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		<title><![CDATA[The Book Company: New Products - Purchasing & Buying]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Fri, 26 Jun 2026 12:59:21 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Fashion Product Development Process (From Concept to Consumer)]]></title>
			<link>https://www.thebookco.com/the-fashion-product-development-process-9781032816579</link>
			<pubDate>Sat, 20 Jun 2026 16:14:39 +0000</pubDate>
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			<description><![CDATA[<p>This book offers an in-depth exploration of the fashion product development process, combining academic insight with practical application to address creativity, technology, sustainability, and inclusivity in today’s rapidly evolving retail landscape.</p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This book offers an in-depth exploration of the fashion product development process, combining academic insight with practical application to address creativity, technology, sustainability, and inclusivity in today’s rapidly evolving retail landscape.</p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book offers an in-depth exploration of the fashion product development process, combining academic insight with practical application to address creativity, technology, sustainability, and inclusivity in today’s rapidly evolving retail landscape.</p>]]></isc:description>
			<isc:productid><![CDATA[2875674]]></isc:productid>
			<isc:price><![CDATA[$57.99]]></isc:price>
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			<title><![CDATA[Cross-Sell to Scale (The Executive's Growth Guide to M&A, Re-Organization and Profit Optimization)]]></title>
			<link>https://www.thebookco.com/cross-sell-to-scale-9781041307402</link>
			<pubDate>Fri, 20 Feb 2026 17:20:13 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/cross-sell-to-scale-9781041307402</guid>
			<description><![CDATA[<p>This comprehensive guide reveals how to systematically identify and capture cross-sell and up-sell opportunities, whether through internal transformation, organizational consolidation, or merger and acquisition scenarios.</p><p><strong>Price: $44.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This comprehensive guide reveals how to systematically identify and capture cross-sell and up-sell opportunities, whether through internal transformation, organizational consolidation, or merger and acquisition scenarios.</p><p><strong>Price: $44.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This comprehensive guide reveals how to systematically identify and capture cross-sell and up-sell opportunities, whether through internal transformation, organizational consolidation, or merger and acquisition scenarios.</p>]]></isc:description>
			<isc:productid><![CDATA[2827935]]></isc:productid>
			<isc:price><![CDATA[$44.99]]></isc:price>
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			<title><![CDATA[The Impact of AI in Supply Management (The Rise of Intelligent Procurement)]]></title>
			<link>https://www.thebookco.com/the-impact-of-ai-in-supply-management-9781604272154</link>
			<pubDate>Sat, 24 Jan 2026 15:10:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-impact-of-ai-in-supply-management-9781604272154</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-impact-of-ai-in-supply-management-9781604272154"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2815567/images/29020686/9781604272154__24652.1779519549.285.285.jpg?c=2" alt="The Impact of AI in Supply Management (The Rise of Intelligent Procurement) by Melissa Drew, 9781604272154" /></a></div>Moving beyond the hype, The <STRONG>Impact of AI in Supply Management</STRONG> explains how advanced analytics, machine learning, and generative AI can be responsibly integrated into procurement’             s strategy, operating model, and culture. With a strong emphasis on trust, governance, and..<p><strong>Price: $59.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-impact-of-ai-in-supply-management-9781604272154"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2815567/images/29020686/9781604272154__24652.1779519549.285.285.jpg?c=2" alt="The Impact of AI in Supply Management (The Rise of Intelligent Procurement) by Melissa Drew, 9781604272154" /></a></div>Moving beyond the hype, The <STRONG>Impact of AI in Supply Management</STRONG> explains how advanced analytics, machine learning, and generative AI can be responsibly integrated into procurement’             s strategy, operating model, and culture. With a strong emphasis on trust, governance, and..<p><strong>Price: $59.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Moving beyond the hype, The <STRONG>Impact of AI in Supply Management</STRONG> explains how advanced analytics, machine learning, and generative AI can be responsibly integrated into procurement’             s strategy, operating model, and culture. With a strong emphasis on trust, governance, and..]]></isc:description>
			<isc:productid><![CDATA[2815567]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2815567/images/29020686/9781604272154__24652.1779519549.285.285.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2815567/images/29020686/9781604272154__24652.1779519549.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$59.95]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
