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		<title><![CDATA[The Book Company: New Products - Applied Sciences]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 31 Aug 2026 21:40:34 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Pew! Pew! Pew! (The Epic Science of Lasers)]]></title>
			<link>https://www.thebookco.com/pew-pew-pew-the-epic-science-of-lasers-9798217044450</link>
			<pubDate>Wed, 12 Aug 2026 04:23:47 +0000</pubDate>
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			<description><![CDATA[<b>Everything you didn’t realize you needed to know about lasers, the incredible technology that makes the modern world possible</b><br><br>Lasers are the quintessential technology of our wildest science-fictional dreams. In our collective imagination, they have waged battles in space, transported..<p><strong>Price: $34.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<b>Everything you didn’t realize you needed to know about lasers, the incredible technology that makes the modern world possible</b><br><br>Lasers are the quintessential technology of our wildest science-fictional dreams. In our collective imagination, they have waged battles in space, transported..<p><strong>Price: $34.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Everything you didn’t realize you needed to know about lasers, the incredible technology that makes the modern world possible</b><br><br>Lasers are the quintessential technology of our wildest science-fictional dreams. In our collective imagination, they have waged battles in space, transported..]]></isc:description>
			<isc:productid><![CDATA[2899256]]></isc:productid>
			<isc:price><![CDATA[$34.00]]></isc:price>
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			<title><![CDATA[Hush (The Health Crisis of Noise and the Extraordinary Gifts of Quiet)]]></title>
			<link>https://www.thebookco.com/hush-9780063471283</link>
			<pubDate>Tue, 04 Aug 2026 16:14:32 +0000</pubDate>
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			<description><![CDATA[<p><b>A groundbreaking revelation of the cost of noise pollution and an actionable plan for soundproofing your life and protecting your peace—from an award-winning public health journalist.</b></p><p>From traffic to construction to constant notifications and beyond, modern life is rife with noise ..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>A groundbreaking revelation of the cost of noise pollution and an actionable plan for soundproofing your life and protecting your peace—from an award-winning public health journalist.</b></p><p>From traffic to construction to constant notifications and beyond, modern life is rife with noise ..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>A groundbreaking revelation of the cost of noise pollution and an actionable plan for soundproofing your life and protecting your peace—from an award-winning public health journalist.</b></p><p>From traffic to construction to constant notifications and beyond, modern life is rife with noise ..]]></isc:description>
			<isc:productid><![CDATA[2894365]]></isc:productid>
			<isc:price><![CDATA[$30.00]]></isc:price>
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			<title><![CDATA[Cathodoluminescence Imaging and Spectroscopy in the Electron Microscope]]></title>
			<link>https://www.thebookco.com/cathodoluminescence-imaging-and-spectroscopy-in-the-electron-microscope-9781032160559</link>
			<pubDate>Fri, 31 Jul 2026 17:38:36 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/cathodoluminescence-imaging-and-spectroscopy-in-the-electron-microscope-9781032160559</guid>
			<description><![CDATA[<p>Provides an accessible introduction to the topic, with a focus on discussing the underlying physics in an easy-to-understand manner and in the context of cathodoluminescence, facilitating readers to conduct their own routine experiments in cathodoluminescence.</p><p><strong>Price: $99.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Provides an accessible introduction to the topic, with a focus on discussing the underlying physics in an easy-to-understand manner and in the context of cathodoluminescence, facilitating readers to conduct their own routine experiments in cathodoluminescence.</p><p><strong>Price: $99.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Provides an accessible introduction to the topic, with a focus on discussing the underlying physics in an easy-to-understand manner and in the context of cathodoluminescence, facilitating readers to conduct their own routine experiments in cathodoluminescence.</p>]]></isc:description>
			<isc:productid><![CDATA[2892350]]></isc:productid>
			<isc:price><![CDATA[$99.99]]></isc:price>
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			<title><![CDATA[Emerging Trends in Engineering and Applied Sciences]]></title>
			<link>https://www.thebookco.com/emerging-trends-in-engineering-and-applied-sciences-9781041458449</link>
			<pubDate>Thu, 30 Jul 2026 16:17:32 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/emerging-trends-in-engineering-and-applied-sciences-9781041458449</guid>
			<description><![CDATA[<p><i>Emerging Trends in Engineering and Applied Sciences</i> discusses innovative research and the latest advancements in engineering and applied sciences presented at the 3<sup>rd</sup> International Conference on Emerging Trends in Engineering and Applied Sciences.</p>
<p> </p><p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><i>Emerging Trends in Engineering and Applied Sciences</i> discusses innovative research and the latest advancements in engineering and applied sciences presented at the 3<sup>rd</sup> International Conference on Emerging Trends in Engineering and Applied Sciences.</p>
