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		<title><![CDATA[The Book Company: New Products - New Business Enterprises]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Sat, 05 Sep 2026 22:22:27 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[New Venture Management (The Entrepreneur's Roadmap for Development, Management, and Growth)]]></title>
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			<pubDate>Sat, 05 Sep 2026 16:28:53 +0000</pubDate>
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			<description><![CDATA[<p>The 4th Edition of New Venture Management provides a comprehensive introduction to new venture creation and management, addressing both traditional fundamentals and cutting-edge developments. This practical textbook guides readers through the complete venture lifecycle while incorporating conte..<p><strong>Price: $250.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>The 4th Edition of New Venture Management provides a comprehensive introduction to new venture creation and management, addressing both traditional fundamentals and cutting-edge developments. This practical textbook guides readers through the complete venture lifecycle while incorporating conte..<p><strong>Price: $250.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The 4th Edition of New Venture Management provides a comprehensive introduction to new venture creation and management, addressing both traditional fundamentals and cutting-edge developments. This practical textbook guides readers through the complete venture lifecycle while incorporating conte..]]></isc:description>
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			<title><![CDATA[New Venture Management (The Entrepreneur's Roadmap for Development, Management, and Growth)]]></title>
			<link>https://www.thebookco.com/new-venture-management-9781041149026</link>
			<pubDate>Sat, 05 Sep 2026 16:28:47 +0000</pubDate>
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			<description><![CDATA[<p>The 4th Edition of New Venture Management provides a comprehensive introduction to new venture creation and management, addressing both traditional fundamentals and cutting-edge developments. This practical textbook guides readers through the complete venture lifecycle while incorporating conte..<p><strong>Price: $107.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>The 4th Edition of New Venture Management provides a comprehensive introduction to new venture creation and management, addressing both traditional fundamentals and cutting-edge developments. This practical textbook guides readers through the complete venture lifecycle while incorporating conte..<p><strong>Price: $107.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The 4th Edition of New Venture Management provides a comprehensive introduction to new venture creation and management, addressing both traditional fundamentals and cutting-edge developments. This practical textbook guides readers through the complete venture lifecycle while incorporating conte..]]></isc:description>
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			<title><![CDATA[El secreto de la negociación (Cómo improvisar acuerdos en un mundo caótico) (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/el-secreto-de-la-negociacin-9786078614639</link>
			<pubDate>Sat, 05 Sep 2026 03:54:07 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/el-secreto-de-la-negociacin-9786078614639</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/el-secreto-de-la-negociacin-9786078614639"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2909600/images/29917278/9786078614639__04308.1788627006.285.285.jpg?c=2" alt="El secreto de la negociación (Cómo improvisar acuerdos en un mundo caótico) (Spanish Edition) by Michael Wheeler, 9786078614639" /></a></div>ÓMO IMPROVISAR ACUERDOS EN UN MUNDO CAÓTICO “TODOS TIENEN UN PLAN HASTA QUE RECIBEN UN PUÑETAZO EN LA CARA”. (MIKE TYSON) Esto puede suceder en cualquier negociación, ya que es, ante todo, una interacción y, para mantener una ventaja, debes ser flexible y estar abierto a las posibilidades. El secr..<p><strong>Price: $28.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/el-secreto-de-la-negociacin-9786078614639"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2909600/images/29917278/9786078614639__04308.1788627006.285.285.jpg?c=2" alt="El secreto de la negociación (Cómo improvisar acuerdos en un mundo caótico) (Spanish Edition) by Michael Wheeler, 9786078614639" /></a></div>ÓMO IMPROVISAR ACUERDOS EN UN MUNDO CAÓTICO “TODOS TIENEN UN PLAN HASTA QUE RECIBEN UN PUÑETAZO EN LA CARA”. (MIKE TYSON) Esto puede suceder en cualquier negociación, ya que es, ante todo, una interacción y, para mantener una ventaja, debes ser flexible y estar abierto a las posibilidades. El secr..<p><strong>Price: $28.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[ÓMO IMPROVISAR ACUERDOS EN UN MUNDO CAÓTICO “TODOS TIENEN UN PLAN HASTA QUE RECIBEN UN PUÑETAZO EN LA CARA”. (MIKE TYSON) Esto puede suceder en cualquier negociación, ya que es, ante todo, una interacción y, para mantener una ventaja, debes ser flexible y estar abierto a las posibilidades. El secr..]]></isc:description>
