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		<title><![CDATA[The Book Company: New Products - Eastern]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 09 Nov 2026 05:22:40 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Ultimate Art of War (A Step-by-Step Illustrated Guide to Sun Tzu's Teachings)]]></title>
			<link>https://www.thebookco.com/the-ultimate-art-of-war-9781786782717</link>
			<pubDate>Thu, 05 Nov 2026 07:13:08 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-ultimate-art-of-war-9781786782717</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-ultimate-art-of-war-9781786782717"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2994151/images/30391895/9781786782717__29440.1793862880.285.285.jpg?c=2" alt="The Ultimate Art of War (A Step-by-Step Illustrated Guide to Sun Tzu&#039;s Teachings) by Antony Cummins, 9781786782717" /></a></div><P><STRONG>The most accessible edition of Sun Tzu’s military strategy treatise, The Art of War—perfect for martial arts enthusiasts and anyone looking to enhance their leadership and strategic thinking skills.</STRONG></P><P>This step-by-step guide breaks down the original Art of War into 200 dige..<p><strong>Price: $27.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-ultimate-art-of-war-9781786782717"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2994151/images/30391895/9781786782717__29440.1793862880.285.285.jpg?c=2" alt="The Ultimate Art of War (A Step-by-Step Illustrated Guide to Sun Tzu&#039;s Teachings) by Antony Cummins, 9781786782717" /></a></div><P><STRONG>The most accessible edition of Sun Tzu’s military strategy treatise, The Art of War—perfect for martial arts enthusiasts and anyone looking to enhance their leadership and strategic thinking skills.</STRONG></P><P>This step-by-step guide breaks down the original Art of War into 200 dige..<p><strong>Price: $27.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>The most accessible edition of Sun Tzu’s military strategy treatise, The Art of War—perfect for martial arts enthusiasts and anyone looking to enhance their leadership and strategic thinking skills.</STRONG></P><P>This step-by-step guide breaks down the original Art of War into 200 dige..]]></isc:description>
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			<title><![CDATA[Secret Subversion (Mou Zongsan, Kant, and Early Confucianism)]]></title>
			<link>https://www.thebookco.com/secret-subversion-9781032307664</link>
			<pubDate>Thu, 29 Oct 2026 18:31:34 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/secret-subversion-9781032307664"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2990441/images/30303745/9781032307664__30595.1793666437.285.285.jpg?c=2" alt="Secret Subversion (Mou Zongsan, Kant, and Early Confucianism) by Wenming Tang, 9781032307664" /></a></div><P>Mou Zongsan (1909–1995) is one of the representatives of Modern Confucianism and an important Chinese philosopher of the twentieth century. This two-volume set critically examines the philosophical system of moral metaphysics proposed by Mou, which combines Confucianism and Kantianism philosoph..<p><strong>Price: $425.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/secret-subversion-9781032307664"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2990441/images/30303745/9781032307664__30595.1793666437.285.285.jpg?c=2" alt="Secret Subversion (Mou Zongsan, Kant, and Early Confucianism) by Wenming Tang, 9781032307664" /></a></div><P>Mou Zongsan (1909–1995) is one of the representatives of Modern Confucianism and an important Chinese philosopher of the twentieth century. This two-volume set critically examines the philosophical system of moral metaphysics proposed by Mou, which combines Confucianism and Kantianism philosoph..<p><strong>Price: $425.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Mou Zongsan (1909–1995) is one of the representatives of Modern Confucianism and an important Chinese philosopher of the twentieth century. This two-volume set critically examines the philosophical system of moral metaphysics proposed by Mou, which combines Confucianism and Kantianism philosoph..]]></isc:description>
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			<title><![CDATA[Tao Te Ching Illustrated (The Way to Goodness and Power)]]></title>
			<link>https://www.thebookco.com/tao-te-ching-illustrated-9781838862732</link>
