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		<title><![CDATA[The Book Company: New Products - General]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Sun, 02 Aug 2026 01:07:06 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Reimagining Healthcare (AI, innovation and the future of healthcare)]]></title>
			<link>https://www.thebookco.com/reimagining-healthcare-9781917391542</link>
			<pubDate>Sat, 25 Jul 2026 21:32:47 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/reimagining-healthcare-9781917391542"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891248/images/29395298/9781917391542__40833.1785507340.285.285.jpg?c=2" alt="Reimagining Healthcare (AI, innovation and the future of healthcare) by Kim de los Reyes, Kim de los Reyes, 9781917391542" /></a></div>This book offers a timely and personal exploration of the transformative potential of artificial intelligence in healthcare. Drawing on the author's unique background as a clinician, hospital owner, and tech innovator/entrepreneur, the book examines the critical challenges facing healthcare system..<p><strong>Price: $22.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/reimagining-healthcare-9781917391542"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891248/images/29395298/9781917391542__40833.1785507340.285.285.jpg?c=2" alt="Reimagining Healthcare (AI, innovation and the future of healthcare) by Kim de los Reyes, Kim de los Reyes, 9781917391542" /></a></div>This book offers a timely and personal exploration of the transformative potential of artificial intelligence in healthcare. Drawing on the author's unique background as a clinician, hospital owner, and tech innovator/entrepreneur, the book examines the critical challenges facing healthcare system..<p><strong>Price: $22.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[This book offers a timely and personal exploration of the transformative potential of artificial intelligence in healthcare. Drawing on the author's unique background as a clinician, hospital owner, and tech innovator/entrepreneur, the book examines the critical challenges facing healthcare system..]]></isc:description>
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			<title><![CDATA[Skill Acquisition in Action]]></title>
			<link>https://www.thebookco.com/skill-acquisition-in-action-9781041037934</link>
			<pubDate>Sat, 25 Jul 2026 19:26:02 +0000</pubDate>
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			<description><![CDATA[<p><i>Skill Acquisition in Action</i> is a compilation of chapters from the experts who have used Skill Acquisition to enhance the performance of the people they work and collaborate with in a shared pursuit of excellence. </p><p><strong>Price: $60.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><i>Skill Acquisition in Action</i> is a compilation of chapters from the experts who have used Skill Acquisition to enhance the performance of the people they work and collaborate with in a shared pursuit of excellence. </p><p><strong>Price: $60.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Skill Acquisition in Action</i> is a compilation of chapters from the experts who have used Skill Acquisition to enhance the performance of the people they work and collaborate with in a shared pursuit of excellence. </p>]]></isc:description>
			<isc:productid><![CDATA[2891125]]></isc:productid>
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			<title><![CDATA[Laboratory Manual for Exercise Physiology, Exercise Testing, and Physical Fitness]]></title>
			<link>https://www.thebookco.com/laboratory-manual-for-exercise-physiology-exercise-testing-and-physical-fitness-9781041373179</link>
			<pubDate>Wed, 15 Jul 2026 16:17:58 +0000</pubDate>
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			<description><![CDATA[<p>This new edition provides students with meaningful lab experiences--whether they have access to laboratories and equipment, or they are looking for procedures that can be done without costly materials.</p>
<p></p><p><strong>Price: $74.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This new edition provides students with meaningful lab experiences--whether they have access to laboratories and equipment, or they are looking for procedures that can be done without costly materials.</p>
<p></p><p><strong>Price: $74.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This new edition provides students with meaningful lab experiences--whether they have access to laboratories and equipment, or they are looking for procedures that can be done without costly materials.</p>
<p></p>]]></isc:description>
			<isc:productid><![CDATA[2888233]]></isc:productid>
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			<title><![CDATA[Yoga & Stress Management]]></title>
			<link>https://www.thebookco.com/yoga-stress-management-9789389053036</link>
			<pubDate>Fri, 03 Jul 2026 19:33:29 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/yoga-stress-management-9789389053036</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/yoga-stress-management-9789389053036"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2885028/images/29299541/9789389053036__69061.1783107867.285.285.jpg?c=2" alt="Yoga &amp; Stress Management by Acharya Yatendra, 9789389053036" /></a></div><P>YOGA & STRESS MANAGEMENT IS A THERAPEUTIC GUIDE FOR THOSE DEALING WITH MENTAL AND PHYSICAL STRESS, AS WELL AS A REFERENCE BOOK FOR HEALTHY LIVING.
 Although urban work culture has greatly improved the individual economic status, it has grossly diminished nature’             s endowments. While ..<p><strong>Price: $6.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/yoga-stress-management-9789389053036"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2885028/images/29299541/9789389053036__69061.1783107867.285.285.jpg?c=2" alt="Yoga &amp; Stress Management by Acharya Yatendra, 9789389053036" /></a></div><P>YOGA & STRESS MANAGEMENT IS A THERAPEUTIC GUIDE FOR THOSE DEALING WITH MENTAL AND PHYSICAL STRESS, AS WELL AS A REFERENCE BOOK FOR HEALTHY LIVING.