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			<title><![CDATA[Strategic Management (From Theory to Practice)]]></title>
			<link>https://www.thebookco.com/strategic-management-from-theory-to-practice-9780367430061</link>
			<pubDate>Thu, 03 Sep 2026 17:49:13 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/strategic-management-from-theory-to-practice-9780367430061</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strategic-management-from-theory-to-practice-9780367430061"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2907436/images/29909712/9780367430061__61739.1788627037.285.285.jpg?c=2" alt="Strategic Management (From Theory to Practice) by Allen Amason, Andrew Ward, 9780367430061" /></a></div><P>This book is designed to help students think critically and understand fully how to strategically manage their future firms.</P><p><strong>Price: $120.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strategic-management-from-theory-to-practice-9780367430061"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2907436/images/29909712/9780367430061__61739.1788627037.285.285.jpg?c=2" alt="Strategic Management (From Theory to Practice) by Allen Amason, Andrew Ward, 9780367430061" /></a></div><P>This book is designed to help students think critically and understand fully how to strategically manage their future firms.</P><p><strong>Price: $120.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book is designed to help students think critically and understand fully how to strategically manage their future firms.</P>]]></isc:description>
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			<title><![CDATA[Strategic Management (From Theory to Practice)]]></title>
			<link>https://www.thebookco.com/strategic-management-from-theory-to-practice-9780367430054</link>
			<pubDate>Thu, 03 Sep 2026 17:49:03 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/strategic-management-from-theory-to-practice-9780367430054</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strategic-management-from-theory-to-practice-9780367430054"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2907434/images/29909710/9780367430054__26670.1788627012.285.285.jpg?c=2" alt="Strategic Management (From Theory to Practice) by Allen Amason, Andrew Ward, 9780367430054" /></a></div><P>This book is designed to help students think critically and understand fully how to strategically manage their future firms.</P><p><strong>Price: $420.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strategic-management-from-theory-to-practice-9780367430054"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2907434/images/29909710/9780367430054__26670.1788627012.285.285.jpg?c=2" alt="Strategic Management (From Theory to Practice) by Allen Amason, Andrew Ward, 9780367430054" /></a></div><P>This book is designed to help students think critically and understand fully how to strategically manage their future firms.</P><p><strong>Price: $420.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book is designed to help students think critically and understand fully how to strategically manage their future firms.</P>]]></isc:description>
			<isc:productid><![CDATA[2907434]]></isc:productid>
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			<title><![CDATA[Natural Family Business Governance (A Mirror and a Lens)]]></title>
			<link>https://www.thebookco.com/natural-family-business-governance-9781032549163</link>
			<pubDate>Thu, 03 Sep 2026 17:25:45 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/natural-family-business-governance-9781032549163</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/natural-family-business-governance-9781032549163"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2907134/images/29909358/9781032549163__71452.1788627029.285.285.jpg?c=2" alt="Natural Family Business Governance (A Mirror and a Lens) by Ken McCracken, 9781032549163" /></a></div><P>Family business governance is often thought of as a set of formal policies and structures that every family business should adopt. This is misleading. This book introduces the concept of Natural Governance to explain how family businesses are actually governed effectively using a combination of..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/natural-family-business-governance-9781032549163"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2907134/images/29909358/9781032549163__71452.1788627029.285.285.jpg?c=2" alt="Natural Family Business Governance (A Mirror and a Lens) by Ken McCracken, 9781032549163" /></a></div><P>Family business governance is often thought of as a set of formal policies and structures that every family business should adopt. This is misleading. This book introduces the concept of Natural Governance to explain how family businesses are actually governed effectively using a combination of..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Family business governance is often thought of as a set of formal policies and structures that every family business should adopt. This is misleading. This book introduces the concept of Natural Governance to explain how family businesses are actually governed effectively using a combination of..]]></isc:description>
