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		<title><![CDATA[The Book Company: New Products - Neuroscience]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 11 May 2026 19:15:19 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[A New Field in Mind (A History of Interdisciplinarity in the Early Brain Sciences)]]></title>
			<link>https://www.thebookco.com/a-new-field-in-mind-9780773559325</link>
			<pubDate>Sat, 02 May 2026 03:49:51 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/a-new-field-in-mind-9780773559325</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-new-field-in-mind-9780773559325"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2858187/images/29139973/9780773559325__54083.1777774188.285.285.jpg?c=2" alt="A New Field in Mind (A History of Interdisciplinarity in the Early Brain Sciences) by Frank W. Stahnisch, 9780773559325" /></a></div>In recent decades, developments in research technologies and therapeutic advances have generated immense public recognition for neuroscience. However, its origins as a field, often linked to partnerships and projects at various brain-focused research centres in the United States during the 1960s, ..<p><strong>Price: $65.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-new-field-in-mind-9780773559325"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2858187/images/29139973/9780773559325__54083.1777774188.285.285.jpg?c=2" alt="A New Field in Mind (A History of Interdisciplinarity in the Early Brain Sciences) by Frank W. Stahnisch, 9780773559325" /></a></div>In recent decades, developments in research technologies and therapeutic advances have generated immense public recognition for neuroscience. However, its origins as a field, often linked to partnerships and projects at various brain-focused research centres in the United States during the 1960s, ..<p><strong>Price: $65.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[In recent decades, developments in research technologies and therapeutic advances have generated immense public recognition for neuroscience. However, its origins as a field, often linked to partnerships and projects at various brain-focused research centres in the United States during the 1960s, ..]]></isc:description>
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			<title><![CDATA[Radical Treatment (Wilder Penfield's Life in Neuroscience)]]></title>
			<link>https://www.thebookco.com/radical-treatment-9780773559288</link>
			<pubDate>Sat, 02 May 2026 02:57:33 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/radical-treatment-9780773559288</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/radical-treatment-9780773559288"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2857953/images/29138151/9780773559288__71024.1777774191.285.285.jpg?c=2" alt="Radical Treatment (Wilder Penfield&#039;s Life in Neuroscience) by Richard Leblanc, 9780773559288" /></a></div><p>Wilder Penfield (1891-1976) is famous for his contributions to the understanding of epilepsy and for his discoveries of the relationship between the structure and function of the human brain. His operations, which involved stimulating the cerebral cortex of awake patients with a fine electrode,..<p><strong>Price: $50.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/radical-treatment-9780773559288"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2857953/images/29138151/9780773559288__71024.1777774191.285.285.jpg?c=2" alt="Radical Treatment (Wilder Penfield&#039;s Life in Neuroscience) by Richard Leblanc, 9780773559288" /></a></div><p>Wilder Penfield (1891-1976) is famous for his contributions to the understanding of epilepsy and for his discoveries of the relationship between the structure and function of the human brain. His operations, which involved stimulating the cerebral cortex of awake patients with a fine electrode,..<p><strong>Price: $50.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Wilder Penfield (1891-1976) is famous for his contributions to the understanding of epilepsy and for his discoveries of the relationship between the structure and function of the human brain. His operations, which involved stimulating the cerebral cortex of awake patients with a fine electrode,..]]></isc:description>
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			<title><![CDATA[The Forgotten Sense (The New Science of Smell-and the Extraordinary Power of the Nose)]]></title>
			<link>https://www.thebookco.com/the-forgotten-sense-9780063394681</link>
			<pubDate>Fri, 01 May 2026 13:12:18 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-forgotten-sense-9780063394681</guid>
