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		<title><![CDATA[The Book Company: New Products - Genetics]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Wed, 09 Sep 2026 05:29:05 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[PROLOG: Obstetrics, Ninth Edition (Assessment & Critique)]]></title>
			<link>https://www.thebookco.com/prolog-obstetrics-ninth-edition-9781948258661</link>
			<pubDate>Fri, 04 Sep 2026 14:08:32 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/prolog-obstetrics-ninth-edition-9781948258661</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/prolog-obstetrics-ninth-edition-9781948258661"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2908535/images/29914351/9781948258661__35523.1788627028.285.285.jpg?c=2" alt="PROLOG: Obstetrics, Ninth Edition (Assessment &amp; Critique) by College of American, American College of Obstetricians &amp; Gynecologists, 9781948258661" /></a></div><I>PROLOG: Obstetrics 9th Editio</I>n is a comprehensive, evidence-based review of core topics in obstetrics, designed for obstetricians, gynecologists, and other healthcare providers preparing for board certification exams or seeking to assess and update their clinical knowledge in obstetrics. Th..<p><strong>Price: $200.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/prolog-obstetrics-ninth-edition-9781948258661"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2908535/images/29914351/9781948258661__35523.1788627028.285.285.jpg?c=2" alt="PROLOG: Obstetrics, Ninth Edition (Assessment &amp; Critique) by College of American, American College of Obstetricians &amp; Gynecologists, 9781948258661" /></a></div><I>PROLOG: Obstetrics 9th Editio</I>n is a comprehensive, evidence-based review of core topics in obstetrics, designed for obstetricians, gynecologists, and other healthcare providers preparing for board certification exams or seeking to assess and update their clinical knowledge in obstetrics. Th..<p><strong>Price: $200.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<I>PROLOG: Obstetrics 9th Editio</I>n is a comprehensive, evidence-based review of core topics in obstetrics, designed for obstetricians, gynecologists, and other healthcare providers preparing for board certification exams or seeking to assess and update their clinical knowledge in obstetrics. Th..]]></isc:description>
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			<title><![CDATA[The Color of Precision Medicine]]></title>
			<link>https://www.thebookco.com/the-color-of-precision-medicine-9781032565583</link>
			<pubDate>Thu, 03 Sep 2026 16:54:23 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-color-of-precision-medicine-9781032565583</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-color-of-precision-medicine-9781032565583"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2906795/images/29908959/9781032565583__50348.1788627456.285.285.jpg?c=2" alt="The Color of Precision Medicine by Shirley Sun, Zoe Ong, 9781032565583" /></a></div><p>This book proposes the concept of racialization of precision medicine, defined as the social processes by which racial/ethnic categories are incorporated (or not) into the development, interpretation and implementation of precision medicine research and practice. An important resource on how to..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-color-of-precision-medicine-9781032565583"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2906795/images/29908959/9781032565583__50348.1788627456.285.285.jpg?c=2" alt="The Color of Precision Medicine by Shirley Sun, Zoe Ong, 9781032565583" /></a></div><p>This book proposes the concept of racialization of precision medicine, defined as the social processes by which racial/ethnic categories are incorporated (or not) into the development, interpretation and implementation of precision medicine research and practice. An important resource on how to..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book proposes the concept of racialization of precision medicine, defined as the social processes by which racial/ethnic categories are incorporated (or not) into the development, interpretation and implementation of precision medicine research and practice. An important resource on how to..]]></isc:description>
			<isc:productid><![CDATA[2906795]]></isc:productid>
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			<title><![CDATA[Prescribing Our Future (Ethical Challenges in Genetic Counseling)]]></title>
			<link>https://www.thebookco.com/prescribing-our-future-9780202304533</link>