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			<title><![CDATA[Larger Than Yourself (Reimagine Industries, Lead with Purpose & Grow Ideas into Movements)]]></title>
			<link>https://www.thebookco.com/larger-than-yourself-9781608687596</link>
			<pubDate>Tue, 01 Sep 2026 05:44:04 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/larger-than-yourself-9781608687596</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/larger-than-yourself-9781608687596"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2904205/images/29893045/9781608687596__54838.1788578049.285.285.jpg?c=2" alt="Larger Than Yourself (Reimagine Industries, Lead with Purpose &amp; Grow Ideas into Movements) by Thibault Manekin, 9781608687596" /></a></div><STRONG>DARE TO CHANGE THE WORLD</STRONG><br><br><STRONG>Why do some great ideas take off and soar, while others never get off the ground? Where does that elusive sense of being part of something larger than ourselves come from? How can each of us harness that feeling to help fuel the world’s best..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/larger-than-yourself-9781608687596"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2904205/images/29893045/9781608687596__54838.1788578049.285.285.jpg?c=2" alt="Larger Than Yourself (Reimagine Industries, Lead with Purpose &amp; Grow Ideas into Movements) by Thibault Manekin, 9781608687596" /></a></div><STRONG>DARE TO CHANGE THE WORLD</STRONG><br><br><STRONG>Why do some great ideas take off and soar, while others never get off the ground? Where does that elusive sense of being part of something larger than ourselves come from? How can each of us harness that feeling to help fuel the world’s best..<p><strong>Price: $17.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>DARE TO CHANGE THE WORLD</STRONG><br><br><STRONG>Why do some great ideas take off and soar, while others never get off the ground? Where does that elusive sense of being part of something larger than ourselves come from? How can each of us harness that feeling to help fuel the world’s best..]]></isc:description>
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			<title><![CDATA[Enterprise 5.0]]></title>
			<link>https://www.thebookco.com/enterprise-50-9781394478934</link>
			<pubDate>Sat, 15 Aug 2026 22:02:53 +0000</pubDate>
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			<description><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2899827]]></isc:productid>
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			<title><![CDATA[The AI Gap (How to Fix Enterprise AI and Get Real Insights)]]></title>
			<link>https://www.thebookco.com/the-ai-gap-9781398632226</link>
			<pubDate>Sun, 12 Jul 2026 09:54:33 +0000</pubDate>
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			<description><![CDATA[<p><b>Turn enterprise AI into a source of strategic insight, not just productivity gains.</b><br><br><b><i>The AI Gap</i></b> by leading AI expert and keynote speaker <b>Richard Foster-Fletcher</b> shows business and technology leaders how to unlock greater value from enterprise AI by changing the..<p><strong>Price: $42.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>Turn enterprise AI into a source of strategic insight, not just productivity gains.</b><br><br><b><i>The AI Gap</i></b> by leading AI expert and keynote speaker <b>Richard Foster-Fletcher</b> shows business and technology leaders how to unlock greater value from enterprise AI by changing the..<p><strong>Price: $42.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Turn enterprise AI into a source of strategic insight, not just productivity gains.</b><br><br><b><i>The AI Gap</i></b> by leading AI expert and keynote speaker <b>Richard Foster-Fletcher</b> shows business and technology leaders how to unlock greater value from enterprise AI by changing the..]]></isc:description>
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			<title><![CDATA[The AI Gap (How to Fix Enterprise AI and Get Real Insights)]]></title>
			<link>https://www.thebookco.com/the-ai-gap-9781398632257</link>
			<pubDate>Sun, 12 Jul 2026 09:54:27 +0000</pubDate>
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			<description><![CDATA[<p><b>Turn enterprise AI into a source of strategic insight, not just productivity gains.</b><br><br><b><i>The AI Gap</i></b> by leading AI expert and keynote speaker <b>Richard Foster-Fletcher</b> shows business and technology leaders how to unlock greater value from enterprise AI by changing the..<p><strong>Price: $69.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>Turn enterprise AI into a source of strategic insight, not just productivity gains.</b><br><br><b><i>The AI Gap</i></b> by leading AI expert and keynote speaker <b>Richard Foster-Fletcher</b> shows business and technology leaders how to unlock greater value from enterprise AI by changing the..<p><strong>Price: $69.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Turn enterprise AI into a source of strategic insight, not just productivity gains.</b><br><br><b><i>The AI Gap</i></b> by leading AI expert and keynote speaker <b>Richard Foster-Fletcher</b> shows business and technology leaders how to unlock greater value from enterprise AI by changing the..]]></isc:description>
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