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		<title><![CDATA[The Book Company: New Products - Sales & Selling]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Tue, 01 Sep 2026 12:55:19 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Exceptional Experiences (Five Luxury Levers to Elevate Every Aspect of Your Business)]]></title>
			<link>https://www.thebookco.com/exceptional-experiences-five-luxury-levers-to-elevate-every-aspect-of-your-business/</link>
			<pubDate>Sun, 08 Dec 2024 15:56:55 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/exceptional-experiences-five-luxury-levers-to-elevate-every-aspect-of-your-business/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/exceptional-experiences-five-luxury-levers-to-elevate-every-aspect-of-your-business/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2614945/images/28527769/9781774586259__64846.1779494555.285.285.jpg?c=2" alt="Exceptional Experiences (Five Luxury Levers to Elevate Every Aspect of Your Business) by Neen James, 9781774586259" /></a></div><p><b>Luxury levers are the golden key to revenue, in any industry</b><br><br>Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.<b..<p><strong>Price: $29.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/exceptional-experiences-five-luxury-levers-to-elevate-every-aspect-of-your-business/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2614945/images/28527769/9781774586259__64846.1779494555.285.285.jpg?c=2" alt="Exceptional Experiences (Five Luxury Levers to Elevate Every Aspect of Your Business) by Neen James, 9781774586259" /></a></div><p><b>Luxury levers are the golden key to revenue, in any industry</b><br><br>Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.<b..<p><strong>Price: $29.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Luxury levers are the golden key to revenue, in any industry</b><br><br>Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.<b..]]></isc:description>
			<isc:productid><![CDATA[2614945]]></isc:productid>
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			<title><![CDATA[The Activator Advantage (What Today's Rainmakers Do Differently)]]></title>
			<link>https://www.thebookco.com/the-activator-advantage-what-todays-rainmakers-do-differently/</link>
			<pubDate>Thu, 11 Jul 2024 05:16:02 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-activator-advantage-what-todays-rainmakers-do-differently/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-activator-advantage-what-todays-rainmakers-do-differently/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2541839/images/29196949/9798892790574__50915.1779485357.285.285.jpg?c=2" alt="The Activator Advantage (What Today&#039;s Rainmakers Do Differently) by Matthew Dixon, Rory Channer, Karen Freeman, Ted McKenna, 9798892790574" /></a></div><p><b>A proven approach used by today's best professional service partners to win, retain, and grow client relationships.</b></p><p>There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have ..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-activator-advantage-what-todays-rainmakers-do-differently/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2541839/images/29196949/9798892790574__50915.1779485357.285.285.jpg?c=2" alt="The Activator Advantage (What Today&#039;s Rainmakers Do Differently) by Matthew Dixon, Rory Channer, Karen Freeman, Ted McKenna, 9798892790574" /></a></div><p><b>A proven approach used by today's best professional service partners to win, retain, and grow client relationships.</b></p><p>There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have ..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>A proven approach used by today's best professional service partners to win, retain, and grow client relationships.</b></p><p>There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have ..]]></isc:description>
			<isc:productid><![CDATA[2541839]]></isc:productid>
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			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2541839/images/29196949/9798892790574__50915.1779485357.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$35.00]]></isc:price>
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			<title><![CDATA[Eat What You Kill (Becoming a Sales Carnivore)]]></title>
			<link>https://www.thebookco.com/eat-what-you-kill-becoming-a-sales-carnivore/</link>