			<pubDate>Mon, 26 Oct 2026 21:45:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/tao-te-ching-illustrated-9781838862732</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tao-te-ching-illustrated-9781838862732"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2989293/images/30292017/9781838862732__35822.1793353663.285.285.jpg?c=2" alt="Tao Te Ching Illustrated (The Way to Goodness and Power) by Lao Tzu, James Trapp, 9781838862732" /></a></div>The Tao Te Ching, written around 300BC, describes the fundamental beliefs of Taoism, addressing how to live a simple, peaceful and harmonious life, how to rid oneself of desires and institutions that promote greed. This traditional Chinese-bound dual-language edition presents the original Chinese ..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/tao-te-ching-illustrated-9781838862732"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2989293/images/30292017/9781838862732__35822.1793353663.285.285.jpg?c=2" alt="Tao Te Ching Illustrated (The Way to Goodness and Power) by Lao Tzu, James Trapp, 9781838862732" /></a></div>The Tao Te Ching, written around 300BC, describes the fundamental beliefs of Taoism, addressing how to live a simple, peaceful and harmonious life, how to rid oneself of desires and institutions that promote greed. This traditional Chinese-bound dual-language edition presents the original Chinese ..<p><strong>Price: $40.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[The Tao Te Ching, written around 300BC, describes the fundamental beliefs of Taoism, addressing how to live a simple, peaceful and harmonious life, how to rid oneself of desires and institutions that promote greed. This traditional Chinese-bound dual-language edition presents the original Chinese ..]]></isc:description>
			<isc:productid><![CDATA[2989293]]></isc:productid>
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			<title><![CDATA[The Ethics of Confucius and Aristotle (Mirrors of Virtue)]]></title>
			<link>https://www.thebookco.com/the-ethics-of-confucius-and-aristotle-9780415956475</link>
			<pubDate>Fri, 23 Oct 2026 22:19:13 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-ethics-of-confucius-and-aristotle-9780415956475</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-ethics-of-confucius-and-aristotle-9780415956475"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2985208/images/30282120/9780415956475__04122.1793142285.285.285.jpg?c=2" alt="The Ethics of Confucius and Aristotle (Mirrors of Virtue) by Jiyuan Yu, 9780415956475" /></a></div>As a comparative study of the virtue ethics of Aristotle and Confucius, this book explores how they each reflect upon human good and virtue out of their respective cultural assumptions, conceptual frameworks, and philosophical perspectives.<p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-ethics-of-confucius-and-aristotle-9780415956475"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2985208/images/30282120/9780415956475__04122.1793142285.285.285.jpg?c=2" alt="The Ethics of Confucius and Aristotle (Mirrors of Virtue) by Jiyuan Yu, 9780415956475" /></a></div>As a comparative study of the virtue ethics of Aristotle and Confucius, this book explores how they each reflect upon human good and virtue out of their respective cultural assumptions, conceptual frameworks, and philosophical perspectives.<p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[As a comparative study of the virtue ethics of Aristotle and Confucius, this book explores how they each reflect upon human good and virtue out of their respective cultural assumptions, conceptual frameworks, and philosophical perspectives.]]></isc:description>
			<isc:productid><![CDATA[2985208]]></isc:productid>
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			<title><![CDATA[Epistemology in Classical India (The Knowledge Sources of the Nyaya School)]]></title>
			<link>https://www.thebookco.com/epistemology-in-classical-india-9780415895545</link>
			<pubDate>Fri, 23 Oct 2026 22:16:04 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/epistemology-in-classical-india-9780415895545</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/epistemology-in-classical-india-9780415895545"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2985183/images/30282094/9780415895545__45699.1793224705.285.285.jpg?c=2" alt="Epistemology in Classical India (The Knowledge Sources of the Nyaya School) by Stephen H Phillips, 9780415895545" /></a></div><P>This book shows the contemporary relevance of a centuries-old Indian epistemological tradition called Nyaya, which finds all knowledge to be generated by a knowledge source: perception, inference, analogy, and/or testimony. The school's delineation of conditions governing the operation of each ..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/epistemology-in-classical-india-9780415895545"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2985183/images/30282094/9780415895545__45699.1793224705.285.285.jpg?c=2" alt="Epistemology in Classical India (The Knowledge Sources of the Nyaya School) by Stephen H Phillips, 9780415895545" /></a></div><P>This book shows the contemporary relevance of a centuries-old Indian epistemological tradition called Nyaya, which finds all knowledge to be generated by a knowledge source: perception, inference, analogy, and/or testimony. The school's delineation of conditions governing the operation of each ..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book shows the contemporary relevance of a centuries-old Indian epistemological tradition called Nyaya, which finds all knowledge to be generated by a knowledge source: perception, inference, analogy, and/or testimony. The school's delineation of conditions governing the operation of each ..]]></isc:description>
