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		<title><![CDATA[The Book Company: New Products - Sales & Selling]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Thu, 09 Jul 2026 09:29:00 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Dealmaker's Will (A Novel)]]></title>
			<link>https://www.thebookco.com/the-dealmakers-will-a-novel-9781966883036</link>
			<pubDate>Sat, 20 Jun 2026 17:24:46 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-dealmakers-will-a-novel-9781966883036</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-dealmakers-will-a-novel-9781966883036"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875695/images/29283750/9781966883036__18503.1781977399.285.285.jpg?c=2" alt="The Dealmaker&#039;s Will (A Novel) by Walker Thrash, Walker Thrash, 9781966883036" /></a></div>While he was being played, he learned to play the game.<BR /><BR /> Will Powell’s real estate dreams have stalled, leaving him desperate and vulnerable. Enter Julian Darrow: brilliant, wealthy, and dangerously persuasive. Drawn into Julian’s world of ruthless deals, shadowy ethics, and rules, Will..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-dealmakers-will-a-novel-9781966883036"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875695/images/29283750/9781966883036__18503.1781977399.285.285.jpg?c=2" alt="The Dealmaker&#039;s Will (A Novel) by Walker Thrash, Walker Thrash, 9781966883036" /></a></div>While he was being played, he learned to play the game.<BR /><BR /> Will Powell’s real estate dreams have stalled, leaving him desperate and vulnerable. Enter Julian Darrow: brilliant, wealthy, and dangerously persuasive. Drawn into Julian’s world of ruthless deals, shadowy ethics, and rules, Will..<p><strong>Price: $18.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[While he was being played, he learned to play the game.<BR /><BR /> Will Powell’s real estate dreams have stalled, leaving him desperate and vulnerable. Enter Julian Darrow: brilliant, wealthy, and dangerously persuasive. Drawn into Julian’s world of ruthless deals, shadowy ethics, and rules, Will..]]></isc:description>
			<isc:productid><![CDATA[2875695]]></isc:productid>
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			<isc:price><![CDATA[$18.00]]></isc:price>
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			<title><![CDATA[El escudo de valor / The Value Shield (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/de-precio-a-valor-stop-competing-on-price-9786287878389</link>
			<pubDate>Sat, 20 Jun 2026 04:25:18 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/de-precio-a-valor-stop-competing-on-price-9786287878389"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875488/images/29293326/9786287878389__84654.1782792544.285.285.jpg?c=2" alt="El escudo de valor / The Value Shield (Spanish Edition) by David Gómez, 9786287878389" /></a></div>Coming Soon..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/de-precio-a-valor-stop-competing-on-price-9786287878389"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875488/images/29293326/9786287878389__84654.1782792544.285.285.jpg?c=2" alt="El escudo de valor / The Value Shield (Spanish Edition) by David Gómez, 9786287878389" /></a></div>Coming Soon..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2875488]]></isc:productid>
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			<isc:price><![CDATA[$19.95]]></isc:price>
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			<title><![CDATA[Sales Secrets of a Mind Reader (Underground Techniques for Influencing Decisions and Winning More Clients)]]></title>
			<link>https://www.thebookco.com/sales-secrets-of-a-mind-reader-9798902680864</link>
			<pubDate>Mon, 15 Jun 2026 12:35:22 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/sales-secrets-of-a-mind-reader-9798902680864</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sales-secrets-of-a-mind-reader-9798902680864"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2873610/images/29277486/9798902680864__11607.1782256439.285.285.jpg?c=2" alt="Sales Secrets of a Mind Reader (Underground Techniques for Influencing Decisions and Winning More Clients) by Dave Dee, 9798902680864" /></a></div><STRONG><STRONG>Discover the “underground” persuasion methods used by influence experts, professional “psychic” readers, and top business performers to guide more prospects to say “yes” without high-pressure, awkward, or “salesy” tactics.</STRONG></STRONG><BR><BR>If you sell expertise for a living..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/sales-secrets-of-a-mind-reader-9798902680864"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2873610/images/29277486/9798902680864__11607.1782256439.285.285.jpg?c=2" alt="Sales Secrets of a Mind Reader (Underground Techniques for Influencing Decisions and Winning More Clients) by Dave Dee, 9798902680864" /></a></div><STRONG><STRONG>Discover the “underground” persuasion methods used by influence experts, professional “psychic” readers, and top business performers to guide more prospects to say “yes” without high-pressure, awkward, or “salesy” tactics.</STRONG></STRONG><BR><BR>If you sell expertise for a living..<p><strong>Price: $28.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG><STRONG>Discover the “underground” persuasion methods used by influence experts, professional “psychic” readers, and top business performers to guide more prospects to say “yes” without high-pressure, awkward, or “salesy” tactics.</STRONG></STRONG><BR><BR>If you sell expertise for a living..]]></isc:description>