			<description><![CDATA[<p><b>A New York Public Library "Best Book of the Year"</p><p>“<i>The Forgotten Sense</i> leaves us with the hope of new discoveries and new recoveries—so that we may once again revel in the glorious, fragrant world around us.”—<i>Wall Street Journal</i></b></p><p><b>By one of the world’s leading ..<p><strong>Price: $17.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>A New York Public Library "Best Book of the Year"</p><p>“<i>The Forgotten Sense</i> leaves us with the hope of new discoveries and new recoveries—so that we may once again revel in the glorious, fragrant world around us.”—<i>Wall Street Journal</i></b></p><p><b>By one of the world’s leading ..<p><strong>Price: $17.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>A New York Public Library "Best Book of the Year"</p><p>“<i>The Forgotten Sense</i> leaves us with the hope of new discoveries and new recoveries—so that we may once again revel in the glorious, fragrant world around us.”—<i>Wall Street Journal</i></b></p><p><b>By one of the world’s leading ..]]></isc:description>
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			<title><![CDATA[Your Conscious Mind (Unravelling the greatest mystery of the human brain)]]></title>
			<link>https://www.thebookco.com/your-conscious-mind-9781473629622</link>
			<pubDate>Mon, 20 Apr 2026 17:31:51 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/your-conscious-mind-9781473629622"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2853252/images/29108878/9781473629622__41282.1776707752.285.285.jpg?c=2" alt="Your Conscious Mind (Unravelling the greatest mystery of the human brain) by New Scientist, 9781473629622" /></a></div>What is this strange mental world that seems so essential to being human? The conscious mind brings together sensations, perceptions, thoughts and memories to generate the seamless movie of a person's life. It makes us aware of the world around us and our own self. How all this emerges from a kilo..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/your-conscious-mind-9781473629622"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2853252/images/29108878/9781473629622__41282.1776707752.285.285.jpg?c=2" alt="Your Conscious Mind (Unravelling the greatest mystery of the human brain) by New Scientist, 9781473629622" /></a></div>What is this strange mental world that seems so essential to being human? The conscious mind brings together sensations, perceptions, thoughts and memories to generate the seamless movie of a person's life. It makes us aware of the world around us and our own self. How all this emerges from a kilo..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[What is this strange mental world that seems so essential to being human? The conscious mind brings together sensations, perceptions, thoughts and memories to generate the seamless movie of a person's life. It makes us aware of the world around us and our own self. How all this emerges from a kilo..]]></isc:description>
			<isc:productid><![CDATA[2853252]]></isc:productid>
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			<title><![CDATA[Clinical Integration of Neuropsychological Test Results]]></title>
			<link>https://www.thebookco.com/clinical-integration-of-neuropsychological-test-results-9781032314105</link>
			<pubDate>Fri, 27 Mar 2026 19:35:26 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/clinical-integration-of-neuropsychological-test-results-9781032314105</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/clinical-integration-of-neuropsychological-test-results-9781032314105"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2842995/images/29154308/9781032314105__94345.1777749406.285.285.jpg?c=2" alt="Clinical Integration of Neuropsychological Test Results by Charles J. Golden, Ryan Bennett, 9781032314105" /></a></div><p>The purpose of this volume is to explore the various interpretive strategies used with a wide variety of commonly used tests in order to see beyond the skills suggested by the test title.</p><p><strong>Price: $79.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/clinical-integration-of-neuropsychological-test-results-9781032314105"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2842995/images/29154308/9781032314105__94345.1777749406.285.285.jpg?c=2" alt="Clinical Integration of Neuropsychological Test Results by Charles J. Golden, Ryan Bennett, 9781032314105" /></a></div><p>The purpose of this volume is to explore the various interpretive strategies used with a wide variety of commonly used tests in order to see beyond the skills suggested by the test title.</p><p><strong>Price: $79.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The purpose of this volume is to explore the various interpretive strategies used with a wide variety of commonly used tests in order to see beyond the skills suggested by the test title.</p>]]></isc:description>
			<isc:productid><![CDATA[2842995]]></isc:productid>
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			<title><![CDATA[Neuropausia / Neuropause (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/neuropausia-neuropause-spanish-edition-9791387629731</link>
