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Starting Your Floral Design Studio (A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream)
List Price:
$29.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
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Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
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Product Details
Author:
Justine Beaussart
Format:
Hardcover
Pages:
152
Publisher:
Schiffer Publishing, Ltd. (June 28, 2025)
Language:
English
Audience:
General/trade
ISBN-13:
9780764369391
ISBN-10:
0764369393
Weight:
24oz
Dimensions:
8" x 10"
File:
Schiffer Publishing-schiffer_20251127_010800_delta-20251127.xml
Folder:
Schiffer Publishing
List Price:
$29.99
Pub Discount:
65
As low as:
$25.79
Publisher Identifier:
P-MISC
Discount Code:
C
Country of Origin:
China
Case Pack:
14
Overview
Floral designers ready to open their own small business will learn everything they need with this essential how-to guide.
Sharing the challenges and surprises she experienced in building her business, Justine explains
• stocking the basic supplies and materials;
• the crucial question of flower sourcing, and the ecological impacts to consider;
• working on defining your studio's brand and ensuring that your online presence builds clientele;
• using eco-friendly design techniques;
• preparing, packaging, and transporting your creations;
• communicating effectively with clients;
and more.
A review of design basics includes step-by-step instructions for nine floral arrangements.
Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.
Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces—to develop a floral industry that is more respectful of the environment and that educates its consumers.
Sharing the challenges and surprises she experienced in building her business, Justine explains
• stocking the basic supplies and materials;
• the crucial question of flower sourcing, and the ecological impacts to consider;
• working on defining your studio's brand and ensuring that your online presence builds clientele;
• using eco-friendly design techniques;
• preparing, packaging, and transporting your creations;
• communicating effectively with clients;
and more.
A review of design basics includes step-by-step instructions for nine floral arrangements.
Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.
Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces—to develop a floral industry that is more respectful of the environment and that educates its consumers.
