It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on ..

Price: $65.00

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It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on ..

Price: $65.00

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It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on ..]]> https://www.thebookco.com/marketing-in-creative-industries-value-experience-and-creativity/ Sat, 30 Jul 2016 02:08:35 +0000 https://www.thebookco.com/marketing-in-creative-industries-value-experience-and-creativity/

What defines an industry as 'creative'?

How do you create customer value through the experience of creativity?

Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of interna..

Price: $48.00

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What defines an industry as 'creative'?

How do you create customer value through the experience of creativity?

Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of interna..

Price: $48.00

]]> What defines an industry as 'creative'?

How do you create customer value through the experience of creativity?

Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of interna..]]> https://www.thebookco.com/an-introduction-to-franchising/ Sat, 30 Jul 2016 01:53:20 +0000 https://www.thebookco.com/an-introduction-to-franchising/

A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchis..

Price: $59.00

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A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchis..

Price: $59.00

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A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchis..]]> https://www.thebookco.com/marketing-management-a-value-creation-process/ Sat, 30 Jul 2016 01:51:28 +0000 https://www.thebookco.com/marketing-management-a-value-creation-process/

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four..

Price: $79.00

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Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four..

Price: $79.00

]]> Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four..]]> https://www.thebookco.com/international-marketing/ Sat, 30 Jul 2016 01:32:11 +0000 https://www.thebookco.com/international-marketing/

This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories a..

Price: $79.00

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This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories a..

Price: $79.00

]]> This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories a..]]> https://www.thebookco.com/making-social-technologies-work-leveraging-the-power-and-managing-perils-of-social-technologies-in-business/ Thu, 28 Jul 2016 21:24:05 +0000 https://www.thebookco.com/making-social-technologies-work-leveraging-the-power-and-managing-perils-of-social-technologies-in-business/

This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which make..

Price: $27.00

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This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which make..

Price: $27.00

]]> This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which make..]]> https://www.thebookco.com/meta-luxury-brands-and-the-culture-of-excellence/ Thu, 28 Jul 2016 21:24:00 +0000 https://www.thebookco.com/meta-luxury-brands-and-the-culture-of-excellence/

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History, and Rarity, the authors examine what is at the heart of true luxury and ..

Price: $46.00

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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History, and Rarity, the authors examine what is at the heart of true luxury and ..

Price: $46.00

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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History, and Rarity, the authors examine what is at the heart of true luxury and ..]]> https://www.thebookco.com/turning-training-into-learning/ Thu, 28 Jul 2016 11:51:49 +0000 https://www.thebookco.com/turning-training-into-learning/