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		<title><![CDATA[The Book Company: New Products - Hardware]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Thu, 05 Nov 2026 10:37:42 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Big Score (The Billion Dollar Story of Silicon Valley)]]></title>
			<link>https://www.thebookco.com/the-big-score-9781953953698</link>
			<pubDate>Sat, 17 Oct 2026 01:34:19 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-big-score-9781953953698"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2978710/images/30370923/9781953953698__18197.1793757948.285.285.jpg?c=2" alt="The Big Score (The Billion Dollar Story of Silicon Valley) by Michael S. Malone, 9781953953698" /></a></div><b>The only contemporary history of the birth of Silicon Valley, from the reporter who had a ringside seat to it all.</b><br><br>Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy. Silicon Valley―replete with sprawling office parks,..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-big-score-9781953953698"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2978710/images/30370923/9781953953698__18197.1793757948.285.285.jpg?c=2" alt="The Big Score (The Billion Dollar Story of Silicon Valley) by Michael S. Malone, 9781953953698" /></a></div><b>The only contemporary history of the birth of Silicon Valley, from the reporter who had a ringside seat to it all.</b><br><br>Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy. Silicon Valley―replete with sprawling office parks,..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>The only contemporary history of the birth of Silicon Valley, from the reporter who had a ringside seat to it all.</b><br><br>Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy. Silicon Valley―replete with sprawling office parks,..]]></isc:description>
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			<title><![CDATA[iPhone Duo For Dummies]]></title>
			<link>https://www.thebookco.com/iphone-duo-for-dummies-9781394489022</link>
			<pubDate>Tue, 06 Oct 2026 13:52:17 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/iphone-duo-for-dummies-9781394489022</guid>
			<description><![CDATA[<p><b>Discover the versatility of Apple's first foldable iPhone</b> <p>Apple's first foldable iPhone has arrived, and it's a whole new way to get things done. <i>iPhone Duo For Dummies</i> helps you hit the ground running with your new device. Learn how to make the most of two seamlessly connected..<p><strong>Price: $24.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>Discover the versatility of Apple's first foldable iPhone</b> <p>Apple's first foldable iPhone has arrived, and it's a whole new way to get things done. <i>iPhone Duo For Dummies</i> helps you hit the ground running with your new device. Learn how to make the most of two seamlessly connected..<p><strong>Price: $24.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Discover the versatility of Apple's first foldable iPhone</b> <p>Apple's first foldable iPhone has arrived, and it's a whole new way to get things done. <i>iPhone Duo For Dummies</i> helps you hit the ground running with your new device. Learn how to make the most of two seamlessly connected..]]></isc:description>
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			<title><![CDATA[Peripheral Methodologies (Unlearning, Not-knowing and Ethnographic Limits)]]></title>
			<link>https://www.thebookco.com/peripheral-methodologies-9781350173071</link>
			<pubDate>Fri, 02 Oct 2026 03:41:53 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/peripheral-methodologies-9781350173071</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/peripheral-methodologies-9781350173071"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2948434/images/30052122/9781350173071__07438.1790912564.285.285.jpg?c=2" alt="Peripheral Methodologies (Unlearning, Not-knowing and Ethnographic Limits) by Francisco Martínez, Lili Di Puppo, Martin Demant Frederiksen, 9781350173071" /></a></div><P>How does peripherality challenge methodology and theory-making? This book examines how the peripheral can be incorporated into ethnographic research, and reflects on what it means to be on the periphery—ontologically and epistemologically. <STRONG></P></STRONG><p><strong>Price: $166.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/peripheral-methodologies-9781350173071"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2948434/images/30052122/9781350173071__07438.1790912564.285.285.jpg?c=2" alt="Peripheral Methodologies (Unlearning, Not-knowing and Ethnographic Limits) by Francisco Martínez, Lili Di Puppo, Martin Demant Frederiksen, 9781350173071" /></a></div><P>How does peripherality challenge methodology and theory-making? This book examines how the peripheral can be incorporated into ethnographic research, and reflects on what it means to be on the periphery—ontologically and epistemologically. <STRONG></P></STRONG><p><strong>Price: $166.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>How does peripherality challenge methodology and theory-making? This book examines how the peripheral can be incorporated into ethnographic research, and reflects on what it means to be on the periphery—ontologically and epistemologically. <STRONG></P></STRONG>]]></isc:description>
