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		<title><![CDATA[The Book Company: New Products - Men's Health]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Wed, 21 Oct 2026 11:26:45 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Well Enough (A Life-Changing, No Pressure Guide to Feeling Better)]]></title>
			<link>https://www.thebookco.com/well-enough-9798895658444</link>
			<pubDate>Mon, 19 Oct 2026 12:02:37 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/well-enough-9798895658444"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2981477/images/30262507/9798895658444__87285.1792411362.285.285.jpg?c=2" alt="Well Enough (A Life-Changing, No Pressure Guide to Feeling Better) by Kane Sarhan, Mark Dagostino, 9798895658444" /></a></div><STRONG>The first wellness book for the everyday man (and the rest of us too): a no-pressure, no-shame guide to actually feeling better—one small change at a time.</STRONG><BR><BR>If you’ve ever tried to “get well” and felt like you were swimming upstream, it’s because you <I>were</I>. But guess w..<p><strong>Price: $28.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/well-enough-9798895658444"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2981477/images/30262507/9798895658444__87285.1792411362.285.285.jpg?c=2" alt="Well Enough (A Life-Changing, No Pressure Guide to Feeling Better) by Kane Sarhan, Mark Dagostino, 9798895658444" /></a></div><STRONG>The first wellness book for the everyday man (and the rest of us too): a no-pressure, no-shame guide to actually feeling better—one small change at a time.</STRONG><BR><BR>If you’ve ever tried to “get well” and felt like you were swimming upstream, it’s because you <I>were</I>. But guess w..<p><strong>Price: $28.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>The first wellness book for the everyday man (and the rest of us too): a no-pressure, no-shame guide to actually feeling better—one small change at a time.</STRONG><BR><BR>If you’ve ever tried to “get well” and felt like you were swimming upstream, it’s because you <I>were</I>. But guess w..]]></isc:description>
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			<title><![CDATA[Live Long and Prostate (Everything I Never Wanted to Know About Prostate Cancer)]]></title>
			<link>https://www.thebookco.com/live-long-and-prostate-9798256601102</link>
			<pubDate>Mon, 19 Oct 2026 10:43:25 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/live-long-and-prostate-9798256601102</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/live-long-and-prostate-9798256601102"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2981135/images/30262278/9798256601102__83121.1792406610.285.285.jpg?c=2" alt="Live Long and Prostate (Everything I Never Wanted to Know About Prostate Cancer) by Ed Manning, 9798256601102" /></a></div><STRONG>Finding meaning, laughter and connection in the face of life-threatening uncertainty</STRONG><BR><BR>Today, over 3.5 million men in the United States alone are living with prostate cancer. That is who this book is aimed at.<I> Live Long and Prostate </I>is a narrative nonfiction memoir abo..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/live-long-and-prostate-9798256601102"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2981135/images/30262278/9798256601102__83121.1792406610.285.285.jpg?c=2" alt="Live Long and Prostate (Everything I Never Wanted to Know About Prostate Cancer) by Ed Manning, 9798256601102" /></a></div><STRONG>Finding meaning, laughter and connection in the face of life-threatening uncertainty</STRONG><BR><BR>Today, over 3.5 million men in the United States alone are living with prostate cancer. That is who this book is aimed at.<I> Live Long and Prostate </I>is a narrative nonfiction memoir abo..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Finding meaning, laughter and connection in the face of life-threatening uncertainty</STRONG><BR><BR>Today, over 3.5 million men in the United States alone are living with prostate cancer. That is who this book is aimed at.<I> Live Long and Prostate </I>is a narrative nonfiction memoir abo..]]></isc:description>
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			<title><![CDATA[The Comeback Plan (The ICU Doctor's Proven Guide to a Stronger Recovery)]]></title>
			<link>https://www.thebookco.com/the-comeback-plan-9781804194423</link>
