The Book Company: New Products - E-Commerce

Predictable Profits (Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions)

Sun, 10 May 2026 04:22:17 +0000

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast.

“In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in commu..

Price: $18.99

Market Research and Consumer Insight (Developing Professionally Researched Marketing Strategies and Campaigns)

Fri, 08 May 2026 16:22:19 +0000

Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.

Price: $66.99

Innovation Branding (From Theory to Practice)

Sat, 02 May 2026 19:26:37 +0000

Innovation Branding explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.

Price: $56.99

The e-Connected World (Risks and Opportunities)

Sat, 02 May 2026 11:10:47 +0000

Digital technologies are now ubiquitous, changing the ways we live and learn and creating a new e-connected age of opportunity and risk. The e-Connected World provides a balanced, informed, and imaginative examination of the advent of these new technologies in areas such as education, c..

Price: $37.95

Your Individual Empire

Wed, 29 Apr 2026 16:10:42 +0000

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era.

In 2009, Gary Vaynerchuk’s Crush It! became t..

Price: $35.00

Market-Oriented Disinformation Research (Digital Advertising, Disinformation and Fake News on Social Media)

Tue, 28 Apr 2026 17:13:22 +0000

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance o..

Price: $61.99

Data Governance and the Digital Economy in Asia (Harmonising Cross-Border Data Flows)

Tue, 28 Apr 2026 16:36:09 +0000

Data governance is the cornerstone of digital economy growth, particularly in Asia, where both the digital economy and the policy space are fast expanding. The essays collected delve into how diverse and rapidly evolving data governance models of ASEAN countries and their Asian partners are sha..

Price: $61.99

Marketing For Dummies

Tue, 21 Apr 2026 17:11:51 +0000

Grow your brand with smart, psychology-driven marketing strategies

Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dumm..

Price: $29.99

The K-Pop Content Strategy (Marketing Models for Creative Success)

Fri, 17 Apr 2026 16:19:56 +0000

This book explores how K-pop’s strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new bus..
Price: $73.99

Mobile Electronic Commerce (Foundations, Development, and Applications)

Sat, 11 Apr 2026 21:10:09 +0000

Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusse..
Price: $94.99