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The Myth of Excellence (Why Great Companies Never Try to Be the Best at Everything)

List Price: $17.00
SKU:
9780609810019
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Overview

Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need.

Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.

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  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
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  • Product Details

    Author:
    Fred Crawford, Ryan Mathews
    Format:
    Paperback
    Pages:
    272
    Publisher:
    The Crown Publishing Group (May 27, 2003)
    Language:
    English
    ISBN-13:
    9780609810019
    ISBN-10:
    0609810014
    Weight:
    7.8oz
    Dimensions:
    5.2" x 8" x 0.59"
    Case Pack:
    24
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20210526T001024_8636572-20210526.xml
    Folder:
    RandomHouse
    As low as:
    $13.09
    List Price:
    $17.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
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