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The Greenhouse Approach (Cultivating Intrapreneurship in Companies and Organizations)
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$22.99
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Product Details
Author:
Chitra Anand
Format:
Paperback
Pages:
192
Publisher:
Dundurn Press (February 5, 2019)
Language:
English
Audience:
General/trade
ISBN-13:
9781459742857
ISBN-10:
1459742850
Weight:
9.6oz
Dimensions:
6" x 9" x 0.7"
File:
PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20260429164552-20260429.xml
Folder:
PGW
List Price:
$22.99
Case Pack:
44
As low as:
$19.77
Publisher Identifier:
P-PER
Discount Code:
C
Country of Origin:
Canada
Imprint:
Dundurn Press
Pub Discount:
60
Overview
To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.
Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.
The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.
The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
