Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public..

Price: $130.00

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.

Price: $233.99

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.

Price: $233.99

Managing Corporate Scandal explores the multiple communication challenges and opportunities companies encounter when faced with a scandal. It is designed for corporate communications, crisis and risk communication, and public relations classes at the upper-division undergraduate o..

Price: $233.99

This book introduces a fresh, critical perspective that expands the conceptual frameworks traditionally employed in PR research. Drawing on queer theory, it will resonate with scholars involved in critical public relations and communication studies, gender studies, queer theory, cultural and me..

Price: $233.99

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individ..

Price: $200.00

Built using the renowned, hands-on Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account.

Price: $233.99

In an era defined by information overload and the pervasive spread of misinformation, this edited collection synthesizes cutting-edge research to explore how the public receives, interprets, and responds to scientific messages across a variety of platforms.

Price: $233.99

Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan.

Price: $233.99

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professiona..

Price: $280.00