the-future-of-the-medical-plastics-market-9781032080925</link>
			<pubDate>Thu, 23 Jul 2026 17:40:50 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-future-of-the-medical-plastics-market-9781032080925</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-future-of-the-medical-plastics-market-9781032080925"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2890329/images/29361386/9781032080925__19500.1784831006.285.285.jpg?c=2" alt="The Future of the Medical Plastics Market (Opportunities for Growth) by Vincent Sabourin, 9781032080925" /></a></div>Plastics have occupied an important place in the modern medical industry. It has substituted traditional devices and products made of metal, other materials, and ceramics.<p><strong>Price: $89.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-future-of-the-medical-plastics-market-9781032080925"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2890329/images/29361386/9781032080925__19500.1784831006.285.285.jpg?c=2" alt="The Future of the Medical Plastics Market (Opportunities for Growth) by Vincent Sabourin, 9781032080925" /></a></div>Plastics have occupied an important place in the modern medical industry. It has substituted traditional devices and products made of metal, other materials, and ceramics.<p><strong>Price: $89.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Plastics have occupied an important place in the modern medical industry. It has substituted traditional devices and products made of metal, other materials, and ceramics.]]></isc:description>
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			<title><![CDATA[HBR's 10 Must Reads on Design Thinking, Updated and Expanded]]></title>
			<link>https://www.thebookco.com/hbrs-10-must-reads-on-design-thinking-updated-and-expanded-9798892794442</link>
			<pubDate>Thu, 16 Jul 2026 04:58:01 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/hbrs-10-must-reads-on-design-thinking-updated-and-expanded-9798892794442</guid>
			<description><![CDATA[<p><b>Use design thinking for competitive advantage.</b></p><p>If you read nothing else on design thinking, read this book. We've chosen a new selection of current and classic <i>Harvard Business Review</i> articles that will help you solve the right problems, produce breakthrough innovations, and..<p><strong>Price: $26.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>Use design thinking for competitive advantage.</b></p><p>If you read nothing else on design thinking, read this book. We've chosen a new selection of current and classic <i>Harvard Business Review</i> articles that will help you solve the right problems, produce breakthrough innovations, and..<p><strong>Price: $26.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Use design thinking for competitive advantage.</b></p><p>If you read nothing else on design thinking, read this book. We've chosen a new selection of current and classic <i>Harvard Business Review</i> articles that will help you solve the right problems, produce breakthrough innovations, and..]]></isc:description>
			<isc:productid><![CDATA[2888451]]></isc:productid>
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			<title><![CDATA[Interviewing Users (How to Uncover Compelling Insights)]]></title>
			<link>https://www.thebookco.com/interviewing-users-9781933820118</link>
			<pubDate>Tue, 30 Jun 2026 01:45:45 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/interviewing-users-9781933820118</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/interviewing-users-9781933820118"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2879423/images/29293240/9781933820118__04294.1782784081.285.285.jpg?c=2" alt="Interviewing Users (How to Uncover Compelling Insights) by Steve Portigal, 9781933820118" /></a></div><p>Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyon..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/interviewing-users-9781933820118"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2879423/images/29293240/9781933820118__04294.1782784081.285.285.jpg?c=2" alt="Interviewing Users (How to Uncover Compelling Insights) by Steve Portigal, 9781933820118" /></a></div><p>Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyon..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyon..]]></isc:description>
			<isc:productid><![CDATA[2879423]]></isc:productid>
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			<title><![CDATA[Quantware (The Post-Software and Post-Product Era in Business)]]></title>
			<link>https://www.thebookco.com/quantware-9781646873463</link>
			<pubDate>Mon, 15 Jun 2026 07:20:38 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/quantware-9781646873463"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2872273/images/29903250/9781646873463__85760.1788424021.285.285.jpg?c=2" alt="Quantware (The Post-Software and Post-Product Era in Business) by Esra Kucukciftci, 9781646873463" /></a></div><STRONG>Companies are buying, selling, and managing AI as if it were software. But AI does not behave like software—and that mismatch is quietly fracturing growth models, org structures, metrics, dashboards, and investment decisions across the global enterprise. While organizations can track what ..<p><strong>Price: $34.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/quantware-9781646873463"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2872273/images/29903250/9781646873463__85760.1788424021.285.285.jpg?c=2" alt="Quantware (The Post-Software and Post-Product Era in Business) by Esra Kucukciftci, 9781646873463" /></a></div><STRONG>Companies are buying, selling, and managing AI as if it were software. But AI does not behave like software—and that mismatch is quietly fracturing growth models, org structures, metrics, dashboards, and investment decisions across the global enterprise. While organizations can track what ..<p><strong>Price: $34.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Companies are buying, selling, and managing AI as if it were software. But AI does not behave like software—and that mismatch is quietly fracturing growth models, org structures, metrics, dashboards, and investment decisions across the global enterprise. While organizations can track what ..]]></isc:description>
