<![CDATA[The Book Company: New Products - General]]> https://www.thebookco.com Sat, 18 Jul 2026 09:49:18 +0000 <![CDATA[The Future Possible (Reinventing Marketing, Leadership, and Human Connection)]]> https://www.thebookco.com/the-future-possible-9781400261734 Sat, 11 Jul 2026 10:56:00 +0000 https://www.thebookco.com/the-future-possible-9781400261734 The Future Possible (Reinventing Marketing, Leadership, and Human Connection) by Christian Muche, 9781400261734

The platform-backed blueprint for building the next generation of market-leading brands.

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape i..

Price: $29.99

]]> The Future Possible (Reinventing Marketing, Leadership, and Human Connection) by Christian Muche, 9781400261734

The platform-backed blueprint for building the next generation of market-leading brands.

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape i..

Price: $29.99

]]> The platform-backed blueprint for building the next generation of market-leading brands.

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape i..]]> <![CDATA[Surfing the Black Wave (Brand Leadership in the Age of AI)]]> https://www.thebookco.com/surfing-the-black-wave-9798887100562 Fri, 10 Jul 2026 18:42:20 +0000 https://www.thebookco.com/surfing-the-black-wave-9798887100562 Surfing the Black Wave (Brand Leadership in the Age of AI) by Daniel Cobb, Michael Wilberding, 9798887100562Surfing the Black Wave turns AI chaos into command—giving marketers the clarity and control to ride the future instead of being swallowed by it.

AI is not a trend. It’s a force. And it’s already deciding who rises, who adapts, and who disappears.
..

Price: $28.00

]]> Surfing the Black Wave (Brand Leadership in the Age of AI) by Daniel Cobb, Michael Wilberding, 9798887100562Surfing the Black Wave turns AI chaos into command—giving marketers the clarity and control to ride the future instead of being swallowed by it.

AI is not a trend. It’s a force. And it’s already deciding who rises, who adapts, and who disappears.
..

Price: $28.00

]]> Surfing the Black Wave turns AI chaos into command—giving marketers the clarity and control to ride the future instead of being swallowed by it.

AI is not a trend. It’s a force. And it’s already deciding who rises, who adapts, and who disappears.
..]]> <![CDATA[Digital Transformation (A Business Imperative)]]> https://www.thebookco.com/digital-transformation-a-business-imperative-9781041040583 Fri, 03 Jul 2026 18:40:49 +0000 https://www.thebookco.com/digital-transformation-a-business-imperative-9781041040583 Digital Transformation (A Business Imperative) by Abhishek Behl, Brinda Sampat, 9781041040583

Digitization, with the help of artificial intelligence, machine learning and cloud adoption has transformed industries and helped companies accelerate and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of..

Price: $64.99

]]> Digital Transformation (A Business Imperative) by Abhishek Behl, Brinda Sampat, 9781041040583

Digitization, with the help of artificial intelligence, machine learning and cloud adoption has transformed industries and helped companies accelerate and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of..

Price: $64.99

]]> Digitization, with the help of artificial intelligence, machine learning and cloud adoption has transformed industries and helped companies accelerate and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of..]]> <![CDATA[Digital Ownership and Consumption (Visions of Web3 and the NFT Experiment in Digital Uniqueness)]]> https://www.thebookco.com/digital-ownership-and-consumption-9781032828534 Fri, 03 Jul 2026 18:40:24 +0000 https://www.thebookco.com/digital-ownership-and-consumption-9781032828534 Digital Ownership and Consumption (Visions of Web3 and the NFT Experiment in Digital Uniqueness) by Domen Bajde, 9781032828534

The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 w..

Price: $64.99

]]> Digital Ownership and Consumption (Visions of Web3 and the NFT Experiment in Digital Uniqueness) by Domen Bajde, 9781032828534

The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 w..

Price: $64.99

]]> The book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 w..]]> <![CDATA[A Levi's Story (Reviving an Iconic Brand)]]> https://www.thebookco.com/a-levis-story-reviving-an-iconic-brand-9798892792172 Fri, 03 Jul 2026 01:51:56 +0000 https://www.thebookco.com/a-levis-story-reviving-an-iconic-brand-9798892792172 A Levi's Story (Reviving an Iconic Brand) by Chip Bergh, 9798892792172

Levi's former CEO—who joined the company after a 28-year career at Procter & Gamble, where dozens of his direct reports became CEOs of other companies—shares how to build great brands and ignite growth.

Levi's was lost. For more than a decade, the company that changed how the world..

