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		<title><![CDATA[The Book Company: New Products - Personal Success]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Sat, 07 Nov 2026 10:57:20 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Inner Work (An Invitation to True Freedom and Lasting Happiness)]]></title>
			<link>https://www.thebookco.com/the-inner-work-9780063587403</link>
			<pubDate>Fri, 06 Nov 2026 14:10:57 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-inner-work-9780063587403"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2994650/images/30418657/9780063587403__00443.1793975995.285.285.jpg?c=2" alt="The Inner Work (An Invitation to True Freedom and Lasting Happiness) by Mathew Micheletti, Ashley Micheletti, 9780063587403" /></a></div><p><b>NOW IN A SPECIAL EXPANDED HARDCOVER EDITION WITH ANSWERS TO THE MOST FREQUENTLY ASKED QUESTIONS ABOUT HOW TO DO THE INNER WORK</b></p><p><b>Foreword by Hal Elrod, internationally bestselling author of <i>The Miracle Morning</i></b></p><p><b>From the beloved authors of the blockbuster <i>Inne..<p><strong>Price: $24.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>NOW IN A SPECIAL EXPANDED HARDCOVER EDITION WITH ANSWERS TO THE MOST FREQUENTLY ASKED QUESTIONS ABOUT HOW TO DO THE INNER WORK</b></p><p><b>Foreword by Hal Elrod, internationally bestselling author of <i>The Miracle Morning</i></b></p><p><b>From the beloved authors of the blockbuster <i>Inne..]]></isc:description>
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			<title><![CDATA[Sur/petition (Going Beyond Competition)]]></title>
			<link>https://www.thebookco.com/surpetition-going-beyond-competition-9781785041914</link>
			<pubDate>Thu, 05 Nov 2026 18:22:57 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/surpetition-going-beyond-competition-9781785041914"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2994379/images/30401901/9781785041914__19000.1793905736.285.285.jpg?c=2" alt="Sur/petition (Going Beyond Competition) by Edward de Bono, 9781785041914" /></a></div><DIV><P>Edward de Bono, the bestselling author of <I>Serious Creativity</I> and inventor of lateral thinking, teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essenti..<p><strong>Price: $21.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV><P>Edward de Bono, the bestselling author of <I>Serious Creativity</I> and inventor of lateral thinking, teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essenti..]]></isc:description>
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			<title><![CDATA[Tell Me I'm Wrong]]></title>
			<link>https://www.thebookco.com/tell-me-im-wrong-9788293097686</link>
			<pubDate>Tue, 03 Nov 2026 17:46:07 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tell-me-im-wrong-9788293097686"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993181/images/30361620/9788293097686__14400.1793727973.285.285.jpg?c=2" alt="Tell Me I&#039;m Wrong by Nicolai Tangen, Ellen Emmerentze Jervell, 9788293097686" /></a></div><p><b>A leadership book from the CEO of the world's largest sovereign wealth fund, distilling hundreds of podcast conversations with top CEOs, athletes and thinkers into one deeply human lesson.</b></p><p>He built his job around a question most leaders in his position stop asking: what if I'm wron..<p><strong>Price: $16.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>A leadership book from the CEO of the world's largest sovereign wealth fund, distilling hundreds of podcast conversations with top CEOs, athletes and thinkers into one deeply human lesson.</b></p><p>He built his job around a question most leaders in his position stop asking: what if I'm wron..]]></isc:description>
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			<title><![CDATA[Tell Me I'm Wrong]]></title>
			<link>https://www.thebookco.com/tell-me-im-wrong-9788293097679</link>
			<pubDate>Tue, 03 Nov 2026 17:45:51 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tell-me-im-wrong-9788293097679"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993180/images/30361617/9788293097679__97527.1793727957.285.285.jpg?c=2" alt="Tell Me I&#039;m Wrong by Nicolai Tangen, Ellen Emmerentze Jervell, 9788293097679" /></a></div><p><b>A leadership book from the CEO of the world's largest sovereign wealth fund, distilling hundreds of podcast conversations with top CEOs, athletes and thinkers into one deeply human lesson.</b></p><p>He built his job around a question most leaders in his position stop asking: what if I'm wron..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
