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		<title><![CDATA[The Book Company: New Products - General]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 19 Oct 2026 23:50:22 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Wireless Sensor Networks (Evolutionary Algorithms for Optimizing Performance)]]></title>
			<link>https://www.thebookco.com/wireless-sensor-networks-9780367342418</link>
			<pubDate>Sat, 17 Oct 2026 16:56:46 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/wireless-sensor-networks-9780367342418</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/wireless-sensor-networks-9780367342418"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979085/images/30255741/9780367342418__28348.1792256518.285.285.jpg?c=2" alt="Wireless Sensor Networks (Evolutionary Algorithms for Optimizing Performance) by Damodar Reddy Edla, Mahesh Chowdary Kongara, Amruta Lipare, Venkatanareshbabu Kuppili, Kannadasan K, 9780367342418" /></a></div><P>With the evolution of soft computing, bio-inspired algorithms have gained more attention in recent years. This book is aimed at undergraduates, graduates and researchers working in the domain of wireless networks. </P><p><strong>Price: $166.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/wireless-sensor-networks-9780367342418"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979085/images/30255741/9780367342418__28348.1792256518.285.285.jpg?c=2" alt="Wireless Sensor Networks (Evolutionary Algorithms for Optimizing Performance) by Damodar Reddy Edla, Mahesh Chowdary Kongara, Amruta Lipare, Venkatanareshbabu Kuppili, Kannadasan K, 9780367342418" /></a></div><P>With the evolution of soft computing, bio-inspired algorithms have gained more attention in recent years. This book is aimed at undergraduates, graduates and researchers working in the domain of wireless networks. </P><p><strong>Price: $166.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>With the evolution of soft computing, bio-inspired algorithms have gained more attention in recent years. This book is aimed at undergraduates, graduates and researchers working in the domain of wireless networks. </P>]]></isc:description>
			<isc:productid><![CDATA[2979085]]></isc:productid>
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			<isc:price><![CDATA[$166.99]]></isc:price>
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			<title><![CDATA[Towards Smart World (Homes to Cities Using Internet of Things)]]></title>
			<link>https://www.thebookco.com/towards-smart-world-9780367521608</link>
			<pubDate>Sat, 17 Oct 2026 16:53:37 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/towards-smart-world-9780367521608</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/towards-smart-world-9780367521608"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979064/images/30255688/9780367521608__65078.1792256851.285.285.jpg?c=2" alt="Towards Smart World (Homes to Cities Using Internet of Things) by Lavanya Sharma, 9780367521608" /></a></div><P>This book provides an overview of basic concept from rising of machines and communication to IoT for making the cities smart, real time applications domains, related technologies, and their possible solutions to handle the relevant challenges. </P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/towards-smart-world-9780367521608"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979064/images/30255688/9780367521608__65078.1792256851.285.285.jpg?c=2" alt="Towards Smart World (Homes to Cities Using Internet of Things) by Lavanya Sharma, 9780367521608" /></a></div><P>This book provides an overview of basic concept from rising of machines and communication to IoT for making the cities smart, real time applications domains, related technologies, and their possible solutions to handle the relevant challenges. </P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book provides an overview of basic concept from rising of machines and communication to IoT for making the cities smart, real time applications domains, related technologies, and their possible solutions to handle the relevant challenges. </P>]]></isc:description>
			<isc:productid><![CDATA[2979064]]></isc:productid>
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			<title><![CDATA[Principles and Practices of CAD/CAM]]></title>
			<link>https://www.thebookco.com/principles-and-practices-of-cadcam-9781032387819</link>
