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		<title><![CDATA[The Book Company: New Products - Negotiating]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 22 Jun 2026 12:05:23 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Dealmaker's Will (A Novel)]]></title>
			<link>https://www.thebookco.com/the-dealmakers-will-a-novel-9781966883036</link>
			<pubDate>Sat, 20 Jun 2026 17:24:46 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-dealmakers-will-a-novel-9781966883036"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875695/images/29283750/9781966883036__18503.1781977399.285.285.jpg?c=2" alt="The Dealmaker&#039;s Will (A Novel) by Walker Thrash, Walker Thrash, 9781966883036" /></a></div>While he was being played, he learned to play the game.<BR /><BR /> Will Powell’s real estate dreams have stalled, leaving him desperate and vulnerable. Enter Julian Darrow: brilliant, wealthy, and dangerously persuasive. Drawn into Julian’s world of ruthless deals, shadowy ethics, and rules, Will..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-dealmakers-will-a-novel-9781966883036"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875695/images/29283750/9781966883036__18503.1781977399.285.285.jpg?c=2" alt="The Dealmaker&#039;s Will (A Novel) by Walker Thrash, Walker Thrash, 9781966883036" /></a></div>While he was being played, he learned to play the game.<BR /><BR /> Will Powell’s real estate dreams have stalled, leaving him desperate and vulnerable. Enter Julian Darrow: brilliant, wealthy, and dangerously persuasive. Drawn into Julian’s world of ruthless deals, shadowy ethics, and rules, Will..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[While he was being played, he learned to play the game.<BR /><BR /> Will Powell’s real estate dreams have stalled, leaving him desperate and vulnerable. Enter Julian Darrow: brilliant, wealthy, and dangerously persuasive. Drawn into Julian’s world of ruthless deals, shadowy ethics, and rules, Will..]]></isc:description>
			<isc:productid><![CDATA[2875695]]></isc:productid>
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			<title><![CDATA[Sales Secrets of a Mind Reader (Underground Techniques for Influencing Decisions and Winning More Clients)]]></title>
			<link>https://www.thebookco.com/sales-secrets-of-a-mind-reader-9798902680864</link>
			<pubDate>Mon, 15 Jun 2026 12:35:22 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/sales-secrets-of-a-mind-reader-9798902680864</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sales-secrets-of-a-mind-reader-9798902680864"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2873610/images/29277486/9798902680864__11607.1781526928.285.285.jpg?c=2" alt="Sales Secrets of a Mind Reader (Underground Techniques for Influencing Decisions and Winning More Clients) by Dave Dee, 9798902680864" /></a></div><STRONG><STRONG>Discover the “underground” persuasion methods used by influence experts, professional “psychic” readers, and top business performers to guide more prospects to say “yes” without high-pressure, awkward, or “salesy” tactics.</STRONG></STRONG><BR><BR>If you sell expertise for a living..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sales-secrets-of-a-mind-reader-9798902680864"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2873610/images/29277486/9798902680864__11607.1781526928.285.285.jpg?c=2" alt="Sales Secrets of a Mind Reader (Underground Techniques for Influencing Decisions and Winning More Clients) by Dave Dee, 9798902680864" /></a></div><STRONG><STRONG>Discover the “underground” persuasion methods used by influence experts, professional “psychic” readers, and top business performers to guide more prospects to say “yes” without high-pressure, awkward, or “salesy” tactics.</STRONG></STRONG><BR><BR>If you sell expertise for a living..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG><STRONG>Discover the “underground” persuasion methods used by influence experts, professional “psychic” readers, and top business performers to guide more prospects to say “yes” without high-pressure, awkward, or “salesy” tactics.</STRONG></STRONG><BR><BR>If you sell expertise for a living..]]></isc:description>
			<isc:productid><![CDATA[2873610]]></isc:productid>
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			<isc:price><![CDATA[$28.00]]></isc:price>
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			<title><![CDATA[Essentials of Business Conflict Resolution (Proficiency, Management and Structure for Organizational Leadership)]]></title>
			<link>https://www.thebookco.com/essentials-of-business-conflict-resolution-9781041359753</link>
			<pubDate>Sat, 18 Apr 2026 21:33:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/essentials-of-business-conflict-resolution-9781041359753</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/essentials-of-business-conflict-resolution-9781041359753"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2852982/images/29263871/9781041359753__39480.1781282838.285.285.jpg?c=2" alt="Essentials of Business Conflict Resolution (Proficiency, Management and Structure for Organizational Leadership) by Sam Blank, 9781041359753" /></a></div><p>Conflict is inevitable in today’s business environment, but it can be managed constructively. This book offers a comprehensive exploration of the fundamental mechanics of negotiation and mediation, equipping readers with the tools to navigate and resolve conflict effectively.</p>
