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		<title><![CDATA[The Book Company: New Products - Clocks & Watches]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Sat, 29 Aug 2026 00:59:56 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Watch Legends Alphabet]]></title>
			<link>https://www.thebookco.com/watch-legends-alphabet-9781764222341</link>
			<pubDate>Mon, 27 Jul 2026 16:45:35 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/watch-legends-alphabet-9781764222341</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/watch-legends-alphabet-9781764222341"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891513/images/29400523/9781764222341__34227.1785175064.285.285.jpg?c=2" alt="Watch Legends Alphabet by Beck Feiner, Beck Feiner, 9781764222341" /></a></div>From Rolex to Patek Philippe, Richard Mille to Vacheron Constantin, Watch Legends Alphabet is a timeless tour through the icons, inventions, and extraordinary machines that have made watchmaking an art, an adventure, and an obsession. A world of watchmaking wonder, now in little hands.<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/watch-legends-alphabet-9781764222341"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891513/images/29400523/9781764222341__34227.1785175064.285.285.jpg?c=2" alt="Watch Legends Alphabet by Beck Feiner, Beck Feiner, 9781764222341" /></a></div>From Rolex to Patek Philippe, Richard Mille to Vacheron Constantin, Watch Legends Alphabet is a timeless tour through the icons, inventions, and extraordinary machines that have made watchmaking an art, an adventure, and an obsession. A world of watchmaking wonder, now in little hands.<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[From Rolex to Patek Philippe, Richard Mille to Vacheron Constantin, Watch Legends Alphabet is a timeless tour through the icons, inventions, and extraordinary machines that have made watchmaking an art, an adventure, and an obsession. A world of watchmaking wonder, now in little hands.]]></isc:description>
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			<title><![CDATA[Reinventing the Wristwatch (From Dick Tracy to the Smartwatch)]]></title>
			<link>https://www.thebookco.com/reinventing-the-wristwatch-9780262058223</link>
			<pubDate>Tue, 21 Jul 2026 04:37:39 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/reinventing-the-wristwatch-9780262058223</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/reinventing-the-wristwatch-9780262058223"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889868/images/29317614/9780262058223__90642.1784612375.285.285.jpg?c=2" alt="Reinventing the Wristwatch (From Dick Tracy to the Smartwatch) by Carlene E. Stephens, 9780262058223" /></a></div><b>The little-known history of the wristwatch—and how it was a proving ground for consumer products in the shift from a mechanical to a microelectronic world.<br> <br>A beautifully illustrated volume from a former curator at the Smithsonian, perfect for young and old fans of wristwatches.</b><br><..<p><strong>Price: $44.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/reinventing-the-wristwatch-9780262058223"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889868/images/29317614/9780262058223__90642.1784612375.285.285.jpg?c=2" alt="Reinventing the Wristwatch (From Dick Tracy to the Smartwatch) by Carlene E. Stephens, 9780262058223" /></a></div><b>The little-known history of the wristwatch—and how it was a proving ground for consumer products in the shift from a mechanical to a microelectronic world.<br> <br>A beautifully illustrated volume from a former curator at the Smithsonian, perfect for young and old fans of wristwatches.</b><br><..<p><strong>Price: $44.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>The little-known history of the wristwatch—and how it was a proving ground for consumer products in the shift from a mechanical to a microelectronic world.<br> <br>A beautifully illustrated volume from a former curator at the Smithsonian, perfect for young and old fans of wristwatches.</b><br><..]]></isc:description>
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			<title><![CDATA[Modern Man's Rolex]]></title>
			<link>https://www.thebookco.com/modern-mans-rolex-9783961718528</link>
			<pubDate>Thu, 16 Jul 2026 05:45:17 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/modern-mans-rolex-9783961718528</guid>
