The Book Company: New Products - Sales & Selling

El vendedor mas grande del mundo / The Greatest Salesman in the World (Spanish Edition)

Fri, 02 Oct 2026 22:46:51 +0000

«El fracaso no te sobrecogerá si tu determinación de alcanzar el éxito es suficientemente poderosa». Og Mandino

La entrañable historia del camellero que se convirtió en el vendedor más exitoso continúa cambiando la vida de millones de personas alrededor del mundo. Su per..

Price: $11.95

Sentient Strategy (How to Create Market-Dominating Strategies in Turbulent Economies)

Fri, 02 Oct 2026 17:51:25 +0000

Alan Weiss equips the reader to consider using this approach independently. These are new times -- new reality, a “no normal" -- hence, it’s ridiculous to use old approaches to strategy.

Price: $36.99

Pricing and the Sales Force

Fri, 02 Oct 2026 04:20:54 +0000

The third in Hinterhuber and Liozu’s successful pricing series, this book is essential reading for pricing strategy and sales scholars and practitioners.

Price: $233.99

The Evolution of Integrated Marketing Communications (The Customer-driven Marketplace)

Thu, 01 Oct 2026 23:48:54 +0000

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.

This book was published as a special issue of the Journal of Marketing Com..

Price: $233.99

The Expert Guide to Retail Pricing (An Analytics-Based Approach to Maximise Margins)

Thu, 01 Oct 2026 18:10:16 +0000

Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.
Price: $233.99

Applying Entrepreneurship to the Arts (How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income)

Thu, 01 Oct 2026 17:18:55 +0000

This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives and media makers seeking to launch like a business and generate more income.
Price: $189.99

Marketing by Contingency in the Time of COVID-19 (Overcoming Business Crises and Meeting Marketing Challenges)

Sat, 26 Sep 2026 20:16:48 +0000

Provides conceptual and empirical evidence from a marketing and business perspective about how organizations have coped with the COVID-19 pandemic. Using case studies, the chapters identify the critical elements for strengthening a product or company’s brand value, and loyalty during this time ..
Price: $149.95

Big Data Analytics (Harnessing Data for New Business Models)

Sat, 26 Sep 2026 19:24:01 +0000

Explores the diverse applications of advanced tools and technologies of big data and its evidential value in business. It examines the role of analytics tools and methods of using big data in strengthening businesses to meet today’s information challenges and shows how businesses can adapt big ..
Price: $179.95

Beyond the Script (How Top-Performing Salespeople Earn Trust and Win More Business)

Fri, 18 Sep 2026 14:57:32 +0000

What if the difference between top performers and everyone else was never talent, personality, or even the script?

Put twenty people through the same sales training, give them the same product, pricing, and lead sources, and you might expect similar results.

But that..
Price: $27.99

Consumers towards marketing strategies of coffee producers

Fri, 18 Sep 2026 09:02:52 +0000

This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the secon..
Price: $164.00