<p> </p><p><strong>Price: $69.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Emerging Trends in Engineering and Applied Sciences</i> discusses innovative research and the latest advancements in engineering and applied sciences presented at the 3<sup>rd</sup> International Conference on Emerging Trends in Engineering and Applied Sciences.</p>
<p> </p>]]></isc:description>
			<isc:productid><![CDATA[2892168]]></isc:productid>
			<isc:price><![CDATA[$69.99]]></isc:price>
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			<title><![CDATA[Handbook of Carbon Sensors (Understanding and Applications)]]></title>
			<link>https://www.thebookco.com/handbook-of-carbon-sensors-9781032815473</link>
			<pubDate>Fri, 03 Jul 2026 18:51:07 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/handbook-of-carbon-sensors-9781032815473</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/handbook-of-carbon-sensors-9781032815473"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884716/images/29299235/9781032815473__57441.1783106929.285.285.jpg?c=2" alt="Handbook of Carbon Sensors (Understanding and Applications) by JG Manjunatha, 9781032815473" /></a></div><p>In an era dominated by environmental challenges and technological advancements, the need for precise and efficient monitoring tools has become paramount. "Handbook of Carbon Sensors: Understanding and Applications" provides readers with a comprehensive and accessible guide to the world of carbo..<p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/handbook-of-carbon-sensors-9781032815473"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884716/images/29299235/9781032815473__57441.1783106929.285.285.jpg?c=2" alt="Handbook of Carbon Sensors (Understanding and Applications) by JG Manjunatha, 9781032815473" /></a></div><p>In an era dominated by environmental challenges and technological advancements, the need for precise and efficient monitoring tools has become paramount. "Handbook of Carbon Sensors: Understanding and Applications" provides readers with a comprehensive and accessible guide to the world of carbo..<p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>In an era dominated by environmental challenges and technological advancements, the need for precise and efficient monitoring tools has become paramount. "Handbook of Carbon Sensors: Understanding and Applications" provides readers with a comprehensive and accessible guide to the world of carbo..]]></isc:description>
			<isc:productid><![CDATA[2884716]]></isc:productid>
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			<title><![CDATA[The Science of Gymnastics (The Complete High-Performance Guide)]]></title>
			<link>https://www.thebookco.com/the-science-of-gymnastics-9781032709031</link>
			<pubDate>Wed, 01 Jul 2026 16:25:26 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-science-of-gymnastics-9781032709031</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-science-of-gymnastics-9781032709031"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2880373/images/29880581/9781032709031__08957.1788069232.285.285.jpg?c=2" alt="The Science of Gymnastics (The Complete High-Performance Guide) by Monèm Jemni, 9781032709031" /></a></div><p>This book provides the most comprehensive and accessible introduction available to the fundamental physiological, biomechanical and psychological principles underpinning performance in artistic gymnastics. </p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-science-of-gymnastics-9781032709031"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2880373/images/29880581/9781032709031__08957.1788069232.285.285.jpg?c=2" alt="The Science of Gymnastics (The Complete High-Performance Guide) by Monèm Jemni, 9781032709031" /></a></div><p>This book provides the most comprehensive and accessible introduction available to the fundamental physiological, biomechanical and psychological principles underpinning performance in artistic gymnastics. </p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book provides the most comprehensive and accessible introduction available to the fundamental physiological, biomechanical and psychological principles underpinning performance in artistic gymnastics. </p>]]></isc:description>
			<isc:productid><![CDATA[2880373]]></isc:productid>
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			<isc:price><![CDATA[$57.99]]></isc:price>
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			<title><![CDATA[Green Chemistry in 21st Century and Beyond]]></title>
			<link>https://www.thebookco.com/green-chemistry-in-21st-century-and-beyond-9781032867816</link>
			<pubDate>Wed, 27 May 2026 17:38:33 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/green-chemistry-in-21st-century-and-beyond-9781032867816</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/green-chemistry-in-21st-century-and-beyond-9781032867816"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866404/images/29770963/9781032867816__75205.1787702076.285.285.jpg?c=2" alt="Green Chemistry in 21st Century and Beyond by V.K. Ahluwalia, Sunita Dhingra, 9781032867816" /></a></div><p>This book details the fundamentals associated with Green Chemistry and focuses on designing products through renewable starting materials, recyclable chemicals, and benign synthesis. Green solvents, organic transformations, catalysts, and electrochemical synthesis are also discussed.</p>
<p></p><p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/green-chemistry-in-21st-century-and-beyond-9781032867816"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866404/images/29770963/9781032867816__75205.1787702076.285.285.jpg?c=2" alt="Green Chemistry in 21st Century and Beyond by V.K. Ahluwalia, Sunita Dhingra, 9781032867816" /></a></div><p>This book details the fundamentals associated with Green Chemistry and focuses on designing products through renewable starting materials, recyclable chemicals, and benign synthesis. Green solvents, organic transformations, catalysts, and electrochemical synthesis are also discussed.</p>
