<![CDATA[The Book Company: New Products - E-Commerce]]> https://www.thebookco.com Fri, 06 Nov 2026 03:12:29 +0000 <![CDATA[Transmedia Marketing (From Film and TV to Games and Digital Media)]]> https://www.thebookco.com/transmedia-marketing-9780415716109 Fri, 30 Oct 2026 17:14:06 +0000 https://www.thebookco.com/transmedia-marketing-9780415716109 Transmedia Marketing (From Film and TV to Games and Digital Media) by Anne Zeiser, 9780415716109

Transmedia Marketing: From Film and TV to Games and Digital Media is a ground-breaking guide to the rapidly changing world of entertainment and media marketing. In the 21st century, media platforms are becoming more alike, and the lines between entertainment and its marketin..

Price: $233.99

]]> Transmedia Marketing (From Film and TV to Games and Digital Media) by Anne Zeiser, 9780415716109

Transmedia Marketing: From Film and TV to Games and Digital Media is a ground-breaking guide to the rapidly changing world of entertainment and media marketing. In the 21st century, media platforms are becoming more alike, and the lines between entertainment and its marketin..

Price: $233.99

]]> Transmedia Marketing: From Film and TV to Games and Digital Media is a ground-breaking guide to the rapidly changing world of entertainment and media marketing. In the 21st century, media platforms are becoming more alike, and the lines between entertainment and its marketin..]]> <![CDATA[Provoke Selling (How to Challenge Assumptions, Reframe Problems, and Win the Sale)]]> https://www.thebookco.com/provoke-selling-9781041369301 Fri, 30 Oct 2026 16:59:39 +0000 https://www.thebookco.com/provoke-selling-9781041369301 In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..

Price: $189.99

]]> In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..

Price: $189.99

]]> In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..]]> <![CDATA[Provoke Selling (How to Challenge Assumptions, Reframe Problems, and Win the Sale)]]> https://www.thebookco.com/provoke-selling-9781041369288 Fri, 30 Oct 2026 16:59:30 +0000 https://www.thebookco.com/provoke-selling-9781041369288 In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..

Price: $39.99

]]> In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..

Price: $39.99

]]> In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..]]> <![CDATA[The Market Research Field Guide (A Practical Approach for Managers, Marketers, and Researchers)]]> https://www.thebookco.com/the-market-research-field-guide-9781032739915 Thu, 29 Oct 2026 17:47:45 +0000 https://www.thebookco.com/the-market-research-field-guide-9781032739915 Approaching market research as a story with a beginning, middle, and end, this book is your personal research advisor as you build knowledge of the market research industry and maximize your position in the workplace.

Price: $190.00

]]> Approaching market research as a story with a beginning, middle, and end, this book is your personal research advisor as you build knowledge of the market research industry and maximize your position in the workplace.

Price: $190.00

]]> Approaching market research as a story with a beginning, middle, and end, this book is your personal research advisor as you build knowledge of the market research industry and maximize your position in the workplace.

]]> <![CDATA[The Market Research Field Guide (A Practical Approach for Managers, Marketers, and Researchers)]]> https://www.thebookco.com/the-market-research-field-guide-9781032736518 Thu, 29 Oct 2026 17:47:36 +0000 https://www.thebookco.com/the-market-research-field-guide-9781032736518 Approaching market research as a story with a beginning, middle, and end, this book is your personal research advisor as you build knowledge of the market research industry and maximize your position in the workplace.

Price: $42.95

]]> Approaching market research as a story with a beginning, middle, and end, this book is your personal research advisor as you build knowledge of the market research industry and maximize your position in the workplace.

Price: $42.95

]]> Approaching market research as a story with a beginning, middle, and end, this book is your personal research advisor as you build knowledge of the market research industry and maximize your position in the workplace.