			<isc:rating_image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif]]></isc:rating_image>
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			<title><![CDATA[Supply Chain Management and Logistics in Construction (Delivering Tomorrow's Built Environment) - 9780749479336]]></title>
			<link>https://www.thebookco.com/supply-chain-management-and-logistics-in-construction-9780749479336</link>
			<pubDate>Mon, 12 Jan 2026 23:54:30 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/supply-chain-management-and-logistics-in-construction-9780749479336</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/supply-chain-management-and-logistics-in-construction-9780749479336"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2809225/images/28269782/9780749479336__12292.1779518683.285.285.jpg?c=2" alt="Supply Chain Management and Logistics in Construction (Delivering Tomorrow&#039;s Built Environment) - 9780749479336 by Greger Lundesjö, 9780749479336" /></a></div><p>The construction logistics manager plays an increasingly central role in the construction process. In fact, their decisions can crucially affect the success or failure of a project. Recognition of the critical role they play has spurred evermore interest in this budding field amongst both resea..<p><strong>Price: $78.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/supply-chain-management-and-logistics-in-construction-9780749479336"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2809225/images/28269782/9780749479336__12292.1779518683.285.285.jpg?c=2" alt="Supply Chain Management and Logistics in Construction (Delivering Tomorrow&#039;s Built Environment) - 9780749479336 by Greger Lundesjö, 9780749479336" /></a></div><p>The construction logistics manager plays an increasingly central role in the construction process. In fact, their decisions can crucially affect the success or failure of a project. Recognition of the critical role they play has spurred evermore interest in this budding field amongst both resea..<p><strong>Price: $78.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The construction logistics manager plays an increasingly central role in the construction process. In fact, their decisions can crucially affect the success or failure of a project. Recognition of the critical role they play has spurred evermore interest in this budding field amongst both resea..]]></isc:description>
			<isc:productid><![CDATA[2809225]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2809225/images/28269782/9780749479336__12292.1779518683.285.285.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2809225/images/28269782/9780749479336__12292.1779518683.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$78.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[Producer organisations and market chains (Facilitating trajectories of change in developing countries)]]></title>
			<link>https://www.thebookco.com/producer-organisations-and-market-chains-9789086860487</link>
			<pubDate>Mon, 05 Jan 2026 05:32:38 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/producer-organisations-and-market-chains-9789086860487</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/producer-organisations-and-market-chains-9789086860487"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2803915/images/28735904/9789086860487__25020.1779517923.285.285.jpg?c=2" alt="Producer organisations and market chains (Facilitating trajectories of change in developing countries) by Giel Ton, Jos Bijman, Joost Oorthuizen, 9789086860487" /></a></div>"The role of producer organizations in market chains has received increasing attention in recent years, both from governments and donors. In order to lower transaction costs, markets demand that smallholder farmers operate in an organized manner. However, though the policy openings for support see..<p><strong>Price: $72.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/producer-organisations-and-market-chains-9789086860487"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2803915/images/28735904/9789086860487__25020.1779517923.285.285.jpg?c=2" alt="Producer organisations and market chains (Facilitating trajectories of change in developing countries) by Giel Ton, Jos Bijman, Joost Oorthuizen, 9789086860487" /></a></div>"The role of producer organizations in market chains has received increasing attention in recent years, both from governments and donors. In order to lower transaction costs, markets demand that smallholder farmers operate in an organized manner. However, though the policy openings for support see..<p><strong>Price: $72.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA["The role of producer organizations in market chains has received increasing attention in recent years, both from governments and donors. In order to lower transaction costs, markets demand that smallholder farmers operate in an organized manner. However, though the policy openings for support see..]]></isc:description>
