<![CDATA[The Book Company: New Products - General]]> https://www.thebookco.com Sat, 07 Nov 2026 07:25:38 +0000 <![CDATA[Digital Advertising Ethics (Navigating Power, Persuasion, and Privacy in a Connected World)]]> https://www.thebookco.com/digital-advertising-ethics-9781041196327 Fri, 06 Nov 2026 17:31:32 +0000 https://www.thebookco.com/digital-advertising-ethics-9781041196327 As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

Price: $60.99

]]> As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

Price: $60.99

]]> As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

]]> <![CDATA[Digital Advertising Ethics (Navigating Power, Persuasion, and Privacy in a Connected World)]]> https://www.thebookco.com/digital-advertising-ethics-9781041196334 Fri, 06 Nov 2026 17:31:24 +0000 https://www.thebookco.com/digital-advertising-ethics-9781041196334 As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

Price: $233.99

]]> As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

Price: $233.99

]]> As digital advertising now shapes what we see, buy, and believe, often without our full awareness, this textbook focuses on the ethical questions raised by today's online advertising industry.

]]> <![CDATA[Sustainability and Luxury Management]]> https://www.thebookco.com/sustainability-and-luxury-management-9781032841274 Wed, 04 Nov 2026 17:52:03 +0000 https://www.thebookco.com/sustainability-and-luxury-management-9781032841274 Sustainability and Luxury Management by Fabrizio Mosca, Valentina Chiaudano, 9781032841274

Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligne..

Price: $64.99

]]> Sustainability and Luxury Management by Fabrizio Mosca, Valentina Chiaudano, 9781032841274

Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligne..

Price: $64.99

]]> Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligne..]]> <![CDATA[The Luxury Standard (How Great Organizations Make People Feel Seen)]]> https://www.thebookco.com/the-luxury-standard-9781400262977 Sun, 01 Nov 2026 04:00:33 +0000 https://www.thebookco.com/the-luxury-standard-9781400262977 The Luxury Standard (How Great Organizations Make People Feel Seen) by Daniel Hostettler, 9781400262977

When you make luxury the standard by which your business operates, not through expensive amenities, but by making people feel seen, the result is true differentiation and unprecedented customer and employee loyalty.

In the tradition of Unreasonable Hospitality an..

Price: $29.99

]]> The Luxury Standard (How Great Organizations Make People Feel Seen) by Daniel Hostettler, 9781400262977

When you make luxury the standard by which your business operates, not through expensive amenities, but by making people feel seen, the result is true differentiation and unprecedented customer and employee loyalty.

In the tradition of Unreasonable Hospitality an..

Price: $29.99

]]> When you make luxury the standard by which your business operates, not through expensive amenities, but by making people feel seen, the result is true differentiation and unprecedented customer and employee loyalty.

In the tradition of Unreasonable Hospitality an..]]> <![CDATA[Marketing Artificial Intelligence (AI, Marketing, and the Future of Business)]]> https://www.thebookco.com/marketing-artificial-intelligence-9781637740798 Sat, 31 Oct 2026 02:07:08 +0000 https://www.thebookco.com/marketing-artificial-intelligence-9781637740798 Marketing Artificial Intelligence (AI, Marketing, and the Future of Business) by Paul Roetzer, Mike Kaput, 9781637740798Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.

 

The truth is, AI possesses the power to change everything.Price: $25.00

]]> Marketing Artificial Intelligence (AI, Marketing, and the Future of Business) by Paul Roetzer, Mike Kaput, 9781637740798Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.

 

The truth is, AI possesses the power to change everything.Price: $25.00

]]> Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.

 

The truth is, AI possesses the power to change everything. <![CDATA[Transmedia Marketing (From Film and TV to Games and Digital Media)]]> https://www.thebookco.com/transmedia-marketing-9780415716109 Fri, 30 Oct 2026 17:14:06 +0000 https://www.thebookco.com/transmedia-marketing-9780415716109 Transmedia Marketing (From Film and TV to Games and Digital Media) by Anne Zeiser, 9780415716109

Transmedia Marketing: From Film and TV to Games and Digital Media is a ground-breaking guide to the rapidly changing world of entertainment and media marketing. In the 21st century, media platforms are becoming more alike, and the lines between entertainment and its marketin..

