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		<title><![CDATA[The Book Company: New Products - History]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Wed, 04 Nov 2026 21:09:24 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Networks Rising (Thinking Together in a Connected World)]]></title>
			<link>https://www.thebookco.com/networks-rising-9781592114597</link>
			<pubDate>Wed, 04 Nov 2026 15:36:36 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/networks-rising-9781592114597"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993614/images/30381009/9781592114597__06791.1793806601.285.285.jpg?c=2" alt="Networks Rising (Thinking Together in a Connected World) by Christopher Burns, 9781592114597" /></a></div>For the second time in human history, we are on the verge of broad new breakthroughs in health, productivity, and personal freedom. And many-to-many networks are the reason. In business, government, and war, information is no longer the privilege of a powerful few. Now everyone knows what anyone k..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/networks-rising-9781592114597"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2993614/images/30381009/9781592114597__06791.1793806601.285.285.jpg?c=2" alt="Networks Rising (Thinking Together in a Connected World) by Christopher Burns, 9781592114597" /></a></div>For the second time in human history, we are on the verge of broad new breakthroughs in health, productivity, and personal freedom. And many-to-many networks are the reason. In business, government, and war, information is no longer the privilege of a powerful few. Now everyone knows what anyone k..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[For the second time in human history, we are on the verge of broad new breakthroughs in health, productivity, and personal freedom. And many-to-many networks are the reason. In business, government, and war, information is no longer the privilege of a powerful few. Now everyone knows what anyone k..]]></isc:description>
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			<title><![CDATA[The Big Score (The Billion Dollar Story of Silicon Valley)]]></title>
			<link>https://www.thebookco.com/the-big-score-9781953953698</link>
			<pubDate>Sat, 17 Oct 2026 01:34:19 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-big-score-9781953953698</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-big-score-9781953953698"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2978710/images/30370923/9781953953698__18197.1793757948.285.285.jpg?c=2" alt="The Big Score (The Billion Dollar Story of Silicon Valley) by Michael S. Malone, 9781953953698" /></a></div><b>The only contemporary history of the birth of Silicon Valley, from the reporter who had a ringside seat to it all.</b><br><br>Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy. Silicon Valley―replete with sprawling office parks,..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-big-score-9781953953698"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2978710/images/30370923/9781953953698__18197.1793757948.285.285.jpg?c=2" alt="The Big Score (The Billion Dollar Story of Silicon Valley) by Michael S. Malone, 9781953953698" /></a></div><b>The only contemporary history of the birth of Silicon Valley, from the reporter who had a ringside seat to it all.</b><br><br>Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy. Silicon Valley―replete with sprawling office parks,..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>The only contemporary history of the birth of Silicon Valley, from the reporter who had a ringside seat to it all.</b><br><br>Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy. Silicon Valley―replete with sprawling office parks,..]]></isc:description>
			<isc:productid><![CDATA[2978710]]></isc:productid>
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			<title><![CDATA[The Golden Age of Video Games (The Birth of a Multibillion Dollar Industry)]]></title>
			<link>https://www.thebookco.com/the-golden-age-of-video-games-9781138427860</link>
			<pubDate>Fri, 16 Oct 2026 00:48:45 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-golden-age-of-video-games-9781138427860</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-golden-age-of-video-games-9781138427860"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2976089/images/30247695/9781138427860__23620.1792181830.285.285.jpg?c=2" alt="The Golden Age of Video Games (The Birth of a Multibillion Dollar Industry) by Roberto Dillon, 9781138427860" /></a></div>This book focuses on the history of video games, consoles, and home computers from the very beginning until the mid-nineties, which started a new era in digital entertainment<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-golden-age-of-video-games-9781138427860"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2976089/images/30247695/9781138427860__23620.1792181830.285.285.jpg?c=2" alt="The Golden Age of Video Games (The Birth of a Multibillion Dollar Industry) by Roberto Dillon, 9781138427860" /></a></div>This book focuses on the history of video games, consoles, and home computers from the very beginning until the mid-nineties, which started a new era in digital entertainment<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[This book focuses on the history of video games, consoles, and home computers from the very beginning until the mid-nineties, which started a new era in digital entertainment]]></isc:description>