			<pubDate>Mon, 15 Apr 2024 04:40:26 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/eat-what-you-kill-becoming-a-sales-carnivore/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/eat-what-you-kill-becoming-a-sales-carnivore/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2509222/images/28903018/9780593715741__65918.1779481087.285.285.jpg?c=2" alt="Eat What You Kill (Becoming a Sales Carnivore) by Sam Taggart, 9780593715741" /></a></div><b>From the founder and CEO of multimillion dollar sales empire D2D Experts, a battle guide to closing more deals than you ever thought possible.</b><br><br>Just ten years ago, Sam Taggart was beating the streets as a door-to-door salesman selling solar and alarm systems, getting thousands of door..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/eat-what-you-kill-becoming-a-sales-carnivore/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2509222/images/28903018/9780593715741__65918.1779481087.285.285.jpg?c=2" alt="Eat What You Kill (Becoming a Sales Carnivore) by Sam Taggart, 9780593715741" /></a></div><b>From the founder and CEO of multimillion dollar sales empire D2D Experts, a battle guide to closing more deals than you ever thought possible.</b><br><br>Just ten years ago, Sam Taggart was beating the streets as a door-to-door salesman selling solar and alarm systems, getting thousands of door..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>From the founder and CEO of multimillion dollar sales empire D2D Experts, a battle guide to closing more deals than you ever thought possible.</b><br><br>Just ten years ago, Sam Taggart was beating the streets as a door-to-door salesman selling solar and alarm systems, getting thousands of door..]]></isc:description>
			<isc:productid><![CDATA[2509222]]></isc:productid>
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			<isc:price><![CDATA[$32.00]]></isc:price>
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			<title><![CDATA[The Introvert's Edge to Networking (Work the Room. Leverage Social Media. Develop Powerful Connections) - 9781400216710]]></title>
			<link>https://www.thebookco.com/the-introverts-edge-to-networking-work-the-room-leverage-social-media-develop-powerful-connections-9781400216710/</link>
			<pubDate>Sat, 13 Apr 2024 15:17:22 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-introverts-edge-to-networking-work-the-room-leverage-social-media-develop-powerful-connections-9781400216710/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-introverts-edge-to-networking-work-the-room-leverage-social-media-develop-powerful-connections-9781400216710/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2508617/images/27157810/9781400216710__98361.1779481008.285.285.jpg?c=2" alt="The Introvert&#039;s Edge to Networking (Work the Room. Leverage Social Media. Develop Powerful Connections) - 9781400216710 by Matthew Pollard, Derek Lewis, Jeb Blount, 9781400216710" /></a></div><p><strong>Finally – A Networking Book for Introverts!</strong></p><p>The sequel to Pollard’s international bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, selected by BookAuthority as the #2 “Best Introvert Book of All Time” and listed by HubSpot as one of the “Most Hig..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-introverts-edge-to-networking-work-the-room-leverage-social-media-develop-powerful-connections-9781400216710/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2508617/images/27157810/9781400216710__98361.1779481008.285.285.jpg?c=2" alt="The Introvert&#039;s Edge to Networking (Work the Room. Leverage Social Media. Develop Powerful Connections) - 9781400216710 by Matthew Pollard, Derek Lewis, Jeb Blount, 9781400216710" /></a></div><p><strong>Finally – A Networking Book for Introverts!</strong></p><p>The sequel to Pollard’s international bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, selected by BookAuthority as the #2 “Best Introvert Book of All Time” and listed by HubSpot as one of the “Most Hig..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>Finally – A Networking Book for Introverts!</strong></p><p>The sequel to Pollard’s international bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, selected by BookAuthority as the #2 “Best Introvert Book of All Time” and listed by HubSpot as one of the “Most Hig..]]></isc:description>
			<isc:productid><![CDATA[2508617]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2508617/images/27157810/9781400216710__98361.1779481008.285.285.jpg?c=2]]></isc:thumb>
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			<isc:price><![CDATA[$19.99]]></isc:price>
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			<title><![CDATA[Building a StoryBrand 2.0 (Clarify Your Message So Customers Will Listen)]]></title>
			<link>https://www.thebookco.com/building-a-storybrand-2-0-clarify-your-message-so-customers-will-listen/</link>
			<pubDate>Sat, 30 Mar 2024 16:16:21 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/building-a-storybrand-2-0-clarify-your-message-so-customers-will-listen/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/building-a-storybrand-2-0-clarify-your-message-so-customers-will-listen/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2502839/images/26850187/9781400248872__76324.1788052450.285.285.jpg?c=2" alt="Building a StoryBrand 2.0 (Clarify Your Message So Customers Will Listen) by Donald Miller, 9781400248872" /></a></div><p><strong>When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .</strong></p><p>Since the original publication of <em>Building a StoryBrand</em>, over one million business..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/building-a-storybrand-2-0-clarify-your-message-so-customers-will-listen/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2502839/images/26850187/9781400248872__76324.1788052450.285.285.jpg?c=2" alt="Building a StoryBrand 2.0 (Clarify Your Message So Customers Will Listen) by Donald Miller, 9781400248872" /></a></div><p><strong>When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .</strong></p><p>Since the original publication of <em>Building a StoryBrand</em>, over one million business..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .</strong></p><p>Since the original publication of <em>Building a StoryBrand</em>, over one million business..]]></isc:description>
