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		<title><![CDATA[The Book Company: New Products - New Business Enterprises]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 18 May 2026 12:08:52 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[How To Build a Creative Business (The Rippaverse Way)]]></title>
			<link>https://www.thebookco.com/how-to-build-a-creative-business-9781971084411</link>
			<pubDate>Mon, 04 May 2026 22:12:57 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-build-a-creative-business-9781971084411"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860530/images/29221493/9781971084411__02879.1779100461.285.285.jpg?c=2" alt="How To Build a Creative Business (The Rippaverse Way) by Eric July, 9781971084411" /></a></div>How to Build a Creative Business: The Rippaverse Way by Eric July is a practical guide for independent creators looking to turn their work into a sustainable, profitable business. Drawing from real-world experience building Rippaverse Publishing, July breaks down the fundamentals of pricing, fulfi..<p><strong>Price: $14.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-build-a-creative-business-9781971084411"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860530/images/29221493/9781971084411__02879.1779100461.285.285.jpg?c=2" alt="How To Build a Creative Business (The Rippaverse Way) by Eric July, 9781971084411" /></a></div>How to Build a Creative Business: The Rippaverse Way by Eric July is a practical guide for independent creators looking to turn their work into a sustainable, profitable business. Drawing from real-world experience building Rippaverse Publishing, July breaks down the fundamentals of pricing, fulfi..<p><strong>Price: $14.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[How to Build a Creative Business: The Rippaverse Way by Eric July is a practical guide for independent creators looking to turn their work into a sustainable, profitable business. Drawing from real-world experience building Rippaverse Publishing, July breaks down the fundamentals of pricing, fulfi..]]></isc:description>
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			<title><![CDATA[Social Entrepreneurship (A Practical Introduction)]]></title>
			<link>https://www.thebookco.com/social-entrepreneurship-a-practical-introduction-9781041218296</link>
			<pubDate>Thu, 30 Apr 2026 16:42:14 +0000</pubDate>
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			<description><![CDATA[<p><i>Social Entrepreneurship: A Practical Introduction</i>, 2<sup>nd</sup> Edition, equips aspiring entrepreneurs with the tools needed to design and launch organizations that create positive social change in their communities. This book is ideal for students taking introductory courses in social..<p><strong>Price: $56.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><i>Social Entrepreneurship: A Practical Introduction</i>, 2<sup>nd</sup> Edition, equips aspiring entrepreneurs with the tools needed to design and launch organizations that create positive social change in their communities. This book is ideal for students taking introductory courses in social..<p><strong>Price: $56.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Social Entrepreneurship: A Practical Introduction</i>, 2<sup>nd</sup> Edition, equips aspiring entrepreneurs with the tools needed to design and launch organizations that create positive social change in their communities. This book is ideal for students taking introductory courses in social..]]></isc:description>
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			<title><![CDATA[100 (The Audio Startup That Turned the Volume All the Way Up)]]></title>
			<link>https://www.thebookco.com/100-9798902990055</link>
			<pubDate>Mon, 27 Apr 2026 09:18:16 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/100-9798902990055"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854225/images/29123999/9798902990055__02236.1777684814.285.285.jpg?c=2" alt="100 (The Audio Startup That Turned the Volume All the Way Up) by Mattias Scheek, 9798902990055" /></a></div><STRONG>They Said Small Speakers Could Never Sound This Big. They Were Wrong.</STRONG><BR><BR>Mattias Scheek and his brother grew up building speakers out of secondhand parts in their parents’ home in Amsterdam. With no money, no connections, and no safety net, they made a technological breakthrou..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/100-9798902990055"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2854225/images/29123999/9798902990055__02236.1777684814.285.285.jpg?c=2" alt="100 (The Audio Startup That Turned the Volume All the Way Up) by Mattias Scheek, 9798902990055" /></a></div><STRONG>They Said Small Speakers Could Never Sound This Big. They Were Wrong.</STRONG><BR><BR>Mattias Scheek and his brother grew up building speakers out of secondhand parts in their parents’ home in Amsterdam. With no money, no connections, and no safety net, they made a technological breakthrou..<p><strong>Price: $29.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>They Said Small Speakers Could Never Sound This Big. They Were Wrong.</STRONG><BR><BR>Mattias Scheek and his brother grew up building speakers out of secondhand parts in their parents’ home in Amsterdam. With no money, no connections, and no safety net, they made a technological breakthrou..]]></isc:description>
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			<title><![CDATA[Committed (Startup Survival Tips and Uncommon Sense for First-Time Tech Founders)]]></title>
			<link>https://www.thebookco.com/committed-9781738396429</link>
