<![CDATA[The Book Company: New Products - Advertising & Promotion]]> https://www.thebookco.com Thu, 24 Sep 2026 09:20:40 +0000 <![CDATA[Corporate Heritage Marketing (Using the Past as a Strategic Asset)]]> https://www.thebookco.com/corporate-heritage-marketing-9780367764951 Wed, 23 Sep 2026 16:32:26 +0000 https://www.thebookco.com/corporate-heritage-marketing-9780367764951 Corporate Heritage Marketing (Using the Past as a Strategic Asset) by Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano, 9780367764951

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.

Price: $233.99

]]> Corporate Heritage Marketing (Using the Past as a Strategic Asset) by Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano, 9780367764951

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.

Price: $233.99

]]> Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.

]]> <![CDATA[Advertising Media Planning, Seventh Edition]]> https://www.thebookco.com/advertising-media-planning-seventh-edition-9780071703123 Sat, 19 Sep 2026 14:56:50 +0000 https://www.thebookco.com/advertising-media-planning-seventh-edition-9780071703123 Advertising Media Planning, Seventh Edition by Roger Baron, Jack Z. Sissors, 9780071703123

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video

Apply the latest advertising technologies
Build your brand in every medium
Create the right budget for each campaign

Through six previous editions,..

Price: $115.00

]]> Advertising Media Planning, Seventh Edition by Roger Baron, Jack Z. Sissors, 9780071703123

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video

Apply the latest advertising technologies
Build your brand in every medium
Create the right budget for each campaign

Through six previous editions,..

Price: $115.00

]]> The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video

Apply the latest advertising technologies
Build your brand in every medium
Create the right budget for each campaign

Through six previous editions,..]]> <![CDATA[Commercial Culture (The Media System and the Public Interest)]]> https://www.thebookco.com/commercial-culture-9781138520790 Thu, 17 Sep 2026 17:40:16 +0000 https://www.thebookco.com/commercial-culture-9781138520790 Commercial Culture (The Media System and the Public Interest) by Leo Bogart, 9781138520790This critique of the American commercial media comes from a writer who has wide experience in both the media business and in academia. Bogart explores how commercial demands affect the substance and form of American media, and argues that the future of the media should not be left to market forces.

Price: $233.99

]]> Commercial Culture (The Media System and the Public Interest) by Leo Bogart, 9781138520790This critique of the American commercial media comes from a writer who has wide experience in both the media business and in academia. Bogart explores how commercial demands affect the substance and form of American media, and argues that the future of the media should not be left to market forces.

Price: $233.99

]]> <![CDATA[Branding Cities (Cosmopolitanism, Parochialism, and Social Change)]]> https://www.thebookco.com/branding-cities-9780415965262 Thu, 17 Sep 2026 17:19:14 +0000 https://www.thebookco.com/branding-cities-9780415965262 Branding Cities (Cosmopolitanism, Parochialism, and Social Change) by Stephanie Hemelryk Donald, Eleonore Kofman, Catherine Kevin, 9780415965262

Cultural analysts, social scientists, and media scholars explore the ways in which cities generate competing visions of their use and their future, thereby branding their image for international consumption.

Price: $249.99

]]> Branding Cities (Cosmopolitanism, Parochialism, and Social Change) by Stephanie Hemelryk Donald, Eleonore Kofman, Catherine Kevin, 9780415965262

Cultural analysts, social scientists, and media scholars explore the ways in which cities generate competing visions of their use and their future, thereby branding their image for international consumption.

Price: $249.99

]]> Cultural analysts, social scientists, and media scholars explore the ways in which cities generate competing visions of their use and their future, thereby branding their image for international consumption.

]]> <![CDATA[Business Psychology and Organizational Behaviour]]> https://www.thebookco.com/business-psychology-and-organizational-behaviour-9781138182622 Wed, 16 Sep 2026 16:43:17 +0000 https://www.thebookco.com/business-psychology-and-organizational-behaviour-9781138182622 Business Psychology and Organizational Behaviour by Eugene McKenna, 9781138182622

Business Psychology and Organizational Behaviour introduces principles and concepts in psychology and organizational behaviour with emphasis on relevance and applications.