<p></p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/essentials-of-business-conflict-resolution-9781041359753"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2852982/images/29263871/9781041359753__39480.1781282838.285.285.jpg?c=2" alt="Essentials of Business Conflict Resolution (Proficiency, Management and Structure for Organizational Leadership) by Sam Blank, 9781041359753" /></a></div><p>Conflict is inevitable in today’s business environment, but it can be managed constructively. This book offers a comprehensive exploration of the fundamental mechanics of negotiation and mediation, equipping readers with the tools to navigate and resolve conflict effectively.</p>
<p></p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Conflict is inevitable in today’s business environment, but it can be managed constructively. This book offers a comprehensive exploration of the fundamental mechanics of negotiation and mediation, equipping readers with the tools to navigate and resolve conflict effectively.</p>
<p></p>]]></isc:description>
			<isc:productid><![CDATA[2852982]]></isc:productid>
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			<isc:price><![CDATA[$57.99]]></isc:price>
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			<title><![CDATA[The Neuroscience of Negotiation (Brain-Based Strategies to Persuade, Debate, and Connect)]]></title>
			<link>https://www.thebookco.com/the-neuroscience-of-negotiation-9781649634917</link>
			<pubDate>Mon, 06 Apr 2026 16:51:36 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-neuroscience-of-negotiation-9781649634917</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-neuroscience-of-negotiation-9781649634917"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2849502/images/29164198/9781649634917__29728.1779523889.285.285.jpg?c=2" alt="The Neuroscience of Negotiation (Brain-Based Strategies to Persuade, Debate, and Connect) by Christopher Willard, PsyD, 9781649634917" /></a></div><p><b>A practical, neuroscience-backed guide to speak, listen, and persuade more effectively, from renowned speaker, author, and psychologist at Harvard Medical School Christopher Willard.<br></b><br>This practical guide draws on the latest developments in neuroscience to help you get what you wan..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-neuroscience-of-negotiation-9781649634917"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2849502/images/29164198/9781649634917__29728.1779523889.285.285.jpg?c=2" alt="The Neuroscience of Negotiation (Brain-Based Strategies to Persuade, Debate, and Connect) by Christopher Willard, PsyD, 9781649634917" /></a></div><p><b>A practical, neuroscience-backed guide to speak, listen, and persuade more effectively, from renowned speaker, author, and psychologist at Harvard Medical School Christopher Willard.<br></b><br>This practical guide draws on the latest developments in neuroscience to help you get what you wan..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>A practical, neuroscience-backed guide to speak, listen, and persuade more effectively, from renowned speaker, author, and psychologist at Harvard Medical School Christopher Willard.<br></b><br>This practical guide draws on the latest developments in neuroscience to help you get what you wan..]]></isc:description>
			<isc:productid><![CDATA[2849502]]></isc:productid>
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			<isc:price><![CDATA[$20.00]]></isc:price>
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			<title><![CDATA[Cómo triunfar en cualquier discusión: Las estrategias que todo polemista selecto debe conocer / How to Win Any Argument (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/cmo-triunfar-en-cualquier-discusin-las-estrategias-que-todo-polemista-selecto-debe-9786076391815</link>
			<pubDate>Sun, 22 Mar 2026 02:01:42 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/cmo-triunfar-en-cualquier-discusin-las-estrategias-que-todo-polemista-selecto-debe-9786076391815</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/cmo-triunfar-en-cualquier-discusin-las-estrategias-que-todo-polemista-selecto-debe-9786076391815"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2841149/images/28970974/9786076391815__50064.1779522656.285.285.jpg?c=2" alt="Cómo triunfar en cualquier discusión: Las estrategias que todo polemista selecto debe conocer / How to Win Any Argument (Spanish Edition) by Daniel Tubau, 9786076391815" /></a></div><p><strong>Las estrategias que todo maestro del debate debe conocer.</strong></p>

