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		<title><![CDATA[The Book Company: New Products - Customer Relations]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Thu, 15 Oct 2026 06:53:06 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[How to Manage the IT Help Desk]]></title>
			<link>https://www.thebookco.com/how-to-manage-the-it-help-desk-9780750649018</link>
			<pubDate>Sat, 10 Oct 2026 22:44:39 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-manage-the-it-help-desk-9780750649018"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2965452/images/30195185/9780750649018__33861.1791776961.285.285.jpg?c=2" alt="How to Manage the IT Help Desk by Noel Bruton, 9780750649018" /></a></div>Are you overworked, unappreciated and under-resourced? This book understands you, and provides years and years of User Support experience packed into one volume. The 'How To' book that every IT department needs, it will help turn your helpdesk into a company asset. How to be successful at probably..<p><strong>Price: $110.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-manage-the-it-help-desk-9780750649018"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2965452/images/30195185/9780750649018__33861.1791776961.285.285.jpg?c=2" alt="How to Manage the IT Help Desk by Noel Bruton, 9780750649018" /></a></div>Are you overworked, unappreciated and under-resourced? This book understands you, and provides years and years of User Support experience packed into one volume. The 'How To' book that every IT department needs, it will help turn your helpdesk into a company asset. How to be successful at probably..<p><strong>Price: $110.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Are you overworked, unappreciated and under-resourced? This book understands you, and provides years and years of User Support experience packed into one volume. The 'How To' book that every IT department needs, it will help turn your helpdesk into a company asset. How to be successful at probably..]]></isc:description>
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			<title><![CDATA[How to Manage the IT Help Desk]]></title>
			<link>https://www.thebookco.com/how-to-manage-the-it-help-desk-9781138435285</link>
			<pubDate>Sat, 10 Oct 2026 22:44:33 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/how-to-manage-the-it-help-desk-9781138435285</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-manage-the-it-help-desk-9781138435285"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2965451/images/30195183/9781138435285__26793.1791785414.285.285.jpg?c=2" alt="How to Manage the IT Help Desk by Noel Bruton, 9781138435285" /></a></div>Are you overworked, unappreciated and under-resourced? This book offers tools for measuring productivity and features ten steps for successful support, while User Support successes and failures are revealed in case studies. It also gives you techniques for justifying staff and other expenditure; g..<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-manage-the-it-help-desk-9781138435285"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2965451/images/30195183/9781138435285__26793.1791785414.285.285.jpg?c=2" alt="How to Manage the IT Help Desk by Noel Bruton, 9781138435285" /></a></div>Are you overworked, unappreciated and under-resourced? This book offers tools for measuring productivity and features ten steps for successful support, while User Support successes and failures are revealed in case studies. It also gives you techniques for justifying staff and other expenditure; g..<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Are you overworked, unappreciated and under-resourced? This book offers tools for measuring productivity and features ten steps for successful support, while User Support successes and failures are revealed in case studies. It also gives you techniques for justifying staff and other expenditure; g..]]></isc:description>
			<isc:productid><![CDATA[2965451]]></isc:productid>
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			<title><![CDATA[Anger in the Air (Combating the Air Rage Phenomenon)]]></title>
			<link>https://www.thebookco.com/anger-in-the-air-9780754671930</link>
			<pubDate>Sat, 10 Oct 2026 20:17:52 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/anger-in-the-air-9780754671930"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2964450/images/30191915/9780754671930__69556.1791666298.285.285.jpg?c=2" alt="Anger in the Air (Combating the Air Rage Phenomenon) by Joyce A. Hunter, 9780754671930" /></a></div>Anger in the Air: Combating the Air Rage Phenomenon provides airlines with valuable input to help them better meet the service expectations of their customers and avoid instances of air rage on their flights. What do today's customers need and expect? What do airline customers perceive as the qual..<p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/anger-in-the-air-9780754671930"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2964450/images/30191915/9780754671930__69556.1791666298.285.285.jpg?c=2" alt="Anger in the Air (Combating the Air Rage Phenomenon) by Joyce A. Hunter, 9780754671930" /></a></div>Anger in the Air: Combating the Air Rage Phenomenon provides airlines with valuable input to help them better meet the service expectations of their customers and avoid instances of air rage on their flights. What do today's customers need and expect? What do airline customers perceive as the qual..<p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Anger in the Air: Combating the Air Rage Phenomenon provides airlines with valuable input to help them better meet the service expectations of their customers and avoid instances of air rage on their flights. What do today's customers need and expect? What do airline customers perceive as the qual..]]></isc:description>
