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		<title><![CDATA[The Book Company: New Products - Strategic Planning]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Tue, 09 Jun 2026 04:46:43 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Lean Transformation (From Mass Production to a Human-Centered Paradigm)]]></title>
			<link>https://www.thebookco.com/lean-transformation-9781041305569</link>
			<pubDate>Fri, 05 Jun 2026 17:41:03 +0000</pubDate>
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			<description><![CDATA[<p>Redefining "going Lean," this book exposes Lean as more than an efficiency tool—it's a people-centered, practice-driven industrial paradigm. Drawing on Toyota’s roots and global case studies, it bridges philosophy and practical action, empowering leaders to drive authentic transformation across..<p><strong>Price: $49.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Redefining "going Lean," this book exposes Lean as more than an efficiency tool—it's a people-centered, practice-driven industrial paradigm. Drawing on Toyota’s roots and global case studies, it bridges philosophy and practical action, empowering leaders to drive authentic transformation across..<p><strong>Price: $49.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Redefining "going Lean," this book exposes Lean as more than an efficiency tool—it's a people-centered, practice-driven industrial paradigm. Drawing on Toyota’s roots and global case studies, it bridges philosophy and practical action, empowering leaders to drive authentic transformation across..]]></isc:description>
			<isc:productid><![CDATA[2869274]]></isc:productid>
			<isc:price><![CDATA[$49.99]]></isc:price>
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			<title><![CDATA[Deeper Leadership (From Crisis to Consciousness)]]></title>
			<link>https://www.thebookco.com/deeper-leadership-from-crisis-to-consciousness-9781041241652</link>
			<pubDate>Fri, 05 Jun 2026 17:38:32 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/deeper-leadership-from-crisis-to-consciousness-9781041241652</guid>
			<description><![CDATA[<p>Blending personal insights with the teachings of Gurdjieff and Bennett, this book challenges outdated leadership models and offers a practical, human-centered approach. Drawing on decades of real-world experience, it presents leadership as conscious development for personal and societal flouris..<p><strong>Price: $48.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>Blending personal insights with the teachings of Gurdjieff and Bennett, this book challenges outdated leadership models and offers a practical, human-centered approach. Drawing on decades of real-world experience, it presents leadership as conscious development for personal and societal flouris..<p><strong>Price: $48.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Blending personal insights with the teachings of Gurdjieff and Bennett, this book challenges outdated leadership models and offers a practical, human-centered approach. Drawing on decades of real-world experience, it presents leadership as conscious development for personal and societal flouris..]]></isc:description>
			<isc:productid><![CDATA[2869268]]></isc:productid>
			<isc:price><![CDATA[$48.99]]></isc:price>
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			<title><![CDATA[The Measure of Generosity]]></title>
			<link>https://www.thebookco.com/the-measure-of-generosity-9781394446780</link>
			<pubDate>Tue, 02 Jun 2026 11:01:40 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-measure-of-generosity-9781394446780</guid>
			<description><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2868562]]></isc:productid>
			<isc:price><![CDATA[$30.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[Leading with Intelligence (Moving from AI Hype to Results)]]></title>
			<link>https://www.thebookco.com/leading-with-intelligence-9781394468126</link>
			<pubDate>Tue, 02 Jun 2026 10:54:37 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/leading-with-intelligence-9781394468126</guid>
			<description><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2868558]]></isc:productid>
			<isc:price><![CDATA[$30.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
			<isc:rating_image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif]]></isc:rating_image>
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			<title><![CDATA[The 55 Laws of Business Survival (How to Outsmart, Outlast, and Thrive in a Cutthroat World)]]></title>
			<link>https://www.thebookco.com/the-55-laws-of-business-survival-9781041028130</link>
