The Book Company: New Products - Customer Relations

Deep Loyalty (How to Create Lasting Customer Value in an AI-Driven World)

Mon, 17 Aug 2026 05:44:13 +0000

In Deep Loyalty, Steven takes you on a journey toward a new CX strategy, one that embraces the power of AI while building stronger, more resilient customer relationships.

Customer Experience is going through the most radical transformation in its history. AI is reshaping th..

Price: $45.00

The Augmentation Discipline

Mon, 17 Aug 2026 05:37:56 +0000

Artificial intelligence is not replacing judgment. It is exposing it.

Artificial intelligence can produce a forty-page analysis in an afternoon. It cannot tell you whether the number on page twelve will survive a board's first hard question. In The Augmentation Disciplin..
Price: $35.00

Customer Advocacy That Counts (How to Build Influence and Drive Customer Experience Results)

Wed, 12 Aug 2026 01:49:35 +0000

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.

Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leader..
Price: $65.00

Customer Advocacy That Counts (How to Build Influence and Drive Customer Experience Results)

Wed, 12 Aug 2026 01:49:29 +0000

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.

Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leader..
Price: $38.99

Sales Unscripted (Dominate Any Market Without Scripts Or Gimmicks)

Wed, 05 Aug 2026 23:32:54 +0000

Most people believe success in sales comes from the right pitch, the right script, or the right opportunity. Durale Harper believes it comes from something far simpler and far harder to master: standards, discipline, and real relationships.
In ..
Price: $26.95

Designing, Marketing and Delivering a Connected, Seamless Travel Experience

Thu, 16 Jul 2026 16:16:17 +0000

With this latest book, Nawal K. Taneja shows how there is now an opportunity to offer airline passengers a new product, a connected seamless travel experience, that would reinvent travel, benefiting both customers and providers of a spectrum of travel services including airlines, hotels, car re..
Price: $70.99

HBR's 10 Must Reads on Design Thinking, Updated and Expanded

Thu, 16 Jul 2026 04:58:01 +0000

Use design thinking for competitive advantage.
If you read nothing else on design thinking, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you solve the right problems, produce breakthrough innovations, and..
Price: $26.95

Planning, Protection and Optimization: ITIL 2011 Intermediate Capability Handbook

Thu, 02 Jul 2026 11:50:08 +0000

This quick reference guide will help you study for the Planning, Protection and Optimization (PPO) module of the ITIL intermediate capability qualification. It is a handy, portable reference source for practitioners who work with these processes.
Price: $15.33

DIY Public Relations (Telling Your Story on a Zero-Dollar Budget)

Wed, 01 Jul 2026 17:24:00 +0000

Getting good PR is easier—and cheaper—than you think!

If you want to get media attention, you don’t need to spend a dime—and you definitely don’t have to pay someone to do the work for you. Here’s how to do it yourself.

In DIY Publi..
Price: $18.95

Doormaking (Materials, Techniques, and Projects for Building Your First Door)

Wed, 01 Jul 2026 17:19:43 +0000

Making a door is easier than you think—here's everything you need to know to build a door that will last for years and you'll use proudly every day.

Few pieces of furniture, save perhaps chairs, work as hard as doors. Building them to last, especially exterior doors, takes ..
Price: $26.95