]]> <![CDATA[Sustainable Marketing and Responsible Tourism in the Digital Era]]> https://www.thebookco.com/sustainable-marketing-and-responsible-tourism-in-the-digital-era-9781041473503 Tue, 27 Oct 2026 16:46:22 +0000 https://www.thebookco.com/sustainable-marketing-and-responsible-tourism-in-the-digital-era-9781041473503 This book presents research contributions from the International Conference on Sustainable Marketing and Responsible Tourism in the Digital Era. It explores how technology, business practices, & marketing strategies can shape tourism & other industries. It offers perspectives on balancing devel..

Price: $233.99

]]> This book presents research contributions from the International Conference on Sustainable Marketing and Responsible Tourism in the Digital Era. It explores how technology, business practices, & marketing strategies can shape tourism & other industries. It offers perspectives on balancing devel..

Price: $233.99

]]> This book presents research contributions from the International Conference on Sustainable Marketing and Responsible Tourism in the Digital Era. It explores how technology, business practices, & marketing strategies can shape tourism & other industries. It offers perspectives on balancing devel..]]> <![CDATA[Sustainable Marketing and Responsible Tourism in the Digital Era]]> https://www.thebookco.com/sustainable-marketing-and-responsible-tourism-in-the-digital-era-9781041583271 Tue, 27 Oct 2026 16:46:15 +0000 https://www.thebookco.com/sustainable-marketing-and-responsible-tourism-in-the-digital-era-9781041583271 This book presents research contributions from the International Conference on Sustainable Marketing and Responsible Tourism in the Digital Era. It explores how technology, business practices, & marketing strategies can shape tourism & other industries. It offers perspectives on balancing devel..

Price: $69.99

]]> This book presents research contributions from the International Conference on Sustainable Marketing and Responsible Tourism in the Digital Era. It explores how technology, business practices, & marketing strategies can shape tourism & other industries. It offers perspectives on balancing devel..

Price: $69.99

]]> This book presents research contributions from the International Conference on Sustainable Marketing and Responsible Tourism in the Digital Era. It explores how technology, business practices, & marketing strategies can shape tourism & other industries. It offers perspectives on balancing devel..]]> <![CDATA[An Introduction to Social Media Marketing]]> https://www.thebookco.com/an-introduction-to-social-media-marketing-9780415856164 Sat, 24 Oct 2026 17:52:47 +0000 https://www.thebookco.com/an-introduction-to-social-media-marketing-9780415856164 An Introduction to Social Media Marketing by Alan Charlesworth, 9780415856164

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a light..

Price: $280.00

]]> An Introduction to Social Media Marketing by Alan Charlesworth, 9780415856164

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a light..

Price: $280.00

]]> An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a light..]]> <![CDATA[Introduction to Advertising (Understanding and Managing the Advertising Process)]]> https://www.thebookco.com/introduction-to-advertising-9780367442781 Sat, 24 Oct 2026 17:51:17 +0000 https://www.thebookco.com/introduction-to-advertising-9780367442781 Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367442781

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

Price: $249.99

]]> Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367442781

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

Price: $249.99

]]> This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

]]> <![CDATA[Digital Fashion Innovations (Advances in Design, Simulation, and Industry)]]> https://www.thebookco.com/digital-fashion-innovations-9781032207278 Sat, 24 Oct 2026 17:12:59 +0000 https://www.thebookco.com/digital-fashion-innovations-9781032207278 Digital Fashion Innovations (Advances in Design, Simulation, and Industry) by Abu Sadat Muhammad Sayem, 9781032207278

Digitalisation is becoming standard practice within the fashion industry, reinforced by the Covid-19 pandemic. Digital Fashion Innovations captures the state-of-art developments taking place in this multi-disciplinary field.

Price: $111.99

]]> Digital Fashion Innovations (Advances in Design, Simulation, and Industry) by Abu Sadat Muhammad Sayem, 9781032207278

Digitalisation is becoming standard practice within the fashion industry, reinforced by the Covid-19 pandemic. Digital Fashion Innovations captures the state-of-art developments taking place in this multi-disciplinary field.

Price: $111.99

]]> Digitalisation is becoming standard practice within the fashion industry, reinforced by the Covid-19 pandemic. Digital Fashion Innovations captures the state-of-art developments taking place in this multi-disciplinary field.

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