The Book Company: New Products - Marketing

Essentials of Research Methodology (Empowering Emerging Scholars)

Fri, 29 May 2026 19:17:35 +0000

In today's global academic landscape rigorous and ethical research defines scholarly excellence. This volume transforms the research journey from a daunting procedural maze into a structured path of intellectual exploration, guiding readers through every stage of the scholarly process.

Price: $57.99

Sport Branding (Theory and Practice)

Thu, 28 May 2026 16:19:05 +0000

Sport Branding: Theories and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding.

Price: $61.99

Trust and Brand Management (The Role of Brand Heritage)

Wed, 27 May 2026 19:44:32 +0000

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and custom..

Price: $61.99

Sustainability in Apparel Manufacturing Process

Wed, 27 May 2026 19:35:12 +0000

This book records the existing and emerging sustainability standards in the apparel industry and outlines the supply chain of the manufacturing process. It covers the best practices, industry norms, sustainability evaluation procedures, marketing strategies, and consumer perceptions.

Price: $70.99

Strategic City Branding (Insights from Asian Cities)

Wed, 27 May 2026 19:33:04 +0000

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and ..

Price: $31.99

The Routledge Handbook of Identity and Consumption

Wed, 27 May 2026 19:15:02 +0000

The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. This book will be a valuable reference source for students and academics from a variety..

Price: $67.99

The Routledge Companion to Marketing and Sustainability

Wed, 27 May 2026 18:55:36 +0000

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. This unique volume will be welcomed by researchers, students, and practitioners from a variety of fields including marketing, business..

Price: $67.99

Rituals and Routines (Reflecting Change, Redefining Meaning, Recasting Scope)

Wed, 27 May 2026 18:53:07 +0000

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of ..

Price: $61.99

Nostalgic Branding in the Toy Industry

Wed, 27 May 2026 18:26:49 +0000

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Price: $31.99

Nation Branding in the Americas (Contested Politics and Identities)

Wed, 27 May 2026 18:23:08 +0000

This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, ..

Price: $31.99