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			<title><![CDATA[Wired to Lead (Rethinking ADHD and the Leaders We Need Now)]]></title>
			<link>https://www.thebookco.com/wired-to-lead-9781394477128</link>
			<pubDate>Tue, 03 Nov 2026 11:51:54 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/wired-to-lead-9781394477128</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/wired-to-lead-9781394477128"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993099/images/30416090/9781394477128__38240.1793963576.285.285.jpg?c=2" alt="Wired to Lead (Rethinking ADHD and the Leaders We Need Now) by Hannah Brown, 9781394477128" /></a></div>Coming Soon..<p><strong>Price: $25.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
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			<title><![CDATA[Runnin' Down a Dream (How to Thrive in a Career You Actually Love)]]></title>
			<link>https://www.thebookco.com/runnin-down-a-dream-9780593799680</link>
			<pubDate>Tue, 03 Nov 2026 08:46:08 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/runnin-down-a-dream-9780593799680</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/runnin-down-a-dream-9780593799680"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993064/images/30355224/9780593799680__49886.1793698065.285.285.jpg?c=2" alt="Runnin&#039; Down a Dream (How to Thrive in a Career You Actually Love) by Bill Gurley, 9780593799680" /></a></div><b><i>NEW YORK TIMES </i>BESTSELLER • Perfect for graduation or anyone who needs inspiration to step off the career conveyer belt, this book will teach you how to find your unique dream job and avoid a career you’ll regret. After all, life is a use-it-or-lose-it proposition. Shouldn’t you spend it..<p><strong>Price: $21.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/runnin-down-a-dream-9780593799680"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993064/images/30355224/9780593799680__49886.1793698065.285.285.jpg?c=2" alt="Runnin&#039; Down a Dream (How to Thrive in a Career You Actually Love) by Bill Gurley, 9780593799680" /></a></div><b><i>NEW YORK TIMES </i>BESTSELLER • Perfect for graduation or anyone who needs inspiration to step off the career conveyer belt, this book will teach you how to find your unique dream job and avoid a career you’ll regret. After all, life is a use-it-or-lose-it proposition. Shouldn’t you spend it..<p><strong>Price: $21.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b><i>NEW YORK TIMES </i>BESTSELLER • Perfect for graduation or anyone who needs inspiration to step off the career conveyer belt, this book will teach you how to find your unique dream job and avoid a career you’ll regret. After all, life is a use-it-or-lose-it proposition. Shouldn’t you spend it..]]></isc:description>
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			<title><![CDATA[Stuff Every Graduate Should Know (A Handbook for the Real World)]]></title>
			<link>https://www.thebookco.com/stuff-every-graduate-should-know-9781594748608</link>
			<pubDate>Sun, 01 Nov 2026 22:07:43 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/stuff-every-graduate-should-know-9781594748608</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/stuff-every-graduate-should-know-9781594748608"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2992117/images/30320940/9781594748608__96015.1794003244.285.285.jpg?c=2" alt="Stuff Every Graduate Should Know (A Handbook for the Real World) by Alyssa Favreau, 9781594748608" /></a></div><STRONG>A </STRONG><I><STRONG>New York Times</STRONG></I><STRONG> bestselling guide to adulting after graduation, packed with practical advice on jobs, rÃ©sumÃ©s, budgeting, laundry, healthcare, money, relationships, and everyday life on your own.</STRONG><BR><BR>Graduated – now what? This pocket-..<p><strong>Price: $10.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/stuff-every-graduate-should-know-9781594748608"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2992117/images/30320940/9781594748608__96015.1794003244.285.285.jpg?c=2" alt="Stuff Every Graduate Should Know (A Handbook for the Real World) by Alyssa Favreau, 9781594748608" /></a></div><STRONG>A </STRONG><I><STRONG>New York Times</STRONG></I><STRONG> bestselling guide to adulting after graduation, packed with practical advice on jobs, rÃ©sumÃ©s, budgeting, laundry, healthcare, money, relationships, and everyday life on your own.</STRONG><BR><BR>Graduated – now what? This pocket-..<p><strong>Price: $10.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>A </STRONG><I><STRONG>New York Times</STRONG></I><STRONG> bestselling guide to adulting after graduation, packed with practical advice on jobs, rÃ©sumÃ©s, budgeting, laundry, healthcare, money, relationships, and everyday life on your own.</STRONG><BR><BR>Graduated – now what? This pocket-..]]></isc:description>
