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		<title><![CDATA[The Book Company: New Products - General]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Sun, 20 Sep 2026 19:02:17 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Public Health in India (Technology, governance and service delivery)]]></title>
			<link>https://www.thebookco.com/public-health-in-india-9781138898394</link>
			<pubDate>Thu, 17 Sep 2026 20:58:46 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/public-health-in-india-9781138898394"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2926480/images/29981742/9781138898394__79282.1789862881.285.285.jpg?c=2" alt="Public Health in India (Technology, governance and service delivery) by Diatha Krishna Sundar, Shashank Garg, Isha Garg, 9781138898394" /></a></div><P>Despite rapid advances in modern medicine and state-of-the-art health care services in the private sector in India, primary health care remains inaccessible to a majority of the population. This compendium of essays by scholars and practitioners addresses the three important themes of public he..<p><strong>Price: $166.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/public-health-in-india-9781138898394"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2926480/images/29981742/9781138898394__79282.1789862881.285.285.jpg?c=2" alt="Public Health in India (Technology, governance and service delivery) by Diatha Krishna Sundar, Shashank Garg, Isha Garg, 9781138898394" /></a></div><P>Despite rapid advances in modern medicine and state-of-the-art health care services in the private sector in India, primary health care remains inaccessible to a majority of the population. This compendium of essays by scholars and practitioners addresses the three important themes of public he..<p><strong>Price: $166.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Despite rapid advances in modern medicine and state-of-the-art health care services in the private sector in India, primary health care remains inaccessible to a majority of the population. This compendium of essays by scholars and practitioners addresses the three important themes of public he..]]></isc:description>
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			<title><![CDATA[The Rhetoric of Food (Discourse, Materiality, and Power)]]></title>
			<link>https://www.thebookco.com/the-rhetoric-of-food-9780415500715</link>
			<pubDate>Sat, 12 Sep 2026 17:02:28 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-rhetoric-of-food-9780415500715</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-rhetoric-of-food-9780415500715"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2917712/images/29962490/9780415500715__02951.1789547666.285.285.jpg?c=2" alt="The Rhetoric of Food (Discourse, Materiality, and Power) by Joshua Frye, Michael Bruner, 9780415500715" /></a></div>This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy, analyzing rhetoric’s role in food representations..<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-rhetoric-of-food-9780415500715"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2917712/images/29962490/9780415500715__02951.1789547666.285.285.jpg?c=2" alt="The Rhetoric of Food (Discourse, Materiality, and Power) by Joshua Frye, Michael Bruner, 9780415500715" /></a></div>This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy, analyzing rhetoric’s role in food representations..<p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy, analyzing rhetoric’s role in food representations..]]></isc:description>
			<isc:productid><![CDATA[2917712]]></isc:productid>
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			<title><![CDATA[Health, Diversity, and Temporary Appropriation in Public Space]]></title>
			<link>https://www.thebookco.com/health-diversity-and-temporary-appropriation-in-public-space-9781041011071</link>
			<pubDate>Fri, 11 Sep 2026 16:38:48 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/health-diversity-and-temporary-appropriation-in-public-space-9781041011071</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/health-diversity-and-temporary-appropriation-in-public-space-9781041011071"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2915971/images/29957538/9781041011071__16727.1789608381.285.285.jpg?c=2" alt="Health, Diversity, and Temporary Appropriation in Public Space by Jose Antonio Lara-Hernandez, Barbora Melis, 9781041011071" /></a></div><p>This book explores how temporary appropriation—the spontaneous and informal use of public space—reveals how people actively shape their environments in ways that support health, diversity, and social interaction.</p><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/health-diversity-and-temporary-appropriation-in-public-space-9781041011071"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2915971/images/29957538/9781041011071__16727.1789608381.285.285.jpg?c=2" alt="Health, Diversity, and Temporary Appropriation in Public Space by Jose Antonio Lara-Hernandez, Barbora Melis, 9781041011071" /></a></div><p>This book explores how temporary appropriation—the spontaneous and informal use of public space—reveals how people actively shape their environments in ways that support health, diversity, and social interaction.</p><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book explores how temporary appropriation—the spontaneous and informal use of public space—reveals how people actively shape their environments in ways that support health, diversity, and social interaction.</p>]]></isc:description>
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			<title><![CDATA[Food and Nutrition Across the Lifespan (Global Perspectives)]]></title>
			<link>https://www.thebookco.com/food-and-nutrition-across-the-lifespan-9781041281740</link>
