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		<title><![CDATA[The Book Company: New Products - General]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Fri, 22 May 2026 19:08:23 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[Hospitality Management and Digital Transformation (Balancing Efficiency, Agility and Guest Experience in the Era of Disruption)]]></title>
			<link>https://www.thebookco.com/hospitality-management-and-digital-transformation-9781032798752</link>
			<pubDate>Fri, 22 May 2026 16:19:49 +0000</pubDate>
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			<description><![CDATA[<p>This updated second edition equips current and aspiring hospitality and tourism managers with the strategic insights and practical competencies required to succeed in this environment. It goes beyond explaining digital technologies to show managers what they must do differently.</p>
<p></p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>This updated second edition equips current and aspiring hospitality and tourism managers with the strategic insights and practical competencies required to succeed in this environment. It goes beyond explaining digital technologies to show managers what they must do differently.</p>
<p></p><p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This updated second edition equips current and aspiring hospitality and tourism managers with the strategic insights and practical competencies required to succeed in this environment. It goes beyond explaining digital technologies to show managers what they must do differently.</p>
<p></p>]]></isc:description>
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			<isc:price><![CDATA[$57.99]]></isc:price>
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			<title><![CDATA[The Entrepreneurial Journey (The Butterfly's Evolution From Story to Start-up)]]></title>
			<link>https://www.thebookco.com/the-entrepreneurial-journey-9781041276159</link>
			<pubDate>Fri, 22 May 2026 16:17:32 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-entrepreneurial-journey-9781041276159</guid>
			<description><![CDATA[<p>The Entrepreneurial Journey: The Butterfly’s Evolution From Story to Start-up is a narrative textbook that blends storytelling with entrepreneurial learning, guiding readers through the challenges, lessons, and transformations of building a startup.</p>
<p></p><p><strong>Price: $54.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>The Entrepreneurial Journey: The Butterfly’s Evolution From Story to Start-up is a narrative textbook that blends storytelling with entrepreneurial learning, guiding readers through the challenges, lessons, and transformations of building a startup.</p>
<p></p><p><strong>Price: $54.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The Entrepreneurial Journey: The Butterfly’s Evolution From Story to Start-up is a narrative textbook that blends storytelling with entrepreneurial learning, guiding readers through the challenges, lessons, and transformations of building a startup.</p>
<p></p>]]></isc:description>
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			<title><![CDATA[Strategic Human Resource Management and Development (Subtitle: Text and Cases)]]></title>
			<link>https://www.thebookco.com/strategic-human-resource-management-and-development-9781041394082</link>
			<pubDate>Tue, 19 May 2026 16:44:01 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/strategic-human-resource-management-and-development-9781041394082</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strategic-human-resource-management-and-development-9781041394082"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863744/images/29227182/9781041394082__73840.1779209599.285.285.jpg?c=2" alt="Strategic Human Resource Management and Development (Subtitle: Text and Cases) by Dipak Kumar Bhattacharyya, Lalatendu Kesari Jena, 9781041394082" /></a></div><p>This book explores HRM and HRD specifically designed for the developing and transitional economies of South Asia. It traces the evolution of HRM and HRD from administrative functions to strategic imperatives that drive organizational resilience, productivity, innovation, and sustainable growth...<p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/strategic-human-resource-management-and-development-9781041394082"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863744/images/29227182/9781041394082__73840.1779209599.285.285.jpg?c=2" alt="Strategic Human Resource Management and Development (Subtitle: Text and Cases) by Dipak Kumar Bhattacharyya, Lalatendu Kesari Jena, 9781041394082" /></a></div><p>This book explores HRM and HRD specifically designed for the developing and transitional economies of South Asia. It traces the evolution of HRM and HRD from administrative functions to strategic imperatives that drive organizational resilience, productivity, innovation, and sustainable growth...<p><strong>Price: $57.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book explores HRM and HRD specifically designed for the developing and transitional economies of South Asia. It traces the evolution of HRM and HRD from administrative functions to strategic imperatives that drive organizational resilience, productivity, innovation, and sustainable growth...]]></isc:description>
			<isc:productid><![CDATA[2863744]]></isc:productid>
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			<title><![CDATA[Indian Managers and Organizations (Boons and Burdens)]]></title>
			<link>https://www.thebookco.com/indian-managers-and-organizations-9781041314844</link>