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			<title><![CDATA[The Computer. A History from the 17th Century to Today. 45th Ed.]]></title>
			<link>https://www.thebookco.com/the-computer-a-history-from-the-17th-century-to-today-45th-ed-9783754401149</link>
			<pubDate>Tue, 13 Oct 2026 03:09:11 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-computer-a-history-from-the-17th-century-to-today-45th-ed-9783754401149</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-computer-a-history-from-the-17th-century-to-today-45th-ed-9783754401149"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2967531/images/30230070/9783754401149__77970.1791863455.285.285.png?c=2" alt="The Computer. A History from the 17th Century to Today. 45th Ed. by Jens Müller, 9783754401149" /></a></div><p>From analog to digital, mainframes to mobile phones—with photos, ads,  and concept drawings of inventions that ushered in the digital era, this compact <strong>visual survey of the Information Age</strong> reveals how <strong>the computer and the Internet irreversibly transformed our world.</st..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-computer-a-history-from-the-17th-century-to-today-45th-ed-9783754401149"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2967531/images/30230070/9783754401149__77970.1791863455.285.285.png?c=2" alt="The Computer. A History from the 17th Century to Today. 45th Ed. by Jens Müller, 9783754401149" /></a></div><p>From analog to digital, mainframes to mobile phones—with photos, ads,  and concept drawings of inventions that ushered in the digital era, this compact <strong>visual survey of the Information Age</strong> reveals how <strong>the computer and the Internet irreversibly transformed our world.</st..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>From analog to digital, mainframes to mobile phones—with photos, ads,  and concept drawings of inventions that ushered in the digital era, this compact <strong>visual survey of the Information Age</strong> reveals how <strong>the computer and the Internet irreversibly transformed our world.</st..]]></isc:description>
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			<title><![CDATA[The Computer. A History from the 17th Century to Today (Bi-Lingual Edition)]]></title>
			<link>https://www.thebookco.com/the-computer-a-history-from-the-17th-century-to-today-9783754406755</link>
			<pubDate>Tue, 13 Oct 2026 02:55:09 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-computer-a-history-from-the-17th-century-to-today-9783754406755</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-computer-a-history-from-the-17th-century-to-today-9783754406755"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2967498/images/30230008/9783754406755__77716.1792117558.285.285.jpg?c=2" alt="The Computer. A History from the 17th Century to Today (Bi-Lingual Edition) by Jens Müller, 9783754406755" /></a></div><p>The story of the <strong>evolution of machines in computer history</strong> is full of the disruptive innovations that have led to today’s world. From the <strong>early beginnings</strong> of computing to the <strong>bulky mainframe</strong> to the <strong>personal computer era</strong>, we now..<p><strong>Price: $60.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-computer-a-history-from-the-17th-century-to-today-9783754406755"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2967498/images/30230008/9783754406755__77716.1792117558.285.285.jpg?c=2" alt="The Computer. A History from the 17th Century to Today (Bi-Lingual Edition) by Jens Müller, 9783754406755" /></a></div><p>The story of the <strong>evolution of machines in computer history</strong> is full of the disruptive innovations that have led to today’s world. From the <strong>early beginnings</strong> of computing to the <strong>bulky mainframe</strong> to the <strong>personal computer era</strong>, we now..<p><strong>Price: $60.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The story of the <strong>evolution of machines in computer history</strong> is full of the disruptive innovations that have led to today’s world. From the <strong>early beginnings</strong> of computing to the <strong>bulky mainframe</strong> to the <strong>personal computer era</strong>, we now..]]></isc:description>
