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		<title><![CDATA[The Book Company: New Products - General]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Thu, 06 Aug 2026 02:37:56 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Negotiate, Influence, Persuade (How to Persuade Others to Do What You'd Like Them to Do)]]></title>
			<link>https://www.thebookco.com/negotiate-influence-persuade-9781922810120</link>
			<pubDate>Sat, 01 Aug 2026 14:12:37 +0000</pubDate>
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			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/negotiate-influence-persuade-9781922810120"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2893279/images/29462538/9781922810120__92050.1785593564.285.285.jpg?c=2" alt="Negotiate, Influence, Persuade (How to Persuade Others to Do What You&#039;d Like Them to Do) by Michael Yardney, 9781922810120" /></a></div><STRONG>Life is one negotiation after another, at home, at work, with family, with customers. </STRONG><BR /><BR /> Understanding the principles of negotiation, influence and persuasion will help readers get the best deal every time—whether they are buying or selling.<BR /><BR /> While plenty of b..<p><strong>Price: $24.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Life is one negotiation after another, at home, at work, with family, with customers. </STRONG><BR /><BR /> Understanding the principles of negotiation, influence and persuasion will help readers get the best deal every time—whether they are buying or selling.<BR /><BR /> While plenty of b..]]></isc:description>
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			<title><![CDATA[Beyond Good Enough (Toronto and the Crisis of Urban Complacency)]]></title>
			<link>https://www.thebookco.com/beyond-good-enough-9781997739128</link>
			<pubDate>Sat, 25 Jul 2026 21:40:32 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/beyond-good-enough-9781997739128</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/beyond-good-enough-9781997739128"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891263/images/29395388/9781997739128__89260.1785015834.285.285.jpg?c=2" alt="Beyond Good Enough (Toronto and the Crisis of Urban Complacency) by Karen Stintz, 9781997739128" /></a></div><P>For most of Toronto's history, the city was characterized as a safe, clean, and affordable. It was once even referred to as, “New York run by the Swiss.” Then, in 1998, amalgamation transformed six municipalities into one “mega-city,” creating Canada’s largest urban center and the third largest..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/beyond-good-enough-9781997739128"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891263/images/29395388/9781997739128__89260.1785015834.285.285.jpg?c=2" alt="Beyond Good Enough (Toronto and the Crisis of Urban Complacency) by Karen Stintz, 9781997739128" /></a></div><P>For most of Toronto's history, the city was characterized as a safe, clean, and affordable. It was once even referred to as, “New York run by the Swiss.” Then, in 1998, amalgamation transformed six municipalities into one “mega-city,” creating Canada’s largest urban center and the third largest..<p><strong>Price: $19.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>For most of Toronto's history, the city was characterized as a safe, clean, and affordable. It was once even referred to as, “New York run by the Swiss.” Then, in 1998, amalgamation transformed six municipalities into one “mega-city,” creating Canada’s largest urban center and the third largest..]]></isc:description>
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			<title><![CDATA[From Floor to Fortune (The Steve Gupta Story)]]></title>
			<link>https://www.thebookco.com/from-floor-to-fortune-the-steve-gupta-story-9781554557028</link>
			<pubDate>Sat, 25 Jul 2026 21:11:37 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/from-floor-to-fortune-the-steve-gupta-story-9781554557028"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891208/images/29395144/9781554557028__25526.1785524241.285.285.jpg?c=2" alt="From Floor to Fortune (The Steve Gupta Story) by Dr. Steve Gupta, 9781554557028" /></a></div><P>This is the remarkable true story of Dr. Steve Gupta, who arrived in Canada in 1971 with just $108 and an unshakable belief in hard work, faith, and integrity. From sleeping on the floor of a bare apartment to building a real estate empire that would shape skylines and employ thousands, Gupta’s..<p><strong>Price: $34.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/from-floor-to-fortune-the-steve-gupta-story-9781554557028"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2891208/images/29395144/9781554557028__25526.1785524241.285.285.jpg?c=2" alt="From Floor to Fortune (The Steve Gupta Story) by Dr. Steve Gupta, 9781554557028" /></a></div><P>This is the remarkable true story of Dr. Steve Gupta, who arrived in Canada in 1971 with just $108 and an unshakable belief in hard work, faith, and integrity. From sleeping on the floor of a bare apartment to building a real estate empire that would shape skylines and employ thousands, Gupta’s..<p><strong>Price: $34.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This is the remarkable true story of Dr. Steve Gupta, who arrived in Canada in 1971 with just $108 and an unshakable belief in hard work, faith, and integrity. From sleeping on the floor of a bare apartment to building a real estate empire that would shape skylines and employ thousands, Gupta’s..]]></isc:description>
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			<title><![CDATA[But Are You Alive? (How to Design a Life Worth Living)]]></title>
			<link>https://www.thebookco.com/but-are-you-alive-9781529398892</link>