<p>Este libro ofrece las mejores estrategias para triunfar en cualquier contienda intelectual y convencer a los demás de que usted siempre sabe de lo que habla y de que sus rivales son unos incultos. Se trata de <st..<p><strong>Price: $11.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/cmo-triunfar-en-cualquier-discusin-las-estrategias-que-todo-polemista-selecto-debe-9786076391815"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2841149/images/28970974/9786076391815__50064.1779522656.285.285.jpg?c=2" alt="Cómo triunfar en cualquier discusión: Las estrategias que todo polemista selecto debe conocer / How to Win Any Argument (Spanish Edition) by Daniel Tubau, 9786076391815" /></a></div><p><strong>Las estrategias que todo maestro del debate debe conocer.</strong></p>

<p>Este libro ofrece las mejores estrategias para triunfar en cualquier contienda intelectual y convencer a los demás de que usted siempre sabe de lo que habla y de que sus rivales son unos incultos. Se trata de <st..<p><strong>Price: $11.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>Las estrategias que todo maestro del debate debe conocer.</strong></p>

<p>Este libro ofrece las mejores estrategias para triunfar en cualquier contienda intelectual y convencer a los demás de que usted siempre sabe de lo que habla y de que sus rivales son unos incultos. Se trata de <st..]]></isc:description>
			<isc:productid><![CDATA[2841149]]></isc:productid>
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			<isc:price><![CDATA[$11.95]]></isc:price>
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			<title><![CDATA[Shaping Chaos (Leadership Lessons Forged in the FBI's Most Dangerous Operations)]]></title>
			<link>https://www.thebookco.com/shaping-chaos-9798902680239</link>
			<pubDate>Fri, 13 Mar 2026 19:54:13 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/shaping-chaos-9798902680239</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/shaping-chaos-9798902680239"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2838031/images/29072397/9798902680239__34292.1779522309.285.285.jpg?c=2" alt="Shaping Chaos (Shaping Chaos: Leadership Lessons Forged in the FBI&#039;s Most Dangerous Operations) by Kyle Vowinkel, 9798902680239" /></a></div><STRONG>When pressure peaks, the leaders who prevail are not the loudest or the most forceful. They are the most prepared, most precise, and most trusted. Learn how to steady a team, move people from resistance to decisive action, and protect performance when the stakes are highest.</STRONG><BR><B..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/shaping-chaos-9798902680239"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2838031/images/29072397/9798902680239__34292.1779522309.285.285.jpg?c=2" alt="Shaping Chaos (Shaping Chaos: Leadership Lessons Forged in the FBI&#039;s Most Dangerous Operations) by Kyle Vowinkel, 9798902680239" /></a></div><STRONG>When pressure peaks, the leaders who prevail are not the loudest or the most forceful. They are the most prepared, most precise, and most trusted. Learn how to steady a team, move people from resistance to decisive action, and protect performance when the stakes are highest.</STRONG><BR><B..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>When pressure peaks, the leaders who prevail are not the loudest or the most forceful. They are the most prepared, most precise, and most trusted. Learn how to steady a team, move people from resistance to decisive action, and protect performance when the stakes are highest.</STRONG><BR><B..]]></isc:description>
			<isc:productid><![CDATA[2838031]]></isc:productid>
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			<isc:price><![CDATA[$30.00]]></isc:price>
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			<title><![CDATA[The Augmented Speaker (Mastering Public Speaking in the Age of AI, VR, and the Metaverse)]]></title>
			<link>https://www.thebookco.com/the-augmented-speaker-9781041230304</link>
			<pubDate>Fri, 13 Mar 2026 16:15:27 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-augmented-speaker-9781041230304</guid>
			<description><![CDATA[<p>This book fills that critical gap. It redefines public speaking by integrating emerging dimensions such as human-machine interaction, avatar-mediated communication, AI-generated speech, and virtual presence.</p><p><strong>Price: $48.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This book fills that critical gap. It redefines public speaking by integrating emerging dimensions such as human-machine interaction, avatar-mediated communication, AI-generated speech, and virtual presence.</p><p><strong>Price: $48.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book fills that critical gap. It redefines public speaking by integrating emerging dimensions such as human-machine interaction, avatar-mediated communication, AI-generated speech, and virtual presence.</p>]]></isc:description>
			<isc:productid><![CDATA[2837884]]></isc:productid>
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			<title><![CDATA[Crucial Conversations: Tools for Talking When Stakes are High, Third Edition]]></title>
			<link>https://www.thebookco.com/crucial-conversations-tools-for-talking-when-stakes-are-high-third-edition-9781260474213</link>