			<pubDate>Sat, 25 Apr 2026 20:27:13 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/committed-9781738396429"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2853972/images/29117990/9781738396429__95307.1777151763.285.285.jpg?c=2" alt="Committed (Startup Survival Tips and Uncommon Sense for First-Time Tech Founders) by Eldon Sprickerhoff, 9781738396429" /></a></div><P><STRONG>Essential survival tips for tech startup founders navigating the wild world of entrepreneurship.</STRONG></P><P>Great tech isn’t enough. <I>Committed</I> delivers candid, practical advice for first-time technical founders who need a crash course in business strategy. Eldon Sprickerhoff,..<p><strong>Price: $28.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/committed-9781738396429"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2853972/images/29117990/9781738396429__95307.1777151763.285.285.jpg?c=2" alt="Committed (Startup Survival Tips and Uncommon Sense for First-Time Tech Founders) by Eldon Sprickerhoff, 9781738396429" /></a></div><P><STRONG>Essential survival tips for tech startup founders navigating the wild world of entrepreneurship.</STRONG></P><P>Great tech isn’t enough. <I>Committed</I> delivers candid, practical advice for first-time technical founders who need a crash course in business strategy. Eldon Sprickerhoff,..<p><strong>Price: $28.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>Essential survival tips for tech startup founders navigating the wild world of entrepreneurship.</STRONG></P><P>Great tech isn’t enough. <I>Committed</I> delivers candid, practical advice for first-time technical founders who need a crash course in business strategy. Eldon Sprickerhoff,..]]></isc:description>
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			<title><![CDATA[Company Of One (Why Staying Small Is the Next Big Thing for Business)]]></title>
			<link>https://www.thebookco.com/company-of-one-9781328972354</link>
			<pubDate>Thu, 16 Apr 2026 13:23:00 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/company-of-one-9781328972354"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2852441/images/29097222/9781328972354__05117.1776349734.285.285.jpg?c=2" alt="Company Of One (Why Staying Small Is the Next Big Thing for Business) by Paul Jarvis, 9781328972354" /></a></div><strong>What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The<em> New York Times</em> bestselling author of <em>Deep Work</em> Cal Newport calls this book a “must-read for any entrepreneur who prior..<p><strong>Price: $26.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/company-of-one-9781328972354"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2852441/images/29097222/9781328972354__05117.1776349734.285.285.jpg?c=2" alt="Company Of One (Why Staying Small Is the Next Big Thing for Business) by Paul Jarvis, 9781328972354" /></a></div><strong>What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The<em> New York Times</em> bestselling author of <em>Deep Work</em> Cal Newport calls this book a “must-read for any entrepreneur who prior..<p><strong>Price: $26.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<strong>What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The<em> New York Times</em> bestselling author of <em>Deep Work</em> Cal Newport calls this book a “must-read for any entrepreneur who prior..]]></isc:description>
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			<title><![CDATA[Natural Family Business Governance (A Mirror and a Lens)]]></title>
			<link>https://www.thebookco.com/natural-family-business-governance-9781032549170</link>
			<pubDate>Thu, 09 Apr 2026 22:29:41 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/natural-family-business-governance-9781032549170</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/natural-family-business-governance-9781032549170"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850591/images/29124719/9781032549170__90647.1777459794.285.285.jpg?c=2" alt="Natural Family Business Governance (A Mirror and a Lens) by Ken McCracken, 9781032549170" /></a></div><P>Family business governance is often thought of as a set of formal policies and structures that every family business should adopt. This is misleading. This book introduces the concept of Natural Governance to explain how family businesses are actually governed effectively using a combination of..<p><strong>Price: $48.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/natural-family-business-governance-9781032549170"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2850591/images/29124719/9781032549170__90647.1777459794.285.285.jpg?c=2" alt="Natural Family Business Governance (A Mirror and a Lens) by Ken McCracken, 9781032549170" /></a></div><P>Family business governance is often thought of as a set of formal policies and structures that every family business should adopt. This is misleading. This book introduces the concept of Natural Governance to explain how family businesses are actually governed effectively using a combination of..<p><strong>Price: $48.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Family business governance is often thought of as a set of formal policies and structures that every family business should adopt. This is misleading. This book introduces the concept of Natural Governance to explain how family businesses are actually governed effectively using a combination of..]]></isc:description>
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			<title><![CDATA[How to Be a Founder (How Entrepreneurs can Identify, Fund and Launch their Best Ideas)]]></title>
			<link>https://www.thebookco.com/how-to-be-a-founder-9781399411608</link>