			<pubDate>Tue, 21 Jul 2026 00:15:31 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/but-are-you-alive-9781529398892"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889780/images/29314126/9781529398892__04203.1784758359.285.285.jpg?c=2" alt="But Are You Alive? (How to Design a Life Worth Living) by Eloise Skinner, 9781529398892" /></a></div>Coming Soon..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/but-are-you-alive-9781529398892"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889780/images/29314126/9781529398892__04203.1784758359.285.285.jpg?c=2" alt="But Are You Alive? (How to Design a Life Worth Living) by Eloise Skinner, 9781529398892" /></a></div>Coming Soon..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2889780]]></isc:productid>
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			<title><![CDATA[Refreshingly Flawed (A Nonlinear and Creative Approach to Finding Success)]]></title>
			<link>https://www.thebookco.com/refreshingly-flawed-9798895659441</link>
			<pubDate>Fri, 17 Jul 2026 14:58:41 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/refreshingly-flawed-9798895659441</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/refreshingly-flawed-9798895659441"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889139/images/29305583/9798895659441__10362.1784301214.285.285.jpg?c=2" alt="Refreshingly Flawed (A Nonlinear and Creative Approach to Finding Success) by Elizabeth McCourt, 9798895659441" /></a></div><STRONG>A refreshingly honest guide to embracing your imperfect, nonlinear journey and turning your flaws, failures, and diverse experiences into your greatest professional assets.</STRONG><BR><BR>What if the messy, winding path you’ve taken is exactly what qualifies you for success? Leadership co..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/refreshingly-flawed-9798895659441"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2889139/images/29305583/9798895659441__10362.1784301214.285.285.jpg?c=2" alt="Refreshingly Flawed (A Nonlinear and Creative Approach to Finding Success) by Elizabeth McCourt, 9798895659441" /></a></div><STRONG>A refreshingly honest guide to embracing your imperfect, nonlinear journey and turning your flaws, failures, and diverse experiences into your greatest professional assets.</STRONG><BR><BR>What if the messy, winding path you’ve taken is exactly what qualifies you for success? Leadership co..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>A refreshingly honest guide to embracing your imperfect, nonlinear journey and turning your flaws, failures, and diverse experiences into your greatest professional assets.</STRONG><BR><BR>What if the messy, winding path you’ve taken is exactly what qualifies you for success? Leadership co..]]></isc:description>
			<isc:productid><![CDATA[2889139]]></isc:productid>
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			<title><![CDATA[Unforgettable (The Modern Rules of Influence at Work)]]></title>
			<link>https://www.thebookco.com/unforgettable-9781398631922</link>
			<pubDate>Sun, 12 Jul 2026 09:56:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/unforgettable-9781398631922</guid>
			<description><![CDATA[<p><b>Influence has always been the unacknowledged driver of business, but now, it's more important than ever.</b><br><br>In a world of increasing automation, hybrid working and short attention spans, the ability to influence people, to gain their trust and command presence in any room, has become..<p><strong>Price: $34.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>Influence has always been the unacknowledged driver of business, but now, it's more important than ever.</b><br><br>In a world of increasing automation, hybrid working and short attention spans, the ability to influence people, to gain their trust and command presence in any room, has become..<p><strong>Price: $34.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Influence has always been the unacknowledged driver of business, but now, it's more important than ever.</b><br><br>In a world of increasing automation, hybrid working and short attention spans, the ability to influence people, to gain their trust and command presence in any room, has become..]]></isc:description>
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			<title><![CDATA[Unforgettable (The Modern Rules of Influence at Work)]]></title>
			<link>https://www.thebookco.com/unforgettable-9781398631908</link>
			<pubDate>Sun, 12 Jul 2026 09:56:10 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/unforgettable-9781398631908</guid>
			<description><![CDATA[<p><b>Influence has always been the unacknowledged driver of business, but now, it's more important than ever.</b><br><br>In a world of increasing automation, hybrid working and short attention spans, the ability to influence people, to gain their trust and command presence in any room, has become..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>Influence has always been the unacknowledged driver of business, but now, it's more important than ever.</b><br><br>In a world of increasing automation, hybrid working and short attention spans, the ability to influence people, to gain their trust and command presence in any room, has become..<p><strong>Price: $21.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>Influence has always been the unacknowledged driver of business, but now, it's more important than ever.</b><br><br>In a world of increasing automation, hybrid working and short attention spans, the ability to influence people, to gain their trust and command presence in any room, has become..]]></isc:description>
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			<title><![CDATA[Building a Global Career in Real Estate (Beyond Brokerage)]]></title>
			<link>https://www.thebookco.com/building-a-global-career-in-real-estate-9781041149682</link>
