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		<title><![CDATA[The Book Company: New Products - Technology]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Thu, 13 Aug 2026 07:33:20 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Google on the Brink (Turmoil and Triumph on the Road to Superintelligence)]]></title>
			<link>https://www.thebookco.com/google-on-the-brink-9781250487957</link>
			<pubDate>Mon, 10 Aug 2026 09:24:23 +0000</pubDate>
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			<description><![CDATA[<p><b>The definitive account of how America’s greatest tech company almost fumbled the era's most promising technology, from the nationally bestselling authors of <i>The Google Story</i></b><br><br>On the eve of the AI revolution, Google had strayed far from its roots. No longer a scrappy startup,..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>The definitive account of how America’s greatest tech company almost fumbled the era's most promising technology, from the nationally bestselling authors of <i>The Google Story</i></b><br><br>On the eve of the AI revolution, Google had strayed far from its roots. No longer a scrappy startup,..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>The definitive account of how America’s greatest tech company almost fumbled the era's most promising technology, from the nationally bestselling authors of <i>The Google Story</i></b><br><br>On the eve of the AI revolution, Google had strayed far from its roots. No longer a scrappy startup,..]]></isc:description>
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			<title><![CDATA[Governing the Machine (How to navigate the risks of AI and unlock its true potential)]]></title>
			<link>https://www.thebookco.com/governing-the-machine-9781399426299</link>
			<pubDate>Wed, 05 Nov 2025 19:34:44 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/governing-the-machine-9781399426299"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2778787/images/29018909/9781399426299__06978.1779514352.285.285.jpg?c=2" alt="Governing the Machine (How to navigate the risks of AI and unlock its true potential) by Ray Eitel-Porter, Paul Dongha, Miriam Vogel, 9781399426299" /></a></div><p>'Responsible AI isn't just a technical challenge – it's a leadership imperative. This book offers essential guidance for anyone navigating the promise of deploying AI at scale. Read this book to understand how.' <b>Reid Hoffman, </b><b>co-founder of LinkedIn and bestselling author of<i> Superag..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/governing-the-machine-9781399426299"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2778787/images/29018909/9781399426299__06978.1779514352.285.285.jpg?c=2" alt="Governing the Machine (How to navigate the risks of AI and unlock its true potential) by Ray Eitel-Porter, Paul Dongha, Miriam Vogel, 9781399426299" /></a></div><p>'Responsible AI isn't just a technical challenge – it's a leadership imperative. This book offers essential guidance for anyone navigating the promise of deploying AI at scale. Read this book to understand how.' <b>Reid Hoffman, </b><b>co-founder of LinkedIn and bestselling author of<i> Superag..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>'Responsible AI isn't just a technical challenge – it's a leadership imperative. This book offers essential guidance for anyone navigating the promise of deploying AI at scale. Read this book to understand how.' <b>Reid Hoffman, </b><b>co-founder of LinkedIn and bestselling author of<i> Superag..]]></isc:description>
			<isc:productid><![CDATA[2778787]]></isc:productid>
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			<title><![CDATA[The Infinity Machine (Demis Hassabis, DeepMind, and the Quest for Superintelligence)]]></title>
			<link>https://www.thebookco.com/the-infinity-machine-9780593831847</link>
			<pubDate>Wed, 10 Sep 2025 08:41:07 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-infinity-machine-9780593831847</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-infinity-machine-9780593831847"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2749913/images/28802035/9780593831847__85076.1779510357.285.285.jpg?c=2" alt="The Infinity Machine (Demis Hassabis, DeepMind, and the Quest for Superintelligence) by Sebastian Mallaby, 9780593831847" /></a></div><b>From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing company</b><br><br>Even by the standard of a tech industry stacked w..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-infinity-machine-9780593831847"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2749913/images/28802035/9780593831847__85076.1779510357.285.285.jpg?c=2" alt="The Infinity Machine (Demis Hassabis, DeepMind, and the Quest for Superintelligence) by Sebastian Mallaby, 9780593831847" /></a></div><b>From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing company</b><br><br>Even by the standard of a tech industry stacked w..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning—based on unprecedented access—with one of the world’s most brilliant and driven tech visionaries, and his game-changing company</b><br><br>Even by the standard of a tech industry stacked w..]]></isc:description>