			<isc:productid><![CDATA[2873610]]></isc:productid>
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			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2873610/images/29277486/9798902680864__11607.1782256439.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$28.00]]></isc:price>
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			<title><![CDATA[El método Briones / The Briones Method (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/el-mtodo-briones-the-briones-method-9786073876445</link>
			<pubDate>Thu, 28 May 2026 07:26:49 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/el-mtodo-briones-the-briones-method-9786073876445</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/el-mtodo-briones-the-briones-method-9786073876445"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2867503/images/29255722/9786073876445__67741.1783530808.285.285.jpg?c=2" alt="El método Briones / The Briones Method (Spanish Edition) by Beltrán Briones, 9786073876445" /></a></div>«Nos estamos promocionando todo el tiempo, en cualquier ámbito. Por eso este libro sirve para todos. Podés arrancar hoy mismo. No hace falta estar totalmente preparado. Empezá a promocionarte y ajustá mientras avanzás. Lo importante es hacer. Y estoy convencido de que si aplicás <i>El Método Brion..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/el-mtodo-briones-the-briones-method-9786073876445"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2867503/images/29255722/9786073876445__67741.1783530808.285.285.jpg?c=2" alt="El método Briones / The Briones Method (Spanish Edition) by Beltrán Briones, 9786073876445" /></a></div>«Nos estamos promocionando todo el tiempo, en cualquier ámbito. Por eso este libro sirve para todos. Podés arrancar hoy mismo. No hace falta estar totalmente preparado. Empezá a promocionarte y ajustá mientras avanzás. Lo importante es hacer. Y estoy convencido de que si aplicás <i>El Método Brion..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[«Nos estamos promocionando todo el tiempo, en cualquier ámbito. Por eso este libro sirve para todos. Podés arrancar hoy mismo. No hace falta estar totalmente preparado. Empezá a promocionarte y ajustá mientras avanzás. Lo importante es hacer. Y estoy convencido de que si aplicás <i>El Método Brion..]]></isc:description>
			<isc:productid><![CDATA[2867503]]></isc:productid>
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			<isc:price><![CDATA[$17.95]]></isc:price>
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			<title><![CDATA[High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)]]></title>
			<link>https://www.thebookco.com/high-impact-content-marketing-9781398630994</link>
			<pubDate>Wed, 20 May 2026 01:50:55 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/high-impact-content-marketing-9781398630994</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/high-impact-content-marketing-9781398630994"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863820/images/29233566/9781398630994__65565.1779525751.285.285.jpg?c=2" alt="High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective) by Purna Virji, 9781398630994" /></a></div><p><b>Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape.</b><br><b><br><i>High-Impact Content Marketing </i></b>shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while na..<p><strong>Price: $38.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/high-impact-content-marketing-9781398630994"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863820/images/29233566/9781398630994__65565.1779525751.285.285.jpg?c=2" alt="High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective) by Purna Virji, 9781398630994" /></a></div><p><b>Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape.</b><br><b><br><i>High-Impact Content Marketing </i></b>shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while na..<p><strong>Price: $38.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape.</b><br><b><br><i>High-Impact Content Marketing </i></b>shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while na..]]></isc:description>
			<isc:productid><![CDATA[2863820]]></isc:productid>
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			<title><![CDATA[High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective)]]></title>
			<link>https://www.thebookco.com/high-impact-content-marketing-9781398631014</link>
			<pubDate>Wed, 20 May 2026 01:50:47 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/high-impact-content-marketing-9781398631014</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/high-impact-content-marketing-9781398631014"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863819/images/29233565/9781398631014__82441.1779525751.285.285.jpg?c=2" alt="High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective) by Purna Virji, 9781398631014" /></a></div><p><b>Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape.</b><br><b><br><i>High-Impact Content Marketing </i></b>shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while na..<p><strong>Price: $65.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/high-impact-content-marketing-9781398631014"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863819/images/29233565/9781398631014__82441.1779525751.285.285.jpg?c=2" alt="High-Impact Content Marketing (Strategies to Make Your Content Intentional, Engaging and Effective) by Purna Virji, 9781398631014" /></a></div><p><b>Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape.</b><br><b><br><i>High-Impact Content Marketing </i></b>shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while na..<p><strong>Price: $65.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape.</b><br><b><br><i>High-Impact Content Marketing </i></b>shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while na..]]></isc:description>
