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		<title><![CDATA[The Book Company: New Products - Exercise and Fitness]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Tue, 01 Sep 2026 04:01:43 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Built to Move (The Ten Essential Habits to Help You Move Freely and Live Fully)]]></title>
			<link>https://www.thebookco.com/built-to-move-the-ten-essential-habits-of-durable-infinite-humans/</link>
			<pubDate>Mon, 11 Jul 2022 01:45:56 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/built-to-move-the-ten-essential-habits-of-durable-infinite-humans/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1838989/images/28729085/9780593534809__73772.1779398794.285.285.jpg?c=2" alt="Built to Move (The Ten Essential Habits to Help You Move Freely and Live Fully) by Kelly Starrett, Juliet Starrett, 9780593534809" /></a></div><b>Simple and proven physical practices designed to improve the way your body feels—less stiffness! fewer aches and pain!—and boost the overall quality of your life, no matter how you spend your time. From the innovators behind The Ready State and the movement bible <i>Becoming a Supple Leopard.  ..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/built-to-move-the-ten-essential-habits-of-durable-infinite-humans/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1838989/images/28729085/9780593534809__73772.1779398794.285.285.jpg?c=2" alt="Built to Move (The Ten Essential Habits to Help You Move Freely and Live Fully) by Kelly Starrett, Juliet Starrett, 9780593534809" /></a></div><b>Simple and proven physical practices designed to improve the way your body feels—less stiffness! fewer aches and pain!—and boost the overall quality of your life, no matter how you spend your time. From the innovators behind The Ready State and the movement bible <i>Becoming a Supple Leopard.  ..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Simple and proven physical practices designed to improve the way your body feels—less stiffness! fewer aches and pain!—and boost the overall quality of your life, no matter how you spend your time. From the innovators behind The Ready State and the movement bible <i>Becoming a Supple Leopard.  ..]]></isc:description>
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			<isc:price><![CDATA[$28.00]]></isc:price>
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			<title><![CDATA[Strength Training for Seniors (Increase your Balance, Stability, and Stamina to Rewind the Aging Process)]]></title>
			<link>https://www.thebookco.com/strength-training-for-seniors-increase-your-balance-stability-and-stamina-to-rewind-the-aging-process/</link>
			<pubDate>Mon, 08 Feb 2021 20:18:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/strength-training-for-seniors-increase-your-balance-stability-and-stamina-to-rewind-the-aging-process/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strength-training-for-seniors-increase-your-balance-stability-and-stamina-to-rewind-the-aging-process/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1567011/images/29628142/9781510758957__84707.1786426406.285.285.jpg?c=2" alt="Strength Training for Seniors (Increase your Balance, Stability, and Stamina to Rewind the Aging Process) by Paige Waehner, 9781510758957" /></a></div>Building and retaining physical strength is integral to living a fuller, longer life. Lifting weights can reduce the symptoms of everything from osteoarthritis and back pain to depression and diabetes. In <I>Strength Training for Seniors</I>, certified personal trainer Paige Waehner provides a det..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strength-training-for-seniors-increase-your-balance-stability-and-stamina-to-rewind-the-aging-process/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1567011/images/29628142/9781510758957__84707.1786426406.285.285.jpg?c=2" alt="Strength Training for Seniors (Increase your Balance, Stability, and Stamina to Rewind the Aging Process) by Paige Waehner, 9781510758957" /></a></div>Building and retaining physical strength is integral to living a fuller, longer life. Lifting weights can reduce the symptoms of everything from osteoarthritis and back pain to depression and diabetes. In <I>Strength Training for Seniors</I>, certified personal trainer Paige Waehner provides a det..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Building and retaining physical strength is integral to living a fuller, longer life. Lifting weights can reduce the symptoms of everything from osteoarthritis and back pain to depression and diabetes. In <I>Strength Training for Seniors</I>, certified personal trainer Paige Waehner provides a det..]]></isc:description>
			<isc:productid><![CDATA[1567011]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/1567011/images/29628142/9781510758957__84707.1786426406.285.285.jpg?c=2]]></isc:thumb>
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			<isc:price><![CDATA[$19.99]]></isc:price>
