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		<title><![CDATA[The Book Company: New Products - History]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 11 May 2026 06:40:44 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Inventing the PC (The MCM/70 Story)]]></title>
			<link>https://www.thebookco.com/inventing-the-pc-the-mcm70-story-9780773538528</link>
			<pubDate>Sat, 02 May 2026 01:46:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/inventing-the-pc-the-mcm70-story-9780773538528</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/inventing-the-pc-the-mcm70-story-9780773538528"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2857618/images/29136074/9780773538528__50082.1777686381.285.285.jpg?c=2" alt="Inventing the PC (The MCM/70 Story) by Zbigniew Stachniak, 9780773538528" /></a></div><p>In May 1973, Micro Computer Machines, a Toronto-based electronics company, gave a public demonstration of a small computer called the MCM/70. Powered by a microprocessor and operated with APL, a sophisticated programming language, the MCM/70 was positioned to be a practical, affordable, and eas..<p><strong>Price: $45.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/inventing-the-pc-the-mcm70-story-9780773538528"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2857618/images/29136074/9780773538528__50082.1777686381.285.285.jpg?c=2" alt="Inventing the PC (The MCM/70 Story) by Zbigniew Stachniak, 9780773538528" /></a></div><p>In May 1973, Micro Computer Machines, a Toronto-based electronics company, gave a public demonstration of a small computer called the MCM/70. Powered by a microprocessor and operated with APL, a sophisticated programming language, the MCM/70 was positioned to be a practical, affordable, and eas..<p><strong>Price: $45.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>In May 1973, Micro Computer Machines, a Toronto-based electronics company, gave a public demonstration of a small computer called the MCM/70. Powered by a microprocessor and operated with APL, a sophisticated programming language, the MCM/70 was positioned to be a practical, affordable, and eas..]]></isc:description>
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			<title><![CDATA[Flexible Faces (The History, Software, and Politics of Facial Recognition)]]></title>
			<link>https://www.thebookco.com/flexible-faces-9780228028918</link>
			<pubDate>Thu, 30 Apr 2026 19:50:09 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/flexible-faces-9780228028918</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/flexible-faces-9780228028918"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2856162/images/29132888/9780228028918__53701.1777671920.285.285.jpg?c=2" alt="Flexible Faces (The History, Software, and Politics of Facial Recognition) by Aaron Tucker, 9780228028918" /></a></div><p>From nineteenth-century scientific efforts to measure and classify faces to the personalized technology that unlocks your smartphone, facial recognition has reinvented itself, insinuating its logic into the fabric of everyday life. Facial recognition technologies (FRTs) have become ubiquitous t..<p><strong>Price: $34.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/flexible-faces-9780228028918"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2856162/images/29132888/9780228028918__53701.1777671920.285.285.jpg?c=2" alt="Flexible Faces (The History, Software, and Politics of Facial Recognition) by Aaron Tucker, 9780228028918" /></a></div><p>From nineteenth-century scientific efforts to measure and classify faces to the personalized technology that unlocks your smartphone, facial recognition has reinvented itself, insinuating its logic into the fabric of everyday life. Facial recognition technologies (FRTs) have become ubiquitous t..<p><strong>Price: $34.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>From nineteenth-century scientific efforts to measure and classify faces to the personalized technology that unlocks your smartphone, facial recognition has reinvented itself, insinuating its logic into the fabric of everyday life. Facial recognition technologies (FRTs) have become ubiquitous t..]]></isc:description>
			<isc:productid><![CDATA[2856162]]></isc:productid>
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			<title><![CDATA[Cloud Computing (Concepts and Technologies)]]></title>
			<link>https://www.thebookco.com/cloud-computing-concepts-and-technologies-9781041242192</link>
			<pubDate>Wed, 29 Apr 2026 16:16:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/cloud-computing-concepts-and-technologies-9781041242192</guid>
			<description><![CDATA[<p>Comprehensive and timely, <b>Cloud Computing: Concepts and Technologies</b> offers a thorough and detailed description of cloud computing concepts, architectures, and technologies, along with guidance on the best ways to understand and implement them. </p><p><strong>Price: $66.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Comprehensive and timely, <b>Cloud Computing: Concepts and Technologies</b> offers a thorough and detailed description of cloud computing concepts, architectures, and technologies, along with guidance on the best ways to understand and implement them. </p><p><strong>Price: $66.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Comprehensive and timely, <b>Cloud Computing: Concepts and Technologies</b> offers a thorough and detailed description of cloud computing concepts, architectures, and technologies, along with guidance on the best ways to understand and implement them. </p>]]></isc:description>
