<![CDATA[The Book Company: New Products - Marketing]]> https://www.thebookco.com Thu, 13 Aug 2026 05:33:07 +0000 <![CDATA[Customer Salience (How to build your customer into your culture)]]> https://www.thebookco.com/customer-salience-9781805761044 Thu, 13 Aug 2026 01:52:36 +0000 https://www.thebookco.com/customer-salience-9781805761044 In a world where customers have more influence than ever, it has never been more important to put customers at the centre of your business.

CMOs know this: 73% of them agree customer centricity is critical. Yet only 14% of CMOs think their company is successful at putting..

Price: $24.99

]]> In a world where customers have more influence than ever, it has never been more important to put customers at the centre of your business.

CMOs know this: 73% of them agree customer centricity is critical. Yet only 14% of CMOs think their company is successful at putting..

Price: $24.99

]]> In a world where customers have more influence than ever, it has never been more important to put customers at the centre of your business.

CMOs know this: 73% of them agree customer centricity is critical. Yet only 14% of CMOs think their company is successful at putting..]]> <![CDATA[Customer Salience (How to build your customer into your culture)]]> https://www.thebookco.com/customer-salience-9781805761037 Thu, 13 Aug 2026 01:52:30 +0000 https://www.thebookco.com/customer-salience-9781805761037 In a world where customers have more influence than ever, it has never been more important to put customers at the centre of your business.

CMOs know this: 73% of them agree customer centricity is critical. Yet only 14% of CMOs think their company is successful at putting..

Price: $36.99

]]> In a world where customers have more influence than ever, it has never been more important to put customers at the centre of your business.

CMOs know this: 73% of them agree customer centricity is critical. Yet only 14% of CMOs think their company is successful at putting..

Price: $36.99

]]> In a world where customers have more influence than ever, it has never been more important to put customers at the centre of your business.

CMOs know this: 73% of them agree customer centricity is critical. Yet only 14% of CMOs think their company is successful at putting..]]> <![CDATA[Customer Advocacy That Counts (How to Build Influence and Drive Customer Experience Results)]]> https://www.thebookco.com/customer-advocacy-that-counts-9781398631625 Wed, 12 Aug 2026 01:49:35 +0000 https://www.thebookco.com/customer-advocacy-that-counts-9781398631625 Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.

Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leader..

Price: $65.00

]]> Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.

Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leader..

Price: $65.00

]]> Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.

Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leader..]]> <![CDATA[Customer Advocacy That Counts (How to Build Influence and Drive Customer Experience Results)]]> https://www.thebookco.com/customer-advocacy-that-counts-9781398631601 Wed, 12 Aug 2026 01:49:29 +0000 https://www.thebookco.com/customer-advocacy-that-counts-9781398631601 Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.

Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leader..

Price: $38.99

]]> Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.

Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leader..

Price: $38.99

]]> Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.

Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leader..]]> <![CDATA[Creating Customer Value Propositions With AI (How to Build an Offer that Outsmarts the Competition)]]> https://www.thebookco.com/creating-customer-value-propositions-with-ai-9781398631397 Wed, 12 Aug 2026 01:49:22 +0000 https://www.thebookco.com/creating-customer-value-propositions-with-ai-9781398631397 Creating Customer Value Propositions With AI (How to Build an Offer that Outsmarts the Competition) by Mark Davies, Richard Brooks, Sue Holt, 9781398631397

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets.

Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who ..

Price: $45.99

]]> Creating Customer Value Propositions With AI (How to Build an Offer that Outsmarts the Competition) by Mark Davies, Richard Brooks, Sue Holt, 9781398631397

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets.

Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who ..

Price: $45.99

]]> Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets.

Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who ..]]> <![CDATA[Creating Customer Value Propositions With AI (How to Build an Offer that Outsmarts the Competition)]]> https://www.thebookco.com/creating-customer-value-propositions-with-ai-9781398631410 Wed, 12 Aug 2026 01:49:13 +0000 https://www.thebookco.com/creating-customer-value-propositions-with-ai-9781398631410 Creating Customer Value Propositions With AI (How to Build an Offer that Outsmarts the Competition) by Mark Davies, Richard Brooks, Sue Holt, 9781398631410

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets.

Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who ..

Price: $75.00

]]> Creating Customer Value Propositions With AI (How to Build an Offer that Outsmarts the Competition) by Mark Davies, Richard Brooks, Sue Holt, 9781398631410

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets.

Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who ..

Price: $75.00

]]> Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets.

Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who ..]]> <![CDATA[Market Engineering (Because Markets Don't Build Themselves)]]> https://www.thebookco.com/market-engineering-9798986101200 Wed, 12 Aug 2026 01:11:21 +0000 https://www.thebookco.com/market-engineering-9798986101200 Market Engineering (Because Markets Don't Build Themselves) by Bruce Cleveland, 9798986101200Products don't fail. Markets do.

Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.

In Market Eng..

Price: $34.99

]]> Market Engineering (Because Markets Don't Build Themselves) by Bruce Cleveland, 9798986101200Products don't fail. Markets do.

Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.

In Market Eng..

Price: $34.99

]]> Products don't fail. Markets do.

Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.

In Market Eng..]]> <![CDATA[Your Creative Flame (24 Ways to ignite your imagination)]]> https://www.thebookco.com/your-creative-flame-9781804094532 Mon, 10 Aug 2026 08:36:55 +0000 https://www.thebookco.com/your-creative-flame-9781804094532 Why are children more inventive than adults?

How do entrepreneurs – and tight-rope walkers – manage risk?

And what can magic shows, honeybees and stale tortillas teach us about fresh thinking?

The answer to all these questions, and many more, can be f..

Price: $19.99

]]> Why are children more inventive than adults?

How do entrepreneurs – and tight-rope walkers – manage risk?

And what can magic shows, honeybees and stale tortillas teach us about fresh thinking?

The answer to all these questions, and many more, can be f..

Price: $19.99

]]> Why are children more inventive than adults?

How do entrepreneurs – and tight-rope walkers – manage risk?

And what can magic shows, honeybees and stale tortillas teach us about fresh thinking?

The answer to all these questions, and many more, can be f..]]> <![CDATA[MarketingOps 3.0 (Building a Hybrid Operating Model for Growth in a Machine-Mediated Market)]]> https://www.thebookco.com/marketingops-30-9783119143431 Wed, 05 Aug 2026 01:47:44 +0000 https://www.thebookco.com/marketingops-30-9783119143431 MarketingOps 3.0 (Building a Hybrid Operating Model for Growth in a Machine-Mediated Market) by Greg Kihlström, 9783119143431

What happens to Marketing Operations when customers, competitors, and brands all begin operating through autonomous agents? Marketing leaders need an operating discipline that aligns with a market shaped by machine-mediated decisions, hybrid teams, and continuous customer interactions.

<..

Price: $24.99

]]> MarketingOps 3.0 (Building a Hybrid Operating Model for Growth in a Machine-Mediated Market) by Greg Kihlström, 9783119143431

What happens to Marketing Operations when customers, competitors, and brands all begin operating through autonomous agents? Marketing leaders need an operating discipline that aligns with a market shaped by machine-mediated decisions, hybrid teams, and continuous customer interactions.

<..

Price: $24.99

]]> What happens to Marketing Operations when customers, competitors, and brands all begin operating through autonomous agents? Marketing leaders need an operating discipline that aligns with a market shaped by machine-mediated decisions, hybrid teams, and continuous customer interactions.

<..]]> <![CDATA[The Product Shift]]> https://www.thebookco.com/the-product-shift-9781394425280 Wed, 05 Aug 2026 01:43:49 +0000 https://www.thebookco.com/the-product-shift-9781394425280 Price: $30.00

]]> Price: $30.00

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