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			<title><![CDATA[The Proof in the Code (How a Truth Machine Is Transforming Math and AI)]]></title>
			<link>https://www.thebookco.com/the-proof-in-the-code-9780374620059</link>
			<pubDate>Mon, 08 Sep 2025 11:06:55 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-proof-in-the-code-9780374620059</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-proof-in-the-code-9780374620059"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2749567/images/29169454/9780374620059__81314.1779510313.285.285.jpg?c=2" alt="The Proof in the Code (How a Truth Machine Is Transforming Math and AI) by Kevin Hartnett, 9780374620059" /></a></div><p><b>The inside story of Lean, a computer program that answers the age-old question: How do you know if something is true?   <br></b><br>It began as an obscure bug-checking program at Microsoft Research developed by a lone computer engineer named Leo de Moura. Then an unlikely crew of mathematica..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-proof-in-the-code-9780374620059"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2749567/images/29169454/9780374620059__81314.1779510313.285.285.jpg?c=2" alt="The Proof in the Code (How a Truth Machine Is Transforming Math and AI) by Kevin Hartnett, 9780374620059" /></a></div><p><b>The inside story of Lean, a computer program that answers the age-old question: How do you know if something is true?   <br></b><br>It began as an obscure bug-checking program at Microsoft Research developed by a lone computer engineer named Leo de Moura. Then an unlikely crew of mathematica..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>The inside story of Lean, a computer program that answers the age-old question: How do you know if something is true?   <br></b><br>It began as an obscure bug-checking program at Microsoft Research developed by a lone computer engineer named Leo de Moura. Then an unlikely crew of mathematica..]]></isc:description>
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			<title><![CDATA[Apple (The First 50 Years)]]></title>
			<link>https://www.thebookco.com/apple-the-first-50-years/</link>
			<pubDate>Thu, 31 Jul 2025 00:33:03 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/apple-the-first-50-years/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2730066/images/29684783/9781982134594__48481.1786469105.285.285.jpg?c=2" alt="Apple (The First 50 Years) by David Pogue, 9781982134594" /></a></div><STRONG>In time for Apple’s 50th anniversary, CBS <I>Sunday Morning</I> correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features f..<p><strong>Price: $50.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/apple-the-first-50-years/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2730066/images/29684783/9781982134594__48481.1786469105.285.285.jpg?c=2" alt="Apple (The First 50 Years) by David Pogue, 9781982134594" /></a></div><STRONG>In time for Apple’s 50th anniversary, CBS <I>Sunday Morning</I> correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features f..<p><strong>Price: $50.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>In time for Apple’s 50th anniversary, CBS <I>Sunday Morning</I> correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features f..]]></isc:description>
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			<title><![CDATA[Auditing AI]]></title>
			<link>https://www.thebookco.com/auditing-ai/</link>
			<pubDate>Tue, 22 Jul 2025 13:21:59 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/auditing-ai/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/auditing-ai/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2727268/images/28507899/9780262051729__53014.1779507559.285.285.jpg?c=2" alt="Auditing AI by The Marquand House Collective, 9780262051729" /></a></div><b>How tech companies, journalists, and policymakers can prevent AI decision-making from going wrong.</b><br><br>Our lives are increasingly governed by automated systems influencing everything from medical care to policing to employment opportunities, but researchers and investigative journalists ..