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		<title><![CDATA[The Book Company: New Products - Cognitive Psychology & Cognition]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Mon, 13 Jul 2026 22:32:33 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[A-Z of Embodied Cognition (Key Terms and Essential Concepts)]]></title>
			<link>https://www.thebookco.com/a-z-of-embodied-cognition-9781032959634</link>
			<pubDate>Thu, 09 Jul 2026 19:14:39 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/a-z-of-embodied-cognition-9781032959634</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-z-of-embodied-cognition-9781032959634"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2887263/images/29302907/9781032959634__78545.1783719396.285.285.jpg?c=2" alt="A-Z of Embodied Cognition (Key Terms and Essential Concepts) by Ezequiel A. Di Paolo, 9781032959634" /></a></div><p>This book compiles and explains the key terms related to embodied cognition. Research in embodied cognition has grown over the past decades, and as a result, there is an abundance of technical concepts, schools of thought, and theoretical proposals that overlap, complement, and sometimes even c..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/a-z-of-embodied-cognition-9781032959634"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2887263/images/29302907/9781032959634__78545.1783719396.285.285.jpg?c=2" alt="A-Z of Embodied Cognition (Key Terms and Essential Concepts) by Ezequiel A. Di Paolo, 9781032959634" /></a></div><p>This book compiles and explains the key terms related to embodied cognition. Research in embodied cognition has grown over the past decades, and as a result, there is an abundance of technical concepts, schools of thought, and theoretical proposals that overlap, complement, and sometimes even c..<p><strong>Price: $39.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>This book compiles and explains the key terms related to embodied cognition. Research in embodied cognition has grown over the past decades, and as a result, there is an abundance of technical concepts, schools of thought, and theoretical proposals that overlap, complement, and sometimes even c..]]></isc:description>
			<isc:productid><![CDATA[2887263]]></isc:productid>
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			<title><![CDATA[Progress and Values in the Humanities (Comparing Culture and Science)]]></title>
			<link>https://www.thebookco.com/progress-and-values-in-the-humanities-9780231147903</link>
			<pubDate>Wed, 08 Jul 2026 22:47:38 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/progress-and-values-in-the-humanities-9780231147903</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/progress-and-values-in-the-humanities-9780231147903"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2886885/images/29301939/9780231147903__49454.1783551343.285.285.jpg?c=2" alt="Progress and Values in the Humanities (Comparing Culture and Science) by Volney Gay, 9780231147903" /></a></div><p>Money and support tend to flow in the direction of economics, science, and other academic departments that demonstrate measurable "progress." The humanities, on the other hand, offer more abstract and uncertain outcomes. A humanist's objects of study are more obscure in certain ways than pathog..<p><strong>Price: $50.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/progress-and-values-in-the-humanities-9780231147903"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2886885/images/29301939/9780231147903__49454.1783551343.285.285.jpg?c=2" alt="Progress and Values in the Humanities (Comparing Culture and Science) by Volney Gay, 9780231147903" /></a></div><p>Money and support tend to flow in the direction of economics, science, and other academic departments that demonstrate measurable "progress." The humanities, on the other hand, offer more abstract and uncertain outcomes. A humanist's objects of study are more obscure in certain ways than pathog..<p><strong>Price: $50.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p>Money and support tend to flow in the direction of economics, science, and other academic departments that demonstrate measurable "progress." The humanities, on the other hand, offer more abstract and uncertain outcomes. A humanist's objects of study are more obscure in certain ways than pathog..]]></isc:description>
			<isc:productid><![CDATA[2886885]]></isc:productid>
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			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2886885/images/29301939/9780231147903__49454.1783551343.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$50.00]]></isc:price>
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			<title><![CDATA[Dynamic Processes and Reading Novels]]></title>
			<link>https://www.thebookco.com/dynamic-processes-and-reading-novels-9781032733371</link>