			<pubDate>Sat, 17 Oct 2026 16:44:23 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/principles-and-practices-of-cadcam-9781032387819</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/principles-and-practices-of-cadcam-9781032387819"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979019/images/30255593/9781032387819__20271.1792289931.285.285.jpg?c=2" alt="Principles and Practices of CAD/CAM by Vikram Sharma, Vikrant Sharma, Om Ji Shukla, 9781032387819" /></a></div><P>This book aims to introduce fundamental aspects of CAD-CAM systems, complete with an adequate amount of illustrations and examples, without delving too deeply into the specifics of the subject matter.</P><p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/principles-and-practices-of-cadcam-9781032387819"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2979019/images/30255593/9781032387819__20271.1792289931.285.285.jpg?c=2" alt="Principles and Practices of CAD/CAM by Vikram Sharma, Vikrant Sharma, Om Ji Shukla, 9781032387819" /></a></div><P>This book aims to introduce fundamental aspects of CAD-CAM systems, complete with an adequate amount of illustrations and examples, without delving too deeply into the specifics of the subject matter.</P><p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book aims to introduce fundamental aspects of CAD-CAM systems, complete with an adequate amount of illustrations and examples, without delving too deeply into the specifics of the subject matter.</P>]]></isc:description>
			<isc:productid><![CDATA[2979019]]></isc:productid>
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			<title><![CDATA[Blockchain, Internet of Things, and Artificial Intelligence]]></title>
			<link>https://www.thebookco.com/blockchain-internet-of-things-and-artificial-intelligence-9780367371531</link>
			<pubDate>Sat, 17 Oct 2026 16:17:50 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/blockchain-internet-of-things-and-artificial-intelligence-9780367371531</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/blockchain-internet-of-things-and-artificial-intelligence-9780367371531"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2978914/images/30255380/9780367371531__34079.1792289941.285.285.jpg?c=2" alt="Blockchain, Internet of Things, and Artificial Intelligence by Naveen Chilamkurti, T. Poongodi, Balamurugan Balusamy, 9780367371531" /></a></div><P>This book provides an integrated overview and technical description of the fundamental concepts of blockchain, IoT and AI technologies. State-of-the-art techniques are explored in-depth to discuss the challenges faced in each domain. This book is suitable for graduates, academic professors, and..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/blockchain-internet-of-things-and-artificial-intelligence-9780367371531"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2978914/images/30255380/9780367371531__34079.1792289941.285.285.jpg?c=2" alt="Blockchain, Internet of Things, and Artificial Intelligence by Naveen Chilamkurti, T. Poongodi, Balamurugan Balusamy, 9780367371531" /></a></div><P>This book provides an integrated overview and technical description of the fundamental concepts of blockchain, IoT and AI technologies. State-of-the-art techniques are explored in-depth to discuss the challenges faced in each domain. This book is suitable for graduates, academic professors, and..<p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book provides an integrated overview and technical description of the fundamental concepts of blockchain, IoT and AI technologies. State-of-the-art techniques are explored in-depth to discuss the challenges faced in each domain. This book is suitable for graduates, academic professors, and..]]></isc:description>
			<isc:productid><![CDATA[2978914]]></isc:productid>
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			<title><![CDATA[Architectural Approach to Level Design (Second edition)]]></title>
			<link>https://www.thebookco.com/architectural-approach-to-level-design-9780815361374</link>
			<pubDate>Thu, 15 Oct 2026 21:46:27 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/architectural-approach-to-level-design-9780815361374</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/architectural-approach-to-level-design-9780815361374"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974961/images/30245382/9780815361374__50926.1792117346.285.285.jpg?c=2" alt="Architectural Approach to Level Design (Second edition) by Christopher W. Totten, 9780815361374" /></a></div>Thoroughly updated, this book discusses level design, the discipline of creating interactive game environments, with an emphasis on architectural principles. These principles can help level designers create meaningful user experiences and emotional responses for players..  <BR><p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/architectural-approach-to-level-design-9780815361374"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974961/images/30245382/9780815361374__50926.1792117346.285.285.jpg?c=2" alt="Architectural Approach to Level Design (Second edition) by Christopher W. Totten, 9780815361374" /></a></div>Thoroughly updated, this book discusses level design, the discipline of creating interactive game environments, with an emphasis on architectural principles. These principles can help level designers create meaningful user experiences and emotional responses for players..  <BR><p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Thoroughly updated, this book discusses level design, the discipline of creating interactive game environments, with an emphasis on architectural principles. These principles can help level designers create meaningful user experiences and emotional responses for players..  <BR>]]></isc:description>