			<isc:productid><![CDATA[2948434]]></isc:productid>
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			<title><![CDATA[Electronic Communication (Technology And Impacts)]]></title>
			<link>https://www.thebookco.com/electronic-communication-technology-and-impacts-9780367022013</link>
			<pubDate>Wed, 30 Sep 2026 20:44:18 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/electronic-communication-technology-and-impacts-9780367022013</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/electronic-communication-technology-and-impacts-9780367022013"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2943526/images/30037651/9780367022013__45447.1790880683.285.285.jpg?c=2" alt="Electronic Communication (Technology And Impacts) by Madeline M. Henderson, 9780367022013" /></a></div>Electronic communications technology and services permeate every aspect of national life. This book examines the current and expected states of the technology and considers the societal impact and policy issues arising from new technological developments. Particular attention is paid to evaluation..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/electronic-communication-technology-and-impacts-9780367022013"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2943526/images/30037651/9780367022013__45447.1790880683.285.285.jpg?c=2" alt="Electronic Communication (Technology And Impacts) by Madeline M. Henderson, 9780367022013" /></a></div>Electronic communications technology and services permeate every aspect of national life. This book examines the current and expected states of the technology and considers the societal impact and policy issues arising from new technological developments. Particular attention is paid to evaluation..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Electronic communications technology and services permeate every aspect of national life. This book examines the current and expected states of the technology and considers the societal impact and policy issues arising from new technological developments. Particular attention is paid to evaluation..]]></isc:description>
			<isc:productid><![CDATA[2943526]]></isc:productid>
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			<title><![CDATA[Digital Logic Design and Computer Organization with Computer Architecture for Security]]></title>
			<link>https://www.thebookco.com/digital-logic-design-and-computer-organization-with-computer-architecture-for-security-9780071836906</link>
			<pubDate>Sat, 19 Sep 2026 10:57:47 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/digital-logic-design-and-computer-organization-with-computer-architecture-for-security-9780071836906</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/digital-logic-design-and-computer-organization-with-computer-architecture-for-security-9780071836906"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2933901/images/29993578/9780071836906__85076.1789818102.285.285.jpg?c=2" alt="Digital Logic Design and Computer Organization with Computer Architecture for Security by Nikrouz Faroughi, 9780071836906" /></a></div><h4><p class="MsoNormal"><span style="font-size:12.0pt;line-height:107%;font-family:"Times New Roman",serif">Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, <span style="white-space:pre"></span>authenticity, or access to any online ent..<p><strong>Price: $166.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/digital-logic-design-and-computer-organization-with-computer-architecture-for-security-9780071836906"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2933901/images/29993578/9780071836906__85076.1789818102.285.285.jpg?c=2" alt="Digital Logic Design and Computer Organization with Computer Architecture for Security by Nikrouz Faroughi, 9780071836906" /></a></div><h4><p class="MsoNormal"><span style="font-size:12.0pt;line-height:107%;font-family:"Times New Roman",serif">Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, <span style="white-space:pre"></span>authenticity, or access to any online ent..<p><strong>Price: $166.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<h4><p class="MsoNormal"><span style="font-size:12.0pt;line-height:107%;font-family:"Times New Roman",serif">Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, <span style="white-space:pre"></span>authenticity, or access to any online ent..]]></isc:description>
