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		<title><![CDATA[The Book Company: New Products - Social Aspects]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Tue, 28 Apr 2026 04:07:19 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[The Technology Fallacy (How People Are the Real Key to Digital Transformation)]]></title>
			<link>https://www.thebookco.com/the-technology-fallacy-9780262545112</link>
			<pubDate>Wed, 22 Apr 2026 04:28:33 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-technology-fallacy-9780262545112"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2853442/images/29111724/9780262545112__06970.1776838339.285.285.jpg?c=2" alt="The Technology Fallacy (How People Are the Real Key to Digital Transformation) by Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, Garth R. Andrus, 9780262545112" /></a></div><b>Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.</b><br><br>Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizati..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-technology-fallacy-9780262545112"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2853442/images/29111724/9780262545112__06970.1776838339.285.285.jpg?c=2" alt="The Technology Fallacy (How People Are the Real Key to Digital Transformation) by Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, Garth R. Andrus, 9780262545112" /></a></div><b>Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.</b><br><br>Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizati..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.</b><br><br>Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizati..]]></isc:description>
			<isc:productid><![CDATA[2853442]]></isc:productid>
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			<isc:price><![CDATA[$19.95]]></isc:price>
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			<title><![CDATA[El imperio de la IA: Sam Altman y su carrera por dominar el mundo / Empire of AI (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/el-imperio-de-la-ia-sam-altman-y-su-carrera-por-dominar-el-mundo-empire-of-ai-9786076392089</link>
			<pubDate>Sat, 18 Apr 2026 01:53:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/el-imperio-de-la-ia-sam-altman-y-su-carrera-por-dominar-el-mundo-empire-of-ai-9786076392089</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/el-imperio-de-la-ia-sam-altman-y-su-carrera-por-dominar-el-mundo-empire-of-ai-9786076392089"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2852827/images/29101097/9786076392089__22984.1776478189.285.285.jpg?c=2" alt="El imperio de la IA: Sam Altman y su carrera por dominar el mundo / Empire of AI (Spanish Edition) by Karen Hao, 9786076392089" /></a></div><p><strong>La fascinante historia de OpenAI y ChatGTP, y del catastrófico destino al que nos pueden conducir.</strong></p>

<p>Con un acceso privilegiado a las personas más cercanas a Sam Altman, líder de OpenAI, Karen Hao descubre como esta organización se ha convertido en el epicentro de una ind..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/el-imperio-de-la-ia-sam-altman-y-su-carrera-por-dominar-el-mundo-empire-of-ai-9786076392089"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2852827/images/29101097/9786076392089__22984.1776478189.285.285.jpg?c=2" alt="El imperio de la IA: Sam Altman y su carrera por dominar el mundo / Empire of AI (Spanish Edition) by Karen Hao, 9786076392089" /></a></div><p><strong>La fascinante historia de OpenAI y ChatGTP, y del catastrófico destino al que nos pueden conducir.</strong></p>

<p>Con un acceso privilegiado a las personas más cercanas a Sam Altman, líder de OpenAI, Karen Hao descubre como esta organización se ha convertido en el epicentro de una ind..<p><strong>Price: $24.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>La fascinante historia de OpenAI y ChatGTP, y del catastrófico destino al que nos pueden conducir.</strong></p>

<p>Con un acceso privilegiado a las personas más cercanas a Sam Altman, líder de OpenAI, Karen Hao descubre como esta organización se ha convertido en el epicentro de una ind..]]></isc:description>
			<isc:productid><![CDATA[2852827]]></isc:productid>
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			<title><![CDATA[The Trust Protocol: Engineering Safety in the AI Era]]></title>
			<link>https://www.thebookco.com/the-trust-protocol-engineering-safety-in-the-ai-era-9781394356003</link>
			<pubDate>Tue, 14 Apr 2026 13:42:23 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-trust-protocol-engineering-safety-in-the-ai-era-9781394356003</guid>
			<description><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2851988]]></isc:productid>
			<isc:price><![CDATA[$30.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[Compassionate Digital Innovation (Navigating the Ethical Dilemmas of Sociotechnical Change)]]></title>
			<link>https://www.thebookco.com/compassionate-digital-innovation-9781041014539</link>
			<pubDate>Fri, 10 Apr 2026 16:15:42 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/compassionate-digital-innovation-9781041014539</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/compassionate-digital-innovation-9781041014539"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850805/images/29112129/9781041014539__45930.1777334367.285.285.jpg?c=2" alt="Compassionate Digital Innovation (Navigating the Ethical Dilemmas of Sociotechnical Change) by Raffaele F. Ciriello, 9781041014539" /></a></div><p>This book examines the ethical tensions at the heart of the digital innovations that shape contemporary life, from artificial intelligence and blockchain to social media platforms. It argues that recurring dilemmas are embedded in the structural logics of digital infrastructures.</p>
