<![CDATA[The Book Company: New Products - E-Commerce]]> https://www.thebookco.com Wed, 16 Sep 2026 02:11:04 +0000 <![CDATA[Brand-to-Brand Engagement (Contemporary Issues in Inter-Brand Communication)]]> https://www.thebookco.com/brand-to-brand-engagement-9781041001584 Tue, 15 Sep 2026 16:16:20 +0000 https://www.thebookco.com/brand-to-brand-engagement-9781041001584 This edited volume provides the first comprehensive examination of brand-to-brand engagement, an emerging form of digital communication in which brands publicly interact with other brands before wider stakeholder audiences. It is designed for students, researchers, educators, with acute insight..

Price: $233.99

]]> This edited volume provides the first comprehensive examination of brand-to-brand engagement, an emerging form of digital communication in which brands publicly interact with other brands before wider stakeholder audiences. It is designed for students, researchers, educators, with acute insight..

Price: $233.99

]]> This edited volume provides the first comprehensive examination of brand-to-brand engagement, an emerging form of digital communication in which brands publicly interact with other brands before wider stakeholder audiences. It is designed for students, researchers, educators, with acute insight..]]> <![CDATA[People's Capitalism (How People-Owned Businesses Beat Investor-Owned Businesses)]]> https://www.thebookco.com/peoples-capitalism-9781324130888 Sun, 13 Sep 2026 04:47:28 +0000 https://www.thebookco.com/peoples-capitalism-9781324130888 Price: $32.99

]]> Price: $32.99

]]> <![CDATA[Networked Business (Charting Digitally Enabled Business Collaboration)]]> https://www.thebookco.com/networked-business-9781041388661 Sat, 12 Sep 2026 16:26:39 +0000 https://www.thebookco.com/networked-business-9781041388661 Networked Business (Charting Digitally Enabled Business Collaboration) by Paul Grefen, 9781041388661

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.

Price: $233.99

]]> Networked Business (Charting Digitally Enabled Business Collaboration) by Paul Grefen, 9781041388661

In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.

Price: $233.99

]]> In Networked Business, Paul Grefen returns with the third edition of his tried and tested BOAT framework for advanced e-business, covering the spectrum from business models via organization structures and digital system architectures to information technology.

]]> <![CDATA[Artificial Intelligence and Customer Experience (Strategies for Human-Centric and Intelligent Engagement)]]> https://www.thebookco.com/artificial-intelligence-and-customer-experience-9781041308751 Sat, 12 Sep 2026 16:15:50 +0000 https://www.thebookco.com/artificial-intelligence-and-customer-experience-9781041308751 Artificial Intelligence and Customer Experience (Strategies for Human-Centric and Intelligent Engagement) by Khalid Mehmood, Manjit Kour, 9781041308751

Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engagement while businesses maintain their human-centric approach. 

Price: $233.99

]]> Artificial Intelligence and Customer Experience (Strategies for Human-Centric and Intelligent Engagement) by Khalid Mehmood, Manjit Kour, 9781041308751

Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engagement while businesses maintain their human-centric approach. 

Price: $233.99

]]> Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engagement while businesses maintain their human-centric approach. 

]]> <![CDATA[Strategic Marketing Planning]]> https://www.thebookco.com/strategic-marketing-planning-9781138133952 Fri, 11 Sep 2026 19:47:08 +0000 https://www.thebookco.com/strategic-marketing-planning-9781138133952 Strategic Marketing Planning by Richard M.S. Wilson, 9781138133952Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

]]> Strategic Marketing Planning by Richard M.S. Wilson, 9781138133952Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

]]> Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

https://www.thebookco.com/retail-marketing-in-the-modern-age-9781041336655 Retail Marketing in the Modern Age by Prashant Chaudhary, 9781041336655

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evo..

Price: $233.99

]]> Retail Marketing in the Modern Age by Prashant Chaudhary, 9781041336655

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evo..