			<pubDate>Fri, 03 Jul 2026 18:42:59 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/dynamic-processes-and-reading-novels-9781032733371</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/dynamic-processes-and-reading-novels-9781032733371"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884660/images/29299174/9781032733371__27798.1783104184.285.285.jpg?c=2" alt="Dynamic Processes and Reading Novels by Irene O&#039;Leary, 9781032733371" /></a></div><P>This book is about the dynamic processes that generate novel-reading. It introduces a process dynamics approach to reading novels and analyses <I>The PowerBook</I>, <EM>The Curious Incident of the Dog in the Night-time Oryx and Crake</EM> in innovative terms of encounters among dynamic processe..<p><strong>Price: $64.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/dynamic-processes-and-reading-novels-9781032733371"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884660/images/29299174/9781032733371__27798.1783104184.285.285.jpg?c=2" alt="Dynamic Processes and Reading Novels by Irene O&#039;Leary, 9781032733371" /></a></div><P>This book is about the dynamic processes that generate novel-reading. It introduces a process dynamics approach to reading novels and analyses <I>The PowerBook</I>, <EM>The Curious Incident of the Dog in the Night-time Oryx and Crake</EM> in innovative terms of encounters among dynamic processe..<p><strong>Price: $64.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>This book is about the dynamic processes that generate novel-reading. It introduces a process dynamics approach to reading novels and analyses <I>The PowerBook</I>, <EM>The Curious Incident of the Dog in the Night-time Oryx and Crake</EM> in innovative terms of encounters among dynamic processe..]]></isc:description>
			<isc:productid><![CDATA[2884660]]></isc:productid>
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			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2884660/images/29299174/9781032733371__27798.1783104184.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$64.99]]></isc:price>
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			<title><![CDATA[The Abstract and the Concrete]]></title>
			<link>https://www.thebookco.com/the-abstract-and-the-concrete-9781642731781</link>
			<pubDate>Fri, 03 Jul 2026 01:06:49 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-abstract-and-the-concrete-9781642731781</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-abstract-and-the-concrete-9781642731781"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2883181/images/29297302/9781642731781__17358.1783040843.285.285.jpg?c=2" alt="The Abstract and the Concrete by Hosoya Isao, 9781642731781" /></a></div>Mixing explanation and fun, four-panel comic strips in this book guide readers to understanding and embracing the world in a new light. In a comprehensible manner, it will aid understanding the "abstract" in contrast to the "concrete."The reader will be guided to a new life path, where they will l..<p><strong>Price: $16.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-abstract-and-the-concrete-9781642731781"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2883181/images/29297302/9781642731781__17358.1783040843.285.285.jpg?c=2" alt="The Abstract and the Concrete by Hosoya Isao, 9781642731781" /></a></div>Mixing explanation and fun, four-panel comic strips in this book guide readers to understanding and embracing the world in a new light. In a comprehensible manner, it will aid understanding the "abstract" in contrast to the "concrete."The reader will be guided to a new life path, where they will l..<p><strong>Price: $16.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Mixing explanation and fun, four-panel comic strips in this book guide readers to understanding and embracing the world in a new light. In a comprehensible manner, it will aid understanding the "abstract" in contrast to the "concrete."The reader will be guided to a new life path, where they will l..]]></isc:description>
			<isc:productid><![CDATA[2883181]]></isc:productid>
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			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2883181/images/29297302/9781642731781__17358.1783040843.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$16.00]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
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			<title><![CDATA[The Strangest Idea in the World (A Shortcut to the Future)]]></title>
			<link>https://www.thebookco.com/the-strangest-idea-in-the-world-9780593800294</link>
