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		<title><![CDATA[The Book Company: New Products - Entrepreneurship]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Tue, 19 May 2026 05:16:57 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[A Perfect World]]></title>
			<link>https://www.thebookco.com/a-perfect-world-9781394460717</link>
			<pubDate>Sat, 16 May 2026 03:21:00 +0000</pubDate>
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			<description><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2862853]]></isc:productid>
			<isc:price><![CDATA[$30.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[The Hospitality Wildcatter (How a Maverick and His Team Are Disrupting 1,400 Years of Hotel Tradition)]]></title>
			<link>https://www.thebookco.com/the-hospitality-wildcatter-9798887508009</link>
			<pubDate>Fri, 15 May 2026 18:01:33 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-hospitality-wildcatter-9798887508009</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-hospitality-wildcatter-9798887508009"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862749/images/29203400/9798887508009__27536.1779077260.285.285.jpg?c=2" alt="The Hospitality Wildcatter (How a Maverick and His Team Are Disrupting 1,400 Years of Hotel Tradition) by Richard Shawn Ellis, 9798887508009" /></a></div><STRONG>A Bold Vision for the Future of Hospitality</STRONG><BR><BR>For more than 1,400 years, the hotel industry has relied on the same model: build hotels near destinations and fill them with guests.<BR><BR>But modern travelers expect something more.<BR><BR>In <I>The Hospitality Wildcatter</I>, ..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-hospitality-wildcatter-9798887508009"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862749/images/29203400/9798887508009__27536.1779077260.285.285.jpg?c=2" alt="The Hospitality Wildcatter (How a Maverick and His Team Are Disrupting 1,400 Years of Hotel Tradition) by Richard Shawn Ellis, 9798887508009" /></a></div><STRONG>A Bold Vision for the Future of Hospitality</STRONG><BR><BR>For more than 1,400 years, the hotel industry has relied on the same model: build hotels near destinations and fill them with guests.<BR><BR>But modern travelers expect something more.<BR><BR>In <I>The Hospitality Wildcatter</I>, ..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>A Bold Vision for the Future of Hospitality</STRONG><BR><BR>For more than 1,400 years, the hotel industry has relied on the same model: build hotels near destinations and fill them with guests.<BR><BR>But modern travelers expect something more.<BR><BR>In <I>The Hospitality Wildcatter</I>, ..]]></isc:description>
			<isc:productid><![CDATA[2862749]]></isc:productid>
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			<isc:price><![CDATA[$32.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[The Fandom Playbook (How to Create Passionate Fans in a World of Online Chaos)]]></title>
			<link>https://www.thebookco.com/the-fandom-playbook-9781613084977</link>
			<pubDate>Fri, 15 May 2026 17:08:47 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-fandom-playbook-9781613084977</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-fandom-playbook-9781613084977"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862722/images/29201910/9781613084977__50989.1779077134.285.285.jpg?c=2" alt="The Fandom Playbook (How to Create Passionate Fans in a World of Online Chaos) by David Meerman Scott, 9781613084977" /></a></div><STRONG>NINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DO</STRONG><BR><BR>From the author of <I>Fanocracy</I>: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.<BR><BR>As AI-generated content floods every channel and social me..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-fandom-playbook-9781613084977"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862722/images/29201910/9781613084977__50989.1779077134.285.285.jpg?c=2" alt="The Fandom Playbook (How to Create Passionate Fans in a World of Online Chaos) by David Meerman Scott, 9781613084977" /></a></div><STRONG>NINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DO</STRONG><BR><BR>From the author of <I>Fanocracy</I>: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.<BR><BR>As AI-generated content floods every channel and social me..<p><strong>Price: $22.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>NINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DO</STRONG><BR><BR>From the author of <I>Fanocracy</I>: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.<BR><BR>As AI-generated content floods every channel and social me..]]></isc:description>
			<isc:productid><![CDATA[2862722]]></isc:productid>
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			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862722/images/29201910/9781613084977__50989.1779077134.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$22.99]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[Untitled 9857 (--)]]></title>
			<link>https://www.thebookco.com/untitled-9857-9798217089857</link>