Price: $233.99

]]> Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evo..]]> <![CDATA[A Global Guide to FinTech and Future Payment Trends]]> https://www.thebookco.com/a-global-guide-to-fintech-and-future-payment-trends-9781138394452 Fri, 11 Sep 2026 18:25:58 +0000 https://www.thebookco.com/a-global-guide-to-fintech-and-future-payment-trends-9781138394452 A Global Guide to FinTech and Future Payment Trends by Peter Goldfinch, 9781138394452

This book is intended to assist the reader in navigating the payments landscape. It is vital reading for technologists, marketers, executives, and investors in the FinTech sector, as well as academics teaching business and technology courses.

Price: $233.99

]]> A Global Guide to FinTech and Future Payment Trends by Peter Goldfinch, 9781138394452

This book is intended to assist the reader in navigating the payments landscape. It is vital reading for technologists, marketers, executives, and investors in the FinTech sector, as well as academics teaching business and technology courses.

Price: $233.99

]]> This book is intended to assist the reader in navigating the payments landscape. It is vital reading for technologists, marketers, executives, and investors in the FinTech sector, as well as academics teaching business and technology courses.

]]> <![CDATA[Consumer Behavior and Digital Services (Competence, Rights and Protection)]]> https://www.thebookco.com/consumer-behavior-and-digital-services-9781041033141 Fri, 11 Sep 2026 16:24:01 +0000 https://www.thebookco.com/consumer-behavior-and-digital-services-9781041033141 Consumer Behavior and Digital Services (Competence, Rights and Protection) by Alicja Fandrejewska-Nowakowska, Monika Eisenbardt, Tomasz Eisenbardt, 9781041033141

This book analyzes the conditions for the development of e‑services and digital services in the European Union. It will appeal in particular to scholars and post-graduate students in the fields of consumer behavior, consumer law, marketing, technology and innovation management.

Price: $233.99

]]> Consumer Behavior and Digital Services (Competence, Rights and Protection) by Alicja Fandrejewska-Nowakowska, Monika Eisenbardt, Tomasz Eisenbardt, 9781041033141

This book analyzes the conditions for the development of e‑services and digital services in the European Union. It will appeal in particular to scholars and post-graduate students in the fields of consumer behavior, consumer law, marketing, technology and innovation management.

Price: $233.99

]]> This book analyzes the conditions for the development of e‑services and digital services in the European Union. It will appeal in particular to scholars and post-graduate students in the fields of consumer behavior, consumer law, marketing, technology and innovation management.

]]> <![CDATA[Innovation Branding (From Theory to Practice)]]> https://www.thebookco.com/innovation-branding-from-theory-to-practice-9781041137337 Wed, 09 Sep 2026 17:00:44 +0000 https://www.thebookco.com/innovation-branding-from-theory-to-practice-9781041137337 Innovation Branding (From Theory to Practice) by Itzhak Mashiah, 9781041137337

Innovation Branding explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.

Price: $233.99

]]> Innovation Branding (From Theory to Practice) by Itzhak Mashiah, 9781041137337

Innovation Branding explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.

Price: $233.99

]]> Innovation Branding explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.

]]> <![CDATA[The Routledge Companion to Influencer Marketing]]> https://www.thebookco.com/the-routledge-companion-to-influencer-marketing-9781041001706 Tue, 08 Sep 2026 16:38:06 +0000 https://www.thebookco.com/the-routledge-companion-to-influencer-marketing-9781041001706 The Routledge Companion to Influencer Marketing by Joyce Costello, Hayley Cocker, Rebecca Mardon, 9781041001706

This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. It explores the various aspects of research on influencer marketing and how research can complement and grow the profession.

Price: $350.00

]]> The Routledge Companion to Influencer Marketing by Joyce Costello, Hayley Cocker, Rebecca Mardon, 9781041001706

This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. It explores the various aspects of research on influencer marketing and how research can complement and grow the profession.

Price: $350.00

]]> This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. It explores the various aspects of research on influencer marketing and how research can complement and grow the profession.

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