			<pubDate>Mon, 14 Sep 2026 18:02:45 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-comeback-plan-9781804194423"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2918362/images/29966921/9781804194423__98316.1789501115.285.285.jpg?c=2" alt="The Comeback Plan (The ICU Doctor&#039;s Proven Guide to a Stronger Recovery) by Dr. Matt Morgan, 9781804194423" /></a></div><P><STRONG>A simple three step protocol to rebuild your body, mind and soul so you're thriving, not just surviving.</STRONG><br><br><STRONG>The Comeback Plan is about how we recover.</STRONG> It's a guide rebuilding strength, energy, and confidence after any major setback - cancer treatment, serio..<p><strong>Price: $26.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-comeback-plan-9781804194423"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2918362/images/29966921/9781804194423__98316.1789501115.285.285.jpg?c=2" alt="The Comeback Plan (The ICU Doctor&#039;s Proven Guide to a Stronger Recovery) by Dr. Matt Morgan, 9781804194423" /></a></div><P><STRONG>A simple three step protocol to rebuild your body, mind and soul so you're thriving, not just surviving.</STRONG><br><br><STRONG>The Comeback Plan is about how we recover.</STRONG> It's a guide rebuilding strength, energy, and confidence after any major setback - cancer treatment, serio..<p><strong>Price: $26.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>A simple three step protocol to rebuild your body, mind and soul so you're thriving, not just surviving.</STRONG><br><br><STRONG>The Comeback Plan is about how we recover.</STRONG> It's a guide rebuilding strength, energy, and confidence after any major setback - cancer treatment, serio..]]></isc:description>
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			<title><![CDATA[Men's Health Equity (A Handbook)]]></title>
			<link>https://www.thebookco.com/mens-health-equity-a-handbook-9781138052963</link>
			<pubDate>Tue, 08 Sep 2026 17:34:58 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/mens-health-equity-a-handbook-9781138052963</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/mens-health-equity-a-handbook-9781138052963"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914174/images/29952342/9781138052963__64015.1789161902.285.285.jpg?c=2" alt="Men&#039;s Health Equity (A Handbook) by Derek M. Griffith, Marino A. Bruce, Roland J. Thorpe, Jr., 9781138052963" /></a></div><P>Behavioral, social, and policy interventions to improve the health of the overall population have been less successful in reaching or improving the outcomes of men when compared with women. The field of men’s health disparities explores how and why inequalities among men exist and presents evid..<p><strong>Price: $400.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/mens-health-equity-a-handbook-9781138052963"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914174/images/29952342/9781138052963__64015.1789161902.285.285.jpg?c=2" alt="Men&#039;s Health Equity (A Handbook) by Derek M. Griffith, Marino A. Bruce, Roland J. Thorpe, Jr., 9781138052963" /></a></div><P>Behavioral, social, and policy interventions to improve the health of the overall population have been less successful in reaching or improving the outcomes of men when compared with women. The field of men’s health disparities explores how and why inequalities among men exist and presents evid..<p><strong>Price: $400.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Behavioral, social, and policy interventions to improve the health of the overall population have been less successful in reaching or improving the outcomes of men when compared with women. The field of men’s health disparities explores how and why inequalities among men exist and presents evid..]]></isc:description>
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			<title><![CDATA[Men's Health Equity (A Handbook)]]></title>
			<link>https://www.thebookco.com/mens-health-equity-a-handbook-9781138052970</link>
			<pubDate>Tue, 08 Sep 2026 17:34:51 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/mens-health-equity-a-handbook-9781138052970</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/mens-health-equity-a-handbook-9781138052970"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914173/images/29952341/9781138052970__24332.1788952254.285.285.jpg?c=2" alt="Men&#039;s Health Equity (A Handbook) by Derek M. Griffith, Marino A. Bruce, Roland J. Thorpe, Jr., 9781138052970" /></a></div><P>Behavioral, social, and policy interventions to improve the health of the overall population have been less successful in reaching or improving the outcomes of men when compared with women. The field of men’s health disparities explores how and why inequalities among men exist and presents evid..<p><strong>Price: $171.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/mens-health-equity-a-handbook-9781138052970"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914173/images/29952341/9781138052970__24332.1788952254.285.285.jpg?c=2" alt="Men&#039;s Health Equity (A Handbook) by Derek M. Griffith, Marino A. Bruce, Roland J. Thorpe, Jr., 9781138052970" /></a></div><P>Behavioral, social, and policy interventions to improve the health of the overall population have been less successful in reaching or improving the outcomes of men when compared with women. The field of men’s health disparities explores how and why inequalities among men exist and presents evid..<p><strong>Price: $171.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Behavioral, social, and policy interventions to improve the health of the overall population have been less successful in reaching or improving the outcomes of men when compared with women. The field of men’s health disparities explores how and why inequalities among men exist and presents evid..]]></isc:description>