			<isc:productid><![CDATA[2502839]]></isc:productid>
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			<title><![CDATA[SPIN Selling]]></title>
			<link>https://www.thebookco.com/spin-selling/</link>
			<pubDate>Wed, 20 Mar 2024 09:36:47 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/spin-selling/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/spin-selling/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2498005/images/29088720/9780070511132__97174.1779479479.285.285.jpg?c=2" alt="SPIN Selling by Neil Rackham, 9780070511132" /></a></div><p><b>The international bestseller that revolutionized high-end selling!</p></b>

<p>Written by Neil Rackham, former president and founder of Huthwaite corporation, <i>SPIN Selling</i> is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented..<p><strong>Price: $37.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/spin-selling/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2498005/images/29088720/9780070511132__97174.1779479479.285.285.jpg?c=2" alt="SPIN Selling by Neil Rackham, 9780070511132" /></a></div><p><b>The international bestseller that revolutionized high-end selling!</p></b>

<p>Written by Neil Rackham, former president and founder of Huthwaite corporation, <i>SPIN Selling</i> is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented..<p><strong>Price: $37.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>The international bestseller that revolutionized high-end selling!</p></b>

<p>Written by Neil Rackham, former president and founder of Huthwaite corporation, <i>SPIN Selling</i> is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented..]]></isc:description>
			<isc:productid><![CDATA[2498005]]></isc:productid>
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			<title><![CDATA[Supercommunicators (How to Unlock the Secret Language of Connection) - 9780593243916]]></title>
			<link>https://www.thebookco.com/supercommunicators-how-to-unlock-the-secret-language-of-connection-9780593243916/</link>
			<pubDate>Sun, 25 Feb 2024 12:48:26 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/supercommunicators-how-to-unlock-the-secret-language-of-connection-9780593243916/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/supercommunicators-how-to-unlock-the-secret-language-of-connection-9780593243916/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2483172/images/29233976/9780593243916__35884.1779691221.285.285.jpg?c=2" alt="Supercommunicators (How to Unlock the Secret Language of Connection) - 9780593243916 by Charles Duhigg, 9780593243916" /></a></div><b>From the bestselling author of <i>The Power of Habit</i>, a fascinating exploration of what makes conversations work—and how we can all learn to be supercommunicators at work and in life<br></b><br><b>“A winning combination of stories, studies, and guidance that might well transform the worst c..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/supercommunicators-how-to-unlock-the-secret-language-of-connection-9780593243916/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2483172/images/29233976/9780593243916__35884.1779691221.285.285.jpg?c=2" alt="Supercommunicators (How to Unlock the Secret Language of Connection) - 9780593243916 by Charles Duhigg, 9780593243916" /></a></div><b>From the bestselling author of <i>The Power of Habit</i>, a fascinating exploration of what makes conversations work—and how we can all learn to be supercommunicators at work and in life<br></b><br><b>“A winning combination of stories, studies, and guidance that might well transform the worst c..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>From the bestselling author of <i>The Power of Habit</i>, a fascinating exploration of what makes conversations work—and how we can all learn to be supercommunicators at work and in life<br></b><br><b>“A winning combination of stories, studies, and guidance that might well transform the worst c..]]></isc:description>
			<isc:productid><![CDATA[2483172]]></isc:productid>
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			<title><![CDATA[Give to Grow (Invest in Relationships to Build Your Business and Your Career)]]></title>
			<link>https://www.thebookco.com/give-to-grow-invest-in-relationships-to-build-your-business-and-your-career/</link>