			<pubDate>Tue, 12 May 2026 07:43:57 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/untitled-9857-9798217089857</guid>
			<description><![CDATA[An upcoming book to be published by Penguin Random House.<p><strong>Price: $31.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[An upcoming book to be published by Penguin Random House.<p><strong>Price: $31.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[An upcoming book to be published by Penguin Random House.]]></isc:description>
			<isc:productid><![CDATA[2862100]]></isc:productid>
			<isc:price><![CDATA[$31.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[The Business of Freedom (The Golden Age of Black Capitalism)]]></title>
			<link>https://www.thebookco.com/the-business-of-freedom-9781324020929</link>
			<pubDate>Sun, 10 May 2026 07:15:47 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-business-of-freedom-9781324020929</guid>
			<description><![CDATA[Coming Soon..<p><strong>Price: $31.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $31.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2861850]]></isc:productid>
			<isc:price><![CDATA[$31.99]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[Predictable Profits (Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions)]]></title>
			<link>https://www.thebookco.com/predictable-profits-9798318605185</link>
			<pubDate>Sun, 10 May 2026 04:22:17 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/predictable-profits-9798318605185</guid>
			<description><![CDATA[<b>Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the <i>Marketing Your Business</i> podcast.</b><br><br>“In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in commu..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<b>Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the <i>Marketing Your Business</i> podcast.</b><br><br>“In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in commu..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the <i>Marketing Your Business</i> podcast.</b><br><br>“In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in commu..]]></isc:description>
			<isc:productid><![CDATA[2861766]]></isc:productid>
			<isc:price><![CDATA[$18.99]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[Choose Your Customer: How to Compete Against the Digital Giants and Thrive]]></title>
			<link>https://www.thebookco.com/choose-your-customer-how-to-compete-against-the-digital-giants-and-thrive-9781264257096</link>
			<pubDate>Tue, 05 May 2026 17:33:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/choose-your-customer-how-to-compete-against-the-digital-giants-and-thrive-9781264257096</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/choose-your-customer-how-to-compete-against-the-digital-giants-and-thrive-9781264257096"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860641/images/29172104/9781264257096__88555.1778004906.285.285.jpg?c=2" alt="Choose Your Customer: How to Compete Against the Digital Giants and Thrive by John S. Wass, Jonathan L. S. Byrnes, 9781264257096" /></a></div><p><b>Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants―by choosing the right customer and providing peerless value to them for long-term success.</b></p><p>Every year, managers at companies large..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/choose-your-customer-how-to-compete-against-the-digital-giants-and-thrive-9781264257096"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860641/images/29172104/9781264257096__88555.1778004906.285.285.jpg?c=2" alt="Choose Your Customer: How to Compete Against the Digital Giants and Thrive by John S. Wass, Jonathan L. S. Byrnes, 9781264257096" /></a></div><p><b>Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants―by choosing the right customer and providing peerless value to them for long-term success.</b></p><p>Every year, managers at companies large..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants―by choosing the right customer and providing peerless value to them for long-term success.</b></p><p>Every year, managers at companies large..]]></isc:description>
			<isc:productid><![CDATA[2860641]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860641/images/29172104/9781264257096__88555.1778004906.285.285.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860641/images/29172104/9781264257096__88555.1778004906.1280.1280.jpg?c=2]]></isc:image>
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			<title><![CDATA[How To Build a Creative Business (The Rippaverse Way)]]></title>
			<link>https://www.thebookco.com/how-to-build-a-creative-business-9781971084411</link>
