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		<title><![CDATA[The Book Company: New Products - History]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 19 Oct 2026 14:22:47 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Oil (A Short History)]]></title>
			<link>https://www.thebookco.com/oil-a-short-history-9781836434061</link>
			<pubDate>Mon, 19 Oct 2026 09:45:05 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/oil-a-short-history-9781836434061"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2980890/images/30261878/9781836434061__76794.1792404023.285.285.jpg?c=2" alt="Oil (A Short History) by Vaclav Smil, 9781836434061" /></a></div><STRONG>Oil. Without it there are no planes, no plastics, no petrol.</STRONG><BR> <BR>It has started and ended wars. It is the lifeblood of the modern world – and the leading cause of climate change.<BR> <BR>As humanity faces a reckoning with its dependence upon oil, Vaclav Smil explores the conte..<p><strong>Price: $21.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/oil-a-short-history-9781836434061"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2980890/images/30261878/9781836434061__76794.1792404023.285.285.jpg?c=2" alt="Oil (A Short History) by Vaclav Smil, 9781836434061" /></a></div><STRONG>Oil. Without it there are no planes, no plastics, no petrol.</STRONG><BR> <BR>It has started and ended wars. It is the lifeblood of the modern world – and the leading cause of climate change.<BR> <BR>As humanity faces a reckoning with its dependence upon oil, Vaclav Smil explores the conte..<p><strong>Price: $21.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Oil. Without it there are no planes, no plastics, no petrol.</STRONG><BR> <BR>It has started and ended wars. It is the lifeblood of the modern world – and the leading cause of climate change.<BR> <BR>As humanity faces a reckoning with its dependence upon oil, Vaclav Smil explores the conte..]]></isc:description>
			<isc:productid><![CDATA[2980890]]></isc:productid>
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			<title><![CDATA[City on the Edge (Technology, Politics, and the Fight for the Soul of San Francisco)]]></title>
			<link>https://www.thebookco.com/city-on-the-edge-9781668074923</link>
			<pubDate>Mon, 19 Oct 2026 08:22:40 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/city-on-the-edge-9781668074923</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/city-on-the-edge-9781668074923"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2980497/images/30261287/9781668074923__74049.1792405338.285.285.jpg?c=2" alt="City on the Edge (Technology, Politics, and the Fight for the Soul of San Francisco) by Jonathan Weber, 9781668074923" /></a></div><STRONG>An “absorbing” (<I>San Fransico Chronicle</I>) and “fascinating” (<I>Financial Times</I>) account of San Francisco’s meteoric transformation into a global capital of technology, and how the same creative and political forces that gave rise to its boom now threaten to destroy what made it g..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/city-on-the-edge-9781668074923"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2980497/images/30261287/9781668074923__74049.1792405338.285.285.jpg?c=2" alt="City on the Edge (Technology, Politics, and the Fight for the Soul of San Francisco) by Jonathan Weber, 9781668074923" /></a></div><STRONG>An “absorbing” (<I>San Fransico Chronicle</I>) and “fascinating” (<I>Financial Times</I>) account of San Francisco’s meteoric transformation into a global capital of technology, and how the same creative and political forces that gave rise to its boom now threaten to destroy what made it g..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>An “absorbing” (<I>San Fransico Chronicle</I>) and “fascinating” (<I>Financial Times</I>) account of San Francisco’s meteoric transformation into a global capital of technology, and how the same creative and political forces that gave rise to its boom now threaten to destroy what made it g..]]></isc:description>
			<isc:productid><![CDATA[2980497]]></isc:productid>
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			<title><![CDATA[Technology and American Society (A History)]]></title>
			<link>https://www.thebookco.com/technology-and-american-society-a-history-9781138090330</link>
			<pubDate>Fri, 16 Oct 2026 05:59:45 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/technology-and-american-society-a-history-9781138090330</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/technology-and-american-society-a-history-9781138090330"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2977989/images/30251798/9781138090330__53518.1792136266.285.285.jpg?c=2" alt="Technology and American Society (A History) by Gary Cross, Rick Szostak, 9781138090330" /></a></div><P>This updated 3<SUP>rd </SUP>edition extends coverage into the twenty-first century, concluding with a new chapter on recent electronic and technological advances. <I>Technology and American Society </I>remains the ideal introduction to the myriad interactions of technological advancement throug..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/technology-and-american-society-a-history-9781138090330"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2977989/images/30251798/9781138090330__53518.1792136266.285.285.jpg?c=2" alt="Technology and American Society (A History) by Gary Cross, Rick Szostak, 9781138090330" /></a></div><P>This updated 3<SUP>rd </SUP>edition extends coverage into the twenty-first century, concluding with a new chapter on recent electronic and technological advances. <I>Technology and American Society </I>remains the ideal introduction to the myriad interactions of technological advancement throug..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This updated 3<SUP>rd </SUP>edition extends coverage into the twenty-first century, concluding with a new chapter on recent electronic and technological advances. <I>Technology and American Society </I>remains the ideal introduction to the myriad interactions of technological advancement throug..]]></isc:description>