			<pubDate>Wed, 11 Mar 2026 08:44:50 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/neuropausia-neuropause-spanish-edition-9791387629731</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/neuropausia-neuropause-spanish-edition-9791387629731"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2836885/images/28715195/9791387629731__53054.1775486749.285.285.jpg?c=2" alt="Neuropausia / Neuropause (Spanish Edition) by Raquel Marín, 9791387629731" /></a></div><b>Con un enfoque revolucionario, la menopausia es entendida desde el cerebro: aprende a vivirla, disfrutarla y aprovechar</b> <b>el cambio.</b><p>Raquel Marín, <b>pionera en neurociencia aplicada al bienestar femenino</b> y autora de <i>Dale vida a tu cerebro</i> (4 ediciones), cambia la manera d..<p><strong>Price: $23.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/neuropausia-neuropause-spanish-edition-9791387629731"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2836885/images/28715195/9791387629731__53054.1775486749.285.285.jpg?c=2" alt="Neuropausia / Neuropause (Spanish Edition) by Raquel Marín, 9791387629731" /></a></div><b>Con un enfoque revolucionario, la menopausia es entendida desde el cerebro: aprende a vivirla, disfrutarla y aprovechar</b> <b>el cambio.</b><p>Raquel Marín, <b>pionera en neurociencia aplicada al bienestar femenino</b> y autora de <i>Dale vida a tu cerebro</i> (4 ediciones), cambia la manera d..<p><strong>Price: $23.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Con un enfoque revolucionario, la menopausia es entendida desde el cerebro: aprende a vivirla, disfrutarla y aprovechar</b> <b>el cambio.</b><p>Raquel Marín, <b>pionera en neurociencia aplicada al bienestar femenino</b> y autora de <i>Dale vida a tu cerebro</i> (4 ediciones), cambia la manera d..]]></isc:description>
			<isc:productid><![CDATA[2836885]]></isc:productid>
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			<title><![CDATA[Machines in Our Minds (The Past, Present, and Future of Neural Implants)]]></title>
			<link>https://www.thebookco.com/machines-in-our-minds-9780262056090</link>
			<pubDate>Wed, 25 Feb 2026 05:40:34 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/machines-in-our-minds-9780262056090</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/machines-in-our-minds-9780262056090"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2831132/images/28549994/9780262056090__21405.1771998926.285.285.jpg?c=2" alt="Machines in Our Minds (The Past, Present, and Future of Neural Implants) by Ian Halpern, 9780262056090" /></a></div><b>A visual and engaging overview of neural implants, as well as the ethics, technical challenges, and potential pathways for more advanced solutions to reach patients.</b><br><br><i>Machines in Our Minds</i> offers a unique look at the history and the status of medical neural implants. Ian Halper..<p><strong>Price: $50.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/machines-in-our-minds-9780262056090"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2831132/images/28549994/9780262056090__21405.1771998926.285.285.jpg?c=2" alt="Machines in Our Minds (The Past, Present, and Future of Neural Implants) by Ian Halpern, 9780262056090" /></a></div><b>A visual and engaging overview of neural implants, as well as the ethics, technical challenges, and potential pathways for more advanced solutions to reach patients.</b><br><br><i>Machines in Our Minds</i> offers a unique look at the history and the status of medical neural implants. Ian Halper..<p><strong>Price: $50.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>A visual and engaging overview of neural implants, as well as the ethics, technical challenges, and potential pathways for more advanced solutions to reach patients.</b><br><br><i>Machines in Our Minds</i> offers a unique look at the history and the status of medical neural implants. Ian Halper..]]></isc:description>
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			<title><![CDATA[Cómo hacer que te pasen cosas buenas: Entiende tu cerebro, gestiona tus emociones, mejora tu vida (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/cmo-hacer-que-te-pasen-cosas-buenas-entiende-tu-cerebro-gestiona-tus-emociones-mejora-9788467079449</link>
			<pubDate>Sat, 14 Feb 2026 02:57:54 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/cmo-hacer-que-te-pasen-cosas-buenas-entiende-tu-cerebro-gestiona-tus-emociones-mejora-9788467079449</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/cmo-hacer-que-te-pasen-cosas-buenas-entiende-tu-cerebro-gestiona-tus-emociones-mejora-9788467079449"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2825795/images/28507737/9788467079449__23312.1771985238.285.285.jpg?c=2" alt="Cómo hacer que te pasen cosas buenas: Entiende tu cerebro, gestiona tus emociones, mejora tu vida (Spanish Edition) by Marian Rojas Estapé, 9788467079449" /></a></div><p><strong>Nueva edición de <em>Cómo hacer que te pasen cosas buenas</em> en tapa dura y con cantos tintados, el regalo ideal para cualquier época del año.</strong></p>