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			<title><![CDATA[The Robot Era]]></title>
			<link>https://www.thebookco.com/the-robot-era-9781041164449</link>
			<pubDate>Sat, 10 Oct 2026 19:14:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-robot-era-9781041164449</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-robot-era-9781041164449"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2964133/images/30190600/9781041164449__02276.1791660736.285.285.jpg?c=2" alt="The Robot Era by P. E. Cleator, 9781041164449" /></a></div><p>First published in 1955, <i>The Robot Era</i> presents a pioneering examination of the emerging field of robotics and automated systems during the post-World War II industrial expansion. This work offers valuable historical insights into how these revolutionary technologies were perceived durin..<p><strong>Price: $140.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-robot-era-9781041164449"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2964133/images/30190600/9781041164449__02276.1791660736.285.285.jpg?c=2" alt="The Robot Era by P. E. Cleator, 9781041164449" /></a></div><p>First published in 1955, <i>The Robot Era</i> presents a pioneering examination of the emerging field of robotics and automated systems during the post-World War II industrial expansion. This work offers valuable historical insights into how these revolutionary technologies were perceived durin..<p><strong>Price: $140.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>First published in 1955, <i>The Robot Era</i> presents a pioneering examination of the emerging field of robotics and automated systems during the post-World War II industrial expansion. This work offers valuable historical insights into how these revolutionary technologies were perceived durin..]]></isc:description>
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			<title><![CDATA[Symbolic Interactionism (RLE Social Theory) (Genesis, Varieties and Criticism)]]></title>
			<link>https://www.thebookco.com/symbolic-interactionism-9781138783812</link>
			<pubDate>Fri, 09 Oct 2026 21:29:10 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/symbolic-interactionism-9781138783812</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/symbolic-interactionism-9781138783812"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2962819/images/30173434/9781138783812__23864.1791770388.285.285.jpg?c=2" alt="Symbolic Interactionism (RLE Social Theory) (Genesis, Varieties and Criticism) by Bernard Meltzer, John Petras, Larry Reynolds, 9781138783812" /></a></div><P>Symbolic interactionsim is of major importance in contemporary sociology. In this study, three authorities in the field collaborate to define symbolic interactionism and to describe, and present criticism of, the interactionist perspective. The contributions of G.H. Mead, J. Dewey, C.H. Cooley,..<p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/symbolic-interactionism-9781138783812"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2962819/images/30173434/9781138783812__23864.1791770388.285.285.jpg?c=2" alt="Symbolic Interactionism (RLE Social Theory) (Genesis, Varieties and Criticism) by Bernard Meltzer, John Petras, Larry Reynolds, 9781138783812" /></a></div><P>Symbolic interactionsim is of major importance in contemporary sociology. In this study, three authorities in the field collaborate to define symbolic interactionism and to describe, and present criticism of, the interactionist perspective. The contributions of G.H. Mead, J. Dewey, C.H. Cooley,..<p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
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			<title><![CDATA[AN/FSQ-7: the computer that shaped the Cold War]]></title>
			<link>https://www.thebookco.com/anfsq-7-the-computer-that-shaped-the-cold-war-9783486727661</link>
			<pubDate>Mon, 05 Oct 2026 03:06:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/anfsq-7-the-computer-that-shaped-the-cold-war-9783486727661</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/anfsq-7-the-computer-that-shaped-the-cold-war-9783486727661"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2953734/images/30077207/9783486727661__86795.1791170160.285.285.jpg?c=2" alt="AN/FSQ-7: the computer that shaped the Cold War by Bernd Ulmann, 9783486727661" /></a></div><!doctype html public "-//w3c//dtd html 4.0 transitional//en"> <html><head> <meta content="text/html; charset=iso-8859-1" http-equiv=content-type> <meta name=generator content="mshtml 8.00.6001.23580"></head> <body> <P>One of the most impressive computer systems ever was the vacuum tube based behe..<p><strong>Price: $121.