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/auditing-ai/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2727268/images/28507899/9780262051729__53014.1779507559.285.285.jpg?c=2" alt="Auditing AI by The Marquand House Collective, 9780262051729" /></a></div><b>How tech companies, journalists, and policymakers can prevent AI decision-making from going wrong.</b><br><br>Our lives are increasingly governed by automated systems influencing everything from medical care to policing to employment opportunities, but researchers and investigative journalists ..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>How tech companies, journalists, and policymakers can prevent AI decision-making from going wrong.</b><br><br>Our lives are increasingly governed by automated systems influencing everything from medical care to policing to employment opportunities, but researchers and investigative journalists ..]]></isc:description>
			<isc:productid><![CDATA[2727268]]></isc:productid>
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			<title><![CDATA[The Next Big Thing (Innovations for a Better, Smarter, Stronger Tomorrow)]]></title>
			<link>https://www.thebookco.com/the-next-big-thing-innovations-for-a-better-smarter-stronger-tomorrow/</link>
			<pubDate>Tue, 15 Jul 2025 05:02:04 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-next-big-thing-innovations-for-a-better-smarter-stronger-tomorrow/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-next-big-thing-innovations-for-a-better-smarter-stronger-tomorrow/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2723851/images/27864861/9781426223297__99910.1779507080.285.285.jpg?c=2" alt="The Next Big Thing (Innovations for a Better, Smarter, Stronger Tomorrow) by Rob Marciano, James Trefil, 9781426223297" /></a></div><b>Experience the world's most promising technological innovations and the science behind them in this entertaining photo-rich book.<br> <br>For futurists and sci-tech enthusiasts, every page reveals advances powering our future, with on-site interviews, deep explainers, and helpful visuals.</b><b..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-next-big-thing-innovations-for-a-better-smarter-stronger-tomorrow/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2723851/images/27864861/9781426223297__99910.1779507080.285.285.jpg?c=2" alt="The Next Big Thing (Innovations for a Better, Smarter, Stronger Tomorrow) by Rob Marciano, James Trefil, 9781426223297" /></a></div><b>Experience the world's most promising technological innovations and the science behind them in this entertaining photo-rich book.<br> <br>For futurists and sci-tech enthusiasts, every page reveals advances powering our future, with on-site interviews, deep explainers, and helpful visuals.</b><b..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Experience the world's most promising technological innovations and the science behind them in this entertaining photo-rich book.<br> <br>For futurists and sci-tech enthusiasts, every page reveals advances powering our future, with on-site interviews, deep explainers, and helpful visuals.</b><b..]]></isc:description>
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			<title><![CDATA[Nexus (A Brief History of Information Networks from the Stone Age to AI) - 9780593734230]]></title>
			<link>https://www.thebookco.com/nexus-a-brief-history-of-information-networks-from-the-stone-age-to-ai-978059373-9780593734230</link>
			<pubDate>Wed, 28 May 2025 04:16:26 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/nexus-a-brief-history-of-information-networks-from-the-stone-age-to-ai-978059373-9780593734230</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/nexus-a-brief-history-of-information-networks-from-the-stone-age-to-ai-978059373-9780593734230"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2689647/images/28757687/9780593734230__27946.1779503656.285.285.jpg?c=2" alt="Nexus (A Brief History of Information Networks from the Stone Age to AI) - 9780593734230 by Yuval Noah Harari, 9780593734230" /></a></div><b>#1 <i>NEW YORK TIMES </i>BESTSELLER • From the author of <i>Sapiens</i> comes the groundbreaking story of how information networks have made, and unmade, our world.<br><br>“Strikingly original . . . A historian whose arguments operate on the scale of millennia has managed to capture the zeitgei..<p><strong>Price: $25.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/nexus-a-brief-history-of-information-networks-from-the-stone-age-to-ai-978059373-9780593734230"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2689647/images/28757687/9780593734230__27946.1779503656.285.285.jpg?c=2" alt="Nexus (A Brief History of Information Networks from the Stone Age to AI) - 9780593734230 by Yuval Noah Harari, 9780593734230" /></a></div><b>#1 <i>NEW YORK TIMES </i>BESTSELLER • From the author of <i>Sapiens</i> comes the groundbreaking story of how information networks have made, and unmade, our world.<br><br>“Strikingly original . . . A historian whose arguments operate on the scale of millennia has managed to capture the zeitgei..<p><strong>Price: $25.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>#1 <i>NEW YORK TIMES </i>BESTSELLER • From the author of <i>Sapiens</i> comes the groundbreaking story of how information networks have made, and unmade, our world.<br><br>“Strikingly original . . . A historian whose arguments operate on the scale of millennia has managed to capture the zeitgei..]]></isc:description>