			<isc:productid><![CDATA[2933901]]></isc:productid>
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			<title><![CDATA[Computer Systems: An Embedded Approach]]></title>
			<link>https://www.thebookco.com/computer-systems-an-embedded-approach-9781260117608</link>
			<pubDate>Sat, 19 Sep 2026 10:05:51 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/computer-systems-an-embedded-approach-9781260117608</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/computer-systems-an-embedded-approach-9781260117608"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2933870/images/29993214/9781260117608__13978.1789818493.285.285.jpg?c=2" alt="Computer Systems: An Embedded Approach by Ian McLoughlin, 9781260117608" /></a></div><b>Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, <span>    </span>authenticity, or access to any online entitlements included with the product.</b><br/><b><br></b><br/><b><br></b><br/><b>Incorporate embedded computing technology in p..<p><strong>Price: $103.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/computer-systems-an-embedded-approach-9781260117608"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2933870/images/29993214/9781260117608__13978.1789818493.285.285.jpg?c=2" alt="Computer Systems: An Embedded Approach by Ian McLoughlin, 9781260117608" /></a></div><b>Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, <span>    </span>authenticity, or access to any online entitlements included with the product.</b><br/><b><br></b><br/><b><br></b><br/><b>Incorporate embedded computing technology in p..<p><strong>Price: $103.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, <span>    </span>authenticity, or access to any online entitlements included with the product.</b><br/><b><br></b><br/><b><br></b><br/><b>Incorporate embedded computing technology in p..]]></isc:description>
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			<title><![CDATA[iPad For Seniors For Dummies, 2027-2028 Edition]]></title>
			<link>https://www.thebookco.com/ipad-for-seniors-for-dummies-2027-2028-edition-9781394460298</link>
			<pubDate>Thu, 13 Aug 2026 13:06:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/ipad-for-seniors-for-dummies-2027-2028-edition-9781394460298</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/ipad-for-seniors-for-dummies-2027-2028-edition-9781394460298"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2899511/images/30230385/9781394460298__06922.1792438579.285.285.jpg?c=2" alt="iPad For Seniors For Dummies, 2027-2028 Edition by Dwight Spivey, 9781394460298" /></a></div><p><b>Your iPad, fully unlocked</b> <p>There’s a lot your iPad can do! Whether you just unboxed your first tablet or you're looking for a refresher, <i>iPad For Seniors For Dummies, 2027-2028 Edition</i> walks you through everything you need to make the most of your device. You'll learn how to con..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/ipad-for-seniors-for-dummies-2027-2028-edition-9781394460298"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2899511/images/30230385/9781394460298__06922.1792438579.285.285.jpg?c=2" alt="iPad For Seniors For Dummies, 2027-2028 Edition by Dwight Spivey, 9781394460298" /></a></div><p><b>Your iPad, fully unlocked</b> <p>There’s a lot your iPad can do! Whether you just unboxed your first tablet or you're looking for a refresher, <i>iPad For Seniors For Dummies, 2027-2028 Edition</i> walks you through everything you need to make the most of your device. You'll learn how to con..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Your iPad, fully unlocked</b> <p>There’s a lot your iPad can do! Whether you just unboxed your first tablet or you're looking for a refresher, <i>iPad For Seniors For Dummies, 2027-2028 Edition</i> walks you through everything you need to make the most of your device. You'll learn how to con..]]></isc:description>
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			<title><![CDATA[Teach Yourself VISUALLY iPhone 16]]></title>
			<link>https://www.thebookco.com/teach-yourself-visually-iphone-16-9781394298808</link>