			<pubDate>Fri, 10 Jul 2026 21:36:55 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/building-a-global-career-in-real-estate-9781041149682</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/building-a-global-career-in-real-estate-9781041149682"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2887441/images/29302909/9781041149682__03924.1783723498.285.285.jpg?c=2" alt="Building a Global Career in Real Estate (Beyond Brokerage) by Michael Waters, 9781041149682" /></a></div><p>Building a Global Career in Real Estate: Beyond Brokerage offers a comprehensive introduction to the modern real estate profession, revealing the breadth of opportunities available in valuation, investment, asset and property management, development, and consultancy. </p><p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/building-a-global-career-in-real-estate-9781041149682"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2887441/images/29302909/9781041149682__03924.1783723498.285.285.jpg?c=2" alt="Building a Global Career in Real Estate (Beyond Brokerage) by Michael Waters, 9781041149682" /></a></div><p>Building a Global Career in Real Estate: Beyond Brokerage offers a comprehensive introduction to the modern real estate profession, revealing the breadth of opportunities available in valuation, investment, asset and property management, development, and consultancy. </p><p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Building a Global Career in Real Estate: Beyond Brokerage offers a comprehensive introduction to the modern real estate profession, revealing the breadth of opportunities available in valuation, investment, asset and property management, development, and consultancy. </p>]]></isc:description>
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			<title><![CDATA[Inflection: Career Arcs From Evolving India]]></title>
			<link>https://www.thebookco.com/inflection-career-arcs-from-evolving-india-9789386538260</link>
			<pubDate>Fri, 03 Jul 2026 19:12:21 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/inflection-career-arcs-from-evolving-india-9789386538260</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/inflection-career-arcs-from-evolving-india-9789386538260"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884891/images/29299405/9789386538260__32362.1784516146.285.285.jpg?c=2" alt="Inflection: Career Arcs From Evolving India by Nilesh Shrivastava, 9789386538260" /></a></div><P> Real careers are not perfect.
 Professional success is not absolute.
 People shape careers and then over time,
 careers shape people.
 Feb 1999. The batch of 1999 steps out from one of India’             s leading business schools—             Indian Institute of Management, Kolkata—          ..<p><strong>Price: $8.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/inflection-career-arcs-from-evolving-india-9789386538260"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884891/images/29299405/9789386538260__32362.1784516146.285.285.jpg?c=2" alt="Inflection: Career Arcs From Evolving India by Nilesh Shrivastava, 9789386538260" /></a></div><P> Real careers are not perfect.
 Professional success is not absolute.
 People shape careers and then over time,
 careers shape people.
 Feb 1999. The batch of 1999 steps out from one of India’             s leading business schools—             Indian Institute of Management, Kolkata—          ..<p><strong>Price: $8.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P> Real careers are not perfect.
 Professional success is not absolute.
 People shape careers and then over time,
 careers shape people.
 Feb 1999. The batch of 1999 steps out from one of India’             s leading business schools—             Indian Institute of Management, Kolkata—          ..]]></isc:description>
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			<title><![CDATA[The Impact Book (50 Ways to Enhance Your Presence and Impact at Work)]]></title>
			<link>https://www.thebookco.com/the-impact-book-9781911498698</link>
			<pubDate>Fri, 03 Jul 2026 11:01:57 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-impact-book-9781911498698</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-impact-book-9781911498698"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884009/images/29298312/9781911498698__20197.1783338728.285.285.jpg?c=2" alt="The Impact Book (50 Ways to Enhance Your Presence and Impact at Work) by Simon Tyler, 9781911498698" /></a></div>The best leaders and managers create change. They are able to create a vision, communicate an idea and, in particular, encourage action from others. What is it about these leaders and managers that makes others want to follow, engage and to act?

The term ‘             impact’              describ..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-impact-book-9781911498698"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884009/images/29298312/9781911498698__20197.1783338728.285.285.jpg?c=2" alt="The Impact Book (50 Ways to Enhance Your Presence and Impact at Work) by Simon Tyler, 9781911498698" /></a></div>The best leaders and managers create change. They are able to create a vision, communicate an idea and, in particular, encourage action from others. What is it about these leaders and managers that makes others want to follow, engage and to act?

The term ‘             impact’              describ..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[The best leaders and managers create change. They are able to create a vision, communicate an idea and, in particular, encourage action from others. What is it about these leaders and managers that makes others want to follow, engage and to act?

The term ‘             impact’              describ..]]></isc:description>
			<isc:productid><![CDATA[2884009]]></isc:productid>
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			<isc:price><![CDATA[$14.95]]></isc:price>
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