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		<title><![CDATA[The Book Company: New Products - Neuroscience]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 20 Jul 2026 19:38:05 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Eyewitness to Autism (A Personal Account of the Field's Most Historic and Controversial Moments)]]></title>
			<link>https://www.thebookco.com/eyewitness-to-autism-9781963367799</link>
			<pubDate>Fri, 10 Jul 2026 22:39:29 +0000</pubDate>
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			<description><![CDATA[<p><i>Eyewitness to Autism</i> is a revealing and often provocative account of the autism field written by a researcher who has spent 50 years at the center of many of its most important developments. Drawing on firsthand experiences with pioneering researchers, autistic individuals, families, cli..<p><strong>Price: $22.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><i>Eyewitness to Autism</i> is a revealing and often provocative account of the autism field written by a researcher who has spent 50 years at the center of many of its most important developments. Drawing on firsthand experiences with pioneering researchers, autistic individuals, families, cli..<p><strong>Price: $22.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Eyewitness to Autism</i> is a revealing and often provocative account of the autism field written by a researcher who has spent 50 years at the center of many of its most important developments. Drawing on firsthand experiences with pioneering researchers, autistic individuals, families, cli..]]></isc:description>
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			<title><![CDATA[The Headache (The Science of a Most Confounding Affliction-and a Search for Relief)]]></title>
			<link>https://www.thebookco.com/the-headache-9780063447356</link>
			<pubDate>Mon, 06 Jul 2026 19:12:08 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-headache-9780063447356"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2886305/images/29300903/9780063447356__38941.1783644869.285.285.jpg?c=2" alt="The Headache (The Science of a Most Confounding Affliction-and a Search for Relief) by Tom Zeller Jr., 9780063447356" /></a></div><p><strong>"Required reading for anyone with a head."—Mary Roach, <em>New York Times</em> bestselling author of <em>Stiff </em>and <em>Fuzz</em></strong></p><p><strong>"[<em>The Headache</em>&91; weaves together history, biology, a survey of current research, testimony from patients, and an agonizing..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-headache-9780063447356"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2886305/images/29300903/9780063447356__38941.1783644869.285.285.jpg?c=2" alt="The Headache (The Science of a Most Confounding Affliction-and a Search for Relief) by Tom Zeller Jr., 9780063447356" /></a></div><p><strong>"Required reading for anyone with a head."—Mary Roach, <em>New York Times</em> bestselling author of <em>Stiff </em>and <em>Fuzz</em></strong></p><p><strong>"[<em>The Headache</em>&91; weaves together history, biology, a survey of current research, testimony from patients, and an agonizing..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>"Required reading for anyone with a head."—Mary Roach, <em>New York Times</em> bestselling author of <em>Stiff </em>and <em>Fuzz</em></strong></p><p><strong>"[<em>The Headache</em>&91; weaves together history, biology, a survey of current research, testimony from patients, and an agonizing..]]></isc:description>
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			<title><![CDATA[Do we Speak Dog, or Do They Think Human? (Human-Dog Communication Decoded by Neuroscience)]]></title>
			<link>https://www.thebookco.com/do-we-speak-dog-or-do-they-think-human-9798900080628</link>
			<pubDate>Sat, 04 Jul 2026 18:24:48 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/do-we-speak-dog-or-do-they-think-human-9798900080628</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/do-we-speak-dog-or-do-they-think-human-9798900080628"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2885379/images/29299894/9798900080628__57182.1783786002.285.285.jpg?c=2" alt="Do we Speak Dog, or Do They Think Human? (Human-Dog Communication Decoded by Neuroscience) by Anne-Lise Giraud, 9798900080628" /></a></div>Do We Speak Dog, or Do They Think Human? explores one of humanity's oldest relationships through the lens of modern neuroscience. After more than 35,000 years of living together, why can't dogs speak to us—             and what do they actually understand when we speak to them? Acclaimed neuroscie..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/do-we-speak-dog-or-do-they-think-human-9798900080628"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2885379/images/29299894/9798900080628__57182.1783786002.285.285.jpg?c=2" alt="Do we Speak Dog, or Do They Think Human? (Human-Dog Communication Decoded by Neuroscience) by Anne-Lise Giraud, 9798900080628" /></a></div>Do We Speak Dog, or Do They Think Human? explores one of humanity's oldest relationships through the lens of modern neuroscience. After more than 35,000 years of living together, why can't dogs speak to us—             and what do they actually understand when we speak to them? Acclaimed neuroscie..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Do We Speak Dog, or Do They Think Human? explores one of humanity's oldest relationships through the lens of modern neuroscience. After more than 35,000 years of living together, why can't dogs speak to us—             and what do they actually understand when we speak to them? Acclaimed neuroscie..]]></isc:description>