<p>Un <strong><em>bestseller</em> internacional</strong> que ya ha ayudado a más de 3.000.000 de personas en todo el mundo, en es..<p><strong>Price: $21.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/cmo-hacer-que-te-pasen-cosas-buenas-entiende-tu-cerebro-gestiona-tus-emociones-mejora-9788467079449"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2825795/images/28507737/9788467079449__23312.1771985238.285.285.jpg?c=2" alt="Cómo hacer que te pasen cosas buenas: Entiende tu cerebro, gestiona tus emociones, mejora tu vida (Spanish Edition) by Marian Rojas Estapé, 9788467079449" /></a></div><p><strong>Nueva edición de <em>Cómo hacer que te pasen cosas buenas</em> en tapa dura y con cantos tintados, el regalo ideal para cualquier época del año.</strong></p>
<p>Un <strong><em>bestseller</em> internacional</strong> que ya ha ayudado a más de 3.000.000 de personas en todo el mundo, en es..<p><strong>Price: $21.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>Nueva edición de <em>Cómo hacer que te pasen cosas buenas</em> en tapa dura y con cantos tintados, el regalo ideal para cualquier época del año.</strong></p>
<p>Un <strong><em>bestseller</em> internacional</strong> que ya ha ayudado a más de 3.000.000 de personas en todo el mundo, en es..]]></isc:description>
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			<title><![CDATA[The Psychology of Hallucinations]]></title>
			<link>https://www.thebookco.com/the-psychology-of-hallucinations-9781041328537</link>
			<pubDate>Fri, 30 Jan 2026 20:04:19 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-psychology-of-hallucinations-9781041328537</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-psychology-of-hallucinations-9781041328537"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2817684/images/29121426/9781041328537__62947.1777753964.285.285.jpg?c=2" alt="The Psychology of Hallucinations by Gabriel Andrade, 9781041328537" /></a></div><p>What triggers a hallucination? Can our lifestyles impact the likelihood of auditory or visual hallucinations? Can hallucinations be a part of normal cognition? This book takes readers on a journey through visual and auditory hallucinations - perceptions experienced in the absence of external st..<p><strong>Price: $16.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-psychology-of-hallucinations-9781041328537"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2817684/images/29121426/9781041328537__62947.1777753964.285.285.jpg?c=2" alt="The Psychology of Hallucinations by Gabriel Andrade, 9781041328537" /></a></div><p>What triggers a hallucination? Can our lifestyles impact the likelihood of auditory or visual hallucinations? Can hallucinations be a part of normal cognition? This book takes readers on a journey through visual and auditory hallucinations - perceptions experienced in the absence of external st..<p><strong>Price: $16.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>What triggers a hallucination? Can our lifestyles impact the likelihood of auditory or visual hallucinations? Can hallucinations be a part of normal cognition? This book takes readers on a journey through visual and auditory hallucinations - perceptions experienced in the absence of external st..]]></isc:description>
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			<title><![CDATA[How to Use a Fork (Stories of Mending the Broken Brain)]]></title>
			<link>https://www.thebookco.com/how-to-use-a-fork-9781324110736</link>
			<pubDate>Sun, 18 Jan 2026 08:29:30 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/how-to-use-a-fork-9781324110736</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-use-a-fork-9781324110736"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2813319/images/28859986/9781324110736__37040.1774235177.285.285.jpg?c=2" alt="How to Use a Fork (Stories of Mending the Broken Brain) by Orlando Swayne, 9781324110736" /></a></div><p xmlns="http://ns.editeur.org/onix/3.0/short">Twenty years ago, a stroke or other brain injury was considered a life sentence; doctors in training were taught that a damaged brain never mends. Neuroscience has since revealed how, far from falling silent, the injured brain actively forges new net..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-use-a-fork-9781324110736"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2813319/images/28859986/9781324110736__37040.1774235177.285.285.jpg?c=2" alt="How to Use a Fork (Stories of Mending the Broken Brain) by Orlando Swayne, 9781324110736" /></a></div><p xmlns="http://ns.editeur.org/onix/3.0/short">Twenty years ago, a stroke or other brain injury was considered a life sentence; doctors in training were taught that a damaged brain never mends. Neuroscience has since revealed how, far from falling silent, the injured brain actively forges new net..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p xmlns="http://ns.editeur.org/onix/3.0/short">Twenty years ago, a stroke or other brain injury was considered a life sentence; doctors in training were taught that a damaged brain never mends. Neuroscience has since revealed how, far from falling silent, the injured brain actively forges new net..]]></isc:description>
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