Price: $233.99

]]> Business Psychology and Organizational Behaviour by Eugene McKenna, 9781138182622

Business Psychology and Organizational Behaviour introduces principles and concepts in psychology and organizational behaviour with emphasis on relevance and applications.

Price: $233.99

]]> Business Psychology and Organizational Behaviour introduces principles and concepts in psychology and organizational behaviour with emphasis on relevance and applications.

]]> <![CDATA[The Dynamics of Persuasion (Communication and Attitudes in the 21st Century)]]> https://www.thebookco.com/the-dynamics-of-persuasion-9781041125624 Thu, 10 Sep 2026 16:39:46 +0000 https://www.thebookco.com/the-dynamics-of-persuasion-9781041125624 The Dynamics of Persuasion (Communication and Attitudes in the 21st Century, International Student Edition) by Richard M. Perloff, 9781041125624

Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence. It is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business p..

Price: $233.99

]]> The Dynamics of Persuasion (Communication and Attitudes in the 21st Century, International Student Edition) by Richard M. Perloff, 9781041125624

Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence. It is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business p..

Price: $233.99

]]> Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence. It is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business p..]]> <![CDATA[The Dynamics of Persuasion (Communication and Attitudes in the 21st Century)]]> https://www.thebookco.com/the-dynamics-of-persuasion-9781041125617 Thu, 10 Sep 2026 16:39:38 +0000 https://www.thebookco.com/the-dynamics-of-persuasion-9781041125617 The Dynamics of Persuasion (Communication and Attitudes in the 21st Century, International Student Edition) by Richard M. Perloff, 9781041125617

Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence. It is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business p..

Price: $114.99

]]> The Dynamics of Persuasion (Communication and Attitudes in the 21st Century, International Student Edition) by Richard M. Perloff, 9781041125617

Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence. It is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business p..

Price: $114.99

]]> Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence. It is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business p..]]> <![CDATA[Innovation Branding (From Theory to Practice)]]> https://www.thebookco.com/innovation-branding-from-theory-to-practice-9781041137337 Wed, 09 Sep 2026 17:00:44 +0000 https://www.thebookco.com/innovation-branding-from-theory-to-practice-9781041137337 Innovation Branding (From Theory to Practice) by Itzhak Mashiah, 9781041137337

Innovation Branding explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.

Price: $233.99

]]> Innovation Branding (From Theory to Practice) by Itzhak Mashiah, 9781041137337

Innovation Branding explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.

Price: $233.99

]]> Innovation Branding explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.

]]> <![CDATA[Eco and Ethical Advertising (Creativity, Sustainability, and Diversity in Theory and Practice)]]> https://www.thebookco.com/eco-and-ethical-advertising-9781032975078 Wed, 09 Sep 2026 16:53:15 +0000 https://www.thebookco.com/eco-and-ethical-advertising-9781032975078 Eco and Ethical Advertising (Creativity, Sustainability, and Diversity in Theory and Practice) by Jackie Raphael-Luu, 9781032975078

Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice.

Price: $233.99

]]> Eco and Ethical Advertising (Creativity, Sustainability, and Diversity in Theory and Practice) by Jackie Raphael-Luu, 9781032975078

Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice.

Price: $233.99

]]> Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice.

]]> <![CDATA[Public Relations Campaigns that Changed America (How Strategic Messaging Shaped Culture, Industry, and Public Perception)]]> https://www.thebookco.com/public-relations-campaigns-that-changed-america-9781041104889 Wed, 09 Sep 2026 16:34:05 +0000 https://www.thebookco.com/public-relations-campaigns-that-changed-america-9781041104889 Public Relations Campaigns that Changed America (How Strategic Messaging Shaped Culture, Industry, and Public Perception) by Regina Luttrell, 9781041104889

This book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions. It provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become hab..

Price: $200.00

]]> Public Relations Campaigns that Changed America (How Strategic Messaging Shaped Culture, Industry, and Public Perception) by Regina Luttrell, 9781041104889

This book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions. It provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become hab..

Price: $200.00

]]> This book reveals how public relations turned ordinary products, events, and behaviors into lasting American cultural traditions. It provides actionable insights for undergraduate students, instructors, communication professionals, and curious readers who want to understand how ideas become hab..]]>