			<pubDate>Thu, 10 Sep 2026 16:42:23 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/food-and-nutrition-across-the-lifespan-9781041281740</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/food-and-nutrition-across-the-lifespan-9781041281740"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2915639/images/29955815/9781041281740__37154.1789514215.285.285.jpg?c=2" alt="Food and Nutrition Across the Lifespan (Global Perspectives) by Sharon Croxford, Adrienne Forsyth, 9781041281740" /></a></div><p>This comprehensive introduction to lifespan nutrition provides a complete and evidence-based understanding of the priorities for the health and wellbeing of individuals, communities and populations across different countries and regions around the world.</p><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/food-and-nutrition-across-the-lifespan-9781041281740"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2915639/images/29955815/9781041281740__37154.1789514215.285.285.jpg?c=2" alt="Food and Nutrition Across the Lifespan (Global Perspectives) by Sharon Croxford, Adrienne Forsyth, 9781041281740" /></a></div><p>This comprehensive introduction to lifespan nutrition provides a complete and evidence-based understanding of the priorities for the health and wellbeing of individuals, communities and populations across different countries and regions around the world.</p><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This comprehensive introduction to lifespan nutrition provides a complete and evidence-based understanding of the priorities for the health and wellbeing of individuals, communities and populations across different countries and regions around the world.</p>]]></isc:description>
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			<title><![CDATA[Rehabilitation Techniques for Sports Medicine and Athletic Training]]></title>
			<link>https://www.thebookco.com/rehabilitation-techniques-for-sports-medicine-and-athletic-training-9781032995205</link>
			<pubDate>Wed, 09 Sep 2026 17:13:05 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/rehabilitation-techniques-for-sports-medicine-and-athletic-training-9781032995205</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/rehabilitation-techniques-for-sports-medicine-and-athletic-training-9781032995205"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2915111/images/29954181/9781032995205__63180.1789429710.285.285.jpg?c=2" alt="Rehabilitation Techniques for Sports Medicine and Athletic Training by William E. Prentice, Linda Stark Bobo, Amanda Benson, 9781032995205" /></a></div><p>This book is the definitive reference for athletic training students and professionals who are interested in gaining more in-depth exposure to the theory and practical application of rehabilitation techniques used in a sports medicine setting. The chapters draw experts to encompass all aspects ..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/rehabilitation-techniques-for-sports-medicine-and-athletic-training-9781032995205"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2915111/images/29954181/9781032995205__63180.1789429710.285.285.jpg?c=2" alt="Rehabilitation Techniques for Sports Medicine and Athletic Training by William E. Prentice, Linda Stark Bobo, Amanda Benson, 9781032995205" /></a></div><p>This book is the definitive reference for athletic training students and professionals who are interested in gaining more in-depth exposure to the theory and practical application of rehabilitation techniques used in a sports medicine setting. The chapters draw experts to encompass all aspects ..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book is the definitive reference for athletic training students and professionals who are interested in gaining more in-depth exposure to the theory and practical application of rehabilitation techniques used in a sports medicine setting. The chapters draw experts to encompass all aspects ..]]></isc:description>
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			<title><![CDATA[Rehabilitation Techniques for Sports Medicine and Athletic Training]]></title>
			<link>https://www.thebookco.com/rehabilitation-techniques-for-sports-medicine-and-athletic-training-9781032995229</link>
			<pubDate>Wed, 09 Sep 2026 17:12:58 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/rehabilitation-techniques-for-sports-medicine-and-athletic-training-9781032995229</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/rehabilitation-techniques-for-sports-medicine-and-athletic-training-9781032995229"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2915110/images/29954180/9781032995229__00220.1789484373.285.285.jpg?c=2" alt="Rehabilitation Techniques for Sports Medicine and Athletic Training by William E. Prentice, Linda Stark Bobo, Amanda Benson, 9781032995229" /></a></div><p>This book is the definitive reference for athletic training students and professionals who are interested in gaining more in-depth exposure to the theory and practical application of rehabilitation techniques used in a sports medicine setting. The chapters draw experts to encompass all aspects ..<p><strong>Price: $110.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/rehabilitation-techniques-for-sports-medicine-and-athletic-training-9781032995229"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2915110/images/29954180/9781032995229__00220.1789484373.285.285.jpg?c=2" alt="Rehabilitation Techniques for Sports Medicine and Athletic Training by William E. Prentice, Linda Stark Bobo, Amanda Benson, 9781032995229" /></a></div><p>This book is the definitive reference for athletic training students and professionals who are interested in gaining more in-depth exposure to the theory and practical application of rehabilitation techniques used in a sports medicine setting. The chapters draw experts to encompass all aspects ..<p><strong>Price: $110.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book is the definitive reference for athletic training students and professionals who are interested in gaining more in-depth exposure to the theory and practical application of rehabilitation techniques used in a sports medicine setting. The chapters draw experts to encompass all aspects ..]]></isc:description>
			<isc:productid><![CDATA[2915110]]></isc:productid>
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			<title><![CDATA[The Routledge Handbook on Physical Activity and Health]]></title>
			<link>https://www.thebookco.com/the-routledge-handbook-on-physical-activity-and-health-9781032943084</link>