			<pubDate>Wed, 24 Jun 2026 07:39:12 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-strangest-idea-in-the-world-9780593800294</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-strangest-idea-in-the-world-9780593800294"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2876418/images/29286336/9780593800294__73807.1782763031.285.285.jpg?c=2" alt="The Strangest Idea in the World (A Shortcut to the Future) by Adam Mastroianni, 9780593800294" /></a></div><b>In this raucous tour of the history and psychology of innovation, one of today’s most entertaining science writers unpacks the five counterintuitive mental moves behind every breakthrough—and offers inspiration for anyone who dreams of inventing something new.</b><br><br>Here’s the biggest myst..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-strangest-idea-in-the-world-9780593800294"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2876418/images/29286336/9780593800294__73807.1782763031.285.285.jpg?c=2" alt="The Strangest Idea in the World (A Shortcut to the Future) by Adam Mastroianni, 9780593800294" /></a></div><b>In this raucous tour of the history and psychology of innovation, one of today’s most entertaining science writers unpacks the five counterintuitive mental moves behind every breakthrough—and offers inspiration for anyone who dreams of inventing something new.</b><br><br>Here’s the biggest myst..<p><strong>Price: $32.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<b>In this raucous tour of the history and psychology of innovation, one of today’s most entertaining science writers unpacks the five counterintuitive mental moves behind every breakthrough—and offers inspiration for anyone who dreams of inventing something new.</b><br><br>Here’s the biggest myst..]]></isc:description>
			<isc:productid><![CDATA[2876418]]></isc:productid>
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			<title><![CDATA[El doble / The Double (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/el-doble-the-double-spanish-edition-9786073877428</link>
			<pubDate>Sat, 20 Jun 2026 04:29:31 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/el-doble-the-double-spanish-edition-9786073877428</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/el-doble-the-double-spanish-edition-9786073877428"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875499/images/29293311/9786073877428__08621.1783500104.285.285.jpg?c=2" alt="El doble / The Double (Spanish Edition) by Jacobo Grinberg-Zylberbaum, 9786073877428" /></a></div>Coming Soon..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/el-doble-the-double-spanish-edition-9786073877428"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875499/images/29293311/9786073877428__08621.1783500104.285.285.jpg?c=2" alt="El doble / The Double (Spanish Edition) by Jacobo Grinberg-Zylberbaum, 9786073877428" /></a></div>Coming Soon..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2875499]]></isc:productid>
			<isc:thumb><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875499/images/29293311/9786073877428__08621.1783500104.285.285.jpg?c=2]]></isc:thumb>
			<isc:image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875499/images/29293311/9786073877428__08621.1783500104.1280.1280.jpg?c=2]]></isc:image>
			<isc:price><![CDATA[$14.95]]></isc:price>
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			<title><![CDATA[El pensamiento musical / This Is What It Sounds Like: a Legendary Producer Turned Neuroscientist on Finding Yourself Through Music (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/el-pensamiento-musical-this-is-what-it-sounds-like-a-legendary-producer-turned-neuroscientist-9791388154928</link>
			<pubDate>Sat, 20 Jun 2026 04:26:14 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/el-pensamiento-musical-this-is-what-it-sounds-like-a-legendary-producer-turned-neuroscientist-9791388154928</guid>
			<description><![CDATA[Coming Soon..<p><strong>Price: $21.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[Coming Soon..<p><strong>Price: $21.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2875490]]></isc:productid>
			<isc:price><![CDATA[$21.95]]></isc:price>
			<isc:rating><![CDATA[0]]></isc:rating>
			<isc:rating_image><![CDATA[https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif]]></isc:rating_image>
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			<title><![CDATA[La voz del ver / The Voice of Seeing (Spanish Edition)]]></title>
			<link>https://www.thebookco.com/la-voz-del-ver-the-voice-of-seeing-9786073877459</link>
			<pubDate>Sat, 20 Jun 2026 04:19:30 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/la-voz-del-ver-the-voice-of-seeing-9786073877459</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/la-voz-del-ver-the-voice-of-seeing-9786073877459"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875470/images/29293312/9786073877459__28244.1782792514.285.285.jpg?c=2" alt="La voz del ver / The Voice of Seeing (Spanish Edition) by Jacobo Grinberg-Zylberbaum, 9786073877459" /></a></div>Coming Soon..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/la-voz-del-ver-the-voice-of-seeing-9786073877459"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2875470/images/29293312/9786073877459__28244.1782792514.285.285.jpg?c=2" alt="La voz del ver / The Voice of Seeing (Spanish Edition) by Jacobo Grinberg-Zylberbaum, 9786073877459" /></a></div>Coming Soon..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Coming Soon..]]></isc:description>