<p></p><p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book details the fundamentals associated with Green Chemistry and focuses on designing products through renewable starting materials, recyclable chemicals, and benign synthesis. Green solvents, organic transformations, catalysts, and electrochemical synthesis are also discussed.</p>
<p></p>]]></isc:description>
			<isc:productid><![CDATA[2866404]]></isc:productid>
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			<title><![CDATA[The Forgotten Sense (The New Science of Smell-and the Extraordinary Power of the Nose)]]></title>
			<link>https://www.thebookco.com/the-forgotten-sense-9780063394681</link>
			<pubDate>Fri, 01 May 2026 13:12:18 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-forgotten-sense-9780063394681</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-forgotten-sense-9780063394681"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2856765/images/29746018/9780063394681__19190.1787145681.285.285.jpg?c=2" alt="The Forgotten Sense (The New Science of Smell-and the Extraordinary Power of the Nose) by Jonas Olofsson, 9780063394681" /></a></div><p><b>A New York Public Library "Best Book of the Year"</p><p>“<i>The Forgotten Sense</i> leaves us with the hope of new discoveries and new recoveries—so that we may once again revel in the glorious, fragrant world around us.”—<i>Wall Street Journal</i></b></p><p><b>By one of the world’s leading ..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-forgotten-sense-9780063394681"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2856765/images/29746018/9780063394681__19190.1787145681.285.285.jpg?c=2" alt="The Forgotten Sense (The New Science of Smell-and the Extraordinary Power of the Nose) by Jonas Olofsson, 9780063394681" /></a></div><p><b>A New York Public Library "Best Book of the Year"</p><p>“<i>The Forgotten Sense</i> leaves us with the hope of new discoveries and new recoveries—so that we may once again revel in the glorious, fragrant world around us.”—<i>Wall Street Journal</i></b></p><p><b>By one of the world’s leading ..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>A New York Public Library "Best Book of the Year"</p><p>“<i>The Forgotten Sense</i> leaves us with the hope of new discoveries and new recoveries—so that we may once again revel in the glorious, fragrant world around us.”—<i>Wall Street Journal</i></b></p><p><b>By one of the world’s leading ..]]></isc:description>
			<isc:productid><![CDATA[2856765]]></isc:productid>
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			<title><![CDATA[High Power Microwaves]]></title>
			<link>https://www.thebookco.com/high-power-microwaves-9781032263236</link>
			<pubDate>Tue, 28 Apr 2026 17:00:06 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/high-power-microwaves-9781032263236</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/high-power-microwaves-9781032263236"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854615/images/29782499/9781032263236__97218.1787738819.285.285.jpg?c=2" alt="High Power Microwaves by James Benford, Edl Schamiloglu, Jacob Coty Stephens, John A. Swegle, Peng Zhang, 9781032263236" /></a></div><p>Following in the footsteps of its popular predecessors, <b>High Power Microwaves, Fourth Edition</b> continues to provide a wide-angle, integrated view of the field of high power microwaves (HPMs).</p><p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/high-power-microwaves-9781032263236"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854615/images/29782499/9781032263236__97218.1787738819.285.285.jpg?c=2" alt="High Power Microwaves by James Benford, Edl Schamiloglu, Jacob Coty Stephens, John A. Swegle, Peng Zhang, 9781032263236" /></a></div><p>Following in the footsteps of its popular predecessors, <b>High Power Microwaves, Fourth Edition</b> continues to provide a wide-angle, integrated view of the field of high power microwaves (HPMs).</p><p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Following in the footsteps of its popular predecessors, <b>High Power Microwaves, Fourth Edition</b> continues to provide a wide-angle, integrated view of the field of high power microwaves (HPMs).</p>]]></isc:description>
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			<title><![CDATA[Full Spectrum (How the Science of Color Made Us Modern)]]></title>
			<link>https://www.thebookco.com/full-spectrum-9781328518903</link>
			<pubDate>Wed, 08 Apr 2026 19:16:06 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/full-spectrum-9781328518903"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850186/images/29249183/9781328518903__28437.1780237486.285.285.jpg?c=2" alt="Full Spectrum (How the Science of Color Made Us Modern) by Adam Rogers, 9781328518903" /></a></div><strong>"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —<em>Wall Street Journal</em></strong><BR /><BR /><strong>A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling au..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/full-spectrum-9781328518903"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850186/images/29249183/9781328518903__28437.1780237486.285.285.jpg?c=2" alt="Full Spectrum (How the Science of Color Made Us Modern) by Adam Rogers, 9781328518903" /></a></div><strong>"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —<em>Wall Street Journal</em></strong><BR /><BR /><strong>A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling au..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<strong>"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —<em>Wall Street Journal</em></strong><BR /><BR /><strong>A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling au..]]></isc:description>
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