The Book Company: New Products - Marketing

The Routledge Handbook of Festivals

Fri, 02 Oct 2026 19:56:52 +0000

This handbook offers a comprehensive evaluation of the most current research, debates, and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic u..

Price: $350.00

The Routledge Companion to Ethnic Marketing

Fri, 02 Oct 2026 19:54:24 +0000

The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing's thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behavio..

Price: $350.00

Marketing Projects

Fri, 02 Oct 2026 19:21:02 +0000

Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject th..

Price: $110.99

Media Engagement (Connecting with Audiences in Media Markets)

Fri, 02 Oct 2026 17:25:36 +0000

This book outlines the need for media companies to embrace an audience-centric approach to thrive in today's fiercely competitive global market.

Price: $64.99

Marketing in the Climate Crisis (Imagining Post-Growth Futures)

Fri, 02 Oct 2026 17:24:54 +0000

In this book, the authors explore the potential of marketing to help create a more ecologically sustainable future. It is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who want to be part of changing that, in order to s..

Price: $33.99

The Future of Retail and Service Design (Sustainable, Phygital, and Community)

Fri, 02 Oct 2026 17:06:25 +0000

This book explores the future of retail and service design, offering cutting-edge insights from leading researchers. Ideal for researchers, designers, educators, students, and innovation enthusiasts, it delivers fresh perspectives on the rapidly evolving world of retail and service design.

Price: $64.99

Customer Engagement and Digital Business

Fri, 02 Oct 2026 16:49:38 +0000

This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-s..

Price: $64.99

Cross-Cultural Fashion Marketing (Ethnic Fashion, Diversity and Inclusion)

Fri, 02 Oct 2026 16:48:45 +0000

This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural..

Price: $33.99

All Change! Marketing and Consuming the Menopause Transition

Fri, 02 Oct 2026 16:31:49 +0000

This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions.

Price: $64.99

The Authority Advantage Workbook (The Guide to Building Impact-Driven Thought Leadership in an AI World)

Fri, 02 Oct 2026 14:52:25 +0000

STOP BEING THE BEST-KEPT SECRET IN YOUR INDUSTRY.

The Authority Advantage Workbook is the hands-on companion to the landmark thought leadership guide by Advantage Media CEO Adam Witty and bestselling entrepreneur and marketing strategist Rusty Shelton. Where the orig..

Price: $18.99