<p></p><p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/compassionate-digital-innovation-9781041014539"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850805/images/29112129/9781041014539__45930.1777334367.285.285.jpg?c=2" alt="Compassionate Digital Innovation (Navigating the Ethical Dilemmas of Sociotechnical Change) by Raffaele F. Ciriello, 9781041014539" /></a></div><p>This book examines the ethical tensions at the heart of the digital innovations that shape contemporary life, from artificial intelligence and blockchain to social media platforms. It argues that recurring dilemmas are embedded in the structural logics of digital infrastructures.</p>
<p></p><p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book examines the ethical tensions at the heart of the digital innovations that shape contemporary life, from artificial intelligence and blockchain to social media platforms. It argues that recurring dilemmas are embedded in the structural logics of digital infrastructures.</p>
<p></p>]]></isc:description>
			<isc:productid><![CDATA[2850805]]></isc:productid>
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			<isc:price><![CDATA[$73.99]]></isc:price>
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			<title><![CDATA[Learning Engineering Practice]]></title>
			<link>https://www.thebookco.com/learning-engineering-practice-9781041170495</link>
			<pubDate>Thu, 09 Apr 2026 00:31:47 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/learning-engineering-practice-9781041170495</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/learning-engineering-practice-9781041170495"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850324/images/29055028/9781041170495__51747.1775747181.285.285.jpg?c=2" alt="Learning Engineering Practice by James Trevelyan, 9781041170495" /></a></div><P>This is an essential, easy-to-read guide for students, early-career engineers, supervisors and human resources professionals, written by the world's leading authority on global engineering practices with decades of research, 40 years teaching engineering, and 50 years working as a professional ..<p><strong>Price: $70.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/learning-engineering-practice-9781041170495"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850324/images/29055028/9781041170495__51747.1775747181.285.285.jpg?c=2" alt="Learning Engineering Practice by James Trevelyan, 9781041170495" /></a></div><P>This is an essential, easy-to-read guide for students, early-career engineers, supervisors and human resources professionals, written by the world's leading authority on global engineering practices with decades of research, 40 years teaching engineering, and 50 years working as a professional ..<p><strong>Price: $70.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This is an essential, easy-to-read guide for students, early-career engineers, supervisors and human resources professionals, written by the world's leading authority on global engineering practices with decades of research, 40 years teaching engineering, and 50 years working as a professional ..]]></isc:description>
			<isc:productid><![CDATA[2850324]]></isc:productid>
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			<isc:price><![CDATA[$70.99]]></isc:price>
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			<title><![CDATA[The Laws of Thought (The Quest for a Mathematical Theory of the Mind)]]></title>
			<link>https://www.thebookco.com/the-laws-of-thought-9781250358370</link>
			<pubDate>Mon, 06 Apr 2026 17:25:28 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-laws-of-thought-9781250358370</guid>
			<description><![CDATA[<p><b>From the coauthor of <i>Algorithms to Live By</i>, an exploration of the quest to use mathematics to describe the ways we think, from its origins three hundred years ago to the ideas behind modern AI systems and the ways in which they still differ from human minds</b><br><br>Everyone has a b..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>From the coauthor of <i>Algorithms to Live By</i>, an exploration of the quest to use mathematics to describe the ways we think, from its origins three hundred years ago to the ideas behind modern AI systems and the ways in which they still differ from human minds</b><br><br>Everyone has a b..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>From the coauthor of <i>Algorithms to Live By</i>, an exploration of the quest to use mathematics to describe the ways we think, from its origins three hundred years ago to the ideas behind modern AI systems and the ways in which they still differ from human minds</b><br><br>Everyone has a b..]]></isc:description>
			<isc:productid><![CDATA[2849652]]></isc:productid>
			<isc:price><![CDATA[$22.99]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[Cognitive Extinction (Saving Human Thought While We Still Can)]]></title>
			<link>https://www.thebookco.com/cognitive-extinction-9781250432247</link>
			<pubDate>Mon, 06 Apr 2026 16:47:01 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/cognitive-extinction-9781250432247</guid>
			<description><![CDATA[<p><b>Can we adapt to the modern world without sacrificing the critical thinking, ethical reflection, and human spirit that have always guided us?<br></b><br>It started with a picture of Nita Farahany’s daughter grinning in front of a birthday cake in a sunny kitchen, cheerfully resurfaced by her ..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>Can we adapt to the modern world without sacrificing the critical thinking, ethical reflection, and human spirit that have always guided us?<br></b><br>It started with a picture of Nita Farahany’s daughter grinning in front of a birthday cake in a sunny kitchen, cheerfully resurfaced by her ..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Can we adapt to the modern world without sacrificing the critical thinking, ethical reflection, and human spirit that have always guided us?<br></b><br>It started with a picture of Nita Farahany’s daughter grinning in front of a birthday cake in a sunny kitchen, cheerfully resurfaced by her ..]]></isc:description>
