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		<title><![CDATA[The Book Company: New Products - Physician & Patient]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 18 May 2026 08:08:46 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Doctor's Communication Handbook]]></title>
			<link>https://www.thebookco.com/the-doctors-communication-handbook-9781041109662</link>
			<pubDate>Thu, 14 May 2026 16:18:05 +0000</pubDate>
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			<description><![CDATA[<p>Established as the ultimate guide to patient communication, this new edition has been updated and expanded for a broader audience. <i>The Doctor’s Communication Handbook</i> is an invaluable 'one stop shop' to help students, practicing doctors, nurses and other healthcare practitioners improve ..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Established as the ultimate guide to patient communication, this new edition has been updated and expanded for a broader audience. <i>The Doctor’s Communication Handbook</i> is an invaluable 'one stop shop' to help students, practicing doctors, nurses and other healthcare practitioners improve ..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Established as the ultimate guide to patient communication, this new edition has been updated and expanded for a broader audience. <i>The Doctor’s Communication Handbook</i> is an invaluable 'one stop shop' to help students, practicing doctors, nurses and other healthcare practitioners improve ..]]></isc:description>
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			<title><![CDATA[Emotional and Interpersonal Dimensions of Health Services (Enriching the Art of Care with the Science of Care)]]></title>
			<link>https://www.thebookco.com/emotional-and-interpersonal-dimensions-of-health-services-9780773525627</link>
			<pubDate>Sat, 02 May 2026 03:21:56 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/emotional-and-interpersonal-dimensions-of-health-services-9780773525627"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2858062/images/29138975/9780773525627__79056.1777892052.285.285.jpg?c=2" alt="Emotional and Interpersonal Dimensions of Health Services (Enriching the Art of Care with the Science of Care) by Laurette Dubé, Guylaine Ferland, D. S. Moskowitz, 9780773525627" /></a></div><p>While technological and biomedical breakthroughs have provided a remarkable array of tests, equipment, drugs, and procedures for diagnosing and treating acute diseases, modern medicine and professional health practices have not taken the same strides in the more human aspects of care. <i>Emotio..<p><strong>Price: $37.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>While technological and biomedical breakthroughs have provided a remarkable array of tests, equipment, drugs, and procedures for diagnosing and treating acute diseases, modern medicine and professional health practices have not taken the same strides in the more human aspects of care. <i>Emotio..]]></isc:description>
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			<title><![CDATA[Code to Cure (Your Guide to Intelligent Healthcare)]]></title>
			<link>https://www.thebookco.com/code-to-cure-9798887506692</link>
			<pubDate>Fri, 17 Apr 2026 18:54:24 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/code-to-cure-9798887506692</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/code-to-cure-9798887506692"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2852748/images/29100240/9798887506692__33964.1777136639.285.285.jpg?c=2" alt="Code to Cure (Your Guide to Intelligent Healthcare) by Annu Navani, 9798887506692" /></a></div><STRONG>The Breakthrough Medicine Your Doctor Hasn’t Told You About—Yet</STRONG><BR><BR>A veteran was three days from amputation when a single phone call connected him to a procedure that saved his leg. The technology had existed for years. No one on his care team had thought to offer it. In <I>Co..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/code-to-cure-9798887506692"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2852748/images/29100240/9798887506692__33964.1777136639.285.285.jpg?c=2" alt="Code to Cure (Your Guide to Intelligent Healthcare) by Annu Navani, 9798887506692" /></a></div><STRONG>The Breakthrough Medicine Your Doctor Hasn’t Told You About—Yet</STRONG><BR><BR>A veteran was three days from amputation when a single phone call connected him to a procedure that saved his leg. The technology had existed for years. No one on his care team had thought to offer it. In <I>Co..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>The Breakthrough Medicine Your Doctor Hasn’t Told You About—Yet</STRONG><BR><BR>A veteran was three days from amputation when a single phone call connected him to a procedure that saved his leg. The technology had existed for years. No one on his care team had thought to offer it. In <I>Co..]]></isc:description>
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			<title><![CDATA[The Next Marketing (From Molecule to Mindset-How Doctors Decide and How Marketers Can Win the Script)]]></title>
			<link>https://www.thebookco.com/the-next-marketing-from-molecule-to-mindset-9798897010226</link>