			<pubDate>Mon, 31 Aug 2026 16:24:14 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/prescribing-our-future-9780202304533"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2903701/images/29886966/9780202304533__17154.1788194872.285.285.jpg?c=2" alt="Prescribing Our Future (Ethical Challenges in Genetic Counseling) by Bonnie LeRoy, 9780202304533" /></a></div>Genetic counselors translate the findings of scientific investigation into meaningful accounts that enable individuals and families to make decisions about their lives<p><strong>Price: $48.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/prescribing-our-future-9780202304533"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2903701/images/29886966/9780202304533__17154.1788194872.285.285.jpg?c=2" alt="Prescribing Our Future (Ethical Challenges in Genetic Counseling) by Bonnie LeRoy, 9780202304533" /></a></div>Genetic counselors translate the findings of scientific investigation into meaningful accounts that enable individuals and families to make decisions about their lives<p><strong>Price: $48.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Genetic counselors translate the findings of scientific investigation into meaningful accounts that enable individuals and families to make decisions about their lives]]></isc:description>
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			<title><![CDATA[Harper's Practical Genetic Counselling (A Practical Manual for Genetic Health Professionals)]]></title>
			<link>https://www.thebookco.com/harpers-practical-genetic-counselling-9781032350363</link>
			<pubDate>Thu, 13 Aug 2026 16:14:48 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/harpers-practical-genetic-counselling-9781032350363</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/harpers-practical-genetic-counselling-9781032350363"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2899534/images/29895297/9781032350363__91531.1788627345.285.285.jpg?c=2" alt="Harper&#039;s Practical Genetic Counselling (A Practical Manual for Genetic Health Professionals) by Angus Clarke, Sofia Douzgou Houge, Marc Tischkowitz, 9781032350363" /></a></div><p>Designed to empower healthcare professionals in counselling those at risk from inherited disorders, this highly valued guide delivers practical, patient-centred genetic care trusted worldwide by genetic counsellors, medical geneticists, and clinicians working in both specialist and resource-lim..<p><strong>Price: $86.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/harpers-practical-genetic-counselling-9781032350363"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2899534/images/29895297/9781032350363__91531.1788627345.285.285.jpg?c=2" alt="Harper&#039;s Practical Genetic Counselling (A Practical Manual for Genetic Health Professionals) by Angus Clarke, Sofia Douzgou Houge, Marc Tischkowitz, 9781032350363" /></a></div><p>Designed to empower healthcare professionals in counselling those at risk from inherited disorders, this highly valued guide delivers practical, patient-centred genetic care trusted worldwide by genetic counsellors, medical geneticists, and clinicians working in both specialist and resource-lim..<p><strong>Price: $86.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Designed to empower healthcare professionals in counselling those at risk from inherited disorders, this highly valued guide delivers practical, patient-centred genetic care trusted worldwide by genetic counsellors, medical geneticists, and clinicians working in both specialist and resource-lim..]]></isc:description>
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			<title><![CDATA[Younger (A Breakthrough Program to Reset Your Genes, Reverse Aging, and Turn Back the Clock 10 Years)]]></title>
			<link>https://www.thebookco.com/younger-9780062316271</link>
			<pubDate>Tue, 28 Jul 2026 18:08:27 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/younger-9780062316271"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891816/images/29407454/9780062316271__53430.1785262825.285.285.jpg?c=2" alt="Younger (A Breakthrough Program to Reset Your Genes, Reverse Aging, and Turn Back the Clock 10 Years) by Sara Szal Gottfried, M.D., 9780062316271" /></a></div><p><strong><em>NEW YORK TIMES</em> BESTSELLER</strong></p><p>The <em>New York Times</em> bestselling author of <em>The Hormone Cure</em> and <em>The Hormone Reset Diet</em> shows every woman how to create a lifestyle that will help her look great, feel energized, and slow down the effects of aging..<p><strong>Price: $27.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/younger-9780062316271"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891816/images/29407454/9780062316271__53430.1785262825.285.285.jpg?c=2" alt="Younger (A Breakthrough Program to Reset Your Genes, Reverse Aging, and Turn Back the Clock 10 Years) by Sara Szal Gottfried, M.D., 9780062316271" /></a></div><p><strong><em>NEW YORK TIMES</em> BESTSELLER</strong></p><p>The <em>New York Times</em> bestselling author of <em>The Hormone Cure</em> and <em>The Hormone Reset Diet</em> shows every woman how to create a lifestyle that will help her look great, feel energized, and slow down the effects of aging..<p><strong>Price: $27.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong><em>NEW YORK TIMES</em> BESTSELLER</strong></p><p>The <em>New York Times</em> bestselling author of <em>The Hormone Cure</em> and <em>The Hormone Reset Diet</em> shows every woman how to create a lifestyle that will help her look great, feel energized, and slow down the effects of aging..]]></isc:description>