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/anfsq-7-the-computer-that-shaped-the-cold-war-9783486727661"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2953734/images/30077207/9783486727661__86795.1791170160.285.285.jpg?c=2" alt="AN/FSQ-7: the computer that shaped the Cold War by Bernd Ulmann, 9783486727661" /></a></div><!doctype html public "-//w3c//dtd html 4.0 transitional//en"> <html><head> <meta content="text/html; charset=iso-8859-1" http-equiv=content-type> <meta name=generator content="mshtml 8.00.6001.23580"></head> <body> <P>One of the most impressive computer systems ever was the vacuum tube based behe..<p><strong>Price: $121.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<!doctype html public "-//w3c//dtd html 4.0 transitional//en"> <html><head> <meta content="text/html; charset=iso-8859-1" http-equiv=content-type> <meta name=generator content="mshtml 8.00.6001.23580"></head> <body> <P>One of the most impressive computer systems ever was the vacuum tube based behe..]]></isc:description>
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			<title><![CDATA[Machines Who Think (A Personal Inquiry into the History and Prospects of Artificial Intelligence)]]></title>
			<link>https://www.thebookco.com/machines-who-think-9781138440197</link>
			<pubDate>Fri, 02 Oct 2026 02:27:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/machines-who-think-9781138440197</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/machines-who-think-9781138440197"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2947926/images/30051219/9781138440197__11182.1791665494.285.285.jpg?c=2" alt="Machines Who Think (A Personal Inquiry into the History and Prospects of Artificial Intelligence) by Pamela McCorduck, Cli Cfe, 9781138440197" /></a></div>This book is a history of artificial intelligence, that audacious effort to duplicate in an artifact what we consider to be our most important property—our intelligence. It is an invitation for anybody with an interest in the future of the human race to participate in the inquiry.<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/machines-who-think-9781138440197"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2947926/images/30051219/9781138440197__11182.1791665494.285.285.jpg?c=2" alt="Machines Who Think (A Personal Inquiry into the History and Prospects of Artificial Intelligence) by Pamela McCorduck, Cli Cfe, 9781138440197" /></a></div>This book is a history of artificial intelligence, that audacious effort to duplicate in an artifact what we consider to be our most important property—our intelligence. It is an invitation for anybody with an interest in the future of the human race to participate in the inquiry.<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[This book is a history of artificial intelligence, that audacious effort to duplicate in an artifact what we consider to be our most important property—our intelligence. It is an invitation for anybody with an interest in the future of the human race to participate in the inquiry.]]></isc:description>
			<isc:productid><![CDATA[2947926]]></isc:productid>
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			<title><![CDATA[Game Design Deep Dive: Horror]]></title>
			<link>https://www.thebookco.com/game-design-deep-dive-horror-9781032058061</link>
			<pubDate>Fri, 02 Oct 2026 00:18:07 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/game-design-deep-dive-horror-9781032058061</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/game-design-deep-dive-horror-9781032058061"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2947052/images/30049507/9781032058061__02827.1791097889.285.285.jpg?c=2" alt="Game Design Deep Dive: Horror by Joshua Bycer, 9781032058061" /></a></div><P>The Game Design Dive series examines a specific game system or mechanic over the course of the history of the industry. This text will examine the history and design of the horror genre and elements in video games. </P><p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/game-design-deep-dive-horror-9781032058061"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2947052/images/30049507/9781032058061__02827.1791097889.285.285.jpg?c=2" alt="Game Design Deep Dive: Horror by Joshua Bycer, 9781032058061" /></a></div><P>The Game Design Dive series examines a specific game system or mechanic over the course of the history of the industry. This text will examine the history and design of the horror genre and elements in video games. </P><p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>The Game Design Dive series examines a specific game system or mechanic over the course of the history of the industry. This text will examine the history and design of the horror genre and elements in video games. </P>]]></isc:description>
			<isc:productid><![CDATA[2947052]]></isc:productid>
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