			<description><![CDATA[Modern Man’s Rolex is more than just a coffee table book; it's an invitation to experience the enduring allure of the world's most iconic watch. This visually stunning volume takes readers on a journey through time, culture and style, exploring the powerful role that Rolex plays, not only on the w..<p><strong>Price: $75.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Modern Man’s Rolex is more than just a coffee table book; it's an invitation to experience the enduring allure of the world's most iconic watch. This visually stunning volume takes readers on a journey through time, culture and style, exploring the powerful role that Rolex plays, not only on the w..<p><strong>Price: $75.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Modern Man’s Rolex is more than just a coffee table book; it's an invitation to experience the enduring allure of the world's most iconic watch. This visually stunning volume takes readers on a journey through time, culture and style, exploring the powerful role that Rolex plays, not only on the w..]]></isc:description>
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			<title><![CDATA[The Story Behind the Style Box Set (Visual histories of Tiffany and Co, Cartier, Bulgari and Rolex)]]></title>
			<link>https://www.thebookco.com/the-story-behind-the-style-box-set-9781835873571</link>
			<pubDate>Fri, 10 Jul 2026 18:18:53 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-story-behind-the-style-box-set-9781835873571</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-story-behind-the-style-box-set-9781835873571"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2887377/images/29302885/9781835873571__58750.1783710656.285.285.jpg?c=2" alt="The Story Behind the Style Box Set (Visual histories of Tiffany and Co, Cartier, Bulgari and Rolex) by Rachael Taylor, 9781835873571" /></a></div><STRONG>A stunning box set containing the stories of Tiffany and Co, Cartier, Bulgari and Rolex.</STRONG><BR><BR>This beautiful box set contains beautifully illustrated, handbag-sized visual histories of four of the biggest names in the jewellery and watch industry. Written by jewellery expert and..<p><strong>Price: $58.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-story-behind-the-style-box-set-9781835873571"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2887377/images/29302885/9781835873571__58750.1783710656.285.285.jpg?c=2" alt="The Story Behind the Style Box Set (Visual histories of Tiffany and Co, Cartier, Bulgari and Rolex) by Rachael Taylor, 9781835873571" /></a></div><STRONG>A stunning box set containing the stories of Tiffany and Co, Cartier, Bulgari and Rolex.</STRONG><BR><BR>This beautiful box set contains beautifully illustrated, handbag-sized visual histories of four of the biggest names in the jewellery and watch industry. Written by jewellery expert and..<p><strong>Price: $58.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>A stunning box set containing the stories of Tiffany and Co, Cartier, Bulgari and Rolex.</STRONG><BR><BR>This beautiful box set contains beautifully illustrated, handbag-sized visual histories of four of the biggest names in the jewellery and watch industry. Written by jewellery expert and..]]></isc:description>
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			<title><![CDATA[Omega: Watch by Watch (150 Years of Timepiece Perfection from the Sea to the Moon)]]></title>
			<link>https://www.thebookco.com/omega-watch-by-watch-9781788407144</link>
			<pubDate>Mon, 06 Jul 2026 21:00:30 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/omega-watch-by-watch-9781788407144</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/omega-watch-by-watch-9781788407144"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2886458/images/29307333/9781788407144__15486.1787576775.285.285.jpg?c=2" alt="Omega: Watch by Watch (150 Years of Timepiece Perfection from the Sea to the Moon) by Chris Hall, 9781788407144" /></a></div><STRONG>150 years of timepiece perfection from the sea to the moon.</STRONG><BR /><BR /><STRONG>It was the watch that went to the moon; the official timekeeper of the Olympics and America's Cup; and the watch adopted by British and US troops in World War One.</STRONG><BR /><BR /> Omega is the olde..<p><strong>Price: $65.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/omega-watch-by-watch-9781788407144"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2886458/images/29307333/9781788407144__15486.1787576775.285.285.jpg?c=2" alt="Omega: Watch by Watch (150 Years of Timepiece Perfection from the Sea to the Moon) by Chris Hall, 9781788407144" /></a></div><STRONG>150 years of timepiece perfection from the sea to the moon.</STRONG><BR /><BR /><STRONG>It was the watch that went to the moon; the official timekeeper of the Olympics and America's Cup; and the watch adopted by British and US troops in World War One.</STRONG><BR /><BR /> Omega is the olde..<p><strong>Price: $65.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>150 years of timepiece perfection from the sea to the moon.</STRONG><BR /><BR /><STRONG>It was the watch that went to the moon; the official timekeeper of the Olympics and America's Cup; and the watch adopted by British and US troops in World War One.</STRONG><BR /><BR /> Omega is the olde..]]></isc:description>
