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		<title><![CDATA[The Book Company: New Products - Form]]></title>
		<link>https://www.thebookco.com</link>
		<description><![CDATA[A list of the new products at The Book Company.]]></description>
		<pubDate>Fri, 09 Oct 2026 23:11:20 +0000</pubDate>
		<isc:store_title><![CDATA[The Book Company]]></isc:store_title>
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			<title><![CDATA[I Came, I Saw, I Forgot Why I Was Here (Wrestling with Our Aging Bodies and Minds, One Question at a Time)]]></title>
			<link>https://www.thebookco.com/i-came-i-saw-i-forgot-why-i-was-here-9780063479395</link>
			<pubDate>Fri, 09 Oct 2026 13:12:00 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/i-came-i-saw-i-forgot-why-i-was-here-9780063479395</guid>
			<description><![CDATA[<p><b>If you’re getting older, you need this book. From the bestselling author of <i>Why Do Men Have Nipples?</i> comes all the answers you had to your questions on aging. Compiled with Dr. Gerald Imber (<i>The Youth Corridor</i>), <i>I Came, I Saw, I Forgot Why I Was Here</i> is a funny, insightf..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<p><b>If you’re getting older, you need this book. From the bestselling author of <i>Why Do Men Have Nipples?</i> comes all the answers you had to your questions on aging. Compiled with Dr. Gerald Imber (<i>The Youth Corridor</i>), <i>I Came, I Saw, I Forgot Why I Was Here</i> is a funny, insightf..<p><strong>Price: $30.00</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<p><b>If you’re getting older, you need this book. From the bestselling author of <i>Why Do Men Have Nipples?</i> comes all the answers you had to your questions on aging. Compiled with Dr. Gerald Imber (<i>The Youth Corridor</i>), <i>I Came, I Saw, I Forgot Why I Was Here</i> is a funny, insightf..]]></isc:description>
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			<title><![CDATA[Pearls Gets Put in the Pokey (A Pearls Before Swine Treasury)]]></title>
			<link>https://www.thebookco.com/pearls-gets-put-in-the-pokey-9781524892968</link>
			<pubDate>Tue, 06 Oct 2026 19:42:08 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/pearls-gets-put-in-the-pokey-9781524892968</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/pearls-gets-put-in-the-pokey-9781524892968"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2955685/images/30115918/9781524892968__27444.1791319997.285.285.jpg?c=2" alt="Pearls Gets Put in the Pokey (A Pearls Before Swine Treasury) by Stephan Pastis, 9781524892968" /></a></div><STRONG>Rat, Pig, Goat, the Crocs, and the rest of the </STRONG><I><STRONG>Pearls Before Swine</STRONG></I><STRONG> gang are back for another oversized helping of comic strips filled with sharp satire, terrible puns, absurd adventures, and hilariously questionable life advice.</STRONG><BR><BR><I><..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/pearls-gets-put-in-the-pokey-9781524892968"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2955685/images/30115918/9781524892968__27444.1791319997.285.285.jpg?c=2" alt="Pearls Gets Put in the Pokey (A Pearls Before Swine Treasury) by Stephan Pastis, 9781524892968" /></a></div><STRONG>Rat, Pig, Goat, the Crocs, and the rest of the </STRONG><I><STRONG>Pearls Before Swine</STRONG></I><STRONG> gang are back for another oversized helping of comic strips filled with sharp satire, terrible puns, absurd adventures, and hilariously questionable life advice.</STRONG><BR><BR><I><..<p><strong>Price: $19.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<STRONG>Rat, Pig, Goat, the Crocs, and the rest of the </STRONG><I><STRONG>Pearls Before Swine</STRONG></I><STRONG> gang are back for another oversized helping of comic strips filled with sharp satire, terrible puns, absurd adventures, and hilariously questionable life advice.</STRONG><BR><BR><I><..]]></isc:description>
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			<title><![CDATA[Reel It Tin (A Magnetic Fishing Game)]]></title>
			<link>https://www.thebookco.com/reel-it-tin-a-magnetic-fishing-game-9798894144641</link>