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			<title><![CDATA[The Sick Doctor]]></title>
			<link>https://www.thebookco.com/the-sick-doctor-9781914224560</link>
			<pubDate>Sat, 08 Aug 2026 05:08:20 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-sick-doctor-9781914224560</guid>
			<description><![CDATA[<P><STRONG>A funny, topical follow-up to</STRONG><I><STRONG> The Bad Doctor </STRONG></I><STRONG>and </STRONG><I><STRONG>The Lady Doctor</STRONG></I><STRONG>, this final book in Ian Williams’s highly popular “graphic medicine” trilogy, set in a Welsh general practice, focuses on prostate cancer</S..<p><strong>Price: $24.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<P><STRONG>A funny, topical follow-up to</STRONG><I><STRONG> The Bad Doctor </STRONG></I><STRONG>and </STRONG><I><STRONG>The Lady Doctor</STRONG></I><STRONG>, this final book in Ian Williams’s highly popular “graphic medicine” trilogy, set in a Welsh general practice, focuses on prostate cancer</S..<p><strong>Price: $24.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>A funny, topical follow-up to</STRONG><I><STRONG> The Bad Doctor </STRONG></I><STRONG>and </STRONG><I><STRONG>The Lady Doctor</STRONG></I><STRONG>, this final book in Ian Williams’s highly popular “graphic medicine” trilogy, set in a Welsh general practice, focuses on prostate cancer</S..]]></isc:description>
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			<title><![CDATA[BroHeart (A Guide to Brotherhood, Loyalty, and Living with Respect)]]></title>
			<link>https://www.thebookco.com/broheart-9798895741542</link>
			<pubDate>Tue, 21 Jul 2026 23:23:29 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/broheart-9798895741542"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889997/images/29327849/9798895741542__23641.1784676621.285.285.jpg?c=2" alt="BroHeart (A Guide to Brotherhood, Loyalty, and Living with Respect) by Andy Jackson, 9798895741542" /></a></div><span><p dir="ltr"><span>What if being a “bro” wasn’t about ego, but about empathy, loyalty, and the courage to show up for each other? </span></p><p dir="ltr"><span>For years, “bro culture” has earned a reputation as loud, shallow, and selfish. Yet beneath the surface, men are seeking genuine con..<p><strong>Price: $23.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/broheart-9798895741542"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889997/images/29327849/9798895741542__23641.1784676621.285.285.jpg?c=2" alt="BroHeart (A Guide to Brotherhood, Loyalty, and Living with Respect) by Andy Jackson, 9798895741542" /></a></div><span><p dir="ltr"><span>What if being a “bro” wasn’t about ego, but about empathy, loyalty, and the courage to show up for each other? </span></p><p dir="ltr"><span>For years, “bro culture” has earned a reputation as loud, shallow, and selfish. Yet beneath the surface, men are seeking genuine con..<p><strong>Price: $23.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<span><p dir="ltr"><span>What if being a “bro” wasn’t about ego, but about empathy, loyalty, and the courage to show up for each other? </span></p><p dir="ltr"><span>For years, “bro culture” has earned a reputation as loud, shallow, and selfish. Yet beneath the surface, men are seeking genuine con..]]></isc:description>
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			<title><![CDATA[The Peptide Revolution (Past, Present, and Future)]]></title>
			<link>https://www.thebookco.com/the-peptide-revolution-past-present-and-future-9781631441288</link>
			<pubDate>Fri, 19 Jun 2026 17:19:42 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-peptide-revolution-past-present-and-future-9781631441288</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-peptide-revolution-past-present-and-future-9781631441288"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875183/images/30111800/9781631441288__05261.1792262887.285.285.jpg?c=2" alt="The Peptide Revolution (Past, Present, and Future) by Brigham Buhler, Lee Rosebush, 9781631441288" /></a></div><STRONG>The Molecules Everyone Is Talking About—Finally Explained</STRONG><BR><BR>You've probably seen the word "peptides" everywhere lately—wellness podcasts, weight-loss headlines, gym locker rooms, your cousin's Instagram stories. But what are they, really? And should you care?<BR><BR><I>The Pe..