Price: $233.99

]]> Transmedia Marketing (From Film and TV to Games and Digital Media) by Anne Zeiser, 9780415716109

Transmedia Marketing: From Film and TV to Games and Digital Media is a ground-breaking guide to the rapidly changing world of entertainment and media marketing. In the 21st century, media platforms are becoming more alike, and the lines between entertainment and its marketin..

Price: $233.99

]]> Transmedia Marketing: From Film and TV to Games and Digital Media is a ground-breaking guide to the rapidly changing world of entertainment and media marketing. In the 21st century, media platforms are becoming more alike, and the lines between entertainment and its marketin..]]> <![CDATA[Provoke Selling (How to Challenge Assumptions, Reframe Problems, and Win the Sale)]]> https://www.thebookco.com/provoke-selling-9781041369301 Fri, 30 Oct 2026 16:59:39 +0000 https://www.thebookco.com/provoke-selling-9781041369301 In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..

Price: $189.99

]]> In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..

Price: $189.99

]]> In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..]]> <![CDATA[Provoke Selling (How to Challenge Assumptions, Reframe Problems, and Win the Sale)]]> https://www.thebookco.com/provoke-selling-9781041369288 Fri, 30 Oct 2026 16:59:30 +0000 https://www.thebookco.com/provoke-selling-9781041369288 In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..

Price: $39.99

]]> In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..

Price: $39.99

]]> In Provoke Selling, sales keynote speaker, author, and sales expert Shawn Casemore introduces a B2B sales methodology built for informed, skeptical, AI-assisted buyers. Grounded in behavioral science and field-tested across hundreds of sales teams, it rests on one premise: the seller who..]]> <![CDATA[The Dark Side of Marketing (Ethics, Practices and Impacts on Consumer Health)]]> https://www.thebookco.com/the-dark-side-of-marketing-9781041333043 Fri, 30 Oct 2026 16:27:10 +0000 https://www.thebookco.com/the-dark-side-of-marketing-9781041333043 The Dark Side of Marketing explores the ethical and moral marketing challenges of marketing in the face of major societal problems. Taking a critical, scientific and evidence-based approach, it exposes how marketing practices shape consumer health and well-being, both today a..

Price: $61.99

]]> The Dark Side of Marketing explores the ethical and moral marketing challenges of marketing in the face of major societal problems. Taking a critical, scientific and evidence-based approach, it exposes how marketing practices shape consumer health and well-being, both today a..

Price: $61.99

]]> The Dark Side of Marketing explores the ethical and moral marketing challenges of marketing in the face of major societal problems. Taking a critical, scientific and evidence-based approach, it exposes how marketing practices shape consumer health and well-being, both today a..]]> <![CDATA[The Dark Side of Marketing (Ethics, Practices and Impacts on Consumer Health)]]> https://www.thebookco.com/the-dark-side-of-marketing-9781041357452 Fri, 30 Oct 2026 16:27:02 +0000 https://www.thebookco.com/the-dark-side-of-marketing-9781041357452 The Dark Side of Marketing explores the ethical and moral marketing challenges of marketing in the face of major societal problems. Taking a critical, scientific and evidence-based approach, it exposes how marketing practices shape consumer health and well-being, both today a..

Price: $233.99

]]> The Dark Side of Marketing explores the ethical and moral marketing challenges of marketing in the face of major societal problems. Taking a critical, scientific and evidence-based approach, it exposes how marketing practices shape consumer health and well-being, both today a..

Price: $233.99

]]> The Dark Side of Marketing explores the ethical and moral marketing challenges of marketing in the face of major societal problems. Taking a critical, scientific and evidence-based approach, it exposes how marketing practices shape consumer health and well-being, both today a..]]>