			<isc:productid><![CDATA[2803915]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2803915/images/28735904/9789086860487__25020.1779517923.285.285.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2803915/images/28735904/9789086860487__25020.1779517923.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$72.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[The role of Guanxi in buyer-seller relationships in China (A survey of vegetable supply chains in Jiangsu Province)]]></title>
			<link>https://www.thebookco.com/the-role-of-guanxi-in-buyer-seller-relationships-in-china-9789086860388</link>
			<pubDate>Mon, 05 Jan 2026 05:32:14 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-role-of-guanxi-in-buyer-seller-relationships-in-china-9789086860388</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-role-of-guanxi-in-buyer-seller-relationships-in-china-9789086860388"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2803913/images/28735893/9789086860388__70116.1779517922.285.285.jpg?c=2" alt="The role of Guanxi in buyer-seller relationships in China (A survey of vegetable supply chains in Jiangsu Province) by Hualiang Lu, 9789086860388" /></a></div>"Using social, organisational and economic theories, this book develops an integrated research framework to demonstrate the effects of Chinese traditional guanxi networks on modern business relationships and market performance. It also compares the effects of guanxi networks between upstream and d..<p><strong>Price: $86.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-role-of-guanxi-in-buyer-seller-relationships-in-china-9789086860388"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2803913/images/28735893/9789086860388__70116.1779517922.285.285.jpg?c=2" alt="The role of Guanxi in buyer-seller relationships in China (A survey of vegetable supply chains in Jiangsu Province) by Hualiang Lu, 9789086860388" /></a></div>"Using social, organisational and economic theories, this book develops an integrated research framework to demonstrate the effects of Chinese traditional guanxi networks on modern business relationships and market performance. It also compares the effects of guanxi networks between upstream and d..<p><strong>Price: $86.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA["Using social, organisational and economic theories, this book develops an integrated research framework to demonstrate the effects of Chinese traditional guanxi networks on modern business relationships and market performance. It also compares the effects of guanxi networks between upstream and d..]]></isc:description>
			<isc:productid><![CDATA[2803913]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2803913/images/28735893/9789086860388__70116.1779517922.285.285.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2803913/images/28735893/9789086860388__70116.1779517922.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$86.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[Gifts, Romance, and Consumer Culture]]></title>
			<link>https://www.thebookco.com/gifts-romance-and-consumer-culture-9780367733346</link>
			<pubDate>Tue, 16 Sep 2025 19:00:02 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/gifts-romance-and-consumer-culture-9780367733346</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/gifts-romance-and-consumer-culture-9780367733346"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2752893/images/28721695/9780367733346__69987.1779510789.285.285.jpg?c=2" alt="Gifts, Romance, and Consumer Culture by Yuko Minowa, Russell W. Belk, 9780367733346" /></a></div><P>This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social e..<p><strong>Price: $59.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/gifts-romance-and-consumer-culture-9780367733346"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2752893/images/28721695/9780367733346__69987.1779510789.285.285.jpg?c=2" alt="Gifts, Romance, and Consumer Culture by Yuko Minowa, Russell W. Belk, 9780367733346" /></a></div><P>This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social e..<p><strong>Price: $59.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social e..]]></isc:description>
			<isc:productid><![CDATA[2752893]]></isc:productid>
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			<title><![CDATA[Sustainable Procurement (A Practical Guide to Corporate Social Responsibility in the Supply Chain) - 9781398625624]]></title>
			<link>https://www.thebookco.com/sustainable-procurement-9781398625624</link>
			<pubDate>Thu, 14 Aug 2025 02:25:31 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/sustainable-procurement-9781398625624</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sustainable-procurement-9781398625624"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2736351/images/29109800/9781398625624__30033.1779508531.285.285.jpg?c=2" alt="Sustainable Procurement (A Practical Guide to Corporate Social Responsibility in the Supply Chain) - 9781398625624 by Jonathan O&#039;Brien, 9781398625624" /></a></div><p><b>Drive sustainability through procurement with clarity, control and measurable results.</b><br> <b><br><i>Sustainable Procurement </i></b>is a practical guide for Procurement Directors, Chief Procurement Officers, supply chain leaders and sustainability heads responsible for embedding sustain..<p><strong>Price: $65.