The Book Company: New Products - Consumer Behavior

Sport Consumer Behaviour (Marketing Strategies)

Tue, 25 Aug 2026 19:18:15 +0000

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory, research and practical guidance to enable students and industry professionals t..

Price: $68.95

Counterfeit Luxury and Consumption

Sat, 22 Aug 2026 16:38:13 +0000

Counterfeit Luxury and Consumption provides a holistic approach to explore counterfeit luxury consumption. It will be of interest to researchers, post graduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical a..

Price: $64.99

Consumer Decision-Making, Analytics and AI

Sat, 22 Aug 2026 16:37:21 +0000

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

Price: $64.99

The Communal Consumption Experience (Rituals, Exchange and the Business of Connection)

Sat, 22 Aug 2026 16:35:53 +0000

This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.

Price: $64.99

Customer Advocacy That Counts (How to Build Influence and Drive Customer Experience Results)

Wed, 12 Aug 2026 01:49:35 +0000

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.

Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leader..

Price: $65.00

Customer Advocacy That Counts (How to Build Influence and Drive Customer Experience Results)

Wed, 12 Aug 2026 01:49:29 +0000

Price: $38.99

Social Preferences (An Introduction to Behavioural Economics and Experimental Research)

Tue, 11 Aug 2026 23:25:26 +0000

This introduction to one of the key areas of behavioural economics – social preferences – explains in clear, nontechnical language how particular groups of experiments have been used by behavioural economists to shed light on the processes of economic decision making. These include bargaining game..

Price: $35.95

Nudging

Tue, 11 Aug 2026 23:18:17 +0000

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2000s with the launch of “nudge units” and departments in government. Its use as a policy tool is particularly polarizing as it raises moral and constitutional issues about freedo..

Price: $24.95

The Paradox of Choice Revised and Updated (Why More Is Less)

Mon, 20 Jul 2026 16:12:09 +0000

An incisive critique of how excessive choice is detrimental to our psychological and emotional well-being, now revised and expanded in a new edition for our modern online world

Over twenty years ago, THE PARADOX OF CHOICE debuted and changed the way we think about choice in the wor..

Price: $19.99

Designing, Marketing and Delivering a Connected, Seamless Travel Experience

Thu, 16 Jul 2026 16:16:17 +0000

With this latest book, Nawal K. Taneja shows how there is now an opportunity to offer airline passengers a new product, a connected seamless travel experience, that would reinvent travel, benefiting both customers and providers of a spectrum of travel services including airlines, hotels, car re..

Price: $70.99