<![CDATA[The Book Company: New Products - Advertising & Promotion]]> https://www.thebookco.com Thu, 12 Nov 2026 16:32:19 +0000 <![CDATA[Greenwashing Practices in Company Marketing Communications]]> https://www.thebookco.com/greenwashing-practices-in-company-marketing-communications-9781032902401 Tue, 10 Nov 2026 18:04:27 +0000 https://www.thebookco.com/greenwashing-practices-in-company-marketing-communications-9781032902401 Greenwashing Practices in Company Marketing Communications by Anita Proszowska, Małgorzata Budzanowska-Drzewiecka, Justyna Ostrowska, Magdalena Dołhasz, 9781032902401

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

 

Price: $54.99

]]> Greenwashing Practices in Company Marketing Communications by Anita Proszowska, Małgorzata Budzanowska-Drzewiecka, Justyna Ostrowska, Magdalena Dołhasz, 9781032902401

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

 

Price: $54.99

]]> This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

 

]]> <![CDATA[Digital Advertising Ethics (Navigating Power, Persuasion, and Privacy in a Connected World)]]> https://www.thebookco.com/digital-advertising-ethics-9781041196327 Fri, 06 Nov 2026 17:31:32 +0000 https://www.thebookco.com/digital-advertising-ethics-9781041196327 As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

Price: $60.99

]]> As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

Price: $60.99

]]> As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

]]> <![CDATA[Digital Advertising Ethics (Navigating Power, Persuasion, and Privacy in a Connected World)]]> https://www.thebookco.com/digital-advertising-ethics-9781041196334 Fri, 06 Nov 2026 17:31:24 +0000 https://www.thebookco.com/digital-advertising-ethics-9781041196334 As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

Price: $233.99

]]> As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

Price: $233.99

]]> As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

]]> <![CDATA[Outdoor Advertising]]> https://www.thebookco.com/outdoor-advertising-9780415817981 Sat, 31 Oct 2026 17:25:38 +0000 https://www.thebookco.com/outdoor-advertising-9780415817981 Outdoor Advertising by Richard Nelson, Anthony Sykes, 9780415817981

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and co..

Price: $189.99

]]> Outdoor Advertising by Richard Nelson, Anthony Sykes, 9780415817981

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and co..

Price: $189.99

]]> Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and co..]]> <![CDATA[Analyzing Music in Advertising (Television Commercials and Consumer Choice)]]> https://www.thebookco.com/analyzing-music-in-advertising-9781138781085 Sat, 31 Oct 2026 16:17:05 +0000 https://www.thebookco.com/analyzing-music-in-advertising-9781138781085 Analyzing Music in Advertising (Television Commercials and Consumer Choice) by Nicolai Graakjaer, 9781138781085

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions..

Price: $280.00

]]> Analyzing Music in Advertising (Television Commercials and Consumer Choice) by Nicolai Graakjaer, 9781138781085

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions..

Price: $280.00

]]> The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions..]]> <![CDATA[Public Relations, Branding and Authenticity (Brand Communications in the Digital Age)]]> https://www.thebookco.com/public-relations-branding-and-authenticity-9780367077655 Sat, 24 Oct 2026 18:32:02 +0000 https://www.thebookco.com/public-relations-branding-and-authenticity-9780367077655 Public Relations, Branding and Authenticity (Brand Communications in the Digital Age) by Sian Rees, 9780367077655

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Price: $233.99

]]> Public Relations, Branding and Authenticity (Brand Communications in the Digital Age) by Sian Rees, 9780367077655

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

Price: $233.99

]]> Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

]]> <![CDATA[Public Relations and the Corporate Persona (The Rise of the Affinitive Organization)]]> https://www.thebookco.com/public-relations-and-the-corporate-persona-9781138945012 Sat, 24 Oct 2026 18:31:45 +0000 https://www.thebookco.com/public-relations-and-the-corporate-persona-9781138945012 Public Relations and the Corporate Persona (The Rise of the Affinitive Organization) by Burton Saint John III, 9781138945012

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.


This original and thought-provoking book not only critically analyses how PR and ..

Price: $249.99

]]> Public Relations and the Corporate Persona (The Rise of the Affinitive Organization) by Burton Saint John III, 9781138945012

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.


This original and thought-provoking book not only critically analyses how PR and ..

Price: $249.99

]]> Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.


This original and thought-provoking book not only critically analyses how PR and ..]]> <![CDATA[Introduction to Advertising (Understanding and Managing the Advertising Process)]]> https://www.thebookco.com/introduction-to-advertising-9780367442781 Sat, 24 Oct 2026 17:51:17 +0000 https://www.thebookco.com/introduction-to-advertising-9780367442781 Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367442781

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

Price: $249.99

]]> Introduction to Advertising (Understanding and Managing the Advertising Process) by Emmanuel Mogaji, 9780367442781

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

Price: $249.99

]]> This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

]]> <![CDATA[Global Advertising Practice in a Borderless World]]> https://www.thebookco.com/global-advertising-practice-in-a-borderless-world-9781138918306 Sat, 24 Oct 2026 17:32:56 +0000 https://www.thebookco.com/global-advertising-practice-in-a-borderless-world-9781138918306 Global Advertising Practice in a Borderless World by Robert Crawford, Linda Brennan, Lukas Parker, 9781138918306

Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections..

Price: $233.99

]]> Global Advertising Practice in a Borderless World by Robert Crawford, Linda Brennan, Lukas Parker, 9781138918306

Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections..

Price: $233.99

]]> Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections..]]> <![CDATA[Charity Marketing (Contemporary Issues, Research and Practice)]]> https://www.thebookco.com/charity-marketing-9780367652029 Sat, 24 Oct 2026 16:53:04 +0000 https://www.thebookco.com/charity-marketing-9780367652029 Charity Marketing (Contemporary Issues, Research and Practice) by Fran Hyde, Sarah-Louise Mitchell, 9780367652029

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.

Price: $233.99

]]> Charity Marketing (Contemporary Issues, Research and Practice) by Fran Hyde, Sarah-Louise Mitchell, 9780367652029

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.

Price: $233.99

]]> This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.

]]>