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			<title><![CDATA[Famous Men and Their Watches]]></title>
			<link>https://www.thebookco.com/famous-men-and-their-watches-9780764372940</link>
			<pubDate>Sat, 04 Jul 2026 13:13:11 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/famous-men-and-their-watches-9780764372940</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/famous-men-and-their-watches-9780764372940"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2885293/images/29299795/9780764372940__07569.1783173265.285.285.jpg?c=2" alt="Famous Men and Their Watches by Pierre Toromanoff, Agata Toromanoff, 9780764372940" /></a></div>This richly illustrated volume presents a striking exploration of the
relationship between exceptional men and the watches they chose to wear,
showing how a timepiece can express ambition, discipline, taste, and
identity as clearly as any biography. Blending cultural history, design
commentary, an..<p><strong>Price: $45.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/famous-men-and-their-watches-9780764372940"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2885293/images/29299795/9780764372940__07569.1783173265.285.285.jpg?c=2" alt="Famous Men and Their Watches by Pierre Toromanoff, Agata Toromanoff, 9780764372940" /></a></div>This richly illustrated volume presents a striking exploration of the
relationship between exceptional men and the watches they chose to wear,
showing how a timepiece can express ambition, discipline, taste, and
identity as clearly as any biography. Blending cultural history, design
commentary, an..<p><strong>Price: $45.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[This richly illustrated volume presents a striking exploration of the
relationship between exceptional men and the watches they chose to wear,
showing how a timepiece can express ambition, discipline, taste, and
identity as clearly as any biography. Blending cultural history, design
commentary, an..]]></isc:description>
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			<title><![CDATA[Chronomat Story (The untold history of Breitling's ultimate all-purpose sports watch)]]></title>
			<link>https://www.thebookco.com/chronomat-story-9782940506668</link>
			<pubDate>Fri, 19 Jun 2026 17:42:40 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/chronomat-story-9782940506668</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/chronomat-story-9782940506668"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875249/images/29286397/9782940506668__11181.1783645787.285.285.jpg?c=2" alt="Chronomat Story (The untold history of Breitling&#039;s ultimate all-purpose sports watch) by Gerard Tubb, 9782940506668" /></a></div><STRONG>Chronomat Story reveals how this Breitling chronograph, released in the 1980s, revived the brand and revolutionized mechanical watchmaking, thanks to previously unseen archives and firsthand accounts. A definitive look at innovation and reinvention.</STRONG><BR><BR>Part of Watchprint’s <I>..<p><strong>Price: $70.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/chronomat-story-9782940506668"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875249/images/29286397/9782940506668__11181.1783645787.285.285.jpg?c=2" alt="Chronomat Story (The untold history of Breitling&#039;s ultimate all-purpose sports watch) by Gerard Tubb, 9782940506668" /></a></div><STRONG>Chronomat Story reveals how this Breitling chronograph, released in the 1980s, revived the brand and revolutionized mechanical watchmaking, thanks to previously unseen archives and firsthand accounts. A definitive look at innovation and reinvention.</STRONG><BR><BR>Part of Watchprint’s <I>..<p><strong>Price: $70.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Chronomat Story reveals how this Breitling chronograph, released in the 1980s, revived the brand and revolutionized mechanical watchmaking, thanks to previously unseen archives and firsthand accounts. A definitive look at innovation and reinvention.</STRONG><BR><BR>Part of Watchprint’s <I>..]]></isc:description>
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			<title><![CDATA[The Little Guide to Rolex]]></title>