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			<title><![CDATA[Research, Development and Innovation in the Creative Industries (Reframing Our Understanding of the Creative Economy)]]></title>
			<link>https://www.thebookco.com/research-development-and-innovation-in-the-creative-industries-9781032772066</link>
			<pubDate>Wed, 27 May 2026 18:50:15 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/research-development-and-innovation-in-the-creative-industries-9781032772066"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866977/images/29790537/9781032772066__31086.1787783486.285.285.jpg?c=2" alt="Research, Development and Innovation in the Creative Industries (Reframing Our Understanding of the Creative Economy) by Ruxandra Lupu, Marlen Komorowski, Justin Lewis, Máté Miklos Fodor, 9781032772066" /></a></div><p>What does effective research and development look like in the creative industries and how might it lead to successful innovation? This book is an answer to that question.</p><p><strong>Price: $33.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/research-development-and-innovation-in-the-creative-industries-9781032772066"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866977/images/29790537/9781032772066__31086.1787783486.285.285.jpg?c=2" alt="Research, Development and Innovation in the Creative Industries (Reframing Our Understanding of the Creative Economy) by Ruxandra Lupu, Marlen Komorowski, Justin Lewis, Máté Miklos Fodor, 9781032772066" /></a></div><p>What does effective research and development look like in the creative industries and how might it lead to successful innovation? This book is an answer to that question.</p><p><strong>Price: $33.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>What does effective research and development look like in the creative industries and how might it lead to successful innovation? This book is an answer to that question.</p>]]></isc:description>
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			<title><![CDATA[Market and Technical Knowledge Integration in R&D Intensive Companies]]></title>
			<link>https://www.thebookco.com/market-and-technical-knowledge-integration-in-rd-intensive-companies-9781032642345</link>
			<pubDate>Wed, 27 May 2026 18:09:35 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/market-and-technical-knowledge-integration-in-rd-intensive-companies-9781032642345</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/market-and-technical-knowledge-integration-in-rd-intensive-companies-9781032642345"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866657/images/29879842/9781032642345__70147.1788295120.285.285.jpg?c=2" alt="Market and Technical Knowledge Integration in R&amp;D Intensive Companies by Marcin Soniewicki, 9781032642345" /></a></div><p>The book examines the role of market and technical knowledge integration in creating innovation and superior business performance of R&D intensive companies. Providing a new approach to this topic, it considers current R&D intensive companies’ ways of functioning based on qualitative and quanti..<p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/market-and-technical-knowledge-integration-in-rd-intensive-companies-9781032642345"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866657/images/29879842/9781032642345__70147.1788295120.285.285.jpg?c=2" alt="Market and Technical Knowledge Integration in R&amp;D Intensive Companies by Marcin Soniewicki, 9781032642345" /></a></div><p>The book examines the role of market and technical knowledge integration in creating innovation and superior business performance of R&D intensive companies. Providing a new approach to this topic, it considers current R&D intensive companies’ ways of functioning based on qualitative and quanti..<p><strong>Price: $72.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The book examines the role of market and technical knowledge integration in creating innovation and superior business performance of R&D intensive companies. Providing a new approach to this topic, it considers current R&D intensive companies’ ways of functioning based on qualitative and quanti..]]></isc:description>
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			<title><![CDATA[Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research)]]></title>
			<link>https://www.thebookco.com/questionnaire-design-9781398630321</link>
			<pubDate>Wed, 20 May 2026 01:46:57 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/questionnaire-design-9781398630321"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863791/images/29904169/9781398630321__89314.1788377780.285.285.jpg?c=2" alt="Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) by Stephanie Marsh, Kate Bolton, 9781398630321" /></a></div><p><b>Design questionnaires that deliver reliable insights, reduce bias and support confident decision making.</b><br><b><br><i>Questionnaire Design</i></b> by <b>Stephanie Marsh</b> and <b>Kate Bolton</b> is a practical, research-led guide for senior professionals, policy leaders as well as acade..<p><strong>Price: $75.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/questionnaire-design-9781398630321"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863791/images/29904169/9781398630321__89314.1788377780.285.285.jpg?c=2" alt="Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research) by Stephanie Marsh, Kate Bolton, 9781398630321" /></a></div><p><b>Design questionnaires that deliver reliable insights, reduce bias and support confident decision making.</b><br><b><br><i>Questionnaire Design</i></b> by <b>Stephanie Marsh</b> and <b>Kate Bolton</b> is a practical, research-led guide for senior professionals, policy leaders as well as acade..<p><strong>Price: $75.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Design questionnaires that deliver reliable insights, reduce bias and support confident decision making.</b><br><b><br><i>Questionnaire Design</i></b> by <b>Stephanie Marsh</b> and <b>Kate Bolton</b> is a practical, research-led guide for senior professionals, policy leaders as well as acade..]]></isc:description>
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