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sustainable-procurement-9781398625624"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2736351/images/29109800/9781398625624__30033.1779508531.285.285.jpg?c=2" alt="Sustainable Procurement (A Practical Guide to Corporate Social Responsibility in the Supply Chain) - 9781398625624 by Jonathan O&#039;Brien, 9781398625624" /></a></div><p><b>Drive sustainability through procurement with clarity, control and measurable results.</b><br> <b><br><i>Sustainable Procurement </i></b>is a practical guide for Procurement Directors, Chief Procurement Officers, supply chain leaders and sustainability heads responsible for embedding sustain..<p><strong>Price: $65.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Drive sustainability through procurement with clarity, control and measurable results.</b><br> <b><br><i>Sustainable Procurement </i></b>is a practical guide for Procurement Directors, Chief Procurement Officers, supply chain leaders and sustainability heads responsible for embedding sustain..]]></isc:description>
			<isc:productid><![CDATA[2736351]]></isc:productid>
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			<title><![CDATA[Gower Handbook of Purchasing Management (Third Edition)]]></title>
			<link>https://www.thebookco.com/gower-handbook-of-purchasing-management-third-edition/</link>
			<pubDate>Wed, 02 Jul 2025 16:26:21 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/gower-handbook-of-purchasing-management-third-edition/</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/gower-handbook-of-purchasing-management-third-edition/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2713292/images/28529141/9781032800400__81127.1779506366.285.285.jpg?c=2" alt="Gower Handbook of Purchasing Management (Third Edition) by Marc Day, 9781032800400" /></a></div><P>First published in 2002, the third edition of this title views procurement as standing on the boundary of the firm, looking outwards and scanning the environment for new opportunities and threats. The aim is to show the potential contribution that purchasing can make as a driver for organizatio..<p><strong>Price: $47.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/gower-handbook-of-purchasing-management-third-edition/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2713292/images/28529141/9781032800400__81127.1779506366.285.285.jpg?c=2" alt="Gower Handbook of Purchasing Management (Third Edition) by Marc Day, 9781032800400" /></a></div><P>First published in 2002, the third edition of this title views procurement as standing on the boundary of the firm, looking outwards and scanning the environment for new opportunities and threats. The aim is to show the potential contribution that purchasing can make as a driver for organizatio..<p><strong>Price: $47.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>First published in 2002, the third edition of this title views procurement as standing on the boundary of the firm, looking outwards and scanning the environment for new opportunities and threats. The aim is to show the potential contribution that purchasing can make as a driver for organizatio..]]></isc:description>
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			<title><![CDATA[Beyond the Brand (The Entrepreneur's Guide to Fearless Franchising)]]></title>
			<link>https://www.thebookco.com/beyond-the-brand-the-entrepreneur-s-guide-to-fearless-franchising/</link>
			<pubDate>Sat, 14 Jun 2025 01:46:06 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/beyond-the-brand-the-entrepreneur-s-guide-to-fearless-franchising/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2697100/images/27771906/9798891881761__08735.1779504479.285.285.jpg?c=2" alt="Beyond the Brand (The Entrepreneur&#039;s Guide to Fearless Franchising) by Cliff Nonnenmacher, Justin Guevara, 9798891881761" /></a></div><p><strong>Don’t Just Buy a Franchise—Build a Future</strong></p><p>Tired of corporate chaos? Curious about becoming your own boss—but overwhelmed by the options? <em>Beyond the Brand</em> cuts through the hype and hands you the real blueprint for fearless franchising.</p><p>This isn’t about chasi..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/beyond-the-brand-the-entrepreneur-s-guide-to-fearless-franchising/"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2697100/images/27771906/9798891881761__08735.1779504479.285.285.jpg?c=2" alt="Beyond the Brand (The Entrepreneur&#039;s Guide to Fearless Franchising) by Cliff Nonnenmacher, Justin Guevara, 9798891881761" /></a></div><p><strong>Don’t Just Buy a Franchise—Build a Future</strong></p><p>Tired of corporate chaos? Curious about becoming your own boss—but overwhelmed by the options? <em>Beyond the Brand</em> cuts through the hype and hands you the real blueprint for fearless franchising.</p><p>This isn’t about chasi..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>Don’t Just Buy a Franchise—Build a Future</strong></p><p>Tired of corporate chaos? Curious about becoming your own boss—but overwhelmed by the options? <em>Beyond the Brand</em> cuts through the hype and hands you the real blueprint for fearless franchising.</p><p>This isn’t about chasi..]]></isc:description>
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