			<isc:productid><![CDATA[2974961]]></isc:productid>
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			<title><![CDATA[Routledge Handbook of Esports]]></title>
			<link>https://www.thebookco.com/routledge-handbook-of-esports-9781032531502</link>
			<pubDate>Thu, 15 Oct 2026 20:14:39 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/routledge-handbook-of-esports-9781032531502</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/routledge-handbook-of-esports-9781032531502"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974408/images/30244290/9781032531502__36595.1792117386.285.285.jpg?c=2" alt="Routledge Handbook of Esports by Seth E. Jenny, Nicolas Besombes, Tom Brock, Amanda C. Cote, Tobias M. Scholz, 9781032531502" /></a></div><p>This handbook offers the first fully comprehensive, interdisciplinary study of esports, one of the fastest growing sectors of the contemporary sports and entertainment industries. Global in coverage, it emphasizes the multifaceted nature of esports and explores the most pressing issues defining..<p><strong>Price: $350.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/routledge-handbook-of-esports-9781032531502"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2974408/images/30244290/9781032531502__36595.1792117386.285.285.jpg?c=2" alt="Routledge Handbook of Esports by Seth E. Jenny, Nicolas Besombes, Tom Brock, Amanda C. Cote, Tobias M. Scholz, 9781032531502" /></a></div><p>This handbook offers the first fully comprehensive, interdisciplinary study of esports, one of the fastest growing sectors of the contemporary sports and entertainment industries. Global in coverage, it emphasizes the multifaceted nature of esports and explores the most pressing issues defining..<p><strong>Price: $350.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This handbook offers the first fully comprehensive, interdisciplinary study of esports, one of the fastest growing sectors of the contemporary sports and entertainment industries. Global in coverage, it emphasizes the multifaceted nature of esports and explores the most pressing issues defining..]]></isc:description>
			<isc:productid><![CDATA[2974408]]></isc:productid>
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			<title><![CDATA[A First Course in Systems Biology]]></title>
			<link>https://www.thebookco.com/a-first-course-in-systems-biology-9781032515458</link>
			<pubDate>Thu, 15 Oct 2026 18:09:23 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/a-first-course-in-systems-biology-9781032515458</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-first-course-in-systems-biology-9781032515458"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2973674/images/30242850/9781032515458__69491.1792117356.285.285.jpg?c=2" alt="A First Course in Systems Biology by Eberhard Voit, Melissa L. Kemp, 9781032515458" /></a></div><p><em>A First Course in Systems Biology</em> is an introduction for advanced undergraduate and graduate students to the growing field of systems biology. Its focus is the design and analysis of computational models and their applications to diverse biomedical phenomena.</p><p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-first-course-in-systems-biology-9781032515458"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2973674/images/30242850/9781032515458__69491.1792117356.285.285.jpg?c=2" alt="A First Course in Systems Biology by Eberhard Voit, Melissa L. Kemp, 9781032515458" /></a></div><p><em>A First Course in Systems Biology</em> is an introduction for advanced undergraduate and graduate students to the growing field of systems biology. Its focus is the design and analysis of computational models and their applications to diverse biomedical phenomena.</p><p><strong>Price: $280.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><em>A First Course in Systems Biology</em> is an introduction for advanced undergraduate and graduate students to the growing field of systems biology. Its focus is the design and analysis of computational models and their applications to diverse biomedical phenomena.</p>]]></isc:description>
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			<title><![CDATA[A First Course in Systems Biology]]></title>
			<link>https://www.thebookco.com/a-first-course-in-systems-biology-9781032515434</link>