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			<title><![CDATA[Inbetweeners (How to Translate Tech into Customer Value in the AI Era)]]></title>
			<link>https://www.thebookco.com/inbetweeners-9781041408918</link>
			<pubDate>Sat, 10 Oct 2026 17:55:13 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/inbetweeners-9781041408918"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2963777/images/30188929/9781041408918__07390.1791702466.285.285.jpg?c=2" alt="Inbetweeners (How to Translate Tech into Customer Value in the AI Era) by Ken Dooley, Elisa Rönkä, 9781041408918" /></a></div><p>This book introduces the role of "Inbetweeners" in bridging the gap between technical teams and business stakeholders. It examines organizational challenges, explores Agentic AI's impact, and provides frameworks for effective cross-functional collaboration.</p><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/inbetweeners-9781041408918"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2963777/images/30188929/9781041408918__07390.1791702466.285.285.jpg?c=2" alt="Inbetweeners (How to Translate Tech into Customer Value in the AI Era) by Ken Dooley, Elisa Rönkä, 9781041408918" /></a></div><p>This book introduces the role of "Inbetweeners" in bridging the gap between technical teams and business stakeholders. It examines organizational challenges, explores Agentic AI's impact, and provides frameworks for effective cross-functional collaboration.</p><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book introduces the role of "Inbetweeners" in bridging the gap between technical teams and business stakeholders. It examines organizational challenges, explores Agentic AI's impact, and provides frameworks for effective cross-functional collaboration.</p>]]></isc:description>
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			<title><![CDATA[The Handbook of Customer Satisfaction and Loyalty Measurement]]></title>
			<link>https://www.thebookco.com/the-handbook-of-customer-satisfaction-and-loyalty-measurement-9780566087448</link>
			<pubDate>Fri, 09 Oct 2026 19:00:14 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-handbook-of-customer-satisfaction-and-loyalty-measurement-9780566087448</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-handbook-of-customer-satisfaction-and-loyalty-measurement-9780566087448"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2961897/images/30170773/9780566087448__72929.1791711674.285.285.jpg?c=2" alt="The Handbook of Customer Satisfaction and Loyalty Measurement by Nigel Hill, Jim Alexander, 9780566087448" /></a></div>The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.<p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-handbook-of-customer-satisfaction-and-loyalty-measurement-9780566087448"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2961897/images/30170773/9780566087448__72929.1791711674.285.285.jpg?c=2" alt="The Handbook of Customer Satisfaction and Loyalty Measurement by Nigel Hill, Jim Alexander, 9780566087448" /></a></div>The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.<p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.]]></isc:description>
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			<title><![CDATA[Managing High-Tech Services Using a CRM Strategy]]></title>
			<link>https://www.thebookco.com/managing-high-tech-services-using-a-crm-strategy-9781574443462</link>
			<pubDate>Wed, 07 Oct 2026 20:38:02 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/managing-high-tech-services-using-a-crm-strategy-9781574443462</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/managing-high-tech-services-using-a-crm-strategy-9781574443462"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2957470/images/30134800/9781574443462__09612.1791601802.285.285.jpg?c=2" alt="Managing High-Tech Services Using a CRM Strategy by Donald F. Blumberg, 9781574443462" /></a></div>Managing High-Tech Services Using a CRM Strategy provides insight and workable solutions for service business management, derived  from a logical and operational framework based upon the service market, not the traditional product-based business model. It covers the entire concept of service busin..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/managing-high-tech-services-using-a-crm-strategy-9781574443462"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2957470/images/30134800/9781574443462__09612.1791601802.285.285.jpg?c=2" alt="Managing High-Tech Services Using a CRM Strategy by Donald F. Blumberg, 9781574443462" /></a></div>Managing High-Tech Services Using a CRM Strategy provides insight and workable solutions for service business management, derived  from a logical and operational framework based upon the service market, not the traditional product-based business model. It covers the entire concept of service busin..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Managing High-Tech Services Using a CRM Strategy provides insight and workable solutions for service business management, derived  from a logical and operational framework based upon the service market, not the traditional product-based business model. It covers the entire concept of service busin..]]></isc:description>
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			<title><![CDATA[e-Business - A Jargon-Free Practical Guide]]></title>