			<isc:productid><![CDATA[2863819]]></isc:productid>
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			<title><![CDATA[R.E.D. Marketing (The Three Ingredients of Leading Brands)]]></title>
			<link>https://www.thebookco.com/red-marketing-9781400223329</link>
			<pubDate>Sat, 16 May 2026 10:57:09 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/red-marketing-9781400223329</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/red-marketing-9781400223329"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862881/images/29244421/9781400223329__47101.1779705670.285.285.jpg?c=2" alt="R.E.D. Marketing (The Three Ingredients of Leading Brands) by Greg Creed, Ken Muench, 9781400223329" /></a></div><p><strong>Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of s..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/red-marketing-9781400223329"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862881/images/29244421/9781400223329__47101.1779705670.285.285.jpg?c=2" alt="R.E.D. Marketing (The Three Ingredients of Leading Brands) by Greg Creed, Ken Muench, 9781400223329" /></a></div><p><strong>Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of s..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of s..]]></isc:description>
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			<title><![CDATA[The Art of Customer Relations (Insights from a Luxury Brand Expert)]]></title>
			<link>https://www.thebookco.com/the-art-of-customer-relations-9781642736021</link>
			<pubDate>Sat, 09 May 2026 19:51:23 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-art-of-customer-relations-9781642736021</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-art-of-customer-relations-9781642736021"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2861569/images/29183089/9781642736021__09308.1779525483.285.285.jpg?c=2" alt="The Art of Customer Relations (Insights from a Luxury Brand Expert) by Miwa Doi, 9781642736021" /></a></div>“             The Art of Customer Relations”              is a valuable guide for sales and service professionals. Drawing from experience, the author shares strategies to build trust, create meaningful interactions, and drive sustainable success. The book stresses empathy, active listening, and t..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-art-of-customer-relations-9781642736021"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2861569/images/29183089/9781642736021__09308.1779525483.285.285.jpg?c=2" alt="The Art of Customer Relations (Insights from a Luxury Brand Expert) by Miwa Doi, 9781642736021" /></a></div>“             The Art of Customer Relations”              is a valuable guide for sales and service professionals. Drawing from experience, the author shares strategies to build trust, create meaningful interactions, and drive sustainable success. The book stresses empathy, active listening, and t..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[“             The Art of Customer Relations”              is a valuable guide for sales and service professionals. Drawing from experience, the author shares strategies to build trust, create meaningful interactions, and drive sustainable success. The book stresses empathy, active listening, and t..]]></isc:description>
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			<title><![CDATA[Purpose-Driven Pricing (Leveraging the Power of Pricing for Profit and Societal Good)]]></title>
			<link>https://www.thebookco.com/purpose-driven-pricing-9781032634814</link>
			<pubDate>Tue, 28 Apr 2026 17:29:52 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/purpose-driven-pricing-9781032634814"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854781/images/29124910/9781032634814__17160.1779524614.285.285.jpg?c=2" alt="Purpose-Driven Pricing (Leveraging the Power of Pricing for Profit and Societal Good) by Saloni Firasta-Vastani, Jagdish N. Sheth, 9781032634814" /></a></div><p>This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly p..<p><strong>Price: $54.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/purpose-driven-pricing-9781032634814"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854781/images/29124910/9781032634814__17160.1779524614.285.285.jpg?c=2" alt="Purpose-Driven Pricing (Leveraging the Power of Pricing for Profit and Societal Good) by Saloni Firasta-Vastani, Jagdish N. Sheth, 9781032634814" /></a></div><p>This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly p..<p><strong>Price: $54.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly p..]]></isc:description>
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			<title><![CDATA[Fanatical Prospecting 2.0]]></title>
			<link>https://www.thebookco.com/fanatical-prospecting-9781394439744</link>
			<pubDate>Tue, 21 Apr 2026 17:04:07 +0000</pubDate>
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			<description><![CDATA[Coming Soon..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2853395]]></isc:productid>
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