			<isc:productid><![CDATA[2849484]]></isc:productid>
			<isc:price><![CDATA[$30.00]]></isc:price>
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			<title><![CDATA[The Algorithmic Shopper (Rethinking Growth, Strategy, and Brand Power in an AI-First World)]]></title>
			<link>https://www.thebookco.com/the-algorithmic-shopper-9781250461902</link>
			<pubDate>Mon, 06 Apr 2026 16:40:21 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-algorithmic-shopper-9781250461902</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-algorithmic-shopper-9781250461902"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2849457/images/29081935/9781250461902__77206.1776538612.285.285.jpg?c=2" alt="The Algorithmic Shopper (Rethinking Growth, Strategy, and Brand Power in an AI-First World) by Paul Ferrando Accornero, 9781250461902" /></a></div><p><b>The definitive playbook for marketing and selling in the age of agentic AI.<br></b><br>The world of commerce has always been squarely focused upon the art of human persuasion. Companies have tirelessly studied our psychology, our insecurities, and our aspirations, developing heartfelt brand ..<p><strong>Price: $29.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-algorithmic-shopper-9781250461902"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2849457/images/29081935/9781250461902__77206.1776538612.285.285.jpg?c=2" alt="The Algorithmic Shopper (Rethinking Growth, Strategy, and Brand Power in an AI-First World) by Paul Ferrando Accornero, 9781250461902" /></a></div><p><b>The definitive playbook for marketing and selling in the age of agentic AI.<br></b><br>The world of commerce has always been squarely focused upon the art of human persuasion. Companies have tirelessly studied our psychology, our insecurities, and our aspirations, developing heartfelt brand ..<p><strong>Price: $29.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>The definitive playbook for marketing and selling in the age of agentic AI.<br></b><br>The world of commerce has always been squarely focused upon the art of human persuasion. Companies have tirelessly studied our psychology, our insecurities, and our aspirations, developing heartfelt brand ..]]></isc:description>
			<isc:productid><![CDATA[2849457]]></isc:productid>
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			<title><![CDATA[Rehumanizing Trust (How trust is fractured in digital life - and how we rebuild it)]]></title>
			<link>https://www.thebookco.com/rehumanizing-trust-9781805760054</link>
			<pubDate>Sat, 04 Apr 2026 01:46:30 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/rehumanizing-trust-9781805760054</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/rehumanizing-trust-9781805760054"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2848500/images/29016380/9781805760054__55049.1775268146.285.285.jpg?c=2" alt="Rehumanizing Trust (How trust is fractured in digital life - and how we rebuild it) by Steve C Landes, 9781805760054" /></a></div><p><strong>Why do our systems no longer feel human? An exploration of how trust erodes - quietly and systemically - across digital platforms, institutional cultures and everyday interactions.</strong></p><p>Drawing together insights from cybersecurity, systems thinking, leadership, trauma studies ..<p><strong>Price: $30.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/rehumanizing-trust-9781805760054"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2848500/images/29016380/9781805760054__55049.1775268146.285.285.jpg?c=2" alt="Rehumanizing Trust (How trust is fractured in digital life - and how we rebuild it) by Steve C Landes, 9781805760054" /></a></div><p><strong>Why do our systems no longer feel human? An exploration of how trust erodes - quietly and systemically - across digital platforms, institutional cultures and everyday interactions.</strong></p><p>Drawing together insights from cybersecurity, systems thinking, leadership, trauma studies ..<p><strong>Price: $30.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><strong>Why do our systems no longer feel human? An exploration of how trust erodes - quietly and systemically - across digital platforms, institutional cultures and everyday interactions.</strong></p><p>Drawing together insights from cybersecurity, systems thinking, leadership, trauma studies ..]]></isc:description>
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			<title><![CDATA[Rehumanizing Trust (How trust is fractured in digital life - and how we rebuild it)]]></title>
			<link>https://www.thebookco.com/rehumanizing-trust-9781805760061</link>
			<pubDate>Sat, 04 Apr 2026 01:46:22 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/rehumanizing-trust-9781805760061"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2848499/images/29016377/9781805760061__45363.1775271596.285.285.jpg?c=2" alt="Rehumanizing Trust (How trust is fractured in digital life - and how we rebuild it) by Steve C Landes, 9781805760061" /></a></div><p><strong>Why do our systems no longer feel human? An exploration of how trust erodes - quietly and systemically - across digital platforms, institutional cultures and everyday interactions.</strong></p><p>Drawing together insights from cybersecurity, systems thinking, leadership, trauma studies ..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
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