<![CDATA[The Book Company: New Products - Advertising & Promotion]]> https://www.thebookco.com Fri, 24 Jul 2026 08:34:09 +0000 <![CDATA[Public Relations Campaigns that Changed America (How Strategic Messaging Shaped Culture, Industry, and Public Perception)]]> https://www.thebookco.com/public-relations-campaigns-that-changed-america-9781041104810 Wed, 01 Jul 2026 16:24:21 +0000 https://www.thebookco.com/public-relations-campaigns-that-changed-america-9781041104810 This book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions. It provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become hab..

Price: $57.99

]]> This book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions. It provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become hab..

Price: $57.99

]]> This book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions. It provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become hab..]]> <![CDATA[Absolut Sequel. (The Absolut Advertising Story Continues)]]> https://www.thebookco.com/absolut-sequel-9780804860659 Fri, 12 Jun 2026 22:36:53 +0000 https://www.thebookco.com/absolut-sequel-9780804860659 Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book.

This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's ..

Price: $59.99

]]> Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book.

This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's ..

Price: $59.99

]]> Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book.

This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's ..]]> <![CDATA[Sport Branding (Theory and Practice)]]> https://www.thebookco.com/sport-branding-theory-and-practice-9781041169178 Thu, 28 May 2026 16:19:05 +0000 https://www.thebookco.com/sport-branding-theory-and-practice-9781041169178 Sport Branding (Theory and Practice) by Jessica R. Braunstein-Minkove, Gashaw Abeza, 9781041169178

Sport Branding: Theories and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding.

Price: $61.99

]]> Sport Branding (Theory and Practice) by Jessica R. Braunstein-Minkove, Gashaw Abeza, 9781041169178

Sport Branding: Theories and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding.

Price: $61.99

]]> Sport Branding: Theories and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding.

]]> <![CDATA[The Routledge Handbook of Identity and Consumption]]> https://www.thebookco.com/the-routledge-handbook-of-identity-and-consumption-9781032468860 Wed, 27 May 2026 19:15:02 +0000 https://www.thebookco.com/the-routledge-handbook-of-identity-and-consumption-9781032468860 The Routledge Handbook of Identity and Consumption by Ayalla Ruvio, Russell Belk, 9781032468860

The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. This book will be a valuable reference source for students and academics from a variety..

Price: $70.99

]]> The Routledge Handbook of Identity and Consumption by Ayalla Ruvio, Russell Belk, 9781032468860

The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. This book will be a valuable reference source for students and academics from a variety..

Price: $70.99

]]> The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. This book will be a valuable reference source for students and academics from a variety..]]> <![CDATA[Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements]]> https://www.thebookco.com/human-vs-chatgpt-language-of-advertising-in-beauty-products-advertisements-9781032935621 Wed, 27 May 2026 17:46:01 +0000 https://www.thebookco.com/human-vs-chatgpt-language-of-advertising-in-beauty-products-advertisements-9781032935621 Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements by Ida Skubis, Dominika Kołodziejczyk, 9781032935621

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments ..

Price: $30.99

]]> Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements by Ida Skubis, Dominika Kołodziejczyk, 9781032935621

The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments ..

Price: $30.99

]]> The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments ..]]> <![CDATA[The Handbook of Personalized Persuasion (Theory and Application)]]> https://www.thebookco.com/the-handbook-of-personalized-persuasion-9781032431444 Wed, 27 May 2026 17:40:24 +0000 https://www.thebookco.com/the-handbook-of-personalized-persuasion-9781032431444 The Handbook of Personalized Persuasion (Theory and Application) by Richard E. Petty, Andrew Luttrell, Jacob D. Teeny, 9781032431444

The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.

Price: $70.99

]]> The Handbook of Personalized Persuasion (Theory and Application) by Richard E. Petty, Andrew Luttrell, Jacob D. Teeny, 9781032431444

The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.

Price: $70.99

]]> The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.

]]> <![CDATA[Digital Advertising Evolution]]> https://www.thebookco.com/digital-advertising-evolution-9780367767761 Wed, 27 May 2026 17:07:38 +0000 https://www.thebookco.com/digital-advertising-evolution-9780367767761 Digital Advertising Evolution by Iain MacRury, Danae Manika, 9780367767761

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising – in practice, communication, and commercial process.

Price: $64.99

]]> Digital Advertising Evolution by Iain MacRury, Danae Manika, 9780367767761

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising – in practice, communication, and commercial process.

Price: $64.99

]]> This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising – in practice, communication, and commercial process.

]]> <![CDATA[Brand Activism (Advertising and the Ethics of Visibility)]]> https://www.thebookco.com/brand-activism-9780367616601 Wed, 27 May 2026 16:39:31 +0000 https://www.thebookco.com/brand-activism-9780367616601 Brand Activism (Advertising and the Ethics of Visibility) by Marco Scalvini, 9780367616601

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

Price: $33.99

]]> Brand Activism (Advertising and the Ethics of Visibility) by Marco Scalvini, 9780367616601

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

Price: $33.99

]]> This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

]]> <![CDATA[R.E.D. Marketing (The Three Ingredients of Leading Brands)]]> https://www.thebookco.com/red-marketing-9781400223329 Sat, 16 May 2026 10:57:09 +0000 https://www.thebookco.com/red-marketing-9781400223329 R.E.D. Marketing (The Three Ingredients of Leading Brands) by Greg Creed, Ken Muench, 9781400223329

Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of s..

Price: $19.99

]]> R.E.D. Marketing (The Three Ingredients of Leading Brands) by Greg Creed, Ken Muench, 9781400223329

Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of s..

Price: $19.99

]]> Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of s..]]> <![CDATA[Brand Builder Workbook - 2nd Edition]]> https://www.thebookco.com/brand-builder-workbook-2nd-edition-9781887229579 Sat, 09 May 2026 18:18:24 +0000 https://www.thebookco.com/brand-builder-workbook-2nd-edition-9781887229579 Brand Builder Workbook - 2nd Edition by Pam Mickelson, Hal Vincent, Bruce Bendinger, 9781887229579Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand Buil..

Price: $55.00

]]> Brand Builder Workbook - 2nd Edition by Pam Mickelson, Hal Vincent, Bruce Bendinger, 9781887229579Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand Buil..

Price: $55.00

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