 Although urban work culture has greatly improved the individual economic status, it has grossly diminished nature’             s endowments. While ..<p><strong>Price: $6.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>YOGA & STRESS MANAGEMENT IS A THERAPEUTIC GUIDE FOR THOSE DEALING WITH MENTAL AND PHYSICAL STRESS, AS WELL AS A REFERENCE BOOK FOR HEALTHY LIVING.
 Although urban work culture has greatly improved the individual economic status, it has grossly diminished nature’             s endowments. While ..]]></isc:description>
			<isc:productid><![CDATA[2885028]]></isc:productid>
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			<title><![CDATA[Yoga: Uttam Swaasthy ka Shrestha Sadhan (Hindi Edition)]]></title>
			<link>https://www.thebookco.com/yoga-uttam-swaasthy-ka-shrestha-sadhan-9789358563191</link>
			<pubDate>Fri, 03 Jul 2026 18:15:10 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/yoga-uttam-swaasthy-ka-shrestha-sadhan-9789358563191</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/yoga-uttam-swaasthy-ka-shrestha-sadhan-9789358563191"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884470/images/29298987/9789358563191__97451.1783490160.285.285.jpg?c=2" alt="Yoga: Uttam Swaasthy ka Shrestha Sadhan (Hindi Edition) by Acharya Yatendra, 9789358563191" /></a></div>Acharya Dr Yatendra is a well-known Naturopath, Ayurveda and a counselor who brings forward a transformative path to optimal well-being. Seamlessly melding ancient yogic wisdom with modern health insights, this book empowers individuals to navigate the complexities of life while nurturing physical..<p><strong>Price: $6.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/yoga-uttam-swaasthy-ka-shrestha-sadhan-9789358563191"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884470/images/29298987/9789358563191__97451.1783490160.285.285.jpg?c=2" alt="Yoga: Uttam Swaasthy ka Shrestha Sadhan (Hindi Edition) by Acharya Yatendra, 9789358563191" /></a></div>Acharya Dr Yatendra is a well-known Naturopath, Ayurveda and a counselor who brings forward a transformative path to optimal well-being. Seamlessly melding ancient yogic wisdom with modern health insights, this book empowers individuals to navigate the complexities of life while nurturing physical..<p><strong>Price: $6.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Acharya Dr Yatendra is a well-known Naturopath, Ayurveda and a counselor who brings forward a transformative path to optimal well-being. Seamlessly melding ancient yogic wisdom with modern health insights, this book empowers individuals to navigate the complexities of life while nurturing physical..]]></isc:description>
			<isc:productid><![CDATA[2884470]]></isc:productid>
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			<title><![CDATA[Green Mama (Giving Your Child a Healthy Start and a Greener Future)]]></title>
			<link>https://www.thebookco.com/green-mama-9788175993495</link>
			<pubDate>Fri, 03 Jul 2026 15:18:57 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/green-mama-9788175993495</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/green-mama-9788175993495"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884256/images/29298558/9788175993495__15614.1783582596.285.285.jpg?c=2" alt="Green Mama (Giving Your Child a Healthy Start and a Greener Future) by Manda Aufochs Gillespie, 9788175993495" /></a></div><P> What are the most pressing problems facing new parents today? As the world has become increasingly more complicated, so has parenting. We are concerned about pervasive toxins in the environment and anxious to raise our children in ways that will protect them as well as safeguard our already fr..<p><strong>Price: $12.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/green-mama-9788175993495"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884256/images/29298558/9788175993495__15614.1783582596.285.285.jpg?c=2" alt="Green Mama (Giving Your Child a Healthy Start and a Greener Future) by Manda Aufochs Gillespie, 9788175993495" /></a></div><P> What are the most pressing problems facing new parents today? As the world has become increasingly more complicated, so has parenting. We are concerned about pervasive toxins in the environment and anxious to raise our children in ways that will protect them as well as safeguard our already fr..<p><strong>Price: $12.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P> What are the most pressing problems facing new parents today? As the world has become increasingly more complicated, so has parenting. We are concerned about pervasive toxins in the environment and anxious to raise our children in ways that will protect them as well as safeguard our already fr..]]></isc:description>
			<isc:productid><![CDATA[2884256]]></isc:productid>
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			<title><![CDATA[Yoga & Stress Management (The Art Of Gracious Living)]]></title>
			<link>https://www.thebookco.com/yoga-stress-management-9788172341459</link>