			<pubDate>Sat, 30 May 2026 19:13:19 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-55-laws-of-business-survival-9781041028130</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-55-laws-of-business-survival-9781041028130"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2867856/images/29250312/9781041028130__35617.1780547727.285.285.jpg?c=2" alt="The 55 Laws of Business Survival (How to Outsmart, Outlast, and Thrive in a Cutthroat World) by James Vincent, 9781041028130" /></a></div><p>Written by an entrepreneur who built a six-figure marketing agency from scratch, this book outlines 55 essential laws that provide readers with concrete strategies for outsmarting, outperforming and outlasting the competition whilst managing difficult clients and avoiding common pitfalls.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-55-laws-of-business-survival-9781041028130"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2867856/images/29250312/9781041028130__35617.1780547727.285.285.jpg?c=2" alt="The 55 Laws of Business Survival (How to Outsmart, Outlast, and Thrive in a Cutthroat World) by James Vincent, 9781041028130" /></a></div><p>Written by an entrepreneur who built a six-figure marketing agency from scratch, this book outlines 55 essential laws that provide readers with concrete strategies for outsmarting, outperforming and outlasting the competition whilst managing difficult clients and avoiding common pitfalls.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Written by an entrepreneur who built a six-figure marketing agency from scratch, this book outlines 55 essential laws that provide readers with concrete strategies for outsmarting, outperforming and outlasting the competition whilst managing difficult clients and avoiding common pitfalls.</p>]]></isc:description>
			<isc:productid><![CDATA[2867856]]></isc:productid>
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			<isc:price><![CDATA[$39.99]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[AI and the Digital Enterprise (A Leader's Guide to Systems, Strategy, and Transformation)]]></title>
			<link>https://www.thebookco.com/ai-and-the-digital-enterprise-9781041273202</link>
			<pubDate>Thu, 28 May 2026 16:13:38 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/ai-and-the-digital-enterprise-9781041273202</guid>
			<description><![CDATA[<p>This book presents a comprehensive yet accessible framework for understanding how business systems generate value within organizations and how leaders can effectively navigate the transition to AI-enabled enterprises.</p><p><strong>Price: $59.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This book presents a comprehensive yet accessible framework for understanding how business systems generate value within organizations and how leaders can effectively navigate the transition to AI-enabled enterprises.</p><p><strong>Price: $59.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book presents a comprehensive yet accessible framework for understanding how business systems generate value within organizations and how leaders can effectively navigate the transition to AI-enabled enterprises.</p>]]></isc:description>
			<isc:productid><![CDATA[2867594]]></isc:productid>
			<isc:price><![CDATA[$59.99]]></isc:price>
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			<title><![CDATA[Strategic Brand Management In and Through Sport]]></title>
			<link>https://www.thebookco.com/strategic-brand-management-in-and-through-sport-9781032968292</link>
			<pubDate>Wed, 27 May 2026 19:32:57 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/strategic-brand-management-in-and-through-sport-9781032968292</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strategic-brand-management-in-and-through-sport-9781032968292"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2867200/images/29247606/9781032968292__80800.1780228996.285.285.jpg?c=2" alt="Strategic Brand Management In and Through Sport by Argyro Elisavet Manoli, 9781032968292" /></a></div><p>This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in <i>Journal of Strategic Marketing. </i>..<p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strategic-brand-management-in-and-through-sport-9781032968292"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2867200/images/29247606/9781032968292__80800.1780228996.285.285.jpg?c=2" alt="Strategic Brand Management In and Through Sport by Argyro Elisavet Manoli, 9781032968292" /></a></div><p>This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in <i>Journal of Strategic Marketing. </i>..<p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in <i>Journal of Strategic Marketing. </i>..]]></isc:description>
			<isc:productid><![CDATA[2867200]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2867200/images/29247606/9781032968292__80800.1780228996.285.285.jpg?c=2]]></isc:thumb>
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			<isc:price><![CDATA[$61.99]]></isc:price>
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			<title><![CDATA[Remote Work, Internal Marketing and Human Resource Management (Innovative Approaches and Fundamentals)]]></title>
			<link>https://www.thebookco.com/remote-work-internal-marketing-and-human-resource-management-9781032791326</link>
