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		<title><![CDATA[The Book Company: New Products - Non-Obvious Guides]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Sat, 18 Jul 2026 15:00:12 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Non-Obvious Guide to Better Presentations (How to Present Like a Pro (Virtually or in Person))]]></title>
			<link>https://www.thebookco.com/the-non-obvious-guide-to-better-presentations-how-to-present-like-a-pro-virtually-or-in-person/</link>
			<pubDate>Thu, 26 Oct 2023 11:07:57 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-better-presentations-how-to-present-like-a-pro-virtually-or-in-person/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2372328/images/29035361/9781646870462__57328.1779443726.285.285.jpg?c=2" alt="The Non-Obvious Guide to Better Presentations (How to Present Like a Pro (Virtually or in Person)) by Jacqueline Farrington, Rohit Bhargava, 9781646870462" /></a></div><p><b>Today, we are all public speakers. Better presentations aren’t a luxury. </b>Connecting online or in person is an essential skill for anyone driven to make an impact. Whether you’re presenting to a group of 17 or 70,000, live or virtually, this book’s practical and proven insights on present..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-better-presentations-how-to-present-like-a-pro-virtually-or-in-person/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2372328/images/29035361/9781646870462__57328.1779443726.285.285.jpg?c=2" alt="The Non-Obvious Guide to Better Presentations (How to Present Like a Pro (Virtually or in Person)) by Jacqueline Farrington, Rohit Bhargava, 9781646870462" /></a></div><p><b>Today, we are all public speakers. Better presentations aren’t a luxury. </b>Connecting online or in person is an essential skill for anyone driven to make an impact. Whether you’re presenting to a group of 17 or 70,000, live or virtually, this book’s practical and proven insights on present..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Today, we are all public speakers. Better presentations aren’t a luxury. </b>Connecting online or in person is an essential skill for anyone driven to make an impact. Whether you’re presenting to a group of 17 or 70,000, live or virtually, this book’s practical and proven insights on present..]]></isc:description>
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			<title><![CDATA[The Non-Obvious Guide to Working Remotely (Being Productive Without Getting Distracted, Lonely or Bored)]]></title>
			<link>https://www.thebookco.com/the-non-obvious-guide-to-working-remotely-being-productive-without-getting-distracted-lonely-or-bored/</link>
			<pubDate>Fri, 07 Jan 2022 22:25:39 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-non-obvious-guide-to-working-remotely-being-productive-without-getting-distracted-lonely-or-bored/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-working-remotely-being-productive-without-getting-distracted-lonely-or-bored/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1722503/images/29035359/9781646870448__53514.1779386471.285.285.jpg?c=2" alt="The Non-Obvious Guide to Working Remotely (Being Productive Without Getting Distracted, Lonely or Bored) by Rohit Bhargava, 9781646870448" /></a></div><p><strong>“Any remote worker would find this book useful.” —<em>Booklist </em></strong></p><p><strong>An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. </strong></p>

<..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-working-remotely-being-productive-without-getting-distracted-lonely-or-bored/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1722503/images/29035359/9781646870448__53514.1779386471.285.285.jpg?c=2" alt="The Non-Obvious Guide to Working Remotely (Being Productive Without Getting Distracted, Lonely or Bored) by Rohit Bhargava, 9781646870448" /></a></div><p><strong>“Any remote worker would find this book useful.” —<em>Booklist </em></strong></p><p><strong>An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. </strong></p>

<..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>“Any remote worker would find this book useful.” —<em>Booklist </em></strong></p><p><strong>An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. </strong></p>

<..]]></isc:description>
			<isc:productid><![CDATA[1722503]]></isc:productid>
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			<title><![CDATA[The Non-Obvious Guide to Magical Meetings (Reinvent How Your Team Works Together)]]></title>
			<link>https://www.thebookco.com/the-non-obvious-guide-to-magical-meetings-reinvent-how-your-team-works-together/</link>
			<pubDate>Fri, 07 Jan 2022 22:18:17 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-non-obvious-guide-to-magical-meetings-reinvent-how-your-team-works-together/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-magical-meetings-reinvent-how-your-team-works-together/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1722495/images/29035355/9781646870264__52057.1779386470.285.285.jpg?c=2" alt="The Non-Obvious Guide to Magical Meetings (Reinvent How Your Team Works Together) by Douglas Ferguson, John Fitch, 9781646870264" /></a></div><p><strong>An unusual and irreverent guide to transforming your meetings from time-sucking interruptions to productive moments of collaboration – whether your team is together or virtual.</strong></p>

<p>What if meetings could be the high point of collaboration in your day, instead of the usual t..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-magical-meetings-reinvent-how-your-team-works-together/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1722495/images/29035355/9781646870264__52057.1779386470.285.285.jpg?c=2" alt="The Non-Obvious Guide to Magical Meetings (Reinvent How Your Team Works Together) by Douglas Ferguson, John Fitch, 9781646870264" /></a></div><p><strong>An unusual and irreverent guide to transforming your meetings from time-sucking interruptions to productive moments of collaboration – whether your team is together or virtual.</strong></p>