			<pubDate>Thu, 15 Oct 2026 18:09:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/a-first-course-in-systems-biology-9781032515434</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-first-course-in-systems-biology-9781032515434"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2973673/images/30242848/9781032515434__38645.1792097894.285.285.jpg?c=2" alt="A First Course in Systems Biology by Eberhard Voit, Melissa L. Kemp, 9781032515434" /></a></div><p><em>A First Course in Systems Biology</em> is an introduction for advanced undergraduate and graduate students to the growing field of systems biology. Its focus is the design and analysis of computational models and their applications to diverse biomedical phenomena.</p><p><strong>Price: $110.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-first-course-in-systems-biology-9781032515434"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2973673/images/30242848/9781032515434__38645.1792097894.285.285.jpg?c=2" alt="A First Course in Systems Biology by Eberhard Voit, Melissa L. Kemp, 9781032515434" /></a></div><p><em>A First Course in Systems Biology</em> is an introduction for advanced undergraduate and graduate students to the growing field of systems biology. Its focus is the design and analysis of computational models and their applications to diverse biomedical phenomena.</p><p><strong>Price: $110.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><em>A First Course in Systems Biology</em> is an introduction for advanced undergraduate and graduate students to the growing field of systems biology. Its focus is the design and analysis of computational models and their applications to diverse biomedical phenomena.</p>]]></isc:description>
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			<title><![CDATA[The Complete Guide to Blender Graphics (Computer Modeling and Animation: Volume One)]]></title>
			<link>https://www.thebookco.com/the-complete-guide-to-blender-graphics-9781032510583</link>
			<pubDate>Thu, 15 Oct 2026 17:21:26 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-complete-guide-to-blender-graphics-9781032510583"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2973392/images/30242273/9781032510583__15986.1792117396.285.285.jpg?c=2" alt="The Complete Guide to Blender Graphics (Computer Modeling and Animation: Volume One) by John M. Blain, 9781032510583" /></a></div><P>The book introduces the program’s Graphical User Interface and shows how to implement tools for modeling and animating characters and created scenes with the application of color, texture and special lighting effects.</P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-complete-guide-to-blender-graphics-9781032510583"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2973392/images/30242273/9781032510583__15986.1792117396.285.285.jpg?c=2" alt="The Complete Guide to Blender Graphics (Computer Modeling and Animation: Volume One) by John M. Blain, 9781032510583" /></a></div><P>The book introduces the program’s Graphical User Interface and shows how to implement tools for modeling and animating characters and created scenes with the application of color, texture and special lighting effects.</P><p><strong>Price: $233.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>The book introduces the program’s Graphical User Interface and shows how to implement tools for modeling and animating characters and created scenes with the application of color, texture and special lighting effects.</P>]]></isc:description>
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			<title><![CDATA[AI for Communication]]></title>
			<link>https://www.thebookco.com/ai-for-communication-9781032580418</link>
			<pubDate>Thu, 15 Oct 2026 16:47:05 +0000</pubDate>
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			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/ai-for-communication-9781032580418"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2973193/images/30241882/9781032580418__19686.1792114718.285.285.jpg?c=2" alt="AI for Communication by David J. Gunkel, 9781032580418" /></a></div><p>Exploring key advancements such as machine translation, natural language processing, large language models, computational creativity, and social robotics, this book shows how these innovations not only disrupt, but also actively transform, human communication.</p><p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/ai-for-communication-9781032580418"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2973193/images/30241882/9781032580418__19686.1792114718.285.285.jpg?c=2" alt="AI for Communication by David J. Gunkel, 9781032580418" /></a></div><p>Exploring key advancements such as machine translation, natural language processing, large language models, computational creativity, and social robotics, this book shows how these innovations not only disrupt, but also actively transform, human communication.</p><p><strong>Price: $189.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Exploring key advancements such as machine translation, natural language processing, large language models, computational creativity, and social robotics, this book shows how these innovations not only disrupt, but also actively transform, human communication.</p>]]></isc:description>
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