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			<title><![CDATA[Asian Philosophies and the Idea of Religion (Beyond Faith and Reason)]]></title>
			<link>https://www.thebookco.com/asian-philosophies-and-the-idea-of-religion-9780367862831</link>
			<pubDate>Fri, 23 Oct 2026 20:27:27 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/asian-philosophies-and-the-idea-of-religion-9780367862831</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/asian-philosophies-and-the-idea-of-religion-9780367862831"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2984410/images/30281029/9780367862831__05429.1792982215.285.285.jpg?c=2" alt="Asian Philosophies and the Idea of Religion (Beyond Faith and Reason) by Sonia Sikka, Ashwani Peetush, 9780367862831" /></a></div><P>With a focus on Asian traditions, this book examines varieties of thought and self-transformative practice that do not fit neatly on one side or another of the standard Western division between philosophy and religion. </P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/asian-philosophies-and-the-idea-of-religion-9780367862831"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2984410/images/30281029/9780367862831__05429.1792982215.285.285.jpg?c=2" alt="Asian Philosophies and the Idea of Religion (Beyond Faith and Reason) by Sonia Sikka, Ashwani Peetush, 9780367862831" /></a></div><P>With a focus on Asian traditions, this book examines varieties of thought and self-transformative practice that do not fit neatly on one side or another of the standard Western division between philosophy and religion. </P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>With a focus on Asian traditions, this book examines varieties of thought and self-transformative practice that do not fit neatly on one side or another of the standard Western division between philosophy and religion. </P>]]></isc:description>
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			<title><![CDATA[The Relevance of Alan Watts in Contemporary Culture (Understanding Contributions and Controversies)]]></title>
			<link>https://www.thebookco.com/the-relevance-of-alan-watts-in-contemporary-culture-9780367640354</link>
			<pubDate>Fri, 23 Oct 2026 19:14:48 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-relevance-of-alan-watts-in-contemporary-culture-9780367640354</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-relevance-of-alan-watts-in-contemporary-culture-9780367640354"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2984061/images/30280500/9780367640354__77796.1793017267.285.285.jpg?c=2" alt="The Relevance of Alan Watts in Contemporary Culture (Understanding Contributions and Controversies) by Peter J. Columbus, 9780367640354" /></a></div><P>Whilst accounting for the present-day popularity and relevance of Alan Watts’ contributions to psychology, religion, arts and humanities, this interdisciplinary collection grapples with the ongoing criticisms which surround Watts’ life and work. </P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-relevance-of-alan-watts-in-contemporary-culture-9780367640354"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2984061/images/30280500/9780367640354__77796.1793017267.285.285.jpg?c=2" alt="The Relevance of Alan Watts in Contemporary Culture (Understanding Contributions and Controversies) by Peter J. Columbus, 9780367640354" /></a></div><P>Whilst accounting for the present-day popularity and relevance of Alan Watts’ contributions to psychology, religion, arts and humanities, this interdisciplinary collection grapples with the ongoing criticisms which surround Watts’ life and work. </P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Whilst accounting for the present-day popularity and relevance of Alan Watts’ contributions to psychology, religion, arts and humanities, this interdisciplinary collection grapples with the ongoing criticisms which surround Watts’ life and work. </P>]]></isc:description>
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			<title><![CDATA[Nothingness in Asian Philosophy]]></title>
			<link>https://www.thebookco.com/nothingness-in-asian-philosophy-9780415829434</link>