			<pubDate>Wed, 27 May 2026 18:49:39 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/remote-work-internal-marketing-and-human-resource-management-9781032791326</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/remote-work-internal-marketing-and-human-resource-management-9781032791326"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866972/images/29247383/9781032791326__56289.1780244816.285.285.jpg?c=2" alt="Remote Work, Internal Marketing and Human Resource Management (Innovative Approaches and Fundamentals) by Teena Mishra, 9781032791326" /></a></div><p>This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. It will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and i..<p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/remote-work-internal-marketing-and-human-resource-management-9781032791326"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866972/images/29247383/9781032791326__56289.1780244816.285.285.jpg?c=2" alt="Remote Work, Internal Marketing and Human Resource Management (Innovative Approaches and Fundamentals) by Teena Mishra, 9781032791326" /></a></div><p>This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. It will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and i..<p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. It will be of value to researchers, academics, practitioners, and students in the fields of human resource management, organizational studies, and i..]]></isc:description>
			<isc:productid><![CDATA[2866972]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866972/images/29247383/9781032791326__56289.1780244816.285.285.jpg?c=2]]></isc:thumb>
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			<isc:price><![CDATA[$61.99]]></isc:price>
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			<title><![CDATA[Predictive Analytics and Generative AI for Data-Driven Marketing Strategies]]></title>
			<link>https://www.thebookco.com/predictive-analytics-and-generative-ai-for-data-driven-marketing-strategies-9781032751320</link>
			<pubDate>Wed, 27 May 2026 18:39:43 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/predictive-analytics-and-generative-ai-for-data-driven-marketing-strategies-9781032751320</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/predictive-analytics-and-generative-ai-for-data-driven-marketing-strategies-9781032751320"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866895/images/29247309/9781032751320__59560.1780226706.285.285.jpg?c=2" alt="Predictive Analytics and Generative AI for Data-Driven Marketing Strategies by Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise, Revathi T, 9781032751320" /></a></div><p>The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.</p><p><strong>Price: $68.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/predictive-analytics-and-generative-ai-for-data-driven-marketing-strategies-9781032751320"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866895/images/29247309/9781032751320__59560.1780226706.285.285.jpg?c=2" alt="Predictive Analytics and Generative AI for Data-Driven Marketing Strategies by Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise, Revathi T, 9781032751320" /></a></div><p>The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.</p><p><strong>Price: $68.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.</p>]]></isc:description>
			<isc:productid><![CDATA[2866895]]></isc:productid>
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			<isc:price><![CDATA[$68.99]]></isc:price>
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			<title><![CDATA[Paradigm Shifts in Management Theory]]></title>
			<link>https://www.thebookco.com/paradigm-shifts-in-management-theory-9781032871028</link>
			<pubDate>Wed, 27 May 2026 18:30:31 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/paradigm-shifts-in-management-theory-9781032871028</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/paradigm-shifts-in-management-theory-9781032871028"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866825/images/29247243/9781032871028__24807.1780222430.285.285.jpg?c=2" alt="Paradigm Shifts in Management Theory by Łukasz Sułkowski, Regina Lenart-Gansiniec, 9781032871028" /></a></div><p><i>Paradigm Shifts in Management Theory </i>is an illuminating exploration of the evolving landscape of management science. This book goes beyond the surface, delving into profound insights and perspectives that redefine traditional paradigms.</p><p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/paradigm-shifts-in-management-theory-9781032871028"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2866825/images/29247243/9781032871028__24807.1780222430.285.285.jpg?c=2" alt="Paradigm Shifts in Management Theory by Łukasz Sułkowski, Regina Lenart-Gansiniec, 9781032871028" /></a></div><p><i>Paradigm Shifts in Management Theory </i>is an illuminating exploration of the evolving landscape of management science. This book goes beyond the surface, delving into profound insights and perspectives that redefine traditional paradigms.</p><p><strong>Price: $61.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Paradigm Shifts in Management Theory </i>is an illuminating exploration of the evolving landscape of management science. This book goes beyond the surface, delving into profound insights and perspectives that redefine traditional paradigms.</p>]]></isc:description>
			<isc:productid><![CDATA[2866825]]></isc:productid>
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