			<pubDate>Fri, 03 Jul 2026 15:02:08 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/yoga-stress-management-9788172341459</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/yoga-stress-management-9788172341459"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884174/images/29298475/9788172341459__44224.1783467159.285.285.jpg?c=2" alt="Yoga &amp; Stress Management (The Art Of Gracious Living) by Yatendra Pal, 9788172341459" /></a></div>Coming Soon..<p><strong>Price: $5.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/yoga-stress-management-9788172341459"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884174/images/29298475/9788172341459__44224.1783467159.285.285.jpg?c=2" alt="Yoga &amp; Stress Management (The Art Of Gracious Living) by Yatendra Pal, 9788172341459" /></a></div>Coming Soon..<p><strong>Price: $5.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
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			<title><![CDATA[False Positive (Private Profit in Canada's Medical Laboratories)]]></title>
			<link>https://www.thebookco.com/false-positive-9781552664094</link>
			<pubDate>Thu, 02 Jul 2026 02:19:11 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/false-positive-9781552664094</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/false-positive-9781552664094"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2880959/images/29294891/9781552664094__48737.1784234672.285.285.jpg?c=2" alt="False Positive (Private Profit in Canada&#039;s Medical Laboratories) by Ross Sutherland, 9781552664094" /></a></div>When your doctor takes a blood sample for analysis, where does it go? Does it find its way to your local, publicly owned hospital? Does it take a longer journey to a private, for-profit lab in the next city? Chances are, you’ve never given it a lot of thought. In this daring exposé of the laborato..<p><strong>Price: $24.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/false-positive-9781552664094"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2880959/images/29294891/9781552664094__48737.1784234672.285.285.jpg?c=2" alt="False Positive (Private Profit in Canada&#039;s Medical Laboratories) by Ross Sutherland, 9781552664094" /></a></div>When your doctor takes a blood sample for analysis, where does it go? Does it find its way to your local, publicly owned hospital? Does it take a longer journey to a private, for-profit lab in the next city? Chances are, you’ve never given it a lot of thought. In this daring exposé of the laborato..<p><strong>Price: $24.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[When your doctor takes a blood sample for analysis, where does it go? Does it find its way to your local, publicly owned hospital? Does it take a longer journey to a private, for-profit lab in the next city? Chances are, you’ve never given it a lot of thought. In this daring exposé of the laborato..]]></isc:description>
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			<title><![CDATA[Mayo Clinic Smart Guide to Aging Well (Science and Strategies to Improve Longevity)]]></title>
			<link>https://www.thebookco.com/mayo-clinic-smart-guide-to-aging-well-9798887704418</link>
			<pubDate>Sun, 14 Jun 2026 01:46:44 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/mayo-clinic-smart-guide-to-aging-well-9798887704418</guid>
			<description><![CDATA[<P><STRONG>Healthy aging isn’t a roll of the dice. It's a choice.</STRONG><br><br><I>Mayo Clinic Smart Guide to Aging Well</I> explores why we age and how to slow the aging process. It delves into common health and lifestyle concerns and outlines steps that readers can take to enjoy longer and mor..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<P><STRONG>Healthy aging isn’t a roll of the dice. It's a choice.</STRONG><br><br><I>Mayo Clinic Smart Guide to Aging Well</I> explores why we age and how to slow the aging process. It delves into common health and lifestyle concerns and outlines steps that readers can take to enjoy longer and mor..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>Healthy aging isn’t a roll of the dice. It's a choice.</STRONG><br><br><I>Mayo Clinic Smart Guide to Aging Well</I> explores why we age and how to slow the aging process. It delves into common health and lifestyle concerns and outlines steps that readers can take to enjoy longer and mor..]]></isc:description>
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			<title><![CDATA[Mayo Clinic Smart Guide to Insomnia (The Secret to Falling Asleep and Staying Asleep)]]></title>
			<link>https://www.thebookco.com/mayo-clinic-smart-guide-to-insomnia-9798887704449</link>
			<pubDate>Sun, 14 Jun 2026 01:46:20 +0000</pubDate>
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			<description><![CDATA[<P><STRONG>An essential resource to manage insomnia and improve sleep from the sleep experts at Mayo Clinic.</STRONG></P><P>As a nation, we have a sleep problem. Constant pressures to stay connected, work harder and do more, while still fitting in some fun, are leaving us less time for sleep. And ..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<P><STRONG>An essential resource to manage insomnia and improve sleep from the sleep experts at Mayo Clinic.</STRONG></P><P>As a nation, we have a sleep problem. Constant pressures to stay connected, work harder and do more, while still fitting in some fun, are leaving us less time for sleep. And ..<p><strong>Price: $18.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>An essential resource to manage insomnia and improve sleep from the sleep experts at Mayo Clinic.</STRONG></P><P>As a nation, we have a sleep problem. Constant pressures to stay connected, work harder and do more, while still fitting in some fun, are leaving us less time for sleep. And ..]]></isc:description>
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