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-peptide-revolution-past-present-and-future-9781631441288"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875183/images/30111800/9781631441288__05261.1792262887.285.285.jpg?c=2" alt="The Peptide Revolution (Past, Present, and Future) by Brigham Buhler, Lee Rosebush, 9781631441288" /></a></div><STRONG>The Molecules Everyone Is Talking About—Finally Explained</STRONG><BR><BR>You've probably seen the word "peptides" everywhere lately—wellness podcasts, weight-loss headlines, gym locker rooms, your cousin's Instagram stories. But what are they, really? And should you care?<BR><BR><I>The Pe..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>The Molecules Everyone Is Talking About—Finally Explained</STRONG><BR><BR>You've probably seen the word "peptides" everywhere lately—wellness podcasts, weight-loss headlines, gym locker rooms, your cousin's Instagram stories. But what are they, really? And should you care?<BR><BR><I>The Pe..]]></isc:description>
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			<title><![CDATA[Feed Your Brain (The Surprising Superfoods That Keep You and Your Mind Younger and Sharper for Longer)]]></title>
			<link>https://www.thebookco.com/feed-your-brain-9780063477278</link>
			<pubDate>Fri, 29 May 2026 13:10:28 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/feed-your-brain-9780063477278"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2867678/images/29253696/9780063477278__58614.1789531559.285.285.jpg?c=2" alt="Feed Your Brain (The Surprising Superfoods That Keep You and Your Mind Younger and Sharper for Longer) by Steven R. Gundry, MD, 9780063477278" /></a></div><p><b>Dr. Steven R. Gundry, <i>New York Times </i>bestselling author of the Plant Paradox series, presents a paradigm-shifting new dietary program to restore and improve brain health and function.</b></p><p>There is no modern marvel as impressive as the human brain, with nearly infinite storage ca..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/feed-your-brain-9780063477278"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2867678/images/29253696/9780063477278__58614.1789531559.285.285.jpg?c=2" alt="Feed Your Brain (The Surprising Superfoods That Keep You and Your Mind Younger and Sharper for Longer) by Steven R. Gundry, MD, 9780063477278" /></a></div><p><b>Dr. Steven R. Gundry, <i>New York Times </i>bestselling author of the Plant Paradox series, presents a paradigm-shifting new dietary program to restore and improve brain health and function.</b></p><p>There is no modern marvel as impressive as the human brain, with nearly infinite storage ca..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Dr. Steven R. Gundry, <i>New York Times </i>bestselling author of the Plant Paradox series, presents a paradigm-shifting new dietary program to restore and improve brain health and function.</b></p><p>There is no modern marvel as impressive as the human brain, with nearly infinite storage ca..]]></isc:description>
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			<title><![CDATA[Food for Humans (The Evolutionary Blueprint for Health and Longevity)]]></title>
			<link>https://www.thebookco.com/food-for-humans-9780063415652</link>
			<pubDate>Sat, 23 May 2026 16:12:18 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/food-for-humans-9780063415652"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2864263/images/29717422/9780063415652__39391.1788222764.285.285.jpg?c=2" alt="Food for Humans (The Evolutionary Blueprint for Health and Longevity) by Paul Saladino, 9780063415652" /></a></div><p><b>Bestselling author of <i>The Carnivore Code</i>, Paul Saladino, presents a revolutionary new approach to health built on a simple but radical idea: the human body already knows how to prosper when we give it the food it was designed to eat. </b></p><p>We have forgotten what actual food is. W..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/food-for-humans-9780063415652"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2864263/images/29717422/9780063415652__39391.1788222764.285.285.jpg?c=2" alt="Food for Humans (The Evolutionary Blueprint for Health and Longevity) by Paul Saladino, 9780063415652" /></a></div><p><b>Bestselling author of <i>The Carnivore Code</i>, Paul Saladino, presents a revolutionary new approach to health built on a simple but radical idea: the human body already knows how to prosper when we give it the food it was designed to eat. </b></p><p>We have forgotten what actual food is. W..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Bestselling author of <i>The Carnivore Code</i>, Paul Saladino, presents a revolutionary new approach to health built on a simple but radical idea: the human body already knows how to prosper when we give it the food it was designed to eat. </b></p><p>We have forgotten what actual food is. W..]]></isc:description>
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