			<pubDate>Thu, 01 Feb 2024 06:36:07 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/give-to-grow-invest-in-relationships-to-build-your-business-and-your-career/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2467051/images/27115983/9781959472100__44212.1779456828.285.285.jpg?c=2" alt="Give to Grow (Invest in Relationships to Build Your Business and Your Career) by Mo Bunnell, 9781959472100" /></a></div><p><b>Relationships are the foundation of our long-term business success.</b></p><p>The problem is a million things get in the way:</p><p>“I don’t have enough time.” <br>“I don’t want to be a nag.”<br>“They are super busy right now.”<br>And the biggest one—“I’m just not good at this.”</p><p>There’..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/give-to-grow-invest-in-relationships-to-build-your-business-and-your-career/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2467051/images/27115983/9781959472100__44212.1779456828.285.285.jpg?c=2" alt="Give to Grow (Invest in Relationships to Build Your Business and Your Career) by Mo Bunnell, 9781959472100" /></a></div><p><b>Relationships are the foundation of our long-term business success.</b></p><p>The problem is a million things get in the way:</p><p>“I don’t have enough time.” <br>“I don’t want to be a nag.”<br>“They are super busy right now.”<br>And the biggest one—“I’m just not good at this.”</p><p>There’..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Relationships are the foundation of our long-term business success.</b></p><p>The problem is a million things get in the way:</p><p>“I don’t have enough time.” <br>“I don’t want to be a nag.”<br>“They are super busy right now.”<br>And the biggest one—“I’m just not good at this.”</p><p>There’..]]></isc:description>
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			<title><![CDATA[Triple Fit Strategy (How to Build Lasting Customer Relationships and Boost Growth)]]></title>
			<link>https://www.thebookco.com/triple-fit-strategy-how-successful-companies-move-from-value-selling-to-value-creation/</link>
			<pubDate>Thu, 01 Feb 2024 06:15:47 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/triple-fit-strategy-how-successful-companies-move-from-value-selling-to-value-creation/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/triple-fit-strategy-how-successful-companies-move-from-value-selling-to-value-creation/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2466987/images/29196916/9781647827144__35183.1779513726.285.285.jpg?c=2" alt="Triple Fit Strategy (How to Build Lasting Customer Relationships and Boost Growth) by Christoph Senn, Mehak Gandhi, 9781647827144" /></a></div><p><b>It's time for companies to rethink their growth logic.</b></p><p>Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be d..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/triple-fit-strategy-how-successful-companies-move-from-value-selling-to-value-creation/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2466987/images/29196916/9781647827144__35183.1779513726.285.285.jpg?c=2" alt="Triple Fit Strategy (How to Build Lasting Customer Relationships and Boost Growth) by Christoph Senn, Mehak Gandhi, 9781647827144" /></a></div><p><b>It's time for companies to rethink their growth logic.</b></p><p>Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be d..<p><strong>Price: $35.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>It's time for companies to rethink their growth logic.</b></p><p>Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be d..]]></isc:description>
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			<title><![CDATA[The First-Time Manager: Sales]]></title>
			<link>https://www.thebookco.com/the-first-time-manager-sales/</link>
			<pubDate>Sat, 18 Nov 2023 15:26:09 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-first-time-manager-sales/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2396634/images/29462142/9781400241514__16902.1785784342.285.285.jpg?c=2" alt="The First-Time Manager: Sales by Mike Weinberg, 9781400241514" /></a></div><p><strong><em>The First Time Manager</em></strong><strong> Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed.</strong></p><p>The jump from sales superstar to sales manager has made or broken many a sales career.</p><p..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-first-time-manager-sales/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2396634/images/29462142/9781400241514__16902.1785784342.285.285.jpg?c=2" alt="The First-Time Manager: Sales by Mike Weinberg, 9781400241514" /></a></div><p><strong><em>The First Time Manager</em></strong><strong> Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed.</strong></p><p>The jump from sales superstar to sales manager has made or broken many a sales career.</p><p..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong><em>The First Time Manager</em></strong><strong> Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed.</strong></p><p>The jump from sales superstar to sales manager has made or broken many a sales career.</p><p..]]></isc:description>
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