<p>What if meetings could be the high point of collaboration in your day, instead of the usual t..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>An unusual and irreverent guide to transforming your meetings from time-sucking interruptions to productive moments of collaboration – whether your team is together or virtual.</strong></p>

<p>What if meetings could be the high point of collaboration in your day, instead of the usual t..]]></isc:description>
			<isc:productid><![CDATA[1722495]]></isc:productid>
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			<title><![CDATA[The Non-Obvious Guide to Marketing & Branding (Without a Big Budget)]]></title>
			<link>https://www.thebookco.com/the-non-obvious-guide-to-marketing-branding-without-a-big-budget/</link>
			<pubDate>Wed, 19 May 2021 17:07:33 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-marketing-branding-without-a-big-budget/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615494/images/29035360/9781646870455__78841.1779377783.285.285.jpg?c=2" alt="The Non-Obvious Guide to Marketing &amp; Branding (Without a Big Budget) by Rohit Bhargava, 9781646870455" /></a></div><p><strong>An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. </strong></p>
<p>Being good at marketing might seem like a dark art. Al..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-marketing-branding-without-a-big-budget/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615494/images/29035360/9781646870455__78841.1779377783.285.285.jpg?c=2" alt="The Non-Obvious Guide to Marketing &amp; Branding (Without a Big Budget) by Rohit Bhargava, 9781646870455" /></a></div><p><strong>An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. </strong></p>
<p>Being good at marketing might seem like a dark art. Al..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. </strong></p>
<p>Being good at marketing might seem like a dark art. Al..]]></isc:description>
			<isc:productid><![CDATA[1615494]]></isc:productid>
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			<title><![CDATA[The Non-Obvious Guide to Virtual Meetings and Remote Work]]></title>
			<link>https://www.thebookco.com/the-non-obvious-guide-to-virtual-meetings-and-remote-work/</link>
			<pubDate>Wed, 19 May 2021 17:06:15 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-non-obvious-guide-to-virtual-meetings-and-remote-work/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-virtual-meetings-and-remote-work/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615493/images/29035354/9781646870233__84550.1779377783.285.285.jpg?c=2" alt="The Non-Obvious Guide to Virtual Meetings and Remote Work by Rohit Bhargava, 9781646870233" /></a></div><p><strong>ALL-NEW SECOND EDITION COMING APRIL 2021! </strong></p>
<div><strong>WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS.</strong></div>
<div><strong>FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS. </strong></div>
<p><strong>Why do virtual meetings usually suck and how can y..<p><strong>Price: $16.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-virtual-meetings-and-remote-work/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615493/images/29035354/9781646870233__84550.1779377783.285.285.jpg?c=2" alt="The Non-Obvious Guide to Virtual Meetings and Remote Work by Rohit Bhargava, 9781646870233" /></a></div><p><strong>ALL-NEW SECOND EDITION COMING APRIL 2021! </strong></p>
<div><strong>WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS.</strong></div>
<div><strong>FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS. </strong></div>
<p><strong>Why do virtual meetings usually suck and how can y..<p><strong>Price: $16.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>ALL-NEW SECOND EDITION COMING APRIL 2021! </strong></p>
<div><strong>WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS.</strong></div>
<div><strong>FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS. </strong></div>
<p><strong>Why do virtual meetings usually suck and how can y..]]></isc:description>
			<isc:productid><![CDATA[1615493]]></isc:productid>
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			<title><![CDATA[The Non-Obvious Guide to Being More Creative]]></title>
			<link>https://www.thebookco.com/the-non-obvious-guide-to-being-more-creative/</link>
			<pubDate>Wed, 19 May 2021 17:03:05 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-non-obvious-guide-to-being-more-creative/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-being-more-creative/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615490/images/29046134/9781940858920__39723.1779377783.285.285.jpg?c=2" alt="The Non-Obvious Guide to Being More Creative by Kathryn Haydon, Rohit Bhargava, 9781940858920" /></a></div><p><b>Why do some people seem more creative, and how can you be one of them?</p>
<p>How can you have a continuous flow of actionable new ideas at work?</p>
<p>What does it take to think differently when you are surrounded by people who don't?</p></b>
<div>This guidebook is filled with useful, i..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-being-more-creative/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615490/images/29046134/9781940858920__39723.1779377783.285.285.jpg?c=2" alt="The Non-Obvious Guide to Being More Creative by Kathryn Haydon, Rohit Bhargava, 9781940858920" /></a></div><p><b>Why do some people seem more creative, and how can you be one of them?</p>
<p>How can you have a continuous flow of actionable new ideas at work?</p>
<p>What does it take to think differently when you are surrounded by people who don't?</p></b>
<div>This guidebook is filled with useful, i..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Why do some people seem more creative, and how can you be one of them?</p>
<p>How can you have a continuous flow of actionable new ideas at work?</p>
<p>What does it take to think differently when you are surrounded by people who don't?</p></b>
<div>This guidebook is filled with useful, i..]]></isc:description>
			<isc:productid><![CDATA[1615490]]></isc:productid>
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			<title><![CDATA[The Non-Obvious Guide to Emotional Intelligence (You Can Actually Use)]]></title>