			<pubDate>Sat, 16 May 2026 19:19:11 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/indian-managers-and-organizations-9781041314844</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/indian-managers-and-organizations-9781041314844"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863172/images/29214721/9781041314844__67233.1778959164.285.285.jpg?c=2" alt="Indian Managers and Organizations (Boons and Burdens) by Ashok Malhotra, 9781041314844" /></a></div><p>The revised edition presents an original framework developed by the author – the Existential Universe Mapper (EUM) – a pluralistic and non-reductionist model of management that employs a novel psychometric instrument to map individual and organizational identity. </p><p><strong>Price: $51.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/indian-managers-and-organizations-9781041314844"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2863172/images/29214721/9781041314844__67233.1778959164.285.285.jpg?c=2" alt="Indian Managers and Organizations (Boons and Burdens) by Ashok Malhotra, 9781041314844" /></a></div><p>The revised edition presents an original framework developed by the author – the Existential Universe Mapper (EUM) – a pluralistic and non-reductionist model of management that employs a novel psychometric instrument to map individual and organizational identity. </p><p><strong>Price: $51.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The revised edition presents an original framework developed by the author – the Existential Universe Mapper (EUM) – a pluralistic and non-reductionist model of management that employs a novel psychometric instrument to map individual and organizational identity. </p>]]></isc:description>
			<isc:productid><![CDATA[2863172]]></isc:productid>
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			<isc:price><![CDATA[$51.99]]></isc:price>
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			<title><![CDATA[Training and Promotion in Nationalised Industry]]></title>
			<link>https://www.thebookco.com/training-and-promotion-in-nationalised-industry-9781041014904</link>
			<pubDate>Thu, 14 May 2026 16:33:10 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/training-and-promotion-in-nationalised-industry-9781041014904</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/training-and-promotion-in-nationalised-industry-9781041014904"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862615/images/29195469/9781041014904__95100.1778778792.285.285.jpg?c=2" alt="Training and Promotion in Nationalised Industry by The Acton Society Trust, 9781041014904" /></a></div><p><i>Training and Promotion in Nationalised Industry</i> (1951) is the results of a study made into the personnel department and into certain aspects of personnel policy in the nationalised coal, electricity, gas, transport and airways industries in postwar Britain.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/training-and-promotion-in-nationalised-industry-9781041014904"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862615/images/29195469/9781041014904__95100.1778778792.285.285.jpg?c=2" alt="Training and Promotion in Nationalised Industry by The Acton Society Trust, 9781041014904" /></a></div><p><i>Training and Promotion in Nationalised Industry</i> (1951) is the results of a study made into the personnel department and into certain aspects of personnel policy in the nationalised coal, electricity, gas, transport and airways industries in postwar Britain.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Training and Promotion in Nationalised Industry</i> (1951) is the results of a study made into the personnel department and into certain aspects of personnel policy in the nationalised coal, electricity, gas, transport and airways industries in postwar Britain.</p>]]></isc:description>
			<isc:productid><![CDATA[2862615]]></isc:productid>
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			<title><![CDATA[Public Relations and Authoritarianism (Resistance and its Consequences)]]></title>
			<link>https://www.thebookco.com/public-relations-and-authoritarianism-9780367757403</link>
			<pubDate>Thu, 14 May 2026 16:28:48 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/public-relations-and-authoritarianism-9780367757403</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/public-relations-and-authoritarianism-9780367757403"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862589/images/29195450/9780367757403__98656.1779016030.285.285.jpg?c=2" alt="Public Relations and Authoritarianism (Resistance and its Consequences) by Kristin Demetrious, 9780367757403" /></a></div><p>This book traces a resistance to PR from the postwar period that sought to expose it as a dangerous, but little understood political dynamic. It is a valuable reference for students studying media and communication, politics, sociology, cultural sociology, cultural studies and history; and for ..<p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/public-relations-and-authoritarianism-9780367757403"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862589/images/29195450/9780367757403__98656.1779016030.285.285.jpg?c=2" alt="Public Relations and Authoritarianism (Resistance and its Consequences) by Kristin Demetrious, 9780367757403" /></a></div><p>This book traces a resistance to PR from the postwar period that sought to expose it as a dangerous, but little understood political dynamic. It is a valuable reference for students studying media and communication, politics, sociology, cultural sociology, cultural studies and history; and for ..<p><strong>Price: $73.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book traces a resistance to PR from the postwar period that sought to expose it as a dangerous, but little understood political dynamic. It is a valuable reference for students studying media and communication, politics, sociology, cultural sociology, cultural studies and history; and for ..]]></isc:description>
			<isc:productid><![CDATA[2862589]]></isc:productid>
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			<title><![CDATA[Principles of Private and Public Planning (A Study in Economic Sociology)]]></title>
			<link>https://www.thebookco.com/principles-of-private-and-public-planning-9781041038078</link>
			<pubDate>Thu, 14 May 2026 16:28:09 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/principles-of-private-and-public-planning-9781041038078</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/principles-of-private-and-public-planning-9781041038078"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862585/images/29195447/9781041038078__04492.1779067659.285.285.jpg?c=2" alt="Principles of Private and Public Planning (A Study in Economic Sociology) by Wilhelm Keilhau, 9781041038078" /></a></div><p><i>Principles of Private and Public Planning </i>(1951) looks at a key economic question: plan or no plan? By examining the economic theories of both planned and unplanned economies together with human and societal impulses, it aims to provide both an analysis and overview of the topic.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/principles-of-private-and-public-planning-9781041038078"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862585/images/29195447/9781041038078__04492.1779067659.285.285.jpg?c=2" alt="Principles of Private and Public Planning (A Study in Economic Sociology) by Wilhelm Keilhau, 9781041038078" /></a></div><p><i>Principles of Private and Public Planning </i>(1951) looks at a key economic question: plan or no plan? By examining the economic theories of both planned and unplanned economies together with human and societal impulses, it aims to provide both an analysis and overview of the topic.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><i>Principles of Private and Public Planning </i>(1951) looks at a key economic question: plan or no plan? By examining the economic theories of both planned and unplanned economies together with human and societal impulses, it aims to provide both an analysis and overview of the topic.</p>]]></isc:description>