			<pubDate>Sun, 18 Oct 2026 16:59:10 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/nothingness-in-asian-philosophy-9780415829434</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/nothingness-in-asian-philosophy-9780415829434"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979535/images/30256857/9780415829434__55273.1792428512.285.285.jpg?c=2" alt="Nothingness in Asian Philosophy by Jeeloo Liu, Douglas Berger, 9780415829434" /></a></div><p>A variety of crucial and still most relevant ideas about <i>nothingness </i>or <i>emptiness </i>have gained profound philosophical prominence in the history and development of a number of South and East Asian traditions—including in Buddhism, Daoism, Neo-Confucianism, Hinduism, Korean philosoph..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/nothingness-in-asian-philosophy-9780415829434"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979535/images/30256857/9780415829434__55273.1792428512.285.285.jpg?c=2" alt="Nothingness in Asian Philosophy by Jeeloo Liu, Douglas Berger, 9780415829434" /></a></div><p>A variety of crucial and still most relevant ideas about <i>nothingness </i>or <i>emptiness </i>have gained profound philosophical prominence in the history and development of a number of South and East Asian traditions—including in Buddhism, Daoism, Neo-Confucianism, Hinduism, Korean philosoph..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>A variety of crucial and still most relevant ideas about <i>nothingness </i>or <i>emptiness </i>have gained profound philosophical prominence in the history and development of a number of South and East Asian traditions—including in Buddhism, Daoism, Neo-Confucianism, Hinduism, Korean philosoph..]]></isc:description>
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			<title><![CDATA[Historical Materialism and Contemporary China (Hindi Edition)]]></title>
			<link>https://www.thebookco.com/historical-materialism-and-contemporary-china-9781487812638</link>
			<pubDate>Sat, 17 Oct 2026 16:57:43 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/historical-materialism-and-contemporary-china-9781487812638</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/historical-materialism-and-contemporary-china-9781487812638"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979092/images/30255750/9781487812638__80048.1792258550.285.285.jpg?c=2" alt="Historical Materialism and Contemporary China (Hindi Edition) by Xianda Chen, 9781487812638" /></a></div>How can a civilization with thousands of years of continuous tradition reconcile its inherited culture with the Marxism that has guided its modern transformation? In these chapters, Chen Xianda takes up the question from within the tradition of <STRONG>historical materialism</STRONG>, and refuses ..<p><strong>Price: $75.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/historical-materialism-and-contemporary-china-9781487812638"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979092/images/30255750/9781487812638__80048.1792258550.285.285.jpg?c=2" alt="Historical Materialism and Contemporary China (Hindi Edition) by Xianda Chen, 9781487812638" /></a></div>How can a civilization with thousands of years of continuous tradition reconcile its inherited culture with the Marxism that has guided its modern transformation? In these chapters, Chen Xianda takes up the question from within the tradition of <STRONG>historical materialism</STRONG>, and refuses ..<p><strong>Price: $75.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[How can a civilization with thousands of years of continuous tradition reconcile its inherited culture with the Marxism that has guided its modern transformation? In these chapters, Chen Xianda takes up the question from within the tradition of <STRONG>historical materialism</STRONG>, and refuses ..]]></isc:description>
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			<title><![CDATA[Asian Philosophies]]></title>
			<link>https://www.thebookco.com/asian-philosophies-9781138629721</link>
			<pubDate>Thu, 15 Oct 2026 21:50:18 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/asian-philosophies-9781138629721</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/asian-philosophies-9781138629721"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974981/images/30245426/9781138629721__54227.1792123446.285.285.jpg?c=2" alt="Asian Philosophies by John M. Koller, 9781138629721" /></a></div><P>With an inside view from an expert in the field and a clear and engaging writing style, <EM>Asian Philosophies, 7<SUP>th</SUP> Edition</EM>　invites students and professors to think along with the great minds of the Asian traditions. </P><p><strong>Price: $132.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/asian-philosophies-9781138629721"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974981/images/30245426/9781138629721__54227.1792123446.285.285.jpg?c=2" alt="Asian Philosophies by John M. Koller, 9781138629721" /></a></div><P>With an inside view from an expert in the field and a clear and engaging writing style, <EM>Asian Philosophies, 7<SUP>th</SUP> Edition</EM>　invites students and professors to think along with the great minds of the Asian traditions. </P><p><strong>Price: $132.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>With an inside view from an expert in the field and a clear and engaging writing style, <EM>Asian Philosophies, 7<SUP>th</SUP> Edition</EM>　invites students and professors to think along with the great minds of the Asian traditions. </P>]]></isc:description>
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