			<pubDate>Mon, 04 May 2026 22:12:57 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/how-to-build-a-creative-business-9781971084411</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-build-a-creative-business-9781971084411"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860530/images/29221493/9781971084411__02879.1779100461.285.285.jpg?c=2" alt="How To Build a Creative Business (The Rippaverse Way) by Eric July, 9781971084411" /></a></div>How to Build a Creative Business: The Rippaverse Way by Eric July is a practical guide for independent creators looking to turn their work into a sustainable, profitable business. Drawing from real-world experience building Rippaverse Publishing, July breaks down the fundamentals of pricing, fulfi..<p><strong>Price: $14.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/how-to-build-a-creative-business-9781971084411"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860530/images/29221493/9781971084411__02879.1779100461.285.285.jpg?c=2" alt="How To Build a Creative Business (The Rippaverse Way) by Eric July, 9781971084411" /></a></div>How to Build a Creative Business: The Rippaverse Way by Eric July is a practical guide for independent creators looking to turn their work into a sustainable, profitable business. Drawing from real-world experience building Rippaverse Publishing, July breaks down the fundamentals of pricing, fulfi..<p><strong>Price: $14.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[How to Build a Creative Business: The Rippaverse Way by Eric July is a practical guide for independent creators looking to turn their work into a sustainable, profitable business. Drawing from real-world experience building Rippaverse Publishing, July breaks down the fundamentals of pricing, fulfi..]]></isc:description>
			<isc:productid><![CDATA[2860530]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2860530/images/29221493/9781971084411__02879.1779100461.285.285.jpg?c=2]]></isc:thumb>
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			<title><![CDATA[Lamar Hunt (The Gentle Giant Who Revolutionized Professional Sports)]]></title>
			<link>https://www.thebookco.com/lamar-hunt-9781637275344</link>
			<pubDate>Sat, 02 May 2026 21:03:30 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/lamar-hunt-9781637275344</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/lamar-hunt-9781637275344"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2859997/images/29156392/9781637275344__14518.1778947980.285.285.jpg?c=2" alt="Lamar Hunt (The Gentle Giant Who Revolutionized Professional Sports) by David A. F. Sweet, 9781637275344" /></a></div>Lamar Hunt was best known as the founder of both the Kansas City Chiefs and the AFL, which later merged with the NFL to form the most successful sports league in U.S. history. Here, author David A. F. Sweet writes about how football was only one of the many interests in Hunt's life and business ve..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/lamar-hunt-9781637275344"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2859997/images/29156392/9781637275344__14518.1778947980.285.285.jpg?c=2" alt="Lamar Hunt (The Gentle Giant Who Revolutionized Professional Sports) by David A. F. Sweet, 9781637275344" /></a></div>Lamar Hunt was best known as the founder of both the Kansas City Chiefs and the AFL, which later merged with the NFL to form the most successful sports league in U.S. history. Here, author David A. F. Sweet writes about how football was only one of the many interests in Hunt's life and business ve..<p><strong>Price: $20.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Lamar Hunt was best known as the founder of both the Kansas City Chiefs and the AFL, which later merged with the NFL to form the most successful sports league in U.S. history. Here, author David A. F. Sweet writes about how football was only one of the many interests in Hunt's life and business ve..]]></isc:description>
			<isc:productid><![CDATA[2859997]]></isc:productid>
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			<title><![CDATA[Social Entrepreneurship (A Practical Introduction)]]></title>
			<link>https://www.thebookco.com/social-entrepreneurship-a-practical-introduction-9781041218296</link>
			<pubDate>Thu, 30 Apr 2026 16:42:14 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/social-entrepreneurship-a-practical-introduction-9781041218296</guid>
			<description><![CDATA[<p><i>Social Entrepreneurship: A Practical Introduction</i>, 2<sup>nd</sup> Edition, equips aspiring entrepreneurs with the tools needed to design and launch organizations that create positive social change in their communities. This book is ideal for students taking introductory courses in social..<p><strong>Price: $56.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><i>Social Entrepreneurship: A Practical Introduction</i>, 2<sup>nd</sup> Edition, equips aspiring entrepreneurs with the tools needed to design and launch organizations that create positive social change in their communities. This book is ideal for students taking introductory courses in social..<p><strong>Price: $56.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Social Entrepreneurship: A Practical Introduction</i>, 2<sup>nd</sup> Edition, equips aspiring entrepreneurs with the tools needed to design and launch organizations that create positive social change in their communities. This book is ideal for students taking introductory courses in social..]]></isc:description>
			<isc:productid><![CDATA[2855722]]></isc:productid>
			<isc:price><![CDATA[$56.99]]></isc:price>
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