			<isc:productid><![CDATA[2862585]]></isc:productid>
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			<title><![CDATA[Introduction to Keynesian Dynamics]]></title>
			<link>https://www.thebookco.com/introduction-to-keynesian-dynamics-9781041061595</link>
			<pubDate>Thu, 14 May 2026 16:24:03 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/introduction-to-keynesian-dynamics-9781041061595</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/introduction-to-keynesian-dynamics-9781041061595"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862562/images/29195428/9781041061595__24692.1779081284.285.285.jpg?c=2" alt="Introduction to Keynesian Dynamics by Kenneth K. Kurihara, 9781041061595" /></a></div><p>First published in 1956, <i>Introduction to Keynesian Dynamics</i> provides a compact study of macro-dynamic analysis in general and particularly the two outstanding ‘post Keynesian’ developments in the field- 1) dynamic theories of cyclical fluctuations and 2) secular growth analysis.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/introduction-to-keynesian-dynamics-9781041061595"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862562/images/29195428/9781041061595__24692.1779081284.285.285.jpg?c=2" alt="Introduction to Keynesian Dynamics by Kenneth K. Kurihara, 9781041061595" /></a></div><p>First published in 1956, <i>Introduction to Keynesian Dynamics</i> provides a compact study of macro-dynamic analysis in general and particularly the two outstanding ‘post Keynesian’ developments in the field- 1) dynamic theories of cyclical fluctuations and 2) secular growth analysis.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>First published in 1956, <i>Introduction to Keynesian Dynamics</i> provides a compact study of macro-dynamic analysis in general and particularly the two outstanding ‘post Keynesian’ developments in the field- 1) dynamic theories of cyclical fluctuations and 2) secular growth analysis.</p>]]></isc:description>
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			<title><![CDATA[The Hive (A Fable of Fear, Governance and Transformation, Volume 2)]]></title>
			<link>https://www.thebookco.com/the-hive-9781041366966</link>
			<pubDate>Thu, 14 May 2026 16:22:07 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-hive-9781041366966</guid>
			<description><![CDATA[<p>The illusion is gone, now the real test begins. The crisis inside the hive exposed more than a spreading illness. It revealed years of silent compromise, fragile leadership, and systems that could no longer carry the weight placed on them. The hive survived the awakening. But survival and recov..<p><strong>Price: $59.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p>The illusion is gone, now the real test begins. The crisis inside the hive exposed more than a spreading illness. It revealed years of silent compromise, fragile leadership, and systems that could no longer carry the weight placed on them. The hive survived the awakening. But survival and recov..<p><strong>Price: $59.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>The illusion is gone, now the real test begins. The crisis inside the hive exposed more than a spreading illness. It revealed years of silent compromise, fragile leadership, and systems that could no longer carry the weight placed on them. The hive survived the awakening. But survival and recov..]]></isc:description>
			<isc:productid><![CDATA[2862550]]></isc:productid>
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			<title><![CDATA[The Economy of Yugoslavia]]></title>
			<link>https://www.thebookco.com/the-economy-of-yugoslavia-9781041020943</link>
			<pubDate>Thu, 14 May 2026 16:18:33 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-economy-of-yugoslavia-9781041020943</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-economy-of-yugoslavia-9781041020943"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862528/images/29195398/9781041020943__98582.1779073438.285.285.jpg?c=2" alt="The Economy of Yugoslavia by Fred Singleton, Bernard Carter, 9781041020943" /></a></div><p>First published in 1982, <i>The Economy of Yugoslavia </i>charts the progress of the Yugoslav economy over sixty years and demonstrates how it achieved rapid quantitative progress in the post-war period. This book will be of interest to students and researchers of history and economics.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-economy-of-yugoslavia-9781041020943"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2862528/images/29195398/9781041020943__98582.1779073438.285.285.jpg?c=2" alt="The Economy of Yugoslavia by Fred Singleton, Bernard Carter, 9781041020943" /></a></div><p>First published in 1982, <i>The Economy of Yugoslavia </i>charts the progress of the Yugoslav economy over sixty years and demonstrates how it achieved rapid quantitative progress in the post-war period. This book will be of interest to students and researchers of history and economics.</p><p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>First published in 1982, <i>The Economy of Yugoslavia </i>charts the progress of the Yugoslav economy over sixty years and demonstrates how it achieved rapid quantitative progress in the post-war period. This book will be of interest to students and researchers of history and economics.</p>]]></isc:description>
			<isc:productid><![CDATA[2862528]]></isc:productid>
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			<isc:price><![CDATA[$39.99]]></isc:price>
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