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			<title><![CDATA[The Next Renaissance (AI and the Expansion of Human Potential)]]></title>
			<link>https://www.thebookco.com/the-next-renaissance/</link>
			<pubDate>Tue, 06 May 2025 11:12:48 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-next-renaissance/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2685654/images/29319466/9781394381081__94642.1784693356.285.285.jpg?c=2" alt="The Next Renaissance (AI and the Expansion of Human Potential) by Zack Kass, 9781394381081" /></a></div><p><b>An eye-opening discussion on the transformative impact of AI and how to prepare for a new future.</b></p> <p>In <i>The Next Renaissance: AI and the Expansion of Human Potential</i>, acclaimed AI advisor Zack Kass presents an optimistic and compelling vision of how artificial intelligence wil..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-next-renaissance/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2685654/images/29319466/9781394381081__94642.1784693356.285.285.jpg?c=2" alt="The Next Renaissance (AI and the Expansion of Human Potential) by Zack Kass, 9781394381081" /></a></div><p><b>An eye-opening discussion on the transformative impact of AI and how to prepare for a new future.</b></p> <p>In <i>The Next Renaissance: AI and the Expansion of Human Potential</i>, acclaimed AI advisor Zack Kass presents an optimistic and compelling vision of how artificial intelligence wil..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>An eye-opening discussion on the transformative impact of AI and how to prepare for a new future.</b></p> <p>In <i>The Next Renaissance: AI and the Expansion of Human Potential</i>, acclaimed AI advisor Zack Kass presents an optimistic and compelling vision of how artificial intelligence wil..]]></isc:description>
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			<title><![CDATA[A Giant Leap (How AI Is Transforming Healthcare and What That Means for Our Future)]]></title>
			<link>https://www.thebookco.com/a-giant-leap-how-ai-is-transforming-healthcare-and-what-that-means-for-our-future/</link>
			<pubDate>Sun, 04 May 2025 07:23:19 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-giant-leap-how-ai-is-transforming-healthcare-and-what-that-means-for-our-future/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2684563/images/28760636/9798217044245__09426.1779503039.285.285.jpg?c=2" alt="A Giant Leap (How AI Is Transforming Healthcare and What That Means for Our Future) by Robert Wachter, 9798217044245" /></a></div><b>“Evenhanded and insightful.”  —<i>Publisher’s Weekly </i>(starred review)<br> <br>“An accessible, often fascinating primer.... Essential, illuminating reading.” —<i>Kirkus</i><br><br>From the author of the <i>New York Times</i> bestseller <i>The Digital Doctor</i> comes an engaging, clear-eyed,..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-giant-leap-how-ai-is-transforming-healthcare-and-what-that-means-for-our-future/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2684563/images/28760636/9798217044245__09426.1779503039.285.285.jpg?c=2" alt="A Giant Leap (How AI Is Transforming Healthcare and What That Means for Our Future) by Robert Wachter, 9798217044245" /></a></div><b>“Evenhanded and insightful.”  —<i>Publisher’s Weekly </i>(starred review)<br> <br>“An accessible, often fascinating primer.... Essential, illuminating reading.” —<i>Kirkus</i><br><br>From the author of the <i>New York Times</i> bestseller <i>The Digital Doctor</i> comes an engaging, clear-eyed,..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>“Evenhanded and insightful.”  —<i>Publisher’s Weekly </i>(starred review)<br> <br>“An accessible, often fascinating primer.... Essential, illuminating reading.” —<i>Kirkus</i><br><br>From the author of the <i>New York Times</i> bestseller <i>The Digital Doctor</i> comes an engaging, clear-eyed,..]]></isc:description>
			<isc:productid><![CDATA[2684563]]></isc:productid>
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