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			<title><![CDATA[The Time-Saver's Workout (A Revolutionary New Fitness Plan that Dispels Myths and Optimizes Results)]]></title>
			<link>https://www.thebookco.com/the-time-savers-workout-a-revolutionary-new-fitness-plan-that-dispels-myths-and-optimizes-results/</link>
			<pubDate>Sun, 14 Apr 2019 22:12:59 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-time-savers-workout-a-revolutionary-new-fitness-plan-that-dispels-myths-and-optimizes-results/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-time-savers-workout-a-revolutionary-new-fitness-plan-that-dispels-myths-and-optimizes-results/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1178270/images/29626983/9781510733305__91067.1786529467.285.285.jpg?c=2" alt="The Time-Saver&#039;s Workout (A Revolutionary New Fitness Plan that Dispels Myths and Optimizes Results) by John Little, 9781510733305" /></a></div>There is something terribly wrong with the state of exercise as we know it presently. Sales of treadmills, running shoes, gym memberships, and yoga classes are at an all-time high, but so too are our national levels of obesity and type II diabetes. Ever since the 1960s the exercising public has be..<p><strong>Price: $16.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-time-savers-workout-a-revolutionary-new-fitness-plan-that-dispels-myths-and-optimizes-results/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/1178270/images/29626983/9781510733305__91067.1786529467.285.285.jpg?c=2" alt="The Time-Saver&#039;s Workout (A Revolutionary New Fitness Plan that Dispels Myths and Optimizes Results) by John Little, 9781510733305" /></a></div>There is something terribly wrong with the state of exercise as we know it presently. Sales of treadmills, running shoes, gym memberships, and yoga classes are at an all-time high, but so too are our national levels of obesity and type II diabetes. Ever since the 1960s the exercising public has be..<p><strong>Price: $16.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[There is something terribly wrong with the state of exercise as we know it presently. Sales of treadmills, running shoes, gym memberships, and yoga classes are at an all-time high, but so too are our national levels of obesity and type II diabetes. Ever since the 1960s the exercising public has be..]]></isc:description>
			<isc:productid><![CDATA[1178270]]></isc:productid>
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			<isc:price><![CDATA[$16.99]]></isc:price>
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			<title><![CDATA[The Stretching Bible (The Ultimate Guide to Improving Fitness and Flexibility)]]></title>
			<link>https://www.thebookco.com/the-stretching-bible-the-ultimate-guide-to-improving-fitness-and-flexibility/</link>
			<pubDate>Mon, 01 May 2017 14:56:38 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-stretching-bible-the-ultimate-guide-to-improving-fitness-and-flexibility/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-stretching-bible-the-ultimate-guide-to-improving-fitness-and-flexibility/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/879554/images/28739745/9781472929877__47512.1779330950.285.285.jpg?c=2" alt="The Stretching Bible (The Ultimate Guide to Improving Fitness and Flexibility) by Lexie Williamson, 9781472929877" /></a></div><p><i>The Stretching Bible</i> will help anyone gain mobility, improve sporting performance, and prevent common muscular injuries. A highly practical title, it clearly explains the science, benefits and 'dos and don'ts' of stretching followed by a range of stretches categorized by body part (quads..<p><strong>Price: $24.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-stretching-bible-the-ultimate-guide-to-improving-fitness-and-flexibility/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/879554/images/28739745/9781472929877__47512.1779330950.285.285.jpg?c=2" alt="The Stretching Bible (The Ultimate Guide to Improving Fitness and Flexibility) by Lexie Williamson, 9781472929877" /></a></div><p><i>The Stretching Bible</i> will help anyone gain mobility, improve sporting performance, and prevent common muscular injuries. A highly practical title, it clearly explains the science, benefits and 'dos and don'ts' of stretching followed by a range of stretches categorized by body part (quads..<p><strong>Price: $24.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>The Stretching Bible</i> will help anyone gain mobility, improve sporting performance, and prevent common muscular injuries. A highly practical title, it clearly explains the science, benefits and 'dos and don'ts' of stretching followed by a range of stretches categorized by body part (quads..]]></isc:description>
			<isc:productid><![CDATA[879554]]></isc:productid>
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			<isc:price><![CDATA[$24.00]]></isc:price>
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