			<link>https://www.thebookco.com/the-little-guide-to-rolex-luxury-by-design-9781035444779</link>
			<pubDate>Thu, 26 Feb 2026 12:33:57 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-little-guide-to-rolex-luxury-by-design-9781035444779</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-little-guide-to-rolex-luxury-by-design-9781035444779"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833363/images/28747081/9781035444779__35191.1779521667.285.285.jpg?c=2" alt="The Little Guide to Rolex by OH, 9781035444779" /></a></div><p>Worn by explorers, adventurers, celebrities and cinema's greatest heroes for more than a century, Rolex is, without a doubt, the world's greatest symbol of precision, masculinity and luxury. <br><br>Founded in 1905 - when men still favoured pocket watches and wristwatches were considered unreli..<p><strong>Price: $8.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-little-guide-to-rolex-luxury-by-design-9781035444779"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833363/images/28747081/9781035444779__35191.1779521667.285.285.jpg?c=2" alt="The Little Guide to Rolex by OH, 9781035444779" /></a></div><p>Worn by explorers, adventurers, celebrities and cinema's greatest heroes for more than a century, Rolex is, without a doubt, the world's greatest symbol of precision, masculinity and luxury. <br><br>Founded in 1905 - when men still favoured pocket watches and wristwatches were considered unreli..<p><strong>Price: $8.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Worn by explorers, adventurers, celebrities and cinema's greatest heroes for more than a century, Rolex is, without a doubt, the world's greatest symbol of precision, masculinity and luxury. <br><br>Founded in 1905 - when men still favoured pocket watches and wristwatches were considered unreli..]]></isc:description>
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			<title><![CDATA[Watches (The Essentials)]]></title>
			<link>https://www.thebookco.com/watches-the-essentials-9788854422407</link>
			<pubDate>Fri, 20 Feb 2026 17:10:13 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/watches-the-essentials-9788854422407"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2827885/images/28537988/9788854422407__70132.1779520977.285.285.jpg?c=2" alt="Watches (The Essentials) by Paco Guarnaccia, 9788854422407" /></a></div><STRONG>Explore 30 timepieces that have defined eras, set trends, and influenced culture.</STRONG><BR><BR>From Rolex to Swatch, the evolution of watches through fashion, sports, and history is highlighted through the 30 most iconic and essential wristwatches of all time. Designed for timepiece ent..<p><strong>Price: $45.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/watches-the-essentials-9788854422407"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2827885/images/28537988/9788854422407__70132.1779520977.285.285.jpg?c=2" alt="Watches (The Essentials) by Paco Guarnaccia, 9788854422407" /></a></div><STRONG>Explore 30 timepieces that have defined eras, set trends, and influenced culture.</STRONG><BR><BR>From Rolex to Swatch, the evolution of watches through fashion, sports, and history is highlighted through the 30 most iconic and essential wristwatches of all time. Designed for timepiece ent..<p><strong>Price: $45.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Explore 30 timepieces that have defined eras, set trends, and influenced culture.</STRONG><BR><BR>From Rolex to Swatch, the evolution of watches through fashion, sports, and history is highlighted through the 30 most iconic and essential wristwatches of all time. Designed for timepiece ent..]]></isc:description>
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			<title><![CDATA[Vintage Watches (The Modern Guide)]]></title>
			<link>https://www.thebookco.com/vintage-watches-the-modern-guide-9780593837665</link>
			<pubDate>Wed, 21 Jan 2026 08:51:22 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/vintage-watches-the-modern-guide-9780593837665"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2814564/images/29018451/9780593837665__56361.1781334597.285.285.jpg?c=2" alt="Vintage Watches (The Modern Guide) by Eric Wind, Charlie Dunne, Michael B. Dougherty, 9780593837665" /></a></div><b>Discover the beauty, culture, and untold stories behind the world's most iconic watch brands through thoughtful essays and more than 250 stunning photographs in this ultimate exploration of vintage watch culture and collecting from two leading vintage watch experts.</b><br><br>For enthusiasts, ..<p><strong>Price: $60.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
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