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			<title><![CDATA[From Hell to Healed (A Roadmap for PANS/PANDAS Parents and Patients)]]></title>
			<link>https://www.thebookco.com/from-hell-to-healed-9781648212833</link>
			<pubDate>Fri, 26 Jun 2026 20:27:07 +0000</pubDate>
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			<description><![CDATA[<STRONG>A practical, hope-filled roadmap for parents navigating the frightening world of PANS/PANDAS—and finding a path back to healing.</STRONG><BR><BR>When a healthy, happy child suddenly develops anxiety, obsessive behaviors, rage, tics, food restrictions, depression, or other alarming symptoms..<p><strong>Price: $32.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<STRONG>A practical, hope-filled roadmap for parents navigating the frightening world of PANS/PANDAS—and finding a path back to healing.</STRONG><BR><BR>When a healthy, happy child suddenly develops anxiety, obsessive behaviors, rage, tics, food restrictions, depression, or other alarming symptoms..<p><strong>Price: $32.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>A practical, hope-filled roadmap for parents navigating the frightening world of PANS/PANDAS—and finding a path back to healing.</STRONG><BR><BR>When a healthy, happy child suddenly develops anxiety, obsessive behaviors, rage, tics, food restrictions, depression, or other alarming symptoms..]]></isc:description>
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			<title><![CDATA[Cómo hacer que te pasen cosas buenas: Entiende tu cerebro, gestiona tus emociones, mejora tu vida (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/cmo-hacer-que-te-pasen-cosas-buenas-entiende-tu-cerebro-gestiona-tus-emociones-mejora-9786073904070</link>
			<pubDate>Sat, 20 Jun 2026 01:49:53 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/cmo-hacer-que-te-pasen-cosas-buenas-entiende-tu-cerebro-gestiona-tus-emociones-mejora-9786073904070"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875400/images/29283364/9786073904070__59964.1782136448.285.285.jpg?c=2" alt="Cómo hacer que te pasen cosas buenas: Entiende tu cerebro, gestiona tus emociones, mejora tu vida (Spanish Edition) by Marian Rojas Estapé, 9786073904070" /></a></div><p><strong>Nueva edición de <em>Cómo hacer que te pasen cosas buenas</em> en tapa dura, el regalo ideal para cualquier época del año.</strong></p>

<p><strong>Incluye nuevo capítulo.</strong></p>

<p>Un <strong><em>bestseller</em> internacional</strong> que ya ha ayudado a más de 3.000.000 de pers..<p><strong>Price: $22.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/cmo-hacer-que-te-pasen-cosas-buenas-entiende-tu-cerebro-gestiona-tus-emociones-mejora-9786073904070"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875400/images/29283364/9786073904070__59964.1782136448.285.285.jpg?c=2" alt="Cómo hacer que te pasen cosas buenas: Entiende tu cerebro, gestiona tus emociones, mejora tu vida (Spanish Edition) by Marian Rojas Estapé, 9786073904070" /></a></div><p><strong>Nueva edición de <em>Cómo hacer que te pasen cosas buenas</em> en tapa dura, el regalo ideal para cualquier época del año.</strong></p>

<p><strong>Incluye nuevo capítulo.</strong></p>

<p>Un <strong><em>bestseller</em> internacional</strong> que ya ha ayudado a más de 3.000.000 de pers..<p><strong>Price: $22.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>Nueva edición de <em>Cómo hacer que te pasen cosas buenas</em> en tapa dura, el regalo ideal para cualquier época del año.</strong></p>

<p><strong>Incluye nuevo capítulo.</strong></p>

<p>Un <strong><em>bestseller</em> internacional</strong> que ya ha ayudado a más de 3.000.000 de pers..]]></isc:description>
			<isc:productid><![CDATA[2875400]]></isc:productid>
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			<title><![CDATA[Mind in the Balance (Meditation in Science, Buddhism, and Christianity)]]></title>
			<link>https://www.thebookco.com/mind-in-the-balance-9780231147316</link>