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			<title><![CDATA[History That Breathes (From Sulva Sutras and Pythagorean Formula to Human Flourishing with Artificial Intelligence)]]></title>
			<link>https://www.thebookco.com/history-that-breathes-9781041394723</link>
			<pubDate>Tue, 28 Apr 2026 17:00:50 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/history-that-breathes-9781041394723</guid>
			<description><![CDATA[<p>The conference examines the historical roots and expansive potential of computation and artificial intelligence. Bridging ancient mathematical traditions with today’s cutting-edge developments in Artificial Intelligence, this event reimagines history as a dynamic, living discipline of technolog..<p><strong>Price: $66.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>The conference examines the historical roots and expansive potential of computation and artificial intelligence. Bridging ancient mathematical traditions with today’s cutting-edge developments in Artificial Intelligence, this event reimagines history as a dynamic, living discipline of technolog..<p><strong>Price: $66.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The conference examines the historical roots and expansive potential of computation and artificial intelligence. Bridging ancient mathematical traditions with today’s cutting-edge developments in Artificial Intelligence, this event reimagines history as a dynamic, living discipline of technolog..]]></isc:description>
			<isc:productid><![CDATA[2854619]]></isc:productid>
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			<title><![CDATA[Artificial Intelligence (From Machine Learning to Super-Intelligence and the Singularity)]]></title>
			<link>https://www.thebookco.com/artificial-intelligence-9781398842021</link>
			<pubDate>Wed, 01 Apr 2026 18:41:30 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/artificial-intelligence-9781398842021</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/artificial-intelligence-9781398842021"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2846881/images/28964970/9781398842021__09139.1775069169.285.285.jpg?c=2" alt="Artificial Intelligence (From Machine Learning to Super-Intelligence and the Singularity) by Richard Urwin, 9781398842021" /></a></div><b>What is artificial intelligence? What problems does it solve? Should we fear its potential?</b><BR><BR> In this highly accessible guide to the subject, Richard Urwin explains how AI came about and how it has developed over the years through the construction of ever more sophisticated computer p..<p><strong>Price: $12.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/artificial-intelligence-9781398842021"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2846881/images/28964970/9781398842021__09139.1775069169.285.285.jpg?c=2" alt="Artificial Intelligence (From Machine Learning to Super-Intelligence and the Singularity) by Richard Urwin, 9781398842021" /></a></div><b>What is artificial intelligence? What problems does it solve? Should we fear its potential?</b><BR><BR> In this highly accessible guide to the subject, Richard Urwin explains how AI came about and how it has developed over the years through the construction of ever more sophisticated computer p..<p><strong>Price: $12.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>What is artificial intelligence? What problems does it solve? Should we fear its potential?</b><BR><BR> In this highly accessible guide to the subject, Richard Urwin explains how AI came about and how it has developed over the years through the construction of ever more sophisticated computer p..]]></isc:description>
			<isc:productid><![CDATA[2846881]]></isc:productid>
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			<title><![CDATA[8-Bit Apocalypse (The Untold Story of Atari's Missile Command)]]></title>
			<link>https://www.thebookco.com/8-bit-apocalypse-9781419738937</link>
			<pubDate>Thu, 12 Mar 2026 04:35:07 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/8-bit-apocalypse-9781419738937</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/8-bit-apocalypse-9781419738937"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2837444/images/28671058/9781419738937__47169.1773290760.285.285.jpg?c=2" alt="8-Bit Apocalypse (The Untold Story of Atari&#039;s Missile Command) by Alex Rubens, 9781419738937" /></a></div><STRONG>Step back into the wild silicon frontier of the 8-bit '80s with <I>8-Bit Apocalypse: The Untold Story of Atari's Missile Command.</I></STRONG><BR /><BR /> Written by tech insider Alex Rubens, this captivating book delves into the electronic history of arcade games, focusing on the iconic g..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/8-bit-apocalypse-9781419738937"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2837444/images/28671058/9781419738937__47169.1773290760.285.285.jpg?c=2" alt="8-Bit Apocalypse (The Untold Story of Atari&#039;s Missile Command) by Alex Rubens, 9781419738937" /></a></div><STRONG>Step back into the wild silicon frontier of the 8-bit '80s with <I>8-Bit Apocalypse: The Untold Story of Atari's Missile Command.</I></STRONG><BR /><BR /> Written by tech insider Alex Rubens, this captivating book delves into the electronic history of arcade games, focusing on the iconic g..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Step back into the wild silicon frontier of the 8-bit '80s with <I>8-Bit Apocalypse: The Untold Story of Atari's Missile Command.</I></STRONG><BR /><BR /> Written by tech insider Alex Rubens, this captivating book delves into the electronic history of arcade games, focusing on the iconic g..]]></isc:description>