			<link>https://www.thebookco.com/the-non-obvious-guide-to-emotional-intelligence-you-can-actually-use/</link>
			<pubDate>Wed, 19 May 2021 17:02:22 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-non-obvious-guide-to-emotional-intelligence-you-can-actually-use/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-emotional-intelligence-you-can-actually-use/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615489/images/29046133/9781940858913__97581.1779377782.285.285.jpg?c=2" alt="The Non-Obvious Guide to Emotional Intelligence (You Can Actually Use) by Kerry Goyette, Rohit Bhargava, 9781940858913" /></a></div><br>Today‘s leaders are more stressed than ever. Whether you are leading a Fortune 500 company trying to retain top talent, or are an entrepreneur trying to cultivate the next great idea, the current corporate landscape is unpredictable, multi-factored, and complex. This is where the power of emot..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-emotional-intelligence-you-can-actually-use/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615489/images/29046133/9781940858913__97581.1779377782.285.285.jpg?c=2" alt="The Non-Obvious Guide to Emotional Intelligence (You Can Actually Use) by Kerry Goyette, Rohit Bhargava, 9781940858913" /></a></div><br>Today‘s leaders are more stressed than ever. Whether you are leading a Fortune 500 company trying to retain top talent, or are an entrepreneur trying to cultivate the next great idea, the current corporate landscape is unpredictable, multi-factored, and complex. This is where the power of emot..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<br>Today‘s leaders are more stressed than ever. Whether you are leading a Fortune 500 company trying to retain top talent, or are an entrepreneur trying to cultivate the next great idea, the current corporate landscape is unpredictable, multi-factored, and complex. This is where the power of emot..]]></isc:description>
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			<title><![CDATA[The Non-Obvious Guide To Employee Engagement (For Millennials, Boomers And Everyone Else)]]></title>
			<link>https://www.thebookco.com/the-non-obvious-guide-to-employee-engagement-for-millennials-boomers-and-everyone-else/</link>
			<pubDate>Wed, 19 May 2021 16:57:36 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-employee-engagement-for-millennials-boomers-and-everyone-else/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615484/images/29046128/9781940858746__62851.1779377782.285.285.jpg?c=2" alt="The Non-Obvious Guide To Employee Engagement (For Millennials, Boomers And Everyone Else) by Maddie Grant, Jamie Notter, Rohit Bhargava, 9781940858746" /></a></div><p><b>Unlock the True Potential of Your Workforce</b></p><p>If you want your organization to start meeting and exceeding the expectations you have for it, then you need to address the problem of your disengaged workforce. The challenge, however, is that the business world has misunderstood the con..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-employee-engagement-for-millennials-boomers-and-everyone-else/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615484/images/29046128/9781940858746__62851.1779377782.285.285.jpg?c=2" alt="The Non-Obvious Guide To Employee Engagement (For Millennials, Boomers And Everyone Else) by Maddie Grant, Jamie Notter, Rohit Bhargava, 9781940858746" /></a></div><p><b>Unlock the True Potential of Your Workforce</b></p><p>If you want your organization to start meeting and exceeding the expectations you have for it, then you need to address the problem of your disengaged workforce. The challenge, however, is that the business world has misunderstood the con..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Unlock the True Potential of Your Workforce</b></p><p>If you want your organization to start meeting and exceeding the expectations you have for it, then you need to address the problem of your disengaged workforce. The challenge, however, is that the business world has misunderstood the con..]]></isc:description>
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			<title><![CDATA[The Non-Obvious Guide to Small Business Marketing (Without a Big Budget)]]></title>
			<link>https://www.thebookco.com/the-non-obvious-guide-to-small-business-marketing-without-a-big-budget/</link>
			<pubDate>Wed, 19 May 2021 16:56:45 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-non-obvious-guide-to-small-business-marketing-without-a-big-budget/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-small-business-marketing-without-a-big-budget/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615483/images/29046122/9781940858609__90700.1779377782.285.285.jpg?c=2" alt="The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) by Rohit Bhargava, 9781940858609" /></a></div><p><strong>ALL-NEW SECOND EDITION COMING APRIL 2021! </strong></p>
<div><strong>This book is like having coffee with an award winning marketing expert.</strong></div>

<div><strong> </strong></div>

<div>Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a shor..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-non-obvious-guide-to-small-business-marketing-without-a-big-budget/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1615483/images/29046122/9781940858609__90700.1779377782.285.285.jpg?c=2" alt="The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) by Rohit Bhargava, 9781940858609" /></a></div><p><strong>ALL-NEW SECOND EDITION COMING APRIL 2021! </strong></p>
<div><strong>This book is like having coffee with an award winning marketing expert.</strong></div>

<div><strong> </strong></div>

<div>Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a shor..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>ALL-NEW SECOND EDITION COMING APRIL 2021! </strong></p>
<div><strong>This book is like having coffee with an award winning marketing expert.</strong></div>

<div><strong> </strong></div>

<div>Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a shor..]]></isc:description>
			<isc:productid><![CDATA[1615483]]></isc:productid>
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