<![CDATA[The Book Company: New Products - Marketing]]> https://www.thebookco.com Fri, 09 Oct 2026 08:30:59 +0000 <![CDATA[Wine Marketing]]> https://www.thebookco.com/wine-marketing-9781138133921 Thu, 08 Oct 2026 22:46:23 +0000 https://www.thebookco.com/wine-marketing-9781138133921 Wine Marketing by C. Michael Hall, Richard Mitchell, 9781138133921Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies..

Price: $280.00

]]> Wine Marketing by C. Michael Hall, Richard Mitchell, 9781138133921Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies..

Price: $280.00

]]> Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies..]]> <![CDATA[Wine and Identity (Branding, Heritage, Terroir)]]> https://www.thebookco.com/wine-and-identity-branding-heritage-terroir-9780415814195 Thu, 08 Oct 2026 22:46:15 +0000 https://www.thebookco.com/wine-and-identity-branding-heritage-terroir-9780415814195 Wine and Identity (Branding, Heritage, Terroir) by Matt Harvey, Leanne White, Warwick Frost, 9780415814195

In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geograp..

Price: $233.99

]]> Wine and Identity (Branding, Heritage, Terroir) by Matt Harvey, Leanne White, Warwick Frost, 9780415814195

In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geograp..

Price: $233.99

]]> In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geograp..]]> <![CDATA[Understanding Tourism]]> https://www.thebookco.com/understanding-tourism-9781138130944 Thu, 08 Oct 2026 22:34:49 +0000 https://www.thebookco.com/understanding-tourism-9781138130944 Understanding Tourism by S. Medlik, 9781138130944Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those who earn their living through tourism or who simply like being tourists, expecially if they enjoy quizzes.


Students nee..

Price: $280.00

]]> Understanding Tourism by S. Medlik, 9781138130944Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those who earn their living through tourism or who simply like being tourists, expecially if they enjoy quizzes.


Students nee..

Price: $280.00

]]>

Students nee..]]> <![CDATA[Tourism Marketing in Bangladesh (An Introduction)]]> https://www.thebookco.com/tourism-marketing-in-bangladesh-an-introduction-9780367440428 Thu, 08 Oct 2026 22:26:52 +0000 https://www.thebookco.com/tourism-marketing-in-bangladesh-an-introduction-9780367440428 Tourism Marketing in Bangladesh (An Introduction) by Azizul Hassan, 9780367440428

This edited volume at Bangladesh tourism and how it has developed and flourished. It first looks at tourism policy planning and provides a comprehensive overview of topics from tourism products and services to how they are being marketed. It also discusses how private and public tourism institu..

Price: $249.99

]]> Tourism Marketing in Bangladesh (An Introduction) by Azizul Hassan, 9780367440428

This edited volume at Bangladesh tourism and how it has developed and flourished. It first looks at tourism policy planning and provides a comprehensive overview of topics from tourism products and services to how they are being marketed. It also discusses how private and public tourism institu..

Price: $249.99

]]> This edited volume at Bangladesh tourism and how it has developed and flourished. It first looks at tourism policy planning and provides a comprehensive overview of topics from tourism products and services to how they are being marketed. It also discusses how private and public tourism institu..]]> <![CDATA[Routledge Handbook of Hospitality Marketing]]> https://www.thebookco.com/routledge-handbook-of-hospitality-marketing-9781138214668 Thu, 08 Oct 2026 21:49:19 +0000 https://www.thebookco.com/routledge-handbook-of-hospitality-marketing-9781138214668 Routledge Handbook of Hospitality Marketing by Dogan Gursoy, 9781138214668

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, c..

Price: $350.00

]]> Routledge Handbook of Hospitality Marketing by Dogan Gursoy, 9781138214668

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, c..

Price: $350.00

]]> The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, c..]]> <![CDATA[Public House and Beverage Management]]> https://www.thebookco.com/public-house-and-beverage-management-9781138432789 Thu, 08 Oct 2026 21:32:06 +0000 https://www.thebookco.com/public-house-and-beverage-management-9781138432789 Public House and Beverage Management by Michael Flynn, 9781138432789Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; ..

Price: $280.00

]]> Public House and Beverage Management by Michael Flynn, 9781138432789Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; ..

Price: $280.00

]]> <![CDATA[Marketing Livestock and Meat]]> https://www.thebookco.com/marketing-livestock-and-meat-9781560220176 Thu, 08 Oct 2026 20:48:49 +0000 https://www.thebookco.com/marketing-livestock-and-meat-9781560220176 Marketing Livestock and Meat by William H Lesser, 9781560220176Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing red meats. This practical book introduces the rea..

Price: $110.99

]]> Marketing Livestock and Meat by William H Lesser, 9781560220176Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing red meats. This practical book introduces the rea..

Price: $110.99

]]> <![CDATA[Marketing Livestock and Meat]]> https://www.thebookco.com/marketing-livestock-and-meat-9781560220169 Thu, 08 Oct 2026 20:48:42 +0000 https://www.thebookco.com/marketing-livestock-and-meat-9781560220169 Marketing Livestock and Meat by William H Lesser, 9781560220169Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing red meats. This practical book introduces the rea..

Price: $280.00

]]> Marketing Livestock and Meat by William H Lesser, 9781560220169Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing red meats. This practical book introduces the rea..

Price: $280.00

]]> <![CDATA[Marketing Island Destinations]]> https://www.thebookco.com/marketing-island-destinations-9780123849090 Thu, 08 Oct 2026 20:48:35 +0000 https://www.thebookco.com/marketing-island-destinations-9780123849090 Marketing Island Destinations by Acolla Lewis-Cameron, Sherma Roberts, 9780123849090

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market ..

Price: $233.99

]]> Marketing Island Destinations by Acolla Lewis-Cameron, Sherma Roberts, 9780123849090

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market ..

Price: $233.99

]]> Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market ..]]> <![CDATA[Marketing Destinations and Venues for Conferences, Conventions and Business Events]]> https://www.thebookco.com/marketing-destinations-and-venues-for-conferences-conventions-and-business-events-9781138852143 Thu, 08 Oct 2026 20:48:10 +0000 https://www.thebookco.com/marketing-destinations-and-venues-for-conferences-conventions-and-business-events-9781138852143 Marketing Destinations and Venues for Conferences, Conventions and Business Events by Tony Rogers, Rob Davidson, 9781138852143

Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.

Price: $280.00

]]> Marketing Destinations and Venues for Conferences, Conventions and Business Events by Tony Rogers, Rob Davidson, 9781138852143

Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.

Price: $280.00

]]> Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.]]>