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			<title><![CDATA[Malaria Treatment and Genetic Anomalies (Impact, Challenges, and Opportunities)]]></title>
			<link>https://www.thebookco.com/malaria-treatment-and-genetic-anomalies-9781041221517</link>
			<pubDate>Thu, 16 Jul 2026 16:20:06 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/malaria-treatment-and-genetic-anomalies-9781041221517</guid>
			<description><![CDATA[<p>This book bridges a critical gap in malaria management by examining how genetic variations, such as G6PD deficiency, sickle cell disease, and thalassemia may influence treatment efficacy and safety. </p><p><strong>Price: $79.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This book bridges a critical gap in malaria management by examining how genetic variations, such as G6PD deficiency, sickle cell disease, and thalassemia may influence treatment efficacy and safety. </p><p><strong>Price: $79.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book bridges a critical gap in malaria management by examining how genetic variations, such as G6PD deficiency, sickle cell disease, and thalassemia may influence treatment efficacy and safety. </p>]]></isc:description>
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			<title><![CDATA[Your Genes, Your Health & Personalised Medicine]]></title>
			<link>https://www.thebookco.com/your-genes-your-health-personalised-medicine-9781907284168</link>
			<pubDate>Fri, 03 Jul 2026 10:29:40 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/your-genes-your-health-personalised-medicine-9781907284168</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/your-genes-your-health-personalised-medicine-9781907284168"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2883932/images/29298235/9781907284168__84582.1785735368.285.285.jpg?c=2" alt="Your Genes, Your Health &amp; Personalised Medicine by R. C. Michaelis, K. M. Sweet, 9781907284168" /></a></div><P style="MARGIN: 0in 0in 0pt" class=MsoNormal>Intended to clarify how genes influence health, this handbook helps to estimate levels of risk for a number of common diseases. With valuable information regarding a number of genetic tests, this guide steers individuals to choose accurate medications..<p><strong>Price: $39.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/your-genes-your-health-personalised-medicine-9781907284168"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2883932/images/29298235/9781907284168__84582.1785735368.285.285.jpg?c=2" alt="Your Genes, Your Health &amp; Personalised Medicine by R. C. Michaelis, K. M. Sweet, 9781907284168" /></a></div><P style="MARGIN: 0in 0in 0pt" class=MsoNormal>Intended to clarify how genes influence health, this handbook helps to estimate levels of risk for a number of common diseases. With valuable information regarding a number of genetic tests, this guide steers individuals to choose accurate medications..<p><strong>Price: $39.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P style="MARGIN: 0in 0in 0pt" class=MsoNormal>Intended to clarify how genes influence health, this handbook helps to estimate levels of risk for a number of common diseases. With valuable information regarding a number of genetic tests, this guide steers individuals to choose accurate medications..]]></isc:description>
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			<title><![CDATA[Unplugged (Evolve from Technology to Upgrade Your Fitness, Performance & Consciousness)]]></title>
			<link>https://www.thebookco.com/unplugged-9781628602616</link>
