Web Analytics 2.0 (The Art of Online Accountability and Science of Customer Centricity)
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$39.99
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Product Details
Author:
Avinash Kaushik
Format:
Paperback
Pages:
512
Publisher:
Wiley (October 26, 2009)
Language:
English
Audience:
General/trade
ISBN-13:
9780470529393
Weight:
24oz
Dimensions:
7.3" x 9.2" x 1.2"
File:
Wiley-wiley.1.20230917-20230917.xml
Folder:
Wiley
List Price:
$39.99
Case Pack:
10
As low as:
$37.99
Publisher Identifier:
P-WIL
Discount Code:
D
Overview
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