			<pubDate>Fri, 12 Jun 2026 22:54:06 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/mind-in-the-balance-9780231147316</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/mind-in-the-balance-9780231147316"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2871223/images/29263961/9780231147316__32078.1781305683.285.285.jpg?c=2" alt="Mind in the Balance (Meditation in Science, Buddhism, and Christianity) by B. Alan Wallace, 9780231147316" /></a></div><p>By establishing a dialogue in which the meditative practices of Buddhism and Christianity speak to the theories of modern philosophy and science, B. Alan Wallace reveals the theoretical similarities underlying these disparate disciplines and their unified approach to making sense of the objecti..<p><strong>Price: $26.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/mind-in-the-balance-9780231147316"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2871223/images/29263961/9780231147316__32078.1781305683.285.285.jpg?c=2" alt="Mind in the Balance (Meditation in Science, Buddhism, and Christianity) by B. Alan Wallace, 9780231147316" /></a></div><p>By establishing a dialogue in which the meditative practices of Buddhism and Christianity speak to the theories of modern philosophy and science, B. Alan Wallace reveals the theoretical similarities underlying these disparate disciplines and their unified approach to making sense of the objecti..<p><strong>Price: $26.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>By establishing a dialogue in which the meditative practices of Buddhism and Christianity speak to the theories of modern philosophy and science, B. Alan Wallace reveals the theoretical similarities underlying these disparate disciplines and their unified approach to making sense of the objecti..]]></isc:description>
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			<title><![CDATA[The Invincible Brain (The Clinically Proven Plan to Age-Proof Your Brain and Stay Sharp for Life)]]></title>
			<link>https://www.thebookco.com/the-invincible-brain-9780063435698</link>
			<pubDate>Tue, 02 Jun 2026 13:12:38 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-invincible-brain-9780063435698</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-invincible-brain-9780063435698"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2868579/images/29250241/9780063435698__58400.1781337116.285.285.jpg?c=2" alt="The Invincible Brain (The Clinically Proven Plan to Age-Proof Your Brain and Stay Sharp for Life) by Majid Fotuhi, 9780063435698" /></a></div><p><b>A <i>USA TODAY</i> Bestseller</p><p>In just 12 weeks, you can take major steps to prevent and reverse cognitive decline, boost memory, and enhance mental sharpness at any age. A leading neuroscientist at Johns Hopkins University unveils a groundbreaking glimpse into the remarkable, resilient..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-invincible-brain-9780063435698"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2868579/images/29250241/9780063435698__58400.1781337116.285.285.jpg?c=2" alt="The Invincible Brain (The Clinically Proven Plan to Age-Proof Your Brain and Stay Sharp for Life) by Majid Fotuhi, 9780063435698" /></a></div><p><b>A <i>USA TODAY</i> Bestseller</p><p>In just 12 weeks, you can take major steps to prevent and reverse cognitive decline, boost memory, and enhance mental sharpness at any age. A leading neuroscientist at Johns Hopkins University unveils a groundbreaking glimpse into the remarkable, resilient..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>A <i>USA TODAY</i> Bestseller</p><p>In just 12 weeks, you can take major steps to prevent and reverse cognitive decline, boost memory, and enhance mental sharpness at any age. A leading neuroscientist at Johns Hopkins University unveils a groundbreaking glimpse into the remarkable, resilient..]]></isc:description>
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			<title><![CDATA[Principles of Neurobiology]]></title>
			<link>https://www.thebookco.com/principles-of-neurobiology-9781032772592</link>
			<pubDate>Wed, 27 May 2026 18:39:57 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/principles-of-neurobiology-9781032772592</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/principles-of-neurobiology-9781032772592"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866897/images/29281030/9781032772592__58561.1782339741.285.285.jpg?c=2" alt="Principles of Neurobiology by Liqun Luo, 9781032772592" /></a></div><p><i>Principles of Neurobiology</i>,<i> </i>Third Edition, presents the major concepts of neuroscience with an emphasis on how we know what we know. It is written by a single author in a clear and consistent writing style.The text is organized around a series of key experiments to illustrate how ..<p><strong>Price: $99.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/principles-of-neurobiology-9781032772592"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866897/images/29281030/9781032772592__58561.1782339741.285.285.jpg?c=2" alt="Principles of Neurobiology by Liqun Luo, 9781032772592" /></a></div><p><i>Principles of Neurobiology</i>,<i> </i>Third Edition, presents the major concepts of neuroscience with an emphasis on how we know what we know. It is written by a single author in a clear and consistent writing style.The text is organized around a series of key experiments to illustrate how ..<p><strong>Price: $99.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Principles of Neurobiology</i>,<i> </i>Third Edition, presents the major concepts of neuroscience with an emphasis on how we know what we know. It is written by a single author in a clear and consistent writing style.The text is organized around a series of key experiments to illustrate how ..]]></isc:description>