			<pubDate>Sat, 16 May 2026 22:49:19 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/unplugged-9781628602616"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863196/images/29215118/9781628602616__05472.1782485505.285.285.jpg?c=2" alt="Unplugged (Evolve from Technology to Upgrade Your Fitness, Performance &amp; Consciousness) by Brian Mackenzie, 9781628602616" /></a></div><p>In the first quarter of 2016, Americans bought 19.7 million fitness wearables, an increase of 67 percent over the previous year. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we’re looking at our wrists not on..<p><strong>Price: $34.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/unplugged-9781628602616"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863196/images/29215118/9781628602616__05472.1782485505.285.285.jpg?c=2" alt="Unplugged (Evolve from Technology to Upgrade Your Fitness, Performance &amp; Consciousness) by Brian Mackenzie, 9781628602616" /></a></div><p>In the first quarter of 2016, Americans bought 19.7 million fitness wearables, an increase of 67 percent over the previous year. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we’re looking at our wrists not on..<p><strong>Price: $34.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>In the first quarter of 2016, Americans bought 19.7 million fitness wearables, an increase of 67 percent over the previous year. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we’re looking at our wrists not on..]]></isc:description>
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			<title><![CDATA[Instant Notes in Microbiology]]></title>
			<link>https://www.thebookco.com/instant-notes-microbiology-9781032976907</link>
			<pubDate>Tue, 12 May 2026 16:18:46 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/instant-notes-microbiology-9781032976907"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862150/images/29714125/9781032976907__76047.1787772719.285.285.jpg?c=2" alt="Instant Notes in Microbiology by Caroline Griffiths, Shirley McCready, 9781032976907" /></a></div><p>Thoroughly updated, this 5th Edition of Instant<i> Notes in Microbiology</i>, is perfect for undergraduates looking for a concise introduction to the subject, or a study guide to use before exams. Each topic begins with a summary of essential facts, followed by a description of the subject that..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/instant-notes-microbiology-9781032976907"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862150/images/29714125/9781032976907__76047.1787772719.285.285.jpg?c=2" alt="Instant Notes in Microbiology by Caroline Griffiths, Shirley McCready, 9781032976907" /></a></div><p>Thoroughly updated, this 5th Edition of Instant<i> Notes in Microbiology</i>, is perfect for undergraduates looking for a concise introduction to the subject, or a study guide to use before exams. Each topic begins with a summary of essential facts, followed by a description of the subject that..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Thoroughly updated, this 5th Edition of Instant<i> Notes in Microbiology</i>, is perfect for undergraduates looking for a concise introduction to the subject, or a study guide to use before exams. Each topic begins with a summary of essential facts, followed by a description of the subject that..]]></isc:description>
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			<title><![CDATA[High-Risk Digestive Tumor Consultations]]></title>
			<link>https://www.thebookco.com/high-risk-digestive-tumor-consultations-9781041292463</link>
			<pubDate>Fri, 30 Jan 2026 19:58:11 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/high-risk-digestive-tumor-consultations-9781041292463</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/high-risk-digestive-tumor-consultations-9781041292463"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2817671/images/29518944/9781041292463__31498.1787724940.285.285.jpg?c=2" alt="High-Risk Digestive Tumor Consultations by Sabela Carballal Ramil, Joaquín Cubiella Fernández, 9781041292463" /></a></div><p>This manual has been created to provide the necessary knowledge for optimal care in the field of high-risk digestive tumor consultations. It is aimed at a range of healthcare professionals such as gastroenterologists and oncologists, geneticists, and specialists in internal medicine and advance..<p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/high-risk-digestive-tumor-consultations-9781041292463"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2817671/images/29518944/9781041292463__31498.1787724940.285.285.jpg?c=2" alt="High-Risk Digestive Tumor Consultations by Sabela Carballal Ramil, Joaquín Cubiella Fernández, 9781041292463" /></a></div><p>This manual has been created to provide the necessary knowledge for optimal care in the field of high-risk digestive tumor consultations. It is aimed at a range of healthcare professionals such as gastroenterologists and oncologists, geneticists, and specialists in internal medicine and advance..<p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This manual has been created to provide the necessary knowledge for optimal care in the field of high-risk digestive tumor consultations. It is aimed at a range of healthcare professionals such as gastroenterologists and oncologists, geneticists, and specialists in internal medicine and advance..]]></isc:description>
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