<![CDATA[The Book Company: New Products - Advertising & Promotion]]> https://www.thebookco.com Sun, 03 May 2026 14:56:38 +0000 <![CDATA[Advertising (Concept and Copy)]]> https://www.thebookco.com/advertising-concept-and-copy/ Sat, 30 Jul 2016 22:30:02 +0000 https://www.thebookco.com/advertising-concept-and-copy/ Advertising (Concept and Copy) by George Felton, 9780393733860A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it.  Part 1, Strategies, op..

Price: $65.00

]]> Advertising (Concept and Copy) by George Felton, 9780393733860A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it.  Part 1, Strategies, op..

Price: $65.00

]]> <![CDATA[Key Buildings of the 20th Century (Plans, Sections and Elevations)]]> https://www.thebookco.com/key-buildings-of-the-20th-century-plans-sections-and-elevations/ Sat, 30 Jul 2016 20:48:54 +0000 https://www.thebookco.com/key-buildings-of-the-20th-century-plans-sections-and-elevations/ Key Buildings of the 20th Century (Plans, Sections and Elevations) by Richard Weston, 9780393733112Featuring more than one hundred of the most significant and influential buildings of the twentieth century, this second edition has been expanded and updated to include new buildings from the early part of the twenty-first century and work by architects who have risen to increasing international p..

Price: $45.00

]]> Key Buildings of the 20th Century (Plans, Sections and Elevations) by Richard Weston, 9780393733112Featuring more than one hundred of the most significant and influential buildings of the twentieth century, this second edition has been expanded and updated to include new buildings from the early part of the twenty-first century and work by architects who have risen to increasing international p..

Price: $45.00

]]> <![CDATA[How to Put Your Book Together and Get a Job in Advertising]]> https://www.thebookco.com/how-to-put-your-book-together-and-get-a-job-in-advertising/ Sat, 30 Jul 2016 20:19:46 +0000 https://www.thebookco.com/how-to-put-your-book-together-and-get-a-job-in-advertising/ How to Put Your Book Together and Get a Job in Advertising by Maxine Paetro, Giff Crosby, 9780393732856Praised as the “essential,” “award-winning advertising career classic,” here is the industry standard that all aspiring creatives turn to for brutally honest—and often droll—career advice, now fully updated to reflect what most impresses today’s top firms. This is the unequivocal go-to source for ..

Price: $32.95

]]> How to Put Your Book Together and Get a Job in Advertising by Maxine Paetro, Giff Crosby, 9780393732856Praised as the “essential,” “award-winning advertising career classic,” here is the industry standard that all aspiring creatives turn to for brutally honest—and often droll—career advice, now fully updated to reflect what most impresses today’s top firms. This is the unequivocal go-to source for ..

Price: $32.95

]]> <![CDATA[PR Today (The Authoritative Guide to Public Relations)]]> https://www.thebookco.com/pr-today-the-authoritative-guide-to-public-relations/ Sat, 30 Jul 2016 02:14:09 +0000 https://www.thebookco.com/pr-today-the-authoritative-guide-to-public-relations/ PR Today (The Authoritative Guide to Public Relations) by Trevor Morris, Simon Goldsworthy, 9781137495686
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you.

The new and fully-updated second edition of this acclaimed textbook takes account of the rapi..

Price: $51.99

]]> PR Today (The Authoritative Guide to Public Relations) by Trevor Morris, Simon Goldsworthy, 9781137495686
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you.

The new and fully-updated second edition of this acclaimed textbook takes account of the rapi..

Price: $51.99

]]> Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you.

The new and fully-updated second edition of this acclaimed textbook takes account of the rapi..]]> <![CDATA[Making Social Technologies Work (Leveraging the Power and Managing Perils of Social Technologies in Business)]]> https://www.thebookco.com/making-social-technologies-work-leveraging-the-power-and-managing-perils-of-social-technologies-in-business/ Thu, 28 Jul 2016 21:24:05 +0000 https://www.thebookco.com/making-social-technologies-work-leveraging-the-power-and-managing-perils-of-social-technologies-in-business/ Making Social Technologies Work (Leveraging the Power and Managing Perils of Social Technologies in Business) by Ronan Gruenbaum, 9781137024817
This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which make..

Price: $27.00

]]> Making Social Technologies Work (Leveraging the Power and Managing Perils of Social Technologies in Business) by Ronan Gruenbaum, 9781137024817
This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which make..

Price: $27.00

]]> This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which make..]]> <![CDATA[Why Marketing to Women Doesn't Work (Using Market Segmentation to Understand Consumer Needs)]]> https://www.thebookco.com/why-marketing-to-women-doesnt-work-using-market-segmentation-to-understand-consumer-needs/ Thu, 28 Jul 2016 11:41:23 +0000 https://www.thebookco.com/why-marketing-to-women-doesnt-work-using-market-segmentation-to-understand-consumer-needs/ Why Marketing to Women Doesn't Work (Using Market Segmentation to Understand Consumer Needs) by Jenny Darroch, 9781137358165
Women are now seen as the largest, most lucrative and most active market of all. Increasingly, organizations are fine-tuning their marketing strategies to better reach women, yet they continue to target them incorrectly, which risks alienating both their female and male customers.

Thi..

Price: $35.00

]]> Why Marketing to Women Doesn't Work (Using Market Segmentation to Understand Consumer Needs) by Jenny Darroch, 9781137358165
Women are now seen as the largest, most lucrative and most active market of all. Increasingly, organizations are fine-tuning their marketing strategies to better reach women, yet they continue to target them incorrectly, which risks alienating both their female and male customers.

Thi..

Price: $35.00

]]> Women are now seen as the largest, most lucrative and most active market of all. Increasingly, organizations are fine-tuning their marketing strategies to better reach women, yet they continue to target them incorrectly, which risks alienating both their female and male customers.

Thi..]]> <![CDATA[Fascinate (Your 7 Triggers to Persuasion and Captivation)]]> https://www.thebookco.com/fascinate-your-7-triggers-to-persuasion-and-captivation/ Sat, 16 Jul 2016 08:51:02 +0000 https://www.thebookco.com/fascinate-your-7-triggers-to-persuasion-and-captivation/ Fascinate (Your 7 Triggers to Persuasion and Captivation) by Sally Hogshead, 9780061714702

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by..

Price: $26.99

]]> Fascinate (Your 7 Triggers to Persuasion and Captivation) by Sally Hogshead, 9780061714702

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by..

Price: $26.99

]]> A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by..]]>