			<isc:productid><![CDATA[2977989]]></isc:productid>
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			<title><![CDATA[A History of Communication Technology]]></title>
			<link>https://www.thebookco.com/a-history-of-communication-technology-9780367211493</link>
			<pubDate>Fri, 16 Oct 2026 01:13:53 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/a-history-of-communication-technology-9780367211493</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-history-of-communication-technology-9780367211493"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2976217/images/30247958/9780367211493__05704.1792123094.285.285.jpg?c=2" alt="A History of Communication Technology by Philip Loubere, 9780367211493" /></a></div><P>A comprehensive illustrated account of the technologies and inventions in mass communication that have accelerated the advancement of human culture and society, this approachable, graphic-oriented book is ideal for students in introductory mass communication, visual communication, and history o..<p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-history-of-communication-technology-9780367211493"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2976217/images/30247958/9780367211493__05704.1792123094.285.285.jpg?c=2" alt="A History of Communication Technology by Philip Loubere, 9780367211493" /></a></div><P>A comprehensive illustrated account of the technologies and inventions in mass communication that have accelerated the advancement of human culture and society, this approachable, graphic-oriented book is ideal for students in introductory mass communication, visual communication, and history o..<p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>A comprehensive illustrated account of the technologies and inventions in mass communication that have accelerated the advancement of human culture and society, this approachable, graphic-oriented book is ideal for students in introductory mass communication, visual communication, and history o..]]></isc:description>
			<isc:productid><![CDATA[2976217]]></isc:productid>
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			<title><![CDATA[Greek and Roman Technology (A Sourcebook of Translated Greek and Roman Texts)]]></title>
			<link>https://www.thebookco.com/greek-and-roman-technology-9781138927902</link>
			<pubDate>Fri, 16 Oct 2026 00:52:15 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/greek-and-roman-technology-9781138927902</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/greek-and-roman-technology-9781138927902"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2976111/images/30247734/9781138927902__33675.1792123091.285.285.jpg?c=2" alt="Greek and Roman Technology (A Sourcebook of Translated Greek and Roman Texts) by Andrew N. Sherwood, Milorad Nikolic, John W. Humphrey, John P. Oleson, 9781138927902" /></a></div><P>In this new edition of <I>Greek and Roman Technology</I>, the authors translate and annotate key passages from ancient texts to provide a history and analysis of the origins and development of technology in the classical world.</P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/greek-and-roman-technology-9781138927902"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2976111/images/30247734/9781138927902__33675.1792123091.285.285.jpg?c=2" alt="Greek and Roman Technology (A Sourcebook of Translated Greek and Roman Texts) by Andrew N. Sherwood, Milorad Nikolic, John W. Humphrey, John P. Oleson, 9781138927902" /></a></div><P>In this new edition of <I>Greek and Roman Technology</I>, the authors translate and annotate key passages from ancient texts to provide a history and analysis of the origins and development of technology in the classical world.</P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>In this new edition of <I>Greek and Roman Technology</I>, the authors translate and annotate key passages from ancient texts to provide a history and analysis of the origins and development of technology in the classical world.</P>]]></isc:description>
			<isc:productid><![CDATA[2976111]]></isc:productid>
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			<title><![CDATA[Now Media (The Evolution of Electronic Communication)]]></title>
			<link>https://www.thebookco.com/now-media-9781032704302</link>
			<pubDate>Thu, 15 Oct 2026 19:34:07 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/now-media-9781032704302</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/now-media-9781032704302"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974160/images/30243821/9781032704302__79401.1792093173.285.285.jpg?c=2" alt="Now Media (The Evolution of Electronic Communication) by Norman J. Medoff, Barbara K. Kaye, 9781032704302" /></a></div><p>Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.</p><p><strong>Price: $106.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/now-media-9781032704302"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974160/images/30243821/9781032704302__79401.1792093173.285.285.jpg?c=2" alt="Now Media (The Evolution of Electronic Communication) by Norman J. Medoff, Barbara K. Kaye, 9781032704302" /></a></div><p>Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.</p><p><strong>Price: $106.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.</p>]]></isc:description>
			<isc:productid><![CDATA[2974160]]></isc:productid>
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			<title><![CDATA[Now Media (The Evolution of Electronic Communication)]]></title>
			<link>https://www.thebookco.com/now-media-9781032704326</link>