			<pubDate>Wed, 04 Mar 2026 18:54:04 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/crucial-conversations-tools-for-talking-when-stakes-are-high-third-edition-9781260474213</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/crucial-conversations-tools-for-talking-when-stakes-are-high-third-edition-9781260474213"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2835356/images/29172079/9781260474213__93614.1779521949.285.285.jpg?c=2" alt="Crucial Conversations: Tools for Talking When Stakes are High, Third Edition by Emily Gregory, Joseph Grenny, Ron McMillan, Kerry Patterson, Al Switzler, 9781260474213" /></a></div><p><b>This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.</b></p><p>The book that revolutionized business communications has been updated for today’s communication challenges. <i>Crucial Conversations</i> p..<p><strong>Price: $34.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/crucial-conversations-tools-for-talking-when-stakes-are-high-third-edition-9781260474213"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2835356/images/29172079/9781260474213__93614.1779521949.285.285.jpg?c=2" alt="Crucial Conversations: Tools for Talking When Stakes are High, Third Edition by Emily Gregory, Joseph Grenny, Ron McMillan, Kerry Patterson, Al Switzler, 9781260474213" /></a></div><p><b>This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.</b></p><p>The book that revolutionized business communications has been updated for today’s communication challenges. <i>Crucial Conversations</i> p..<p><strong>Price: $34.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.</b></p><p>The book that revolutionized business communications has been updated for today’s communication challenges. <i>Crucial Conversations</i> p..]]></isc:description>
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			<title><![CDATA[So, What's Your Proposal? (SWYP™: Turn Conflict Into Agreements in 3 Steps)]]></title>
			<link>https://www.thebookco.com/so-whats-your-proposal-9781950057504</link>
			<pubDate>Thu, 26 Feb 2026 03:07:56 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/so-whats-your-proposal-9781950057504</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/so-whats-your-proposal-9781950057504"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833074/images/29092273/9781950057504__34866.1779521626.285.285.jpg?c=2" alt="So, What&#039;s Your Proposal? (SWYP™: Turn Conflict Into Agreements in 3 Steps) by Bill Eddy, 9781950057504" /></a></div><p><strong>SWYP</strong>™<strong> Next to Turn Complaints Into Proposals</strong></p>
<p><strong>Conflicts escalate quickly—but agreement is possible when you know what to say next</strong>. This book introduces the So, What’s Your Proposal (SWYP) technique, a simple three-step communication metho..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/so-whats-your-proposal-9781950057504"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833074/images/29092273/9781950057504__34866.1779521626.285.285.jpg?c=2" alt="So, What&#039;s Your Proposal? (SWYP™: Turn Conflict Into Agreements in 3 Steps) by Bill Eddy, 9781950057504" /></a></div><p><strong>SWYP</strong>™<strong> Next to Turn Complaints Into Proposals</strong></p>
<p><strong>Conflicts escalate quickly—but agreement is possible when you know what to say next</strong>. This book introduces the So, What’s Your Proposal (SWYP) technique, a simple three-step communication metho..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>SWYP</strong>™<strong> Next to Turn Complaints Into Proposals</strong></p>
<p><strong>Conflicts escalate quickly—but agreement is possible when you know what to say next</strong>. This book introduces the So, What’s Your Proposal (SWYP) technique, a simple three-step communication metho..]]></isc:description>
			<isc:productid><![CDATA[2833074]]></isc:productid>
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			<title><![CDATA[Practical Business Negotiation (The Essentials)]]></title>
			<link>https://www.thebookco.com/practical-business-negotiation-the-essentials-9781041100645</link>
			<pubDate>Wed, 18 Feb 2026 19:05:22 +0000</pubDate>
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			<description><![CDATA[<p>Known for its practical approach and real-life examples, the third edition of <i>Practical Business Negotiation</i> continues to equip readers with the necessary knowledge and tools to negotiate well in business.</p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Known for its practical approach and real-life examples, the third edition of <i>Practical Business Negotiation</i> continues to equip readers with the necessary knowledge and tools to negotiate well in business.</p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Known for its practical approach and real-life examples, the third edition of <i>Practical Business Negotiation</i> continues to equip readers with the necessary knowledge and tools to negotiate well in business.</p>]]></isc:description>
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