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			<title><![CDATA[El precio de superarte (Las prácticas  que impulsan el alto desempeño) (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/el-precio-de-superarte-9781400261611</link>
			<pubDate>Sun, 01 Nov 2026 03:29:06 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/el-precio-de-superarte-9781400261611"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2991594/images/30315809/9781400261611__46906.1793504978.285.285.jpg?c=2" alt="El precio de superarte (Las prácticas  que impulsan el alto desempeño) (Spanish Edition) by Ryan Hawk, 9781400261611" /></a></div><p><strong>Si sabes adónde quieres llegar, pero no cómo convertir tu potencial en resultados, este libro te mostrará las prácticas diarias que distinguen a las personas de alto rendimiento.</strong></p><p>Las personas ambiciosas saben lo que quieren lograr, pero con frecuencia no saben qué hacer h..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>Si sabes adónde quieres llegar, pero no cómo convertir tu potencial en resultados, este libro te mostrará las prácticas diarias que distinguen a las personas de alto rendimiento.</strong></p><p>Las personas ambiciosas saben lo que quieren lograr, pero con frecuencia no saben qué hacer h..]]></isc:description>
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			<title><![CDATA[The Comedy of Command (The Absurdities of Leadership)]]></title>
			<link>https://www.thebookco.com/the-comedy-of-command-9781041405535</link>
			<pubDate>Sat, 31 Oct 2026 18:18:18 +0000</pubDate>
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			<description><![CDATA[<p>This is no ordinary book about leadership. It is not a manual, a manifesto, or a cure. It is a diagnostic text, written by the foremost psychoanalyst and management professor, Manfred Kets de Vries, in an ironic register appropriate to a phenomenon that is at once ridiculous and potentially dev..<p><strong>Price: $43.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This is no ordinary book about leadership. It is not a manual, a manifesto, or a cure. It is a diagnostic text, written by the foremost psychoanalyst and management professor, Manfred Kets de Vries, in an ironic register appropriate to a phenomenon that is at once ridiculous and potentially dev..<p><strong>Price: $43.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This is no ordinary book about leadership. It is not a manual, a manifesto, or a cure. It is a diagnostic text, written by the foremost psychoanalyst and management professor, Manfred Kets de Vries, in an ironic register appropriate to a phenomenon that is at once ridiculous and potentially dev..]]></isc:description>
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			<title><![CDATA[The Comedy of Command (The Absurdities of Leadership)]]></title>
			<link>https://www.thebookco.com/the-comedy-of-command-9781041405542</link>
			<pubDate>Sat, 31 Oct 2026 18:18:10 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-comedy-of-command-9781041405542"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2991219/images/30361370/9781041405542__80720.1793762912.285.285.jpg?c=2" alt="The Comedy of Command (The Absurdities of Leadership) by Manfred F. R. Kets de Vries, 9781041405542" /></a></div><p>This is no ordinary book about leadership. It is not a manual, a manifesto, or a cure. It is a diagnostic text, written by the foremost psychoanalyst and management professor, Manfred Kets de Vries, in an ironic register appropriate to a phenomenon that is at once ridiculous and potentially dev..<p><strong>Price: $200.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-comedy-of-command-9781041405542"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2991219/images/30361370/9781041405542__80720.1793762912.285.285.jpg?c=2" alt="The Comedy of Command (The Absurdities of Leadership) by Manfred F. R. Kets de Vries, 9781041405542" /></a></div><p>This is no ordinary book about leadership. It is not a manual, a manifesto, or a cure. It is a diagnostic text, written by the foremost psychoanalyst and management professor, Manfred Kets de Vries, in an ironic register appropriate to a phenomenon that is at once ridiculous and potentially dev..<p><strong>Price: $200.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
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