			<pubDate>Thu, 15 Oct 2026 19:33:59 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/now-media-9781032704326</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/now-media-9781032704326"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974159/images/30243820/9781032704326__62332.1792093176.285.285.jpg?c=2" alt="Now Media (The Evolution of Electronic Communication) by Norman J. Medoff, Barbara K. Kaye, 9781032704326" /></a></div><p>Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.</p><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/now-media-9781032704326"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974159/images/30243820/9781032704326__62332.1792093176.285.285.jpg?c=2" alt="Now Media (The Evolution of Electronic Communication) by Norman J. Medoff, Barbara K. Kaye, 9781032704326" /></a></div><p>Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.</p><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.</p>]]></isc:description>
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			<title><![CDATA[The Robot Era]]></title>
			<link>https://www.thebookco.com/the-robot-era-9781041164449</link>
			<pubDate>Sat, 10 Oct 2026 19:14:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-robot-era-9781041164449</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-robot-era-9781041164449"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2964133/images/30190600/9781041164449__02276.1791660736.285.285.jpg?c=2" alt="The Robot Era by P. E. Cleator, 9781041164449" /></a></div><p>First published in 1955, <i>The Robot Era</i> presents a pioneering examination of the emerging field of robotics and automated systems during the post-World War II industrial expansion. This work offers valuable historical insights into how these revolutionary technologies were perceived durin..<p><strong>Price: $140.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-robot-era-9781041164449"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2964133/images/30190600/9781041164449__02276.1791660736.285.285.jpg?c=2" alt="The Robot Era by P. E. Cleator, 9781041164449" /></a></div><p>First published in 1955, <i>The Robot Era</i> presents a pioneering examination of the emerging field of robotics and automated systems during the post-World War II industrial expansion. This work offers valuable historical insights into how these revolutionary technologies were perceived durin..<p><strong>Price: $140.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>First published in 1955, <i>The Robot Era</i> presents a pioneering examination of the emerging field of robotics and automated systems during the post-World War II industrial expansion. This work offers valuable historical insights into how these revolutionary technologies were perceived durin..]]></isc:description>
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			<title><![CDATA[The Economic Thought of Michael Polanyi]]></title>
			<link>https://www.thebookco.com/the-economic-thought-of-michael-polanyi-9780367245634</link>
			<pubDate>Thu, 08 Oct 2026 19:22:58 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-economic-thought-of-michael-polanyi-9780367245634"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2959428/images/30152214/9780367245634__00218.1791488130.285.285.jpg?c=2" alt="The Economic Thought of Michael Polanyi by Gábor Biró, 9780367245634" /></a></div><P>Michael Polanyi is most famous for his work in chemistry and the philosophy of science, but in the 1930s and 1940s he made an important contribution to economics. </P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-economic-thought-of-michael-polanyi-9780367245634"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2959428/images/30152214/9780367245634__00218.1791488130.285.285.jpg?c=2" alt="The Economic Thought of Michael Polanyi by Gábor Biró, 9780367245634" /></a></div><P>Michael Polanyi is most famous for his work in chemistry and the philosophy of science, but in the 1930s and 1940s he made an important contribution to economics. </P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Michael Polanyi is most famous for his work in chemistry and the philosophy of science, but in the 1930s and 1940s he made an important contribution to economics. </P>]]></isc:description>
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			<title><![CDATA[Building Stones of Milan and Lombardy (Volume 1: Buildings of Milan)]]></title>
			<link>https://www.thebookco.com/building-stones-of-milan-and-lombardy-9781032420646</link>
			<pubDate>Tue, 06 Oct 2026 17:11:41 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/building-stones-of-milan-and-lombardy-9781032420646</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/building-stones-of-milan-and-lombardy-9781032420646"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2955243/images/30113564/9781032420646__87339.1791307064.285.285.jpg?c=2" alt="Building Stones of Milan and Lombardy (Volume 1: Buildings of Milan) by Roberto Bugini, Luisa Folli, 9781032420646" /></a></div><P>The present volume contains a record of Milanese edifices marking the different historical periods. Each edifice is described in a "card" containing: the building history, the architect, the kind of stone employed and subdivided according to the different parts of the building, the shape of sto..<p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/building-stones-of-milan-and-lombardy-9781032420646"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2955243/images/30113564/9781032420646__87339.1791307064.285.285.jpg?c=2" alt="Building Stones of Milan and Lombardy (Volume 1: Buildings of Milan) by Roberto Bugini, Luisa Folli, 9781032420646" /></a></div><P>The present volume contains a record of Milanese edifices marking the different historical periods. Each edifice is described in a "card" containing: the building history, the architect, the kind of stone employed and subdivided according to the different parts of the building, the shape of sto..<p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>The present volume contains a record of Milanese edifices marking the different historical periods. Each edifice is described in a "card" containing: the building history, the architect, the kind of stone employed and subdivided according to the different parts of the building, the shape of sto..]]></isc:description>
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