Price: $32.00

]]> A Levi's Story (Reviving an Iconic Brand) by Chip Bergh, 9798892792172

Levi's former CEO—who joined the company after a 28-year career at Procter & Gamble, where dozens of his direct reports became CEOs of other companies—shares how to build great brands and ignite growth.

Levi's was lost. For more than a decade, the company that changed how the world..

Price: $32.00

]]> Levi's former CEO—who joined the company after a 28-year career at Procter & Gamble, where dozens of his direct reports became CEOs of other companies—shares how to build great brands and ignite growth.

Levi's was lost. For more than a decade, the company that changed how the world..]]> <![CDATA[Brands & Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers]]> https://www.thebookco.com/brands-rousers-the-holistic-system-to-foster-high-performing-businesses-brands-and-9780985286408 Thu, 02 Jul 2026 17:36:49 +0000 https://www.thebookco.com/brands-rousers-the-holistic-system-to-foster-high-performing-businesses-brands-and-9780985286408 Brands & Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers by Luis Gallardo, 9780985286408Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but a..

Price: $24.99

]]> Brands & Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers by Luis Gallardo, 9780985286408Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but a..

Price: $24.99

]]> <![CDATA[The Portable Writers Conference (Your Guide to Getting Published)]]> https://www.thebookco.com/the-portable-writers-conference-9781884956577 Wed, 01 Jul 2026 17:55:34 +0000 https://www.thebookco.com/the-portable-writers-conference-9781884956577 The Portable Writers Conference (Your Guide to Getting Published) by Stephen Blake Mettee, Jaime Flowers, 9781884956577More than 45 agent, editor, and author-written chapters--called workshops in the book--provide instruction on the writing craft and the business of getting published.

Price: $19.95

]]> The Portable Writers Conference (Your Guide to Getting Published) by Stephen Blake Mettee, Jaime Flowers, 9781884956577More than 45 agent, editor, and author-written chapters--called workshops in the book--provide instruction on the writing craft and the business of getting published.

Price: $19.95

]]> <![CDATA[How to Write and Sell Simple Information for Fun and Profit]]> https://www.thebookco.com/how-to-write-and-sell-simple-information-for-fun-and-profit-9781610359900 Wed, 01 Jul 2026 17:25:13 +0000 https://www.thebookco.com/how-to-write-and-sell-simple-information-for-fun-and-profit-9781610359900 How to Write and Sell Simple Information for Fun and Profit by Robert W. Bly, 9781610359900The definitive guide to making real money as a writer—revised and updated for the online media market of the 2020s.
Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Infor..

Price: $18.95

]]> How to Write and Sell Simple Information for Fun and Profit by Robert W. Bly, 9781610359900The definitive guide to making real money as a writer—revised and updated for the online media market of the 2020s.
Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Infor..

Price: $18.95

]]> The definitive guide to making real money as a writer—revised and updated for the online media market of the 2020s.
Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Infor..]]> <![CDATA[Manipurated (How Business Owners Can Fight Fraudulent Online Ratings and Reviews)]]> https://www.thebookco.com/manipurated-9781610352628 Wed, 01 Jul 2026 17:17:42 +0000 https://www.thebookco.com/manipurated-9781610352628 Manipurated (How Business Owners Can Fight Fraudulent Online Ratings and Reviews) by Daniel Lemin, 9781610352628“Manipurated” is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. “Manipurated” uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook t..

Price: $14.95

]]> Manipurated (How Business Owners Can Fight Fraudulent Online Ratings and Reviews) by Daniel Lemin, 9781610352628“Manipurated” is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. “Manipurated” uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook t..

Price: $14.95

]]> <![CDATA[Intelligent Data-Driven Marketing (When Physicists Start Thinking About Marketing: From Mad-Man to Math-Man Marketing)]]> https://www.thebookco.com/intelligent-data-driven-marketing-9783838216515 Sat, 27 Jun 2026 11:03:55 +0000 https://www.thebookco.com/intelligent-data-driven-marketing-9783838216515 Intelligent Data-Driven Marketing (When Physicists Start Thinking About Marketing: From Mad-Man to Math-Man Marketing) by Mathias Elsässer, 9783838216515

Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view.

Today’s marketing world..

Price: $30.00

]]> Intelligent Data-Driven Marketing (When Physicists Start Thinking About Marketing: From Mad-Man to Math-Man Marketing) by Mathias Elsässer, 9783838216515

Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view.

Today’s marketing world..

Price: $30.00

]]> Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view.

Today’s marketing world..]]>