			<link>https://www.thebookco.com/e-business-a-jargon-free-practical-guide-9781138418783</link>
			<pubDate>Wed, 07 Oct 2026 18:52:03 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/e-business-a-jargon-free-practical-guide-9781138418783"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2956771/images/30132699/9781138418783__00594.1791604410.285.285.jpg?c=2" alt="e-Business - A Jargon-Free Practical Guide by James Matthewson, 9781138418783" /></a></div>Presents an account of how your business can harness the technology to flourish in the transformed commercial climate of the 21st century. This book provides a practical approach, and demonstrates how and why businesses should adapt their operations to make the very most of the opportunities avail..<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/e-business-a-jargon-free-practical-guide-9781138418783"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2956771/images/30132699/9781138418783__00594.1791604410.285.285.jpg?c=2" alt="e-Business - A Jargon-Free Practical Guide by James Matthewson, 9781138418783" /></a></div>Presents an account of how your business can harness the technology to flourish in the transformed commercial climate of the 21st century. This book provides a practical approach, and demonstrates how and why businesses should adapt their operations to make the very most of the opportunities avail..<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Presents an account of how your business can harness the technology to flourish in the transformed commercial climate of the 21st century. This book provides a practical approach, and demonstrates how and why businesses should adapt their operations to make the very most of the opportunities avail..]]></isc:description>
			<isc:productid><![CDATA[2956771]]></isc:productid>
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			<title><![CDATA[The Dark Side of Emotional Labour]]></title>
			<link>https://www.thebookco.com/the-dark-side-of-emotional-labour-9780415829045</link>
			<pubDate>Wed, 07 Oct 2026 18:40:06 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-dark-side-of-emotional-labour-9780415829045"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2956688/images/30132486/9780415829045__99895.1791767918.285.285.jpg?c=2" alt="The Dark Side of Emotional Labour by Jenna Ward, Robert McMurray, 9780415829045" /></a></div><P>This book focuses on ‘the dark side’ of emotional labour, exploring the work that is emotionally disturbing, wearying, deeply upsetting and sometimes damaging to those who undertake it.</P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-dark-side-of-emotional-labour-9780415829045"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2956688/images/30132486/9780415829045__99895.1791767918.285.285.jpg?c=2" alt="The Dark Side of Emotional Labour by Jenna Ward, Robert McMurray, 9780415829045" /></a></div><P>This book focuses on ‘the dark side’ of emotional labour, exploring the work that is emotionally disturbing, wearying, deeply upsetting and sometimes damaging to those who undertake it.</P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book focuses on ‘the dark side’ of emotional labour, exploring the work that is emotionally disturbing, wearying, deeply upsetting and sometimes damaging to those who undertake it.</P>]]></isc:description>
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			<title><![CDATA[Customer Engagement and Digital Business]]></title>
			<link>https://www.thebookco.com/customer-engagement-and-digital-business-9781032831626</link>
			<pubDate>Tue, 06 Oct 2026 17:19:11 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/customer-engagement-and-digital-business-9781032831626"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2955291/images/30113687/9781032831626__87641.1791672590.285.285.jpg?c=2" alt="Customer Engagement and Digital Business by Jamid Ul Islam, 9781032831626" /></a></div><p>This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-s..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/customer-engagement-and-digital-business-9781032831626"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2955291/images/30113687/9781032831626__87641.1791672590.285.285.jpg?c=2" alt="Customer Engagement and Digital Business by Jamid Ul Islam, 9781032831626" /></a></div><p>This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-s..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
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			<title><![CDATA[Customer Engagement and Digital Business]]></title>
			<link>https://www.thebookco.com/customer-engagement-and-digital-business-9781032831633</link>
			<pubDate>Fri, 02 Oct 2026 16:49:38 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/customer-engagement-and-digital-business-9781032831633"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2950701/images/30056415/9781032831633__50407.1791025497.285.285.jpg?c=2" alt="Customer Engagement and Digital Business by Jamid Ul Islam, 9781032831633" /></a></div><p>This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-s..<p><strong>Price: $64.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/customer-engagement-and-digital-business-9781032831633"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2950701/images/30056415/9781032831633__50407.1791025497.285.285.jpg?c=2" alt="Customer Engagement and Digital Business by Jamid Ul Islam, 9781032831633" /></a></div><p>This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-s..<p><strong>Price: $64.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
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