			<pubDate>Mon, 05 Oct 2026 21:25:22 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/reel-it-tin-a-magnetic-fishing-game-9798894144641</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/reel-it-tin-a-magnetic-fishing-game-9798894144641"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2954581/images/30097513/9798894144641__83263.1791235528.285.285.jpg?c=2" alt="Reel It Tin (A Magnetic Fishing Game) by Michelle Morgan, 9798894144641" /></a></div><P><STRONG>Cast your line to catch the cutest fish in the tin with </STRONG><I><STRONG>Reel It Tin</STRONG></I><STRONG>, a pocket-sized fishing game inspired by the tinned seafood trend. </STRONG></P><ul><li><STRONG>Miniature game with big charm: </STRONG>Combining classic magnetic fishing fun wit..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/reel-it-tin-a-magnetic-fishing-game-9798894144641"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2954581/images/30097513/9798894144641__83263.1791235528.285.285.jpg?c=2" alt="Reel It Tin (A Magnetic Fishing Game) by Michelle Morgan, 9798894144641" /></a></div><P><STRONG>Cast your line to catch the cutest fish in the tin with </STRONG><I><STRONG>Reel It Tin</STRONG></I><STRONG>, a pocket-sized fishing game inspired by the tinned seafood trend. </STRONG></P><ul><li><STRONG>Miniature game with big charm: </STRONG>Combining classic magnetic fishing fun wit..<p><strong>Price: $14.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>Cast your line to catch the cutest fish in the tin with </STRONG><I><STRONG>Reel It Tin</STRONG></I><STRONG>, a pocket-sized fishing game inspired by the tinned seafood trend. </STRONG></P><ul><li><STRONG>Miniature game with big charm: </STRONG>Combining classic magnetic fishing fun wit..]]></isc:description>
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			<title><![CDATA[Moomin Magnet Set]]></title>
			<link>https://www.thebookco.com/moomin-magnet-set-9798894144023</link>
			<pubDate>Mon, 05 Oct 2026 21:24:20 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/moomin-magnet-set-9798894144023</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/moomin-magnet-set-9798894144023"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2954578/images/30097496/9798894144023__72325.1791522655.285.285.jpg?c=2" alt="Moomin Magnet Set by Tove Jansson, 9798894144023" /></a></div><P><STRONG>Display your favorite Moomin characters on any magnetic surface with this adorable miniature magnet set.</STRONG></P><ul><li><STRONG>Specifications:</STRONG> Includes 25 full-color rubber magnets featuring Moomin, Snorkmaiden, Moominmamma, Moominpappa, Little My, and more, as well as a ..<p><strong>Price: $12.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/moomin-magnet-set-9798894144023"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2954578/images/30097496/9798894144023__72325.1791522655.285.285.jpg?c=2" alt="Moomin Magnet Set by Tove Jansson, 9798894144023" /></a></div><P><STRONG>Display your favorite Moomin characters on any magnetic surface with this adorable miniature magnet set.</STRONG></P><ul><li><STRONG>Specifications:</STRONG> Includes 25 full-color rubber magnets featuring Moomin, Snorkmaiden, Moominmamma, Moominpappa, Little My, and more, as well as a ..<p><strong>Price: $12.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>Display your favorite Moomin characters on any magnetic surface with this adorable miniature magnet set.</STRONG></P><ul><li><STRONG>Specifications:</STRONG> Includes 25 full-color rubber magnets featuring Moomin, Snorkmaiden, Moominmamma, Moominpappa, Little My, and more, as well as a ..]]></isc:description>
			<isc:productid><![CDATA[2954578]]></isc:productid>
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			<title><![CDATA[The Sh!t No One Tells You About Pregnancy (A Guide to Surviving Pregnancy, Childbirth, and Beyond)]]></title>
			<link>https://www.thebookco.com/the-sht-no-one-tells-you-about-pregnancy-9781541610040</link>
			<pubDate>Mon, 05 Oct 2026 17:53:16 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-sht-no-one-tells-you-about-pregnancy-9781541610040</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-sht-no-one-tells-you-about-pregnancy-9781541610040"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2954339/images/30092788/9781541610040__55576.1791419349.285.285.jpg?c=2" alt="The Sh!t No One Tells You About Pregnancy (A Guide to Surviving Pregnancy, Childbirth, and Beyond) by Dawn Dais, 9781541610040" /></a></div><P><STRONG>A candid and hilarious survival guide for expectant parents navigating the excitement, anxiety, and absurdity of pregnancy.</STRONG></P><P><STRONG>“A no-holds-barred look at all of the changes and challenges that new moms and dads can face, along with the three little words every infant..<p><strong>Price: $16.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-sht-no-one-tells-you-about-pregnancy-9781541610040"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2954339/images/30092788/9781541610040__55576.1791419349.285.285.jpg?c=2" alt="The Sh!t No One Tells You About Pregnancy (A Guide to Surviving Pregnancy, Childbirth, and Beyond) by Dawn Dais, 9781541610040" /></a></div><P><STRONG>A candid and hilarious survival guide for expectant parents navigating the excitement, anxiety, and absurdity of pregnancy.</STRONG></P><P><STRONG>“A no-holds-barred look at all of the changes and challenges that new moms and dads can face, along with the three little words every infant..<p><strong>Price: $16.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>A candid and hilarious survival guide for expectant parents navigating the excitement, anxiety, and absurdity of pregnancy.</STRONG></P><P><STRONG>“A no-holds-barred look at all of the changes and challenges that new moms and dads can face, along with the three little words every infant..]]></isc:description>