			<isc:productid><![CDATA[2875470]]></isc:productid>
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			<title><![CDATA[This is Your Brain on Nature (How Herbalism, Neuroscience, and Everyday Habits Can Improve Focus, Creativity, and Memory)]]></title>
			<link>https://www.thebookco.com/this-is-your-brain-on-nature-9780915233649</link>
			<pubDate>Mon, 15 Jun 2026 14:09:15 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/this-is-your-brain-on-nature-9780915233649</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/this-is-your-brain-on-nature-9780915233649"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2873636/images/29303350/9780915233649__11558.1783937372.285.285.jpg?c=2" alt="This is Your Brain on Nature (How Herbalism, Neuroscience, and Everyday Habits Can Improve Focus, Creativity, and Memory) by Jennifer Chesak, 9780915233649" /></a></div><P><STRONG>Transform your cognitive health with a practical, science-backed guide to the natural tools that help your brain flourish.</STRONG></P><br/><br/><P>What if some of the most powerful tools for improving your brain were already all around you? In <I>This Is Your Brain on Nature</I>, healt..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/this-is-your-brain-on-nature-9780915233649"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2873636/images/29303350/9780915233649__11558.1783937372.285.285.jpg?c=2" alt="This is Your Brain on Nature (How Herbalism, Neuroscience, and Everyday Habits Can Improve Focus, Creativity, and Memory) by Jennifer Chesak, 9780915233649" /></a></div><P><STRONG>Transform your cognitive health with a practical, science-backed guide to the natural tools that help your brain flourish.</STRONG></P><br/><br/><P>What if some of the most powerful tools for improving your brain were already all around you? In <I>This Is Your Brain on Nature</I>, healt..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>Transform your cognitive health with a practical, science-backed guide to the natural tools that help your brain flourish.</STRONG></P><br/><br/><P>What if some of the most powerful tools for improving your brain were already all around you? In <I>This Is Your Brain on Nature</I>, healt..]]></isc:description>
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			<title><![CDATA[My Workplace Is Killing Me! (Your Guide to Surviving Toxic Tech, Bad Bosses, and Challenging Colleagues)]]></title>
			<link>https://www.thebookco.com/my-workplace-is-killing-me-9798902680888</link>
			<pubDate>Mon, 15 Jun 2026 12:35:36 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/my-workplace-is-killing-me-9798902680888</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/my-workplace-is-killing-me-9798902680888"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2873611/images/29277487/9798902680888__30235.1781951982.285.285.jpg?c=2" alt="My Workplace Is Killing Me! (Your Guide to Surviving Toxic Tech, Bad Bosses, and Challenging Colleagues) by Michelle P. King, 9798902680888" /></a></div><STRONG><STRONG>What if the very things making you miserable at work aren't your fault — but a warning signal telling you it's time to take back control?</STRONG></STRONG><BR><BR>You're stressed, stuck, and running on empty. Some mornings, you can't bring yourself to open your laptop. And you find..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/my-workplace-is-killing-me-9798902680888"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2873611/images/29277487/9798902680888__30235.1781951982.285.285.jpg?c=2" alt="My Workplace Is Killing Me! (Your Guide to Surviving Toxic Tech, Bad Bosses, and Challenging Colleagues) by Michelle P. King, 9798902680888" /></a></div><STRONG><STRONG>What if the very things making you miserable at work aren't your fault — but a warning signal telling you it's time to take back control?</STRONG></STRONG><BR><BR>You're stressed, stuck, and running on empty. Some mornings, you can't bring yourself to open your laptop. And you find..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG><STRONG>What if the very things making you miserable at work aren't your fault — but a warning signal telling you it's time to take back control?</STRONG></STRONG><BR><BR>You're stressed, stuck, and running on empty. Some mornings, you can't bring yourself to open your laptop. And you find..]]></isc:description>
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