			<pubDate>Tue, 11 Aug 2026 10:49:21 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/teach-yourself-visually-iphone-16-9781394298808</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/teach-yourself-visually-iphone-16-9781394298808"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2898444/images/30271556/9781394298808__60835.1792576905.285.285.jpg?c=2" alt="Teach Yourself VISUALLY iPhone 16 by Guy Hart-Davis, 9781394298808" /></a></div><p><b>Learn what your new iPhone 16, 16 Pro, and 16 Pro Max is capable of with 900 color screen shots!</b> <p><i>Teach Yourself VISUALLY iPhone 16</i> is your ultimate guide to getting the most out of your brand-new iPhone! Apple's graphics-driven iOS 18.1 is perfect for visual learners, so this b..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/teach-yourself-visually-iphone-16-9781394298808"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2898444/images/30271556/9781394298808__60835.1792576905.285.285.jpg?c=2" alt="Teach Yourself VISUALLY iPhone 16 by Guy Hart-Davis, 9781394298808" /></a></div><p><b>Learn what your new iPhone 16, 16 Pro, and 16 Pro Max is capable of with 900 color screen shots!</b> <p><i>Teach Yourself VISUALLY iPhone 16</i> is your ultimate guide to getting the most out of your brand-new iPhone! Apple's graphics-driven iOS 18.1 is perfect for visual learners, so this b..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Learn what your new iPhone 16, 16 Pro, and 16 Pro Max is capable of with 900 color screen shots!</b> <p><i>Teach Yourself VISUALLY iPhone 16</i> is your ultimate guide to getting the most out of your brand-new iPhone! Apple's graphics-driven iOS 18.1 is perfect for visual learners, so this b..]]></isc:description>
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			<title><![CDATA[Googlebook For Dummies]]></title>
			<link>https://www.thebookco.com/googlebook-for-dummies-9781394472192</link>
			<pubDate>Wed, 05 Aug 2026 01:50:11 +0000</pubDate>
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			<description><![CDATA[<p><b>Get up and running on Google's newest AI-powered laptop</b> <p>Google's newest laptop is here, and it's built around Gemini AI from the ground up. <i>Googlebook For Dummies</i> walks you through what you need to know from choosing the right model to setting up your device and using it every ..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>Get up and running on Google's newest AI-powered laptop</b> <p>Google's newest laptop is here, and it's built around Gemini AI from the ground up. <i>Googlebook For Dummies</i> walks you through what you need to know from choosing the right model to setting up your device and using it every ..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Get up and running on Google's newest AI-powered laptop</b> <p>Google's newest laptop is here, and it's built around Gemini AI from the ground up. <i>Googlebook For Dummies</i> walks you through what you need to know from choosing the right model to setting up your device and using it every ..]]></isc:description>
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			<title><![CDATA[iPhone For Seniors For Dummies, 2027-2028 Edition]]></title>
			<link>https://www.thebookco.com/iphone-for-seniors-for-dummies-2027-2028-edition-9781394460137</link>
			<pubDate>Mon, 15 Jun 2026 22:49:35 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/iphone-for-seniors-for-dummies-2027-2028-edition-9781394460137</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/iphone-for-seniors-for-dummies-2027-2028-edition-9781394460137"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2874121/images/30164072/9781394460137__31456.1792043189.285.285.jpg?c=2" alt="iPhone For Seniors For Dummies, 2027-2028 Edition by Dwight Spivey, 9781394460137" /></a></div><p><b>Get the most out of your iPhone – the fun and easy way!</b> <p>Your iPhone is packed with features designed to keep you connected, entertained, and organized. <i>iPhone For Seniors For Dummies, 2027-2028 Edition</i> walks you through what you need to know from initial setup and charging to v..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/iphone-for-seniors-for-dummies-2027-2028-edition-9781394460137"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2874121/images/30164072/9781394460137__31456.1792043189.285.285.jpg?c=2" alt="iPhone For Seniors For Dummies, 2027-2028 Edition by Dwight Spivey, 9781394460137" /></a></div><p><b>Get the most out of your iPhone – the fun and easy way!</b> <p>Your iPhone is packed with features designed to keep you connected, entertained, and organized. <i>iPhone For Seniors For Dummies, 2027-2028 Edition</i> walks you through what you need to know from initial setup and charging to v..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Get the most out of your iPhone – the fun and easy way!</b> <p>Your iPhone is packed with features designed to keep you connected, entertained, and organized. <i>iPhone For Seniors For Dummies, 2027-2028 Edition</i> walks you through what you need to know from initial setup and charging to v..]]></isc:description>
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