			<pubDate>Sat, 04 Apr 2026 04:37:14 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/how-to-be-a-founder-9781399411608</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-be-a-founder-9781399411608"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2848539/images/29018816/9781399411608__88245.1775278802.285.285.jpg?c=2" alt="How to Be a Founder (How Entrepreneurs can Identify, Fund and Launch their Best Ideas) by Alice Bentinck, Matt Clifford, 9781399411608" /></a></div><p><b>An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs.</b><br><br>Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provi..<p><strong>Price: $24.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-be-a-founder-9781399411608"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2848539/images/29018816/9781399411608__88245.1775278802.285.285.jpg?c=2" alt="How to Be a Founder (How Entrepreneurs can Identify, Fund and Launch their Best Ideas) by Alice Bentinck, Matt Clifford, 9781399411608" /></a></div><p><b>An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs.</b><br><br>Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provi..<p><strong>Price: $24.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs.</b><br><br>Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provi..]]></isc:description>
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			<title><![CDATA[The Startup Spirit: A New-Age Blueprint for Entrepreneurs]]></title>
			<link>https://www.thebookco.com/the-startup-spirit-a-new-age-blueprint-for-entrepreneurs-9789370031531</link>
			<pubDate>Sat, 28 Mar 2026 20:55:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-startup-spirit-a-new-age-blueprint-for-entrepreneurs-9789370031531</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-startup-spirit-a-new-age-blueprint-for-entrepreneurs-9789370031531"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2845274/images/28944323/9789370031531__29123.1774731374.285.285.jpg?c=2" alt="The Startup Spirit: A New-Age Blueprint for Entrepreneurs by SRIDHAR SESHADRI, 9789370031531" /></a></div>Dive deep into the world of entrepreneurship through the compelling journeys of two seasoned
entrepreneurs. Sridhar Seshadri, with extensive experience both as an entrepreneur and a renowned
mentor who has trained thousands of aspiring entrepreneurs across India, enriches the narrative by
distilli..<p><strong>Price: $9.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-startup-spirit-a-new-age-blueprint-for-entrepreneurs-9789370031531"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2845274/images/28944323/9789370031531__29123.1774731374.285.285.jpg?c=2" alt="The Startup Spirit: A New-Age Blueprint for Entrepreneurs by SRIDHAR SESHADRI, 9789370031531" /></a></div>Dive deep into the world of entrepreneurship through the compelling journeys of two seasoned
entrepreneurs. Sridhar Seshadri, with extensive experience both as an entrepreneur and a renowned
mentor who has trained thousands of aspiring entrepreneurs across India, enriches the narrative by
distilli..<p><strong>Price: $9.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Dive deep into the world of entrepreneurship through the compelling journeys of two seasoned
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distilli..]]></isc:description>
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			<title><![CDATA[The Mom Test (How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You)]]></title>
			<link>https://www.thebookco.com/the-mom-test-9798893312560</link>
			<pubDate>Wed, 11 Mar 2026 22:00:00 +0000</pubDate>
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			<description><![CDATA[<STRONG>Revised and Expanded Edition.</STRONG><BR> <BR><STRONG>Everyone tells you to “talk to your customers.” Almost no one tells you <I>how</I> to do it without being misled.</STRONG><BR><BR><b>THE MOM TEST</b> is the essential guide to customer discovery, showing founders, product teams, and cr..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<STRONG>Revised and Expanded Edition.</STRONG><BR> <BR><STRONG>Everyone tells you to “talk to your customers.” Almost no one tells you <I>how</I> to do it without being misled.</STRONG><BR><BR><b>THE MOM TEST</b> is the essential guide to customer discovery, showing founders, product teams, and cr..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Revised and Expanded Edition.</STRONG><BR> <BR><STRONG>Everyone tells you to “talk to your customers.” Almost no one tells you <I>how</I> to do it without being misled.</STRONG><BR><BR><b>THE MOM TEST</b> is the essential guide to customer discovery, showing founders, product teams, and cr..]]></isc:description>
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			<title><![CDATA[The Company Soul (Business Model Innovation Roadmap)]]></title>
			<link>https://www.thebookco.com/the-company-soul-9781041090618</link>
			<pubDate>Tue, 03 Mar 2026 17:16:46 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-company-soul-9781041090618"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2835127/images/28569144/9781041090618__47818.1772561760.285.285.jpg?c=2" alt="The Company Soul (Business Model Innovation Roadmap) by Staffan Hedén, 9781041090618" /></a></div><p>The right business model is essential for success in a fast-moving and interconnected world, and it starts with concept development.</p><p><strong>Price: $44.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-company-soul-9781041090618"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2835127/images/28569144/9781041090618__47818.1772561760.285.285.jpg?c=2" alt="The Company Soul (Business Model Innovation Roadmap) by Staffan Hedén, 9781041090618" /></a></div><p>The right business model is essential for success in a fast-moving and interconnected world, and it starts with concept development.</p><p><strong>Price: $44.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The right business model is essential for success in a fast-moving and interconnected world, and it starts with concept development.</p>]]></isc:description>
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