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			<title><![CDATA[The Nintendo Entertainment System (Unreleased NES Video Games Encyclopedia)]]></title>
			<link>https://www.thebookco.com/the-nintendo-entertainment-system-9780764372223</link>
			<pubDate>Mon, 09 Mar 2026 13:44:27 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-nintendo-entertainment-system-9780764372223</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-nintendo-entertainment-system-9780764372223"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2836195/images/28633614/9780764372223__48179.1773233768.285.285.jpg?c=2" alt="The Nintendo Entertainment System (Unreleased NES Video Games Encyclopedia) by Chris Bores, 9780764372223" /></a></div>The first comprehensive book devoted entirely to unreleased Nintendo Entertainment System games, this richly illustrated volume uncovers more than 200 titles that were announced, previewed in magazines, and even showcased at major trade events—yet never reached store shelves. <br />
<br />
Video g..<p><strong>Price: $49.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-nintendo-entertainment-system-9780764372223"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2836195/images/28633614/9780764372223__48179.1773233768.285.285.jpg?c=2" alt="The Nintendo Entertainment System (Unreleased NES Video Games Encyclopedia) by Chris Bores, 9780764372223" /></a></div>The first comprehensive book devoted entirely to unreleased Nintendo Entertainment System games, this richly illustrated volume uncovers more than 200 titles that were announced, previewed in magazines, and even showcased at major trade events—yet never reached store shelves. <br />
<br />
Video g..<p><strong>Price: $49.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[The first comprehensive book devoted entirely to unreleased Nintendo Entertainment System games, this richly illustrated volume uncovers more than 200 titles that were announced, previewed in magazines, and even showcased at major trade events—yet never reached store shelves. <br />
<br />
Video g..]]></isc:description>
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			<title><![CDATA[Dial Up to Utopia (An Oral History of the Early Internet)]]></title>
			<link>https://www.thebookco.com/dial-up-to-utopia-9781632461742</link>
			<pubDate>Fri, 27 Feb 2026 23:40:07 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/dial-up-to-utopia-9781632461742</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/dial-up-to-utopia-9781632461742"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833706/images/28557093/9781632461742__52428.1777413871.285.285.jpg?c=2" alt="Dial Up to Utopia (An Oral History of the Early Internet) by Joerg Blumtritt, Heather Dewey-Hagborg, 9781632461742" /></a></div><p><b><i>Dial Up to Utopia: An Oral History of the Early Internet</i> shares the voices of the artists, critics, activists, and writers who were deeply engaged in the genesis and culture of the world's most powerful technology.</b></p><p>Through the stories and recollections of those who were pres..<p><strong>Price: $22.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/dial-up-to-utopia-9781632461742"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2833706/images/28557093/9781632461742__52428.1777413871.285.285.jpg?c=2" alt="Dial Up to Utopia (An Oral History of the Early Internet) by Joerg Blumtritt, Heather Dewey-Hagborg, 9781632461742" /></a></div><p><b><i>Dial Up to Utopia: An Oral History of the Early Internet</i> shares the voices of the artists, critics, activists, and writers who were deeply engaged in the genesis and culture of the world's most powerful technology.</b></p><p>Through the stories and recollections of those who were pres..<p><strong>Price: $22.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b><i>Dial Up to Utopia: An Oral History of the Early Internet</i> shares the voices of the artists, critics, activists, and writers who were deeply engaged in the genesis and culture of the world's most powerful technology.</b></p><p>Through the stories and recollections of those who were pres..]]></isc:description>
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			<title><![CDATA[Programmers at Work (Interviews with 19 programming visionaries who ignited the PC software revolution)]]></title>
			<link>https://www.thebookco.com/programmers-at-work-9798993755328</link>
			<pubDate>Fri, 20 Feb 2026 17:45:06 +0000</pubDate>
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			<title><![CDATA[Programmers at Work (Interviews with 19 programming visionaries who ignited the PC software revolution)]]></title>
			<link>https://www.thebookco.com/programmers-at-work-9798993755304</link>
			<pubDate>Fri, 20 Feb 2026 17:44:50 +0000</pubDate>
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