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			<title><![CDATA[Optical Brain-Computer Interface (Using a Miniscope to Detect Multi-Neuronal Dynamics during Cognition-Related Events)]]></title>
			<link>https://www.thebookco.com/optical-brain-computer-interface-9781032746821</link>
			<pubDate>Wed, 27 May 2026 18:28:28 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/optical-brain-computer-interface-9781032746821</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/optical-brain-computer-interface-9781032746821"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866809/images/29247227/9781032746821__31600.1779912445.285.285.jpg?c=2" alt="Optical Brain-Computer Interface (Using a Miniscope to Detect Multi-Neuronal Dynamics during Cognition-Related Events) by Dechuan Sun, Chris French, Ranjith R Unnithan, 9781032746821" /></a></div><p>In this shortform book, Sun, French, and Unnithan explore state-of-the-art optical recording techniques, with a focus on the revolutionary miniaturized fluorescence microscope – the miniscope – for real-time and in vivo monitoring of multi-neuronal dynamics during cognition-related events.</p>
..<p><strong>Price: $33.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/optical-brain-computer-interface-9781032746821"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866809/images/29247227/9781032746821__31600.1779912445.285.285.jpg?c=2" alt="Optical Brain-Computer Interface (Using a Miniscope to Detect Multi-Neuronal Dynamics during Cognition-Related Events) by Dechuan Sun, Chris French, Ranjith R Unnithan, 9781032746821" /></a></div><p>In this shortform book, Sun, French, and Unnithan explore state-of-the-art optical recording techniques, with a focus on the revolutionary miniaturized fluorescence microscope – the miniscope – for real-time and in vivo monitoring of multi-neuronal dynamics during cognition-related events.</p>
..<p><strong>Price: $33.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>In this shortform book, Sun, French, and Unnithan explore state-of-the-art optical recording techniques, with a focus on the revolutionary miniaturized fluorescence microscope – the miniscope – for real-time and in vivo monitoring of multi-neuronal dynamics during cognition-related events.</p>
..]]></isc:description>
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			<title><![CDATA[Contemporary Theories of Human Cognition]]></title>
			<link>https://www.thebookco.com/contemporary-theories-of-human-cognition-9781032379357</link>
			<pubDate>Wed, 27 May 2026 16:53:47 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/contemporary-theories-of-human-cognition-9781032379357</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/contemporary-theories-of-human-cognition-9781032379357"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866048/images/29246474/9781032379357__06793.1780240132.285.285.jpg?c=2" alt="Contemporary Theories of Human Cognition by Diego Azevedo Leite, 9781032379357" /></a></div><p>The book provides a systematic presentation of some of the most relevant contemporary major theories of human cognition. Each theory is analyzed in terms of their origins, central idea, central theoretical elements, empirical evidence and major criticism.</p><p><strong>Price: $71.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/contemporary-theories-of-human-cognition-9781032379357"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866048/images/29246474/9781032379357__06793.1780240132.285.285.jpg?c=2" alt="Contemporary Theories of Human Cognition by Diego Azevedo Leite, 9781032379357" /></a></div><p>The book provides a systematic presentation of some of the most relevant contemporary major theories of human cognition. Each theory is analyzed in terms of their origins, central idea, central theoretical elements, empirical evidence and major criticism.</p><p><strong>Price: $71.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The book provides a systematic presentation of some of the most relevant contemporary major theories of human cognition. Each theory is analyzed in terms of their origins, central idea, central theoretical elements, empirical evidence and major criticism.</p>]]></isc:description>
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			<isc:price><![CDATA[$71.99]]></isc:price>
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