			<pubDate>Fri, 10 Apr 2026 14:59:38 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-next-marketing-from-molecule-to-mindset-9798897010226</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-next-marketing-from-molecule-to-mindset-9798897010226"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850795/images/29072576/9798897010226__36868.1775836869.285.285.jpg?c=2" alt="The Next Marketing (From Molecule to Mindset) by Harshit Jain, 9798897010226" /></a></div><STRONG><STRONG>In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing.</STRONG> Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The ..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-next-marketing-from-molecule-to-mindset-9798897010226"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850795/images/29072576/9798897010226__36868.1775836869.285.285.jpg?c=2" alt="The Next Marketing (From Molecule to Mindset) by Harshit Jain, 9798897010226" /></a></div><STRONG><STRONG>In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing.</STRONG> Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The ..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG><STRONG>In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing.</STRONG> Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The ..]]></isc:description>
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			<title><![CDATA[The View from the Vue]]></title>
			<link>https://www.thebookco.com/the-view-from-the-vue-9781504036139</link>
			<pubDate>Sat, 14 Feb 2026 16:09:02 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-view-from-the-vue-9781504036139"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2826058/images/28509365/9781504036139__23868.1771465707.285.285.jpg?c=2" alt="The View from the Vue by Larry Karp, 9781504036139" /></a></div><DIV>“We called it THE VUE, and without a doubt, that was the most complimentary nickname Bellevue Hospital ever had.” So begins <I>The View from the Vue</I>, an “entertaining, colorful recall” (<I>Publishers Weekly</I>) of life a half-century ago at New York City’s medical court of last resort.<B..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-view-from-the-vue-9781504036139"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2826058/images/28509365/9781504036139__23868.1771465707.285.285.jpg?c=2" alt="The View from the Vue by Larry Karp, 9781504036139" /></a></div><DIV>“We called it THE VUE, and without a doubt, that was the most complimentary nickname Bellevue Hospital ever had.” So begins <I>The View from the Vue</I>, an “entertaining, colorful recall” (<I>Publishers Weekly</I>) of life a half-century ago at New York City’s medical court of last resort.<B..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV>“We called it THE VUE, and without a doubt, that was the most complimentary nickname Bellevue Hospital ever had.” So begins <I>The View from the Vue</I>, an “entertaining, colorful recall” (<I>Publishers Weekly</I>) of life a half-century ago at New York City’s medical court of last resort.<B..]]></isc:description>
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			<title><![CDATA[Humanizing Health Care (Creating Cultures of Compassion With Nonviolent Communication)]]></title>
			<link>https://www.thebookco.com/humanizing-health-care-9781892005267</link>
			<pubDate>Sat, 31 Jan 2026 15:44:10 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/humanizing-health-care-9781892005267"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2817948/images/28420447/9781892005267__90381.1770242597.285.285.jpg?c=2" alt="Humanizing Health Care (Creating Cultures of Compassion With Nonviolent Communication) by Melanie Sears, 9781892005267" /></a></div><DIV>Health care regulatory agencies demand that patients receive efficient, competent, compassionate care; however, because of caregivers' own unhealed issues along with other factors, care often falls short of those goals. Melanie Sears, RN, MBA, PhD, leverages more than thirty years of nursing ..<p><strong>Price: $7.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/humanizing-health-care-9781892005267"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2817948/images/28420447/9781892005267__90381.1770242597.285.285.jpg?c=2" alt="Humanizing Health Care (Creating Cultures of Compassion With Nonviolent Communication) by Melanie Sears, 9781892005267" /></a></div><DIV>Health care regulatory agencies demand that patients receive efficient, competent, compassionate care; however, because of caregivers' own unhealed issues along with other factors, care often falls short of those goals. Melanie Sears, RN, MBA, PhD, leverages more than thirty years of nursing ..<p><strong>Price: $7.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<DIV>Health care regulatory agencies demand that patients receive efficient, competent, compassionate care; however, because of caregivers' own unhealed issues along with other factors, care often falls short of those goals. Melanie Sears, RN, MBA, PhD, leverages more than thirty years of nursing ..]]></isc:description>
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			<title><![CDATA[How to Use a Fork (Stories of Mending the Broken Brain)]]></title>
			<link>https://www.thebookco.com/how-to-use-a-fork-9781324110736</link>
			<pubDate>Sun, 18 Jan 2026 08:29:30 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-use-a-fork-9781324110736"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2813319/images/28859986/9781324110736__37040.1774235177.285.285.jpg?c=2" alt="How to Use a Fork (Stories of Mending the Broken Brain) by Orlando Swayne, 9781324110736" /></a></div><p xmlns="http://ns.editeur.org/onix/3.0/short">Twenty years ago, a stroke or other brain injury was considered a life sentence; doctors in training were taught that a damaged brain never mends. Neuroscience has since revealed how, far from falling silent, the injured brain actively forges new net..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
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			<title><![CDATA[Singular Intimacies (Becoming a Doctor at Bellevue) - 9780807026311]]></title>
