The Book Company: New Products - General

Resilience of Luxury Companies in Times of Change

Sun, 13 Sep 2026 22:47:39 +0000

In recent times, the luxury industry has experienced immense growth and its ability to remain resilient throughout such turbulent times has been impressive. The shift in the consumer paradigm combined with various socioeconomic changes has allowed luxury companies to cultivate their agility and am..

Price: $145.99

Artificial Intelligence and Customer Experience (Strategies for Human-Centric and Intelligent Engagement)

Sat, 12 Sep 2026 16:15:50 +0000

Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engagement while businesses maintain their human-centric approach.

Price: $233.99

Strategic Marketing Planning

Fri, 11 Sep 2026 19:47:08 +0000

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.

Price: $225.00

Retail Marketing in the Modern Age

Fri, 11 Sep 2026 19:34:48 +0000

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evo..

Price: $233.99

Navigating Marketing Decisions for Sustainable Growth

Fri, 11 Sep 2026 19:06:00 +0000

Divided into two parts – ‘Consumer-Driven Marketing Strategy’ and ‘Purpose-Driven Marketing Strategy’—this book emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers.

Price: $233.99

Marketing Logistics

Fri, 11 Sep 2026 18:54:49 +0000

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral eco..

Price: $200.00

Managing Electronic Media (Making, Moving and Marketing Digital Content)

Fri, 11 Sep 2026 18:53:24 +0000

Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizatio..

Price: $280.00

Innovation in Pricing (Contemporary Theories and Best Practices)

Fri, 11 Sep 2026 18:38:52 +0000

This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics.

Price: $280.00