			<pubDate>Tue, 08 Sep 2026 17:58:32 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-routledge-handbook-on-physical-activity-and-health-9781032943084</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-routledge-handbook-on-physical-activity-and-health-9781032943084"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914330/images/29952500/9781032943084__06888.1788952214.285.285.jpg?c=2" alt="The Routledge Handbook on Physical Activity and Health by Miranda E.G. Armstrong, Rona Macniven, Max J. Western, Klaus Gebel, Adrian E. Bauman, 9781032943084" /></a></div><p>This handbook is a comprehensive guide for anyone interested in how physical activity can contribute to solving many challenges of the 21st century. It provides fundamental background information on the history, biological mechanisms and epidemiological evidence linking physical activity with p..<p><strong>Price: $350.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-routledge-handbook-on-physical-activity-and-health-9781032943084"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914330/images/29952500/9781032943084__06888.1788952214.285.285.jpg?c=2" alt="The Routledge Handbook on Physical Activity and Health by Miranda E.G. Armstrong, Rona Macniven, Max J. Western, Klaus Gebel, Adrian E. Bauman, 9781032943084" /></a></div><p>This handbook is a comprehensive guide for anyone interested in how physical activity can contribute to solving many challenges of the 21st century. It provides fundamental background information on the history, biological mechanisms and epidemiological evidence linking physical activity with p..<p><strong>Price: $350.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This handbook is a comprehensive guide for anyone interested in how physical activity can contribute to solving many challenges of the 21st century. It provides fundamental background information on the history, biological mechanisms and epidemiological evidence linking physical activity with p..]]></isc:description>
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			<title><![CDATA[Maternity and Reproductive Health in Asian Societies]]></title>
			<link>https://www.thebookco.com/maternity-and-reproductive-health-in-asian-societies-9789057020216</link>
			<pubDate>Tue, 08 Sep 2026 17:33:41 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/maternity-and-reproductive-health-in-asian-societies-9789057020216</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/maternity-and-reproductive-health-in-asian-societies-9789057020216"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914165/images/29952333/9789057020216__58268.1788915534.285.285.jpg?c=2" alt="Maternity and Reproductive Health in Asian Societies by Pranee and Manderson Rice, 9789057020216" /></a></div>This collection examines enduring and topical questions in sexual and reproductive health in a range of contemporary Asian cultures.<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/maternity-and-reproductive-health-in-asian-societies-9789057020216"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914165/images/29952333/9789057020216__58268.1788915534.285.285.jpg?c=2" alt="Maternity and Reproductive Health in Asian Societies by Pranee and Manderson Rice, 9789057020216" /></a></div>This collection examines enduring and topical questions in sexual and reproductive health in a range of contemporary Asian cultures.<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[This collection examines enduring and topical questions in sexual and reproductive health in a range of contemporary Asian cultures.]]></isc:description>
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			<title><![CDATA[Hazardous Substances in India and the World (Legislations, Frameworks and Management)]]></title>
			<link>https://www.thebookco.com/hazardous-substances-in-india-and-the-world-9781138366596</link>
			<pubDate>Tue, 08 Sep 2026 17:20:37 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/hazardous-substances-in-india-and-the-world-9781138366596</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/hazardous-substances-in-india-and-the-world-9781138366596"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914084/images/29952248/9781138366596__16444.1789179987.285.285.jpg?c=2" alt="Hazardous Substances in India and the World (Legislations, Frameworks and Management) by T. R. Subramanya, 9781138366596" /></a></div>This book examines hazardous substances and the law governing it, including international conventions, relevant directives, and Indian legislation from the pre-independence period to the present.<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/hazardous-substances-in-india-and-the-world-9781138366596"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2914084/images/29952248/9781138366596__16444.1789179987.285.285.jpg?c=2" alt="Hazardous Substances in India and the World (Legislations, Frameworks and Management) by T. R. Subramanya, 9781138366596" /></a></div>This book examines hazardous substances and the law governing it, including international conventions, relevant directives, and Indian legislation from the pre-independence period to the present.<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[This book examines hazardous substances and the law governing it, including international conventions, relevant directives, and Indian legislation from the pre-independence period to the present.]]></isc:description>
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			<title><![CDATA[Skill Acquisition in Action]]></title>
			<link>https://www.thebookco.com/skill-acquisition-in-action-9781041037101</link>
			<pubDate>Tue, 08 Sep 2026 16:39:13 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/skill-acquisition-in-action-9781041037101"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2913821/images/29951973/9781041037101__32756.1789167100.285.285.jpg?c=2" alt="Skill Acquisition in Action by Edward K. Coughlan, Alan Dunton, Oliver Logan, William M. Roberts, Philip E. Kearney, 9781041037101" /></a></div><p><i>Skill Acquisition in Action</i> is a compilation of chapters from the experts who have used Skill Acquisition to enhance the performance of the people they work and collaborate with in a shared pursuit of excellence. </p><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
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			<isc:description><![CDATA[<p><i>Skill Acquisition in Action</i> is a compilation of chapters from the experts who have used Skill Acquisition to enhance the performance of the people they work and collaborate with in a shared pursuit of excellence. </p>]]></isc:description>
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