			<link>https://www.thebookco.com/singular-intimacies-9780807026311</link>
			<pubDate>Tue, 13 Jan 2026 21:09:42 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/singular-intimacies-9780807026311"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2810386/images/28497685/9780807026311__57836.1771042481.285.285.jpg?c=2" alt="Singular Intimacies (Becoming a Doctor at Bellevue) - 9780807026311 by Danielle Ofri, MD" /></a></div><b>A “finely gifted writer” shares 15 “brilliantly written episodes covering the years from studenthood to the end of medical residency” at Bellevue Hospital (Oliver Sacks, MD, author of <i>The Man Who Mistook His Wife for a Hat</i>).</b><br><br><i>Singular Intimacies</i> is the story of becoming ..<p><strong>Price: $24.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/singular-intimacies-9780807026311"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2810386/images/28497685/9780807026311__57836.1771042481.285.285.jpg?c=2" alt="Singular Intimacies (Becoming a Doctor at Bellevue) - 9780807026311 by Danielle Ofri, MD" /></a></div><b>A “finely gifted writer” shares 15 “brilliantly written episodes covering the years from studenthood to the end of medical residency” at Bellevue Hospital (Oliver Sacks, MD, author of <i>The Man Who Mistook His Wife for a Hat</i>).</b><br><br><i>Singular Intimacies</i> is the story of becoming ..<p><strong>Price: $24.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>A “finely gifted writer” shares 15 “brilliantly written episodes covering the years from studenthood to the end of medical residency” at Bellevue Hospital (Oliver Sacks, MD, author of <i>The Man Who Mistook His Wife for a Hat</i>).</b><br><br><i>Singular Intimacies</i> is the story of becoming ..]]></isc:description>
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			<title><![CDATA[More Person Than Patient (Finding Your Purpose and Power with Chronic Illness)]]></title>
			<link>https://www.thebookco.com/more-person-than-patient-9798887704296</link>
			<pubDate>Sun, 28 Dec 2025 02:46:52 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/more-person-than-patient-9798887704296"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2798658/images/29059458/9798887704296__34339.1777217297.285.285.jpg?c=2" alt="More Person Than Patient (Finding Your Purpose and Power with Chronic Illness) by Gwen Mayes, 9798887704296" /></a></div><P>In this deeply personal and empowering book, a longtime patient and advocate Gwen Mayes reveals the hidden emotional toll of living with chronic illness—and how resilience, self-awareness, and emotional intelligence can transform the journey. Written with candor, empathy, hope and humor and dra..<p><strong>Price: $27.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/more-person-than-patient-9798887704296"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2798658/images/29059458/9798887704296__34339.1777217297.285.285.jpg?c=2" alt="More Person Than Patient (Finding Your Purpose and Power with Chronic Illness) by Gwen Mayes, 9798887704296" /></a></div><P>In this deeply personal and empowering book, a longtime patient and advocate Gwen Mayes reveals the hidden emotional toll of living with chronic illness—and how resilience, self-awareness, and emotional intelligence can transform the journey. Written with candor, empathy, hope and humor and dra..<p><strong>Price: $27.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>In this deeply personal and empowering book, a longtime patient and advocate Gwen Mayes reveals the hidden emotional toll of living with chronic illness—and how resilience, self-awareness, and emotional intelligence can transform the journey. Written with candor, empathy, hope and humor and dra..]]></isc:description>
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			<title><![CDATA[Sunshine (An Exploration of Living When You Are Dying)]]></title>
			<link>https://www.thebookco.com/sunshine-9798217089680</link>
			<pubDate>Tue, 23 Dec 2025 05:42:24 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sunshine-9798217089680"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2797698/images/28664807/9798217089680__28341.1774671164.285.285.jpg?c=2" alt="Sunshine (An Exploration of Living When You Are Dying) by Bryant Lin, MD, 9798217089680" /></a></div><b>"A powerful, moving memoir. I learned so much, not only about illness and caregiving, but finding resilience, joy, and even humor, in some of the hardest moments we all must face."<br>—Daniel Mason, author of <i>North Woods</i><br> <br>With remarkable insight and vulnerability, a leading resear..<p><strong>Price: $29.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sunshine-9798217089680"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2797698/images/28664807/9798217089680__28341.1774671164.285.285.jpg?c=2" alt="Sunshine (An Exploration of Living When You Are Dying) by Bryant Lin, MD, 9798217089680" /></a></div><b>"A powerful, moving memoir. I learned so much, not only about illness and caregiving, but finding resilience, joy, and even humor, in some of the hardest moments we all must face."<br>—Daniel Mason, author of <i>North Woods</i><br> <br>With remarkable insight and vulnerability, a leading resear..<p><strong>Price: $29.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>"A powerful, moving memoir. I learned so much, not only about illness and caregiving, but finding resilience, joy, and even humor, in some of the hardest moments we all must face."<br>—Daniel Mason, author of <i>North Woods</i><br> <br>With remarkable insight and vulnerability, a leading resear..]]></isc:description>
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