The Book Company: New Products - Virtual Worlds

Horská, Neuromarketing in food retailing

Fri, 18 Sep 2026 08:58:04 +0000

'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and..

Price: $111.00

Virtual Reality in Tunnel Engineering

Wed, 16 Sep 2026 16:38:38 +0000

This book presents a systematic examination of virtual reality (VR) applications across the lifecycle of tunnel engineering, including design, construction, operation, and safety management. It discusses the integration of VR with excavation processes, BIM-based coordination, energy and ventila..

Price: $166.99

Virtual Reality Experience Design Handbook (Heuristics, Patterns, and Practices for Immersive Applications)

Tue, 15 Sep 2026 17:02:05 +0000

Aimed at designers, developers, and product teams, this book bridges the gap between traditional 2D design and the challenges of embodied interaction. Moving beyond theory, it provides actionable tools - including a VR-specific heuristic framework, checklists, and templates - to simplify comple..

Price: $249.99

New Heritage (New Media and Cultural Heritage)

Fri, 11 Sep 2026 19:07:14 +0000

The use of new media in the service of cultural heritage is a fast growing field, known variously as virtual or digital heritage. New Heritage, under this denomination, broadens the definition of the field to address the complexity of cultural heritage such as the related social, polit..

Price: $233.99

Expanding Reality I (Makers and Dreamers of Early VR)

Fri, 11 Sep 2026 16:33:09 +0000

Expanded Reality I: Makers and Dreamers of Early VR tells the remarkable story of virtual reality's origins and formative decades. Combining compelling storytelling with rigorous scholarship, the book will appeal to media scholars, practitioners, students, and anyone curious about the hi..

Price: $110.99

Expanding Reality I (Makers and Dreamers of Early VR)

Fri, 11 Sep 2026 16:33:01 +0000

Price: $72.99

Interactive Narratives and Transmedia Storytelling (Creating Immersive Stories Across New Media Platforms)

Thu, 10 Sep 2026 16:44:11 +0000

Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and inter..

Price: $233.99

Neuroscience and the Dream of Digital Immortality (The Upload Illusion)

Wed, 09 Sep 2026 17:07:15 +0000

This captivating book tackles one of humanity's most profound questions: what is consciousness, and could we ever recreate it digitally? From ancient myths of immortality to cutting-edge neuroscience, this book takes readers on a fascinating journey through our evolving understanding of the min..

Price: $233.99

In the Land of the Unreal (Virtual and Other Realities in Los Angeles)

Thu, 03 Sep 2026 23:09:44 +0000

In the mid-2010s, a passionate community of Los Angeles-based storytellers, media artists, and tech innovators formed around virtual reality (VR), believing that it could remedy society’s ills. Lisa Messeri offers an ethnographic exploration of this community, which conceptualized VR as an “empath..

Price: $107.95

Interactive Narrative Design Across Media (Video Games, Interactive Film, Immersive Media and XR)

Tue, 01 Sep 2026 12:49:41 +0000

This book is a comprehensive guide for creative professionals building stories audiences actively shape. Written with the tone of an experienced colleague rather than a traditional textbook, it combines practical insights with original research grounded in media studies, psychology, and ..

Price: $72.99