Loading... Please wait...
Print This Page

Thank You for Arguing, Fourth Edition (Revised and Updated) (What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion)

List Price: $17.00
SKU:
9780593237380
Quantity:
  • Pricing is for Unbranded Products
  • Branding Minimum: 50 pieces

Overview

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully
 
“Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx
 
Now in its fourth edition, Jay Heinrichs’s Thank You for Arguing is your master class in the art of persuasion, taught by history’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. 

Filled with time-tested secrets for emerging victorious from any dispute, including Cicero’s three-step strategy for inspiring action and Honest Abe’s Shameless Trick for lowering an audience’s expectations, this fascinating book also includes an assortment of persuasion tips, such as:
 
• The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you).
• The Belushi Paradigm: Before people will follow you, they have to consider you worth following. 
• The Yoda Technique: Transform a banal idiom by switching the words around. 
 
Additionally, Heinrichs considers the dark arts of persuasion, such as politicians’ use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of “fake news” and political polarization. 
 
Whether you’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills.

Branding Options and Pricing (v)

  • 1-Color Imprint: $1.00 ea.
  • Promo-Page Insert: $2.00 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.00 ea. (full-color printed)
  • Set-Up Charge: $40 per decoration
FULL DETAILS

Inquire for higher quantities. Product availability changes daily, so please confirm your quantity is available prior to placing an order.

  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • Product Details

    Author:
    Jay Heinrichs
    Format:
    Paperback
    Pages:
    480
    Publisher:
    Crown (April 21, 2020)
    Language:
    English
    ISBN-13:
    9780593237380
    ISBN-10:
    0593237382
    Weight:
    16oz
    Dimensions:
    6.08" x 9.19" x 1.01"
    Case Pack:
    24
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20201108T111018_7076897-20201110.xml
    Folder:
    RandomHouse
    List Price:
    $17.00
    As low as:
    $13.09
    Publisher Identifier:
    P-RH
    Discount Code:
    A