			<isc:productid><![CDATA[2954339]]></isc:productid>
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			<title><![CDATA[The Importance of Being Interested (Adventures in Scientific Curiosity)]]></title>
			<link>https://www.thebookco.com/the-importance-of-being-interested-9781786492623</link>
			<pubDate>Mon, 05 Oct 2026 16:33:32 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-importance-of-being-interested-9781786492623</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-importance-of-being-interested-9781786492623"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2954233/images/30091257/9781786492623__08014.1791533910.285.285.jpg?c=2" alt="The Importance of Being Interested (Adventures in Scientific Curiosity) by Robin Ince, 9781786492623" /></a></div>'A delightful and scintillating hymn to science.' Carlo Rovelli

Comedian Robin Ince quickly abandoned science at school, bored by a fog of dull lessons and intimidated by the barrage of equations. But, twenty years later, he fell in love and he now presents one of the world's most popular science..<p><strong>Price: $28.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/the-importance-of-being-interested-9781786492623"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2954233/images/30091257/9781786492623__08014.1791533910.285.285.jpg?c=2" alt="The Importance of Being Interested (Adventures in Scientific Curiosity) by Robin Ince, 9781786492623" /></a></div>'A delightful and scintillating hymn to science.' Carlo Rovelli

Comedian Robin Ince quickly abandoned science at school, bored by a fog of dull lessons and intimidated by the barrage of equations. But, twenty years later, he fell in love and he now presents one of the world's most popular science..<p><strong>Price: $28.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA['A delightful and scintillating hymn to science.' Carlo Rovelli

Comedian Robin Ince quickly abandoned science at school, bored by a fog of dull lessons and intimidated by the barrage of equations. But, twenty years later, he fell in love and he now presents one of the world's most popular science..]]></isc:description>
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			<title><![CDATA[The Little Book of Good Dogs]]></title>
			<link>https://www.thebookco.com/the-little-book-of-good-dogs-9781035445110</link>
			<pubDate>Mon, 05 Oct 2026 15:45:09 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-little-book-of-good-dogs-9781035445110</guid>
			<description><![CDATA[<P>There are one <I>billion</I> pet dogs in the world - meaning one billion best friends. If you haven't seen one pooping on the street today, don't worry - you will! As a dedicated dog lover you'll know that dogs come in all shapes and sizes, smells and styles, each as doting, dozy and delightful..<p><strong>Price: $8.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<P>There are one <I>billion</I> pet dogs in the world - meaning one billion best friends. If you haven't seen one pooping on the street today, don't worry - you will! As a dedicated dog lover you'll know that dogs come in all shapes and sizes, smells and styles, each as doting, dozy and delightful..<p><strong>Price: $8.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>There are one <I>billion</I> pet dogs in the world - meaning one billion best friends. If you haven't seen one pooping on the street today, don't worry - you will! As a dedicated dog lover you'll know that dogs come in all shapes and sizes, smells and styles, each as doting, dozy and delightful..]]></isc:description>
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			<title><![CDATA[The Little Book of Mean Cats]]></title>
			<link>https://www.thebookco.com/the-little-book-of-mean-cats-9781035444854</link>
			<pubDate>Mon, 05 Oct 2026 15:44:50 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/the-little-book-of-mean-cats-9781035444854</guid>
			<description><![CDATA[<P>Cats are lazy, selfish, rude, mean - and often downright evil. We all know this to be true. But, let's be honest: it's why we love them so much! They knock things off shelves just to watch them fall, sleep in the middle of our beds and refuse to budge, judge us from across the room with a stare..<p><strong>Price: $8.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<P>Cats are lazy, selfish, rude, mean - and often downright evil. We all know this to be true. But, let's be honest: it's why we love them so much! They knock things off shelves just to watch them fall, sleep in the middle of our beds and refuse to budge, judge us from across the room with a stare..<p><strong>Price: $8.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P>Cats are lazy, selfish, rude, mean - and often downright evil. We all know this to be true. But, let's be honest: it's why we love them so much! They knock things off shelves just to watch them fall, sleep in the middle of our beds and refuse to budge, judge us from across the room with a stare..]]></isc:description>
			<isc:productid><![CDATA[2954174]]></isc:productid>
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			<title><![CDATA[Meowisms]]></title>
			<link>https://www.thebookco.com/meowisms-9781646148127</link>
			<pubDate>Mon, 05 Oct 2026 13:17:14 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/meowisms-9781646148127</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/meowisms-9781646148127"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2953869/images/30086584/9781646148127__17230.1791494239.285.285.jpg?c=2" alt="Meowisms by Kamwei Fong, 9781646148127" /></a></div><P><STRONG>To err is human, to purr, divine. A singular gift book for feline philosophy fans.</STRONG><br><br>From the beginning of time humans have sought wisdom and happiness in their many religions, philosophies, and mantras. But they were looking in the wrong place all along. The answer lay pu..<p><strong>Price: $16.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/meowisms-9781646148127"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2953869/images/30086584/9781646148127__17230.1791494239.285.285.jpg?c=2" alt="Meowisms by Kamwei Fong, 9781646148127" /></a></div><P><STRONG>To err is human, to purr, divine. A singular gift book for feline philosophy fans.</STRONG><br><br>From the beginning of time humans have sought wisdom and happiness in their many religions, philosophies, and mantras. But they were looking in the wrong place all along. The answer lay pu..<p><strong>Price: $16.95</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[<P><STRONG>To err is human, to purr, divine. A singular gift book for feline philosophy fans.</STRONG><br><br>From the beginning of time humans have sought wisdom and happiness in their many religions, philosophies, and mantras. But they were looking in the wrong place all along. The answer lay pu..]]></isc:description>
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			<title><![CDATA[Enjoyment of Laughter]]></title>
			<link>https://www.thebookco.com/enjoyment-of-laughter-9781138522886</link>
			<pubDate>Thu, 01 Oct 2026 23:36:55 +0000</pubDate>
			<guid isPermaLink="false">https://www.thebookco.com/enjoyment-of-laughter-9781138522886</guid>
			<description><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/enjoyment-of-laughter-9781138522886"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2946774/images/30049104/9781138522886__36218.1790899830.285.285.jpg?c=2" alt="Enjoyment of Laughter by Max Eastman, 9781138522886" /></a></div>Humor at its best is a somewhat fluid and transitory element, but most books about it are illustrated with hardened old jokes from the comic papers, or classic witticisms jerked out of their context<p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></description>
			<content:encoded><![CDATA[<div style='float: right; padding: 10px;'><a href="https://www.thebookco.com/enjoyment-of-laughter-9781138522886"><img src="https://cdn10.bigcommerce.com/s-fu1b8f4/products/2946774/images/30049104/9781138522886__36218.1790899830.285.285.jpg?c=2" alt="Enjoyment of Laughter by Max Eastman, 9781138522886" /></a></div>Humor at its best is a somewhat fluid and transitory element, but most books about it are illustrated with hardened old jokes from the comic papers, or classic witticisms jerked out of their context<p><strong>Price: $249.99</strong> <img src="https://cdn10.bigcommerce.com/s-fu1b8f4/templates/__custom/images/IcoRating0.gif" alt="" /></p>]]></content:encoded>
			<isc:description><![CDATA[Humor at its best is a somewhat fluid and transitory element, but most books about it are